The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:
Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.
Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.
Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.
Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.
Motivation and the buying process from a French sociocultural perspective.
Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.
Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology
Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector
Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.
Study the dominance of the French aerospace, nuclear and rail transport industries.
What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.
Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.
Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.
You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.
The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.
A few of the possible jobs to which you can aspire:
The University of Maryland School of Public Policy will offer a for-credit international graduate course on understanding and synthesizing evidence-based research in Summer 2018. (This course will also be offered in Summer 2019.)
Classes will be held in Paris, France from June 4-15, 2018, with some assignments being due before and after the two weeks in Paris.
With the assistance of the Economics Department at Université Paris 1 Panthéon Sorbonne and the Organisation for Economic Co-operation and Development (OECD), this study abroad course is designed for graduate and advanced undergraduate students studying public policy, public administration, and related subjects such as education, governance, international development, political science, public health, social welfare, sociology, and urban planning.
Faculty
Course Summary
This course is designed to help students understand and synthesize policy-oriented, evidence-based research in a real-world setting. The course will cover project planning; conducting the literature review (such as the development and implementation of the search strategy and the use of EndNote Web to manage references); interpreting evidence (and evaluating causal claims); synthesizing the available research; drawing conclusions (based on the research and theory); and communicating those conclusions to policy makers, advocates, and the public.
Students will prepare either a structured literature review, research synthesis, or policy analysis for the OECD or a similar agency or organization located in or near Paris. The students will work with their clients while in Paris, but they will plan their projects with their clients beforehand and complete their project after leaving Paris.
The research topics will be initially identified by the client and the UMD faculty, with the final details to be worked out between the client and the student. Possible policy areas include aging and pensions, child welfare, criminal justice, education, employment and the labor market, families and children, health, housing, migration, social welfare, and, perhaps, the environment.
Prior to arriving in Paris, students will be matched to clients and will work with them to create an initial project description, which will include a delineation of the policy question to be addressed and the scope of research to be conducted. While in Paris, besides attending classes, students will prepare and present project plans to their clients (and others) and make site visits to international organizations that conduct similar policy-oriented research. After leaving Paris, students will complete their projects, interacting with their clients as needed. Final projects will be due about two months after leaving Paris.
A preliminary syllabus will be available on the course web page.
(Classes will be in English.)
Course Schedule and Facilities
Prior to their arrival in Paris, students will be matched to clients and there will be a preliminary online meeting to discuss the course syllabus. In Paris, the course will meet daily (tentatively 9:30-13:00) Monday–Friday for two weeks from June 4 through June 15, 2018 on the campus of the Economics Department at Université Paris 1 Panthéon Sorbonne, which is located in the heart of the Latin Quarter. As mentioned above, final projects will be due about two months after students leave Paris.
Our Quality Management (International) course offers practical experience and will broaden your horizons giving your studies a global outlook while enhancing your understanding of modern developments within quality.
Close links with commerce and industry ensure our course reflects the latest in quality thinking and techniques, and our laboratories have industry-standard equipment.
This dual award course is the same as the MSc Quality Management but with additional study at the University of Angers in France. Funding options are available for the period of study in France.
At the end of the course you will receive two Masters; MSc Quality Management (International) from UWS, and MSc ISMP (Ingénierie des Systèmes et Management de Project) from University of Angers. Classes in France are taught in French but you can sit exams and assignments in English.
100% of graduates in work or further study six months after graduating - HESA performance indicator 2015/16
Our dual award course is the same as the MSc Quality Management but with additional study at the University of Angers in France. At the end of our course you will receive two Masters; MSc Quality Management (International) from UWS, and MSc ISMP (Ingénierie des Systèmes et Management de Project) from University of Angers. Classes in France are taught in French but you can sit exams and assignments in English.
You can expect to study the modules below:
Research Design and Methods (10 point module) plus one from:
MSc ISMP You will also study:
Upon successful completion of the taught modules listed above you will undertake the MSc research project, which can be carried out within industry in Scotland or France.
Teaching & Assessment
Teaching on our Quality Management (International) course will consist of a combination of:
Self-directed learning, problem based learning, case studies and seminars will form part of this approach.
You will be assessed through a mixture of:
This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).
As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.
You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.
This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.
On completion of the requirements of both institutions, you will be awarded two degrees:
The entire programme is delivered in English and no knowledge of French is required.
The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation.
Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio.
ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.
You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, know as a tech hub.
Find out more about ESCEM Tours Campus: http://www.escem.fr/en
A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.
This degree aims to:
Term 1 University of Greenwich courses (60 credits)
Term 2 ESCEM courses (60 credits)
Term 3 Cross sessional - Recruiting Institution
You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.
Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.
You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO).
Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.
As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.
The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.
Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).
The MSc in Global Management is offered as a single degree in Reims, or as a double degree with the prestigious D'Amore Mc Kim School of Business, Northeastern University Boston. In addition, it is a partner of the International Partnership of Business Schools [IPBS] Master of International Management [MIM].
Single Degree Option
From the NEOMA Business School you will earn a Master of Science in Global Management (MSc).
Two-Year Degree Option
This adapted curriculum offers students who want to gain or enhance their business management knowledge and skills the opportunity to earn a Master of Science in two years.
From the NEOMA Business School you will earn the Master of Science of your choice:
Double Degree Option
Bringing together their respective complementary expertise in entrepreneurship and leadership, D’Amore McKim School of Business and NEOMA Business School thrive to deliver a curriculum that will equip you with the mindset and the tools to raise global and complex challenges, and become global leaders.
If you choose to study at NEOMA Business School in France and D’Amore-McKim School of Business in Boston, you will earn two master's degrees from two elite business schools across two different continents.
From the D’Amore-McKim School of business you will earn a MS in International Management.
From the NEOMA Business School you will earn a MSc in Global Management.
In an increasingly uncertain environment, the key to a solid career is the capacity to navigate increasingly complex ethical dilemmas and take intelligent risks in a globalised and localised arena.
The curriculum provides hard and soft skill training, it is strongly experiential and case study based. Advanced seminars cover the main corporate functions: business statistics, finance, accounting, marketing, strategy, innovation, supply chain management, human resources. Particular attention is given to developing soft skills: cross-cultural awareness, communication and negotiation, team management and leadership.
More importantly, beyond standard business modules the curriculum pays particular attention to current socio-economic and geopolitical events, and how they guide business and management practices. Specialised modules highlight the responsibility of business managers toward the great global concerns: the environment, technology, human rights, peace.
The programme is designed to form agile and operational managers, who are aware of the global forces that drive business as well as the future of humanity, and who are prepared to face them with bold action.
For a detailed description of the Single degree, Double degree and Two-Year Option curriculum, please visit the website
An obligatory end-of-studies internship or other professional experience in France of abroad concludes the programme. The duration of this internship ranges from min 4 to max 6 months ending 31st December.
The NEOMA BS Teaching and Learning Center and Career Center support students during in their internship search with specialised workshops and face-to-face meetings. The NEOMA BS Corporate Club and Alumni Association provide internship opportunities across the globe.
To complete their degree, students present a Master’s thesis under the supervision of NEOMA BS staff.
Following graduation students may apply for an extension for their visa for 12 month sunder conditions in order to search for a job in the EU.
The M.Sc. in Global Management is geared to providing you with advanced professional skills to become an international manager with solid practical experience and an expert in intercultural business relations with a global vision and outlook.
A variety of international corporate functions to which you can aspire:
This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.
- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
- 7 Core Modules
- 6 Ancillary modules
Professionalisation -
- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.
Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.
Program duration: One academic year (on campus)
Tuition: €12,000
Teaching Campus: Caen
Important dates -
Admission session:
Intake: September, 2018
Infrastructure -
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.
Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.
The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.
A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.
Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html
Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:
- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant
Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html
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