The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.
The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.
The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.
Confirmed Speakers for the program include:
*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management
TERM 1
1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
TERM 2
6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
TERM 3
11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project
Admission Procedure
1. Fill out online registration form
2. Upload your CV and cover letter to our website (in English)
3. Complete payment online of application fee of 120 Euros
4. Personal Virtual Interview with Program Director(s)
A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.
5. Enrollment Process (if accepted in program after personal interview)
6. Payment of outstanding course fee: 6,080 Euros
*Application fee is non-refundable, unless a candidate is not accepted to the program.
To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/
Looking to pursue a new and exciting career in football? Already employed in a sporting role and want to take on a more senior position? Southampton Solent’s challenging, industry-focused football, development and business management master’s programme will help you gain an understanding of the football industry and enhance the skills required to gain employment and progress your career within a football context.
Through exposure to theory and practice at local, national and international level, you’ll develop a critical understanding of the football industry and its core business principles. You’ll also gain an understanding of how business and management principles can be applied to the football industry, and how football also represents a unique market with its own economic and cultural makeup.
You’ll examine the responsibilities and challenges associated with football business professionals, organisations, agencies and governing bodies, while developing a critical understanding of the political and economic climate in which football clubs operate, and the correlation between football and politics, policy and development. You’ll also have the opportunity to gain a deep insight into international sport marketing and management theory and practice, learning from professionals working in related industries.
Additionally, you’ll develop your critical knowledge of football governance across a variety of areas. This includes the operational management of national and transnational leagues, competitions, and international events. The growing scale and significance of sports ‘mega events’ means there is an increased requirement for those working within the industry to understand the impact of the expenditure of public and private resources on connected developments in infrastructure, architecture, transport and tourism.
A key element of the course curriculum is the research paper, and you’ll be supported in developing your understanding of the postgraduate research process, as well as the theoretical and procedural requirements of critical investigation. You will learn how to apply this knowledge to an area of in-depth individual study that interests you and is relevant for your chosen career development ambition.
This course will enable you to gain a critical understanding of the football industry and the sustained and emergent roles which may interest you, such as dedicated commercial managers and marketing professionals in football clubs. Graduates from our football programmes have gone on to work at Premier and Football League clubs, as well as other related associations.
This master’s programme is ideal for candidates who are passionate about football and are currently working in a commercial- or marketing-related role wanting to move into the football industry, or those already working in the football industry looking to advance their career and pursue senior roles with business focus.
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We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
The possibilities for career development within the industry remain strong, and this course will help give you the edge in a competitive job market. You’ll learn the skills valued by employers, including communication across different platforms and formats, leadership, analytical skills, working on individual and collaborative projects, as well as managing events and facilities. Suitable roles for graduates would be in business, commercial, or marketing positions in a football context.
The academic staff on Solent’s football programmes possess a wealth of knowledge and experience at various levels of the game. Their expertise has changed Premier League rules, trained staff from more than 60 professional clubs, and been consulted by the FA Commission.
The University has extensive links in the industry, including a close partnership with Southampton FC and students have previously benefitted from regular guest lectures from leading figures in the football industry.
The University has provided administrative education for FIFA, the FA, the Premier League, the Football League and more than 60 professional clubs.
You will be encouraged and supported to gain work experience and placements - although this is not a requirement of the course. The course team have partnerships and arrangements with local schools and the Saints Foundation.
If you are currently in a relevant profession, you can use this experience to enhance learning and develop an understanding of the link between theory and practice in the workplace.
This innovative programme with its football medicine focus is delivered through a partnership between The Football Association and the University of Birmingham.
The programme is aimed at physiotherapists and doctors and is ideal for those either working within football medicine or interested in moving into football medicine.
The learning and teaching for two specialist modules is delivered in the tranquil grounds of St George’s park, the Football Association’s flagship national facility. Anatomy teaching is delivered in the state-of-the-art prosectorium at University of Birmingham
This is a research-led programme delivered within a School with 90% of its research classified as world leading or internationally excellent, with experts from football medicine, sports medicine and musculoskeletal medicine.
The programme is part of a collaboration framework of MSc and MRes programmes between the School of Sport, Exercise and Rehabilitation Sciences and the College of Medical and Dental Sciences.
The overall aim of the programme is to enable exploration of the theoretical basis of exercise and sports medicine in general and football in particular, and its application to the development of a physiotherapist's and doctor's clinical reasoning. Using the process of clinical reasoning as its framework, the programme will integrate the key issues central to practice in this specialist area, including: clinical assessment, communication skills, accurate diagnosis, differential diagnosis, diagnostics and prognostics, treatment interventions, management approaches, best evidence, evaluation of outcome, strategies to reduce injury time etc.
The programme will facilitate the evaluation of existing evidence through the exploration of the assessment and management of athletes. It will provide students with the opportunity to tailor their learning experience to meet their personal and professional needs, developing their their capacity for leadership within a multidisciplinary team providing clinical management in football. The programme will promote enquiry based learning through a range of strategies including case analysis and problem based learning.
The programme is written in line with the international competencies and standards established by the International Federation of Sports Physiotherapists and the Specialty Training Curriculum for Sports and Exercise Medicine from the Joint Royal Colleges of Physicians Training Board, and in collaboration with The Football Association and physiotherapists and doctors working within football and other sporting contexts.
Download the School of Sport, Exercise and Rehabilitation Sciences Postgraduate courses brochure here
As a Birmingham student, you will be joining the academic elite and will have the privilege of learning from world-leading experts, as well as your peers. From the outset you will be encouraged to become an independent and self-motivated learner. We want you to be challenged and will encourage you to think for yourself.
You will participate in a range of teaching styles such as lectures, small group tutorials, presentations, peer group learning, self-study etc.
The two specialist Sports Medicine (Football) modules will be delivered at The Football Association's National Football Centre, St George's Park at Burton on Trent, with contributions from a range of national experts within the field.
The programme also includes anatomy development within the prosectorium in the Medical School, and practice mentorship within a football/sports medicine environment.
You will have access to a comprehensive support system that will assist and encourage you, including personal tutors and welfare tutors who can help with both academic and welfare issues.
Careers
The programme has been written collaboratively with The Football Association for physiotherapists and doctors either working within football medicine or interested in moving into football medicine, to enhance your employability. Specifically, the programme has been written in line with the international competencies and standards established by the International Federation of Sports Phsyiotherapists and the Speciality Training Curriculum for Sports and Exercise Medicine from the Joint Royal Colleges of Physicians Training Board, and in collaboration with The Football Association and physiotherapists and doctors working within football and other sporting contexts.
Careers Support for Postgraduate Students
Careers Network – We can help you get ahead in the job market and develop your career
We recognise that as a postgraduate student you are likely to have specific requirements when it comes to planning for your next career step. Employers expect postgraduates to have a range of skills that exceed their subject knowledge. Careers Network offers a range of events and support services that are designed for all students, including postgraduates looking to find their niche in the job market.
Here are just a few ways in which we can help postgraduates to get ahead:
The Careers Network also have subject specific careers consultants and advisers for each College so you can be assured the information you receive will be relevant to your subject area. They also have a dedicated careers website for international students where you can find useful resources and information.
Quotes
“We have hired some fantastic Birmingham graduates and postgraduates in the past, and believe that they have the experience and intelligence to understand the challenges of working with Procter and Gamble.”
In an independent survey, over 75% of employers regarded a postgraduate Masters-level qualification as ‘essential’ or ‘preferred’ when recruiting. ‘Talent Fishing: What Businesses want from Postgraduates’ A CIHE Report for Department of Business Innovation and Skills, March 2011.
For more information visit the Careers Network website.
As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Therefore, The Football Business Academy sat down with industry experts and created a unique and comprehensive program that will prepare students for success in the dynamic, global future of the football industry. The FBA offers a Professional Master in Football Business which is the first of its kind; it’s a hybrid program which takes all the advantages of online and physical courses and combining them into one unique program. This program steps away from traditional course structures and educational models to create a more innovative and complete curriculum which caters to the needs and realities of the football industry as well as 21st-century students.
The FBA concept focuses on three pillars: Knowledge, Network and Experience. Throughout the four modules of the 12-month programme, students will be engaged through online courses, guest lectures, active participation at business events, a provided internship, on-campus courses and workshops, insightful field trips, and a Student Business Project. Having the combination of these different elements and in a structured way is essential in order to understand the intricacies of such a dynamic and fast-paced industry, and we care about making sure our students can easily find a job after their graduation while being fully capable to add real value and help transform it. Raquel Madruga (FBA 2018 Candidate): “I always wanted to work in football and I wanted to expand and know more about the football industry – The FBA program is amazing because it’s very practical and hands-on.”
The program’s academic strength is drawn from the FBA’s international faculty of highly experienced industry professionals, who have a passion for teaching. Our students will be inspired and mentored by the likes of Alfonso Roberes (former Head of International Sponsorship at Real Madrid), Mayi Cruz Blanco (former Head of Women’s Football Development, FIFA), Dennis Thom (Head of Marketing, Borussia Dortmund), Giuliano Giorgetti (Media Content Director, Inter Milan), Jérôme Champagne (former FIFA presidential candidate), and many others, giving our students the ability to develop an unparalleled understanding of the global football industry, work on real practical cases, and expand their network even further.
In this day and age, it is exceedingly important to gain professional experience and create a network of industry contactswhile studying, as more often than not these two factors will shape an alumni’s career development. Most programs do not insist (enough) on these aspects which is why graduates encounter difficulties starting their career in football. In this regard, The FBA’s strength lies in our strategic partnerships with Soccerex and ESSMA: two industry heavyweights who will give FBA students exclusive access to a treasure of specialized knowledge, invaluable networking opportunities and skills, as well as attractive internship opportunities. Since all of this happens during the FBA program, our graduates will be more prepared than any to successfully (re-)launch their career in the football industry.
We seek to attract those diamonds in the rough that, through their personality, attitude, and moral values, will develop into shining leaders capable of handling the challenges and opportunities which the football industry presents them with. The FBA encourages any talent who has a bachelor degree (or equivalent), a decent level of English, and a strong interest in football business to apply to our course.
Ben Cronshaw (FBA 2018 Candidate): “I’ve been in the football industry from a coaching perspective for quite a while, but now I’m looking to move more into the business side of things. The FBA was a fantastic opportunity to do that, it offered things that no other course out there was doing.”
• Online & On-Campus courses • Guaranteed internship in a football club, federation or football related company • World-class faculty: continuous contact with industry professionals • International-focused and independent structure • Business events powered by Soccerex, the global leader for football business events • Field trips powered by ESSMA, the leading platform for stadium professionals • Continuous education and networking: Free lifetime access to courses, community platform and career platform
A Master's degree enabling you to develop and apply cutting-edge, evidence-based knowledge and skills in football (soccer) coaching and performance to advance your career.
This innovative online distance learning programme allows football coaching professionals worldwide to develop a critical understanding of issues relating to coaching and performance in football (soccer), and advance their professional practice whilst working.
The degree has been developed in collaboration with our partners in the football industry, including the English FA and European professional clubs.
Taught by nationally and internationally renowned coaches and football scientists, the applied nature of the programme means that you are continually asked to reflect on course content in your professional practice.
St Mary's is the first institution in the UK and internationally to offer a distance learning football coaching course of its kind, allowing you to study when and where it suits you. This flexible format means you can advance your knowledge, expertise and professional skills in parallel.
We are a leading provider of postgraduate taught sport science programmes and are widely recognised as one of the UK’s premier sports institutions.
The University has a wide knowledge-base in football; we are an FA Women's High-Performance Football Centre, playing a pivotal role in the positive future of the game in the UK. We also offer a foundation degree programme in Football Education, Coaching and Development (in partnership with Chelsea FC Foundation) and have several PhD’s funded by London’s top professional clubs regarding the science of football.
Our staff is comprised of highly regarded coaching professionals and academics involved in world-leading and applied research, consultancy, and high-level football coaching activities; all of which are directly relevant to - and inform - the modules delivered on the programme.
Please check our website for more information about entry requirements, tuition fees and student funding.
Football coaching is a well-established profession with clear employment routes. In today’s football marketplace, employers look for up-to-date knowledge and skills.
We equip emerging and practising football professionals with the knowledge- and skill-set for a variety of jobs in the elite performance and youth development environments, such as:
Considerable resources continue to be employed to the sport globally with a growing body of football professionals in many countries and regions worldwide.
This degree is subject to validation
This programme provides an inclusive, current and versatile curriculum of study which reflects the needs of the football industry for postgraduate students, with options to study either full or part time. The course looks to support the continuing professional development of football coaches and those working in football or a closely related field.
More than ever football is driven by statistics and analysis. From a players’ fitness to their in-game attributes, numbers play a huge part in the modern game. This programme will take an in-depth look at the numbers that make the game tick, alongside theoretical and practical coaching disciplines.
The course will enable students to develop a systematic and in-depth understanding of knowledge, and a critical awareness of current problems and/or new insights for the advanced study of football coaching and analysis.
Students will utilise their advanced knowledge and understanding of football coaching to help them deal with complex issues systematically and creatively, problems, and communicate their conclusions clearly.
The majority of classes for this programme will be taught in the state-of-the-art facilities at Belle Vue Sports Village in order to allow a combination of practical and theoretical learning. All UCFB Etihad Campus students have access to the array of first-class UCFB facilities in the Etihad Stadium and surrounding Etihad Campus.
Graduates of the MSc Football Coaching & Analysis * programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.
Our MSc Football Coaching & Analysis modules have been developed in order to give you the best preparation for a leadership career in the football industry.
Semester 1
Semester 2
Career prospects include highly sought-after careers within a professional and semi-professional football team such as a coaching, match and performance analyst or operations manager at multidisciplinary teams. UCFB’s unique personal development programme monitors each student throughout the three-year course, enabling us to know each student’s needs and expectations.
This ties in with students’ career development, ultimately leading to them finding the right place within the football and sports business. For those who wish to extend their studies at the end of their degree, opportunities to study at Masters level will be encouraged.
Read more about Employability at UCFB
OVERVIEW
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
PROSPECTUS
You can download the program prospectus here.
AIMED AT:
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
PROGRAM CONTENT
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
METHODOLOGY
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
FACULTY
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
REGISTRATION PROCEDURE
1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
