The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.
The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).
Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.
Chemistry research at Swansea University is vibrant and covers a wide range of research areas and interests, and will be growing at a fast pace over the next 2-3 years. It is focused on 4 themes: Energy, Health, New and Advanced Molecules and Materials, and Water and the Environment. These research initiatives transcend the traditional discipline boundaries, integrate the core areas of inorganic, organic, physical and analytical chemistries and intersect with other scientific disciplines, engineering and medicine.
The new Department of Chemistry has excellent, purpose-built modern laboratories and has access to a diverse type of laboratories research infrastructures to develop its research. For example, high-quality, high-impact chemistry research is already taking place in World Class Centres based in Swansea such as The Centre for NanoHealth, The Institute of Mass Spectrometry, The Institute of Life Sciences, The Energy Safety Research Institute, Multidisciplinary Nanotechnology Centre, The Centre for Water Advanced Technologies and Environmental Research and The Materials Research Centre. The integration of the new Chemistry Department with Engineering, the Medical School and other departments in the College of Science provides an environment of research excellence and allows our chemistry students and research staff to invent, innovate and develop products in a way that is best suited to research in the 21st century and the need to generate disruptive, step-change advances with impact on current global challenges.
Energy: One of the key areas where advances in chemistry will be needed is in providing solutions to the global energy challenge. Chemistry research in Swansea University is participating in fundamental and applied research initiatives focused on:
Health: Chemistry research provides new routes to more effective, cheaper and less toxic therapies and to non-invasive disease detection and diagnosis tools – a requirement to transform the entire landscape of drug discovery, development and healthcare, which is unaffordable and needs to benefit more patients. The chemistry research laboratories for this theme are adjacent to Swansea Medical School – which ranked 1st in the UK for research environment, and 2nd for overall research quality in the REF 2014.
Current chemistry research includes:
New and Advanced Molecules and Materials: There is major interest in synthesing, designing and controllling molecular and macromolecular assemblies at multiple length scales. In Swansea this research involves use of:
Water and the Environment: Chemistry at Swansea university has a strong profile in the development of analytical tools for measuring environmental impact, environmental impact assessment of polymer-based materials through their lifetime (including the effects of recycling and biopolymers), technologies for the efficient removal of environmentally harmful materials (and thus reduced emissions per output of discharge), membrane technologies and new methodologies for desalination, and for dewatering and killing pathogens for sanitation applications and the use of new molecules and materials for photocatalytic water splitting and development of self-propelled micro and nanomotor systems for environmental remediation. In collaboration with the Biocontrol and Natural Products (BANP) group in the Department of Biosciences, there is also growing research interest around the characterisation and application of natural products, in particular those derived from fungi and microalgae, to provide therapeutics and nutraceuticals and to act as agents for biocontrol and bioremediation.
Our new state-of-the-art teaching laboratories are being built as part of a multi-million pound investment to create a chemistry hub for the high quality Chemical Sciences research being carried out across the Colleges of Science, Engineering and Medicine.
A chemistry qualification opens the door to a wide range of careers options, both in and out of the lab. There are endless interesting and rewarding science-based jobs available – these can be in research, outdoors or in other industries you might not have thought of. Please visit the Royal Society of Chemistry website for details.
Find out more about the huge range of jobs in chemistry by exploring the job profiles on the Royal Society of Chemistry website (eg Cancer Researcher, Flavourist & Innovation Director, Chief Chemist, Sustainability Manager, Fragrance Chemist, Household Goods Senior Scientist, Analytical Scientist, and many more).