This course will give you the insight, ideas and skills needed to be an effective leader in arts fundraising. You'll explore topics such as the history of philanthropy, cultural diplomacy, how to manage change, how to build resilience, and how to instil values into fundraising and development activity.
This course is led and co-ordinated by academic staff with significant industry experience, who are assisted by expert freelance tutors and senior arts consultants. Throughout, you'll reflect critically on your work-based learning and learn how to apply relevant theories to your everyday professional practice.
You'll also complete our Summer School - a week of intensive study and practical activity that provides further opportunities for strategic thinking and planning. This takes place at the 4* hotel and conference centre of Weetwood Hall, a fully modernised 16th century manor house set in nine acres of woodland and gardens located just 4 miles from Leeds city centre.
It is possible to complete the Summer School by itself, and if you wish you can then take the Professional Practice module at a later time to achieve the PGCert. You can find out more about this option here.
This unique course was established in 2014 as part of the Arts Fundraising and Philanthropy Programme, funded by Arts Council England. It brings together a specialised team of academics and practitioners who approach key issues of arts fundraising and leadership from a range of historical, theoretical and practical perspectives. The course also offers access to a wide range of relevant case studies, and is supported by sector-leading online resources which will help you to develop your critical thinking and analytical writing.
This course explores the history of arts and cultural philanthropy. It investigates underlying cultural policy models and debates, and situates arts fundraising within the broader fields of arts marketing and cultural management, whilst exploring the relative utility of strategic management tools, models and principles for leading contemporary arts organisations. The programme critically applies relevant concepts and theories pertaining to cultural entrepreneurship, change management and cultural leadership, and explores the challenges of implementing these ideas in evolving practices of arts fundraising.
The two modules that make up this course are taught in different ways. The Arts Fundraising and Leadership module takes the form of a Summer School, where you'll be taught through a balanced mix of lectures, seminars, tutorials, panel discussions, group activities, individual project work and group presentations. In addition, interactive panels and visits to nearby arts organisations provide a unique opportunity for participants to listen to, question and network with a range of senior arts leaders. The Professional Practice module is delivered online through dedicated webinars and tutorials, as well as individual online supervision.
The Arts Fundraising and Leadership module is assessed through a group presentation (30%) and an individual essay (70%). The Professional Practice module is assessed via an extended reflective work-based learning report.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
This programme is the UK’s first Master's in Philanthropic Studies. It is an innovative online course that builds on our expertise and teaching in civil society, fundraising, philanthropy, the third sector and volunteering.
This programme will be attractive to students seeking a high-level understanding of philanthropy and/or a career in the buoyant philanthropy sector, as well as to professionals seeking an opportunity to reflect on their practice.
The programme is distance learning with occasional seminar attendance at either our Medway or Canterbury campuses.
The programme aims to:
You will take compulsory modules alongside optional modules of your choice so that can customise your degree and explore other subject areas that interest you. Modules may include:
Building on Kent’s success as the region’s leading institution for student employability, we place considerable emphasis on you gaining specialist knowledge in your chosen subject alongside core transferable skills. We ensure that you develop the skills and competences that employers are looking for including: research and analysis; policy development and interpretation; independent thought; writing and presentation, as well as time management and leadership skills. You also become fully involved in the professional research culture of the School. A postgraduate degree in the area of social and public policy is a particularly flexible and valuable qualification that can lead to many exciting opportunities and professions.
Our graduates obtain a range of transferable skills and report high levels of being in employment or further study within six months of graduation across all of our degree programmes.
Over 98% of Kent's postgraduate students who graduated in 2016 were in work or further study within six months. Recent graduates from our School have pursued careers in academia, journalism, local and central government, charities and NGOs.
How to apply: https://www.kent.ac.uk/courses/postgraduate/apply/
We offer inspirational teaching and supervision alongside first-class library and IT facilities. You also benefit from our high-impact research in all subjects. Whatever you are looking to study, Kent provides a dynamic and challenging environment for your postgraduate studies.
* of 122 universities, not including specialist institutions
The MA in Refugee Protection and Forced Migration Studies provides a rigorous theoretical and practical understanding of the field of international refugee law and forced migration. It is unique in being the only programme of its type offered by distance learning.
The MA degree will enable you to acquire a solid legal, practical and theoretical understanding of refugee protection and forced migration, developing expertise through a choice of elective modules. You will hone your self-reliance in dealing with - and critiquing - law, policy and practice in the field, and will also learn how to gather, organise and deploy evidence to form balanced judgements and develop policy recommendations.
This Masters is relevant to those who already work in the area, for whom a Masters qualification would enable them to progress to higher level work within the sector, whether in multilaterals, governments or NGOs.
It will also appeal to people hoping to establish themselves in the sector - these could be people making a career change or those at an early stage of their careers.
It is also relevant to sector professionals, to provide a deeper understanding of the issues facing refugees and refugee aid organisations.
We are hoping to create a virtual meeting place for students, academics and practitioners from all parts of the globe.
The programme is designed to develop both academic and vocational skills and experience.
It will enable you not only to think constructively about related policy and law, but to develop actual policy recommendations.
The 'practice based' module provides the opportunity to explore of some of the key vocational aspects relevant to the sector including topics such as advocacy, campaigning, fundraising, policy, law and communications. You can then choose to focus on a specific area for your examined piece of work. In the case of fundraising, for example, you could submit a funding bid that will be assessed by a tutor with significant practical experience in the grants and trusts sector.
Other modules on the course focus on asylum law and policy in specific regions of the world, such as Latin America and Africa or the European Union, whilst others focus on specific thematic issues such as statelessness, internal displacement, healthcare, gender and sexual identity.
Overall the course seeking to provide students with a solid legal, practical and theoretical understanding of refugee protection and forced migration.
You study this online programme wherever you are in the world and access the course content through a Virtual Learning Environment (VLE). The VLE also gives you access to:
- Associate Tutors who provide expert academic guidance throughout your studies
- academically rigorous and up-to-date learning materials and resources
- online tasks and assessments ('e-tivities') plus seen examinations for each of the modules
- peer to peer learning in online discussion forums
- world-class online library facilities.
To ask a question about this programme, please contact out Student Advice Centre using this form.