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Masters Degrees (Football)

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The Certificate in Business Administration Football Industries course provides those who hold an MBA (or international equivalent), with the opportunity to study the MBA Football Industries football-related modules. The modules, which are delivered in partnership with The National Football centre, St George’s Park, focus on aspects of the football industry such as professionalism, business and marketing. The certificate is also suitable for those seeking to work in, or those already working in football, with modules suitable for clubs, governing bodies or related marketing, media and sponsorship companies.

Our partnership enables CBA(FI) students to benefit from the expertise of one of the sport’s biggest governing bodies through guests speakers and practical learning opportunities as well as developing distinct pathways from education into employment. Courses like Sports Operations Management, currently run with the assistance of UEFA, give practical insight into managing some of the world’s biggest sports events.

The FIMBA programme is the top ranked sports MBA in the UK and the top-ranked football master’s in the world (SportBusiness International’s 2015 Postgraduate Sports Course Rankings).

If you wish to gain industry experience our placement scheme will assist you in this. CBA graduates have an excellent record in terms of either gaining employment in the football industry or developing their existing careers in football.

CBA students are taught alongside students studying the prestigious MBA Football Industries (FiMBA) programme. CBA students therefore benefit from this network as well as gaining access to the FiMBA Alumni Network, made up of over 300 graduates, most of whom are currently working in football.

Taken full-time, the programme runs from the end of September to the start of May with a one month break over the Christmas period, and students on average will need to be in Liverpool for one full day a week. Students who already possess football industry experience may instead choose to start the programme in mid-November.

Alongside the taught aspects of the programme, CBA students will also benefit from:

- A comprehensive programme of guest speakers drawn from top football executives throughout the world
- A series of football industry visits and networking events (including a stand at Soccerex’s Global Forum in Manchester)
- A dedicated football industry archive
- A placement co-ordinator and football-specific careers advice
- Support provided by a FiMBA or FiCBA alumnus currently working in the football industry.

This 9 month programme consists of five compulsory modules. The programme can also be delivered on a CPD basis.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

MBA Guest Speakers

Recent speakers have included:

Adrian Bevington
Former Club England Managing Director at the Football Association

Jane Purdon
Director of Governance, Premier League

Robert Elstone
CEO, Everton FC

Alex Phillips
Head of Stakeholder Affairs, UEFA

John Watts
Sports TV Director for ITV

Stefano Petruzzo
Head of Strategy, Liverpool FC

MBA Student Community

Each year our MBA students form lasting friendships, build a supportive network and make key business contacts with future leaders from around the world. The MBA student community meets regularly, following a calendar of social events funded in part by the Management School. Our students take full advantage of all that Liverpool has to offer – from eating out, to visiting bars, watching theatre and enjoying the lively music scene. Football Industry MBA students are also encouraged to play, as well as study the beautiful game, as part of FRUMBA FC.

Career prospects

Where It Takes You

94% of MBA graduates actively seeking employment received a job offer within 3 months.

FIMBA is at the centre of one of the best existing global networks in the football industry with alumni working for the top football / sports clubs, governing bodies, media and commercial organisations in Europe, Asia, the Americas and Africa. Some of our most recent graduates are now working in the following football clubs and related organisations:

UEFA
Asian Football Confederation
The [English] Football League
Scottish Professional Football League
Chinese Football Association
Manchester City FC
Celtic FC
Liverpool FC
Santos Laguna [Mexico]
BATE Borisov [Belarus]
FC Seoul [South Korea]
FC Colo-Colo [Chile]
Gremio FBPA [Brazil]
Nike
Adidas
Octagon
European Broadcasting Union
Rugby Football Union
England Netball
NBA

Dedicated MBA careers support

Whatever your experience as a manager and whatever your professional ambitions, you’ll be supported with your future career planning by the MBA Careers Advisor from the very first week.

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PROGRAM OVERVIEW. The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry. Read more

PROGRAM OVERVIEW

The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.


FACULTY

Confirmed Speakers for the program include:

  • Joaquim Cardona - Former Head of Digital Business at FC Barcelona
  • Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Richard Clarke - Former Managing Editor at Arsenal FC
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaar
  • Pedro Iriondo - Senior Consultant - Senior Business Consultant Sports Practice - KPMG Football Benchmark
  • Mario Leo - CEO and Founder -Result Sports 

*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management


COURSE CURRICULUM

TERM 1

1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football

TERM 2

6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football

TERM 3

11. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project

ADMISSION PROCESS

Admission Procedure

1. Fill out online registration form

2. Upload your CV and cover letter to our website (in English)

3. Complete payment online of application fee of 120 Euros

4. Personal Virtual Interview with Program Director(s)

A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.

5. Enrollment Process (if accepted in program after personal interview)

6. Payment of outstanding course fee: 6,080 Euros

*Application fee is non-refundable, unless a candidate is not accepted to the program.

COURSE PROSPECTUS

To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/



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Looking to pursue a new and exciting career in football? Already employed in a sporting role and want to take on a more senior position? Southampton Solent’s… Read more

Looking to pursue a new and exciting career in football? Already employed in a sporting role and want to take on a more senior position? Southampton Solent’s challenging, industry-focused football, development and business management master’s programme will help you gain an understanding of the football industry and enhance the skills required to gain employment and progress your career within a football context.

Through exposure to theory and practice at local, national and international level, you’ll develop a critical understanding of the football industry and its core business principles. You’ll also gain an understanding of how business and management principles can be applied to the football industry, and how football also represents a unique market with its own economic and cultural makeup.

You’ll examine the responsibilities and challenges associated with football business professionals, organisations, agencies and governing bodies, while developing a critical understanding of the political and economic climate in which football clubs operate, and the correlation between football and politics, policy and development. You’ll also have the opportunity to gain a deep insight into international sport marketing and management theory and practice, learning from professionals working in related industries.

Additionally, you’ll develop your critical knowledge of football governance across a variety of areas. This includes the operational management of national and transnational leagues, competitions, and international events. The growing scale and significance of sports ‘mega events’ means there is an increased requirement for those working within the industry to understand the impact of the expenditure of public and private resources on connected developments in infrastructure, architecture, transport and tourism.

A key element of the course curriculum is the research paper, and you’ll be supported in developing your understanding of the postgraduate research process, as well as the theoretical and procedural requirements of critical investigation. You will learn how to apply this knowledge to an area of in-depth individual study that interests you and is relevant for your chosen career development ambition.

What does this course lead to?

This course will enable you to gain a critical understanding of the football industry and the sustained and emergent roles which may interest you, such as dedicated commercial managers and marketing professionals in football clubs. Graduates from our football programmes have gone on to work at Premier and Football League clubs, as well as other related associations.

Who is this course for?

This master’s programme is ideal for candidates who are passionate about football and are currently working in a commercial- or marketing-related role wanting to move into the football industry, or those already working in the football industry looking to advance their career and pursue senior roles with business focus. 

What you will study

Core units

  • Football, Politics and Development
  • Research Methods in Sport
  • Football Governance and Mega Events
  • Research Paper
  • Monitoring and Evaluation for Sport

Options 

Choose one from: 

  • Wellbeing in Youth Sport
  • Professional Practice

or

  • International Sport, Business Culture and the Media
  • International Sports Marketing and Management 

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

The possibilities for career development within the industry remain strong, and this course will help give you the edge in a competitive job market. You’ll learn the skills valued by employers, including communication across different platforms and formats, leadership, analytical skills, working on individual and collaborative projects, as well as managing events and facilities. Suitable roles for graduates would be in business, commercial, or marketing positions in a football context.

Industry links

The academic staff on Solent’s football programmes possess a wealth of knowledge and experience at various levels of the game. Their expertise has changed Premier League rules, trained staff from more than 60 professional clubs, and been consulted by the FA Commission.

The University has extensive links in the industry, including a close partnership with Southampton FC and students have previously benefitted from regular guest lectures from leading figures in the football industry.

The University has provided administrative education for FIFA, the FA, the Premier League, the Football League and more than 60 professional clubs.

Placements

You will be encouraged and supported to gain work experience and placements - although this is not a requirement of the course. The course team have partnerships and arrangements with local schools and the Saints Foundation.

If you are currently in a relevant profession, you can use this experience to enhance learning and develop an understanding of the link between theory and practice in the workplace.



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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. The MBA programme entered The Economist’s ‘Which MBA?’ top 100 global ranking in 2015. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The MBA programme entered The Economist’s ‘Which MBA?’ top 100 global ranking in 2015.

The Football Industries MBA (FIMBA) programme is the original, and still the only, Football Industries MBA. As an MBA programme, it has the real business focus that management positions in modern sport demand. Delivered in partnership with The National Football Centre, St. George’s Park, it focuses on the professionalism and business of the beautiful game. If you want to work in the global football industry—with clubs, governing bodies or related marketing, media and sponsorship companies—this is the MBA programme for you.

The FIMBA programme is the top ranked sports MBA in the UK and the top-ranked football master’s in the world (SportBusiness International’s 2015 Postgraduate Sports Course Rankings).

The core elements of the programme – leadership, strategy, managing the environment, innovation, entrepreneurship, managing financial resources – are delivered in concentrated blocks to encourage a deeper understanding, with a strong emphasis on interactive teaching and learning.

The specialist football modules apply business concepts to modern football. You’ll gain a critical awareness of issues in football management, law, and marketing.

Crucially, you’ll receive vocational training for the industry, including the Becoming a Football Executive module and a Sports Operations Management module currently run with the assistance of UEFA.

The broader skills you’ll acquire include analysis, problem solving, creativity and decision-making. The Becoming a Football Executive module will also serve to strengthen and hone your interpersonal, communication and leadership abilities. Based in Liverpool, the football hotbed of the North-West of England, English clubs are accessible as laboratories for students to put theory into practice.

Work based projects

Work based project providers have included

Providers have included:

Celtic FC
Everton FC
Galatasaray S.K.
Liverpool FC
Manchester City FC
The Football Association
UEFA

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

MBA Guest Speakers

Recent speakers have included:

Adrian Bevington
Former Club England Managing Director at the Football Association
Jane Purdon
Director of Governance, Premier League
Robert Elstone
CEO, Everton FC
Alex Phillips
Head of Stakeholder Affairs, UEFA
John Watts
Sports TV Director for ITV
Stefano Petruzzo
Head of Strategy, Liverpool FC
MBA Student Community

Each year our MBA students form lasting friendships, build a supportive network and make key business contacts with future leaders from around the world. The MBA student community meets regularly, following a calendar of social events funded in part by the Management School. Our students take full advantage of all that Liverpool has to offer – from eating out, to visiting bars, watching theatre and enjoying the lively music scene. Football Industry MBA students are also encouraged to play, as well as study the beautiful game, as part of FRUMBA FC.

Career prospects

Where It Takes You

94% of MBA graduates actively seeking employment received a job offer within 3 months.

FIMBA is at the centre of one of the best existing global networks in the football industry with alumni working for the top football / sports clubs, governing bodies, media and commercial organisations in Europe, Asia, the Americas and Africa. Some of our most recent graduates are now working in the following football clubs and related organisations:

UEFA
Asian Football Confederation
The [English] Football League
Scottish Professional Football League
Chinese Football Association
Manchester City FC
Celtic FC
Liverpool FC
Fc Bayern Munich
Santos Laguna [Mexico]
BATE Borisov [Belarus]
FC Seoul [South Korea]
FC Colo-Colo [Chile]
Gremio FBPA [Brazil]
Nike
Adidas
Octagon
European Broadcasting Union
Rugby Football Union
England Netball
NBA

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The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management. Read more

GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

Read less
The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management. Read more

GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

1. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited spaces available!

Email us at [email protected] for a copy of the program prospectus.

SOCIAL MEDIA OUTLETS

Get social with us via Twitter, Facebook and Linkedin for the latest news and information about our programs.

Twitter: @SBI_Barcelona

Facebook: https://www.facebook.com/SportsBusinessInstituteBarcelona

Linkedin: http://www.linkedin.com/in/sbibarcelona

Website: http://www.sbibarcelona.com

Email:

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This innovative programme with its football medicine focus is delivered through a partnership between The Football Association and the University of Birmingham. Read more

This innovative programme with its football medicine focus is delivered through a partnership between The Football Association and the University of Birmingham.

The programme is aimed at physiotherapists and doctors and is ideal for those either working within football medicine or interested in moving into football medicine.

The learning and teaching for two specialist modules is delivered in the tranquil grounds of St George’s park, the Football Association’s flagship national facility. Anatomy teaching is delivered in the state-of-the-art prosectorium at University of Birmingham

This is a research-led programme delivered within a School with 90% of its research classified as world leading or internationally excellent, with experts from football medicine, sports medicine and musculoskeletal medicine.

The programme is part of a collaboration framework of MSc and MRes programmes between the School of Sport, Exercise and Rehabilitation Sciences and the College of Medical and Dental Sciences.

Course details

The overall aim of the programme is to enable exploration of the theoretical basis of exercise and sports medicine in general and football in particular, and its application to the development of a physiotherapist's and doctor's clinical reasoning. Using the process of clinical reasoning as its framework, the programme will integrate the key issues central to practice in this specialist area, including: clinical assessment, communication skills, accurate diagnosis, differential diagnosis, diagnostics and prognostics, treatment interventions, management approaches, best evidence, evaluation of outcome, strategies to reduce injury time etc.

The programme will facilitate the evaluation of existing evidence through the exploration of the assessment and management of athletes. It will provide students with the opportunity to tailor their learning experience to meet their personal and professional needs, developing their their capacity for leadership within a multidisciplinary team providing clinical management in football. The programme will promote enquiry based learning through a range of strategies including case analysis and problem based learning.

The programme is written in line with the international competencies and standards established by the International Federation of Sports Physiotherapists and the Specialty Training Curriculum for Sports and Exercise Medicine from the Joint Royal Colleges of Physicians Training Board, and in collaboration with The Football Association and physiotherapists and doctors working within football and other sporting contexts.

Download the School of Sport, Exercise and Rehabilitation Sciences Postgraduate courses brochure here

Learning and teaching

As a Birmingham student, you will be joining the academic elite and will have the privilege of learning from world-leading experts, as well as your peers. From the outset you will be encouraged to become an independent and self-motivated learner. We want you to be challenged and will encourage you to think for yourself.

You will participate in a range of teaching styles such as lectures, small group tutorials, presentations, peer group learning, self-study etc.

The two specialist Sports Medicine (Football) modules will be delivered at The Football Association's National Football Centre, St George's Park at Burton on Trent, with contributions from a range of national experts within the field.

The programme also includes anatomy development within the prosectorium in the Medical School, and practice mentorship within a football/sports medicine environment.

You will have access to a comprehensive support system that will assist and encourage you, including personal tutors and welfare tutors who can help with both academic and welfare issues.

Employability

Careers

The programme has been written collaboratively with The Football Association for physiotherapists and doctors either working within football medicine or interested in moving into football medicine, to enhance your employability. Specifically, the programme has been written in line with the international competencies and standards established by the International Federation of Sports Phsyiotherapists and the Speciality Training Curriculum for Sports and Exercise Medicine from the Joint Royal Colleges of Physicians Training Board, and in collaboration with The Football Association and physiotherapists and doctors working within football and other sporting contexts.

Careers Support for Postgraduate Students

Careers Network – We can help you get ahead in the job market and develop your career

We recognise that as a postgraduate student you are likely to have specific requirements when it comes to planning for your next career step. Employers expect postgraduates to have a range of skills that exceed their subject knowledge. Careers Network offers a range of events and support services that are designed for all students, including postgraduates looking to find their niche in the job market.

Here are just a few ways in which we can help postgraduates to get ahead:

  • Careers Networking opportunities
  • Effective careers strategy toolkit
  • Year planner for all postgraduate students
  • Masters Career Coaching Workshops
  • One to one careers guidance

The Careers Network also have subject specific careers consultants and advisers for each College so you can be assured the information you receive will be relevant to your subject area. They also have a dedicated careers website for international students where you can find useful resources and information.

Quotes

“We have hired some fantastic Birmingham graduates and postgraduates in the past, and believe that they have the experience and intelligence to understand the challenges of working with Procter and Gamble.”

In an independent survey, over 75% of employers regarded a postgraduate Masters-level qualification as ‘essential’ or ‘preferred’ when recruiting. ‘Talent Fishing: What Businesses want from Postgraduates’ A CIHE Report for Department of Business Innovation and Skills, March 2011.

For more information visit the Careers Network website.



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As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Read more

As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Therefore, The Football Business Academy sat down with industry experts and created a unique and comprehensive program that will prepare students for success in the dynamic, global future of the football industry. The FBA offers a Professional Master in Football Business which is the first of its kind; it’s a hybrid program which takes all the advantages of online and physical courses and combining them into one unique program. This program steps away from traditional course structures and educational models to create a more innovative and complete curriculum which caters to the needs and realities of the football industry as well as 21st-century students.

Concept

The FBA concept focuses on three pillars: Knowledge, Network and Experience. Throughout the four modules of the 12-month programme, students will be engaged through online courses, guest lectures, active participation at business events, a provided internship, on-campus courses and workshops, insightful field trips, and a Student Business Project. Having the combination of these different elements and in a structured way is essential in order to understand the intricacies of such a dynamic and fast-paced industry, and we care about making sure our students can easily find a job after their graduation while being fully capable to add real value and help transform it. Raquel Madruga (FBA 2018 Candidate): “I always wanted to work in football and I wanted to expand and know more about the football industry – The FBA program is amazing because it’s very practical and hands-on.”

A World-Class Faculty

The program’s academic strength is drawn from the FBA’s international faculty of highly experienced industry professionals, who have a passion for teaching. Our students will be inspired and mentored by the likes of Alfonso Roberes (former Head of International Sponsorship at Real Madrid), Mayi Cruz Blanco (former Head of Women’s Football Development, FIFA), Dennis Thom (Head of Marketing, Borussia Dortmund), Giuliano Giorgetti (Media Content Director, Inter Milan), Jérôme Champagne (former FIFA presidential candidate), and many others, giving our students the ability to develop an unparalleled understanding of the global football industry, work on real practical cases, and expand their network even further.

Partners

In this day and age, it is exceedingly important to gain professional experience and create a network of industry contactswhile studying, as more often than not these two factors will shape an alumni’s career development. Most programs do not insist (enough) on these aspects which is why graduates encounter difficulties starting their career in football. In this regard, The FBA’s strength lies in our strategic partnerships with Soccerex and ESSMA: two industry heavyweights who will give FBA students exclusive access to a treasure of specialized knowledge, invaluable networking opportunities and skills, as well as attractive internship opportunities. Since all of this happens during the FBA program, our graduates will be more prepared than any to successfully (re-)launch their career in the football industry.

For you?

We seek to attract those diamonds in the rough that, through their personality, attitude, and moral values, will develop into shining leaders capable of handling the challenges and opportunities which the football industry presents them with. The FBA encourages any talent who has a bachelor degree (or equivalent), a decent level of English, and a strong interest in football business to apply to our course.

Ben Cronshaw (FBA 2018 Candidate): “I’ve been in the football industry from a coaching perspective for quite a while, but now I’m looking to move more into the business side of things. The FBA was a fantastic opportunity to do that, it offered things that no other course out there was doing.”

Benefits

• Online & On-Campus courses • Guaranteed internship in a football club, federation or football related company • World-class faculty: continuous contact with industry professionals • International-focused and independent structure • Business events powered by Soccerex, the global leader for football business events • Field trips powered by ESSMA, the leading platform for stadium professionals • Continuous education and networking: Free lifetime access to courses, community platform and career platform



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A Master's degree enabling you to develop and apply cutting-edge, evidence-based knowledge and skills in football (soccer) coaching and performance to advance your career. Read more

A Master's degree enabling you to develop and apply cutting-edge, evidence-based knowledge and skills in football (soccer) coaching and performance to advance your career.

Why study Performance Football Coaching (Distance Learning)?

This innovative online distance learning programme allows football coaching professionals worldwide to develop a critical understanding of issues relating to coaching and performance in football (soccer), and advance their professional practice whilst working.

The degree has been developed in collaboration with our partners in the football industry, including the English FA and European professional clubs.

Taught by nationally and internationally renowned coaches and football scientists, the applied nature of the programme means that you are continually asked to reflect on course content in your professional practice.

Why St Mary's?

St Mary's is the first institution in the UK and internationally to offer a distance learning football coaching course of its kind, allowing you to study when and where it suits you. This flexible format means you can advance your knowledge, expertise and professional skills in parallel.

We are a leading provider of postgraduate taught sport science programmes and are widely recognised as one of the UK’s premier sports institutions. 

The University has a wide knowledge-base in football; we are an FA Women's High-Performance Football Centre, playing a pivotal role in the positive future of the game in the UK. We also offer a foundation degree programme in Football Education, Coaching and Development (in partnership with Chelsea FC Foundation) and have several PhD’s funded by London’s top professional clubs regarding the science of football. 

Our staff is comprised of highly regarded coaching professionals and academics involved in world-leading and applied research, consultancy, and high-level football coaching activities; all of which are directly relevant to - and inform - the modules delivered on the programme.

Requirements, fees and funding

Please check our website for more information about entry requirements, tuition fees and student funding.

Career opportunities

Football coaching is a well-established profession with clear employment routes. In today’s football marketplace, employers look for up-to-date knowledge and skills.

We equip emerging and practising football professionals with the knowledge- and skill-set for a variety of jobs in the elite performance and youth development environments, such as: 

  • head coach
  • youth academy coach
  • specialist technical coach
  • performance analyst
  • development coordinator
  • coach educator
  • researcher/scientist

Considerable resources continue to be employed to the sport globally with a growing body of football professionals in many countries and regions worldwide.



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This degree is subject to validation. This programme provides an inclusive, current and versatile curriculum of study which reflects the needs of the football industry for postgraduate students, with options to study either full or part time. Read more

This degree is subject to validation

This programme provides an inclusive, current and versatile curriculum of study which reflects the needs of the football industry for postgraduate students, with options to study either full or part time. The course looks to support the continuing professional development of football coaches and those working in football or a closely related field.

More than ever football is driven by statistics and analysis. From a players’ fitness to their in-game attributes, numbers play a huge part in the modern game. This programme will take an in-depth look at the numbers that make the game tick, alongside theoretical and practical coaching disciplines.

The course will enable students to develop a systematic and in-depth understanding of knowledge, and a critical awareness of current problems and/or new insights for the advanced study of football coaching and analysis.

Students will utilise their advanced knowledge and understanding of football coaching to help them deal with complex issues systematically and creatively, problems, and communicate their conclusions clearly.

The majority of classes for this programme will be taught in the state-of-the-art facilities at Belle Vue Sports Village in order to allow a combination of practical and theoretical learning. All UCFB Etihad Campus students have access to the array of first-class UCFB facilities in the Etihad Stadium and surrounding Etihad Campus.

Graduates of the MSc Football Coaching & Analysis * programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Modules

Our MSc Football Coaching & Analysis modules have been developed in order to give you the best preparation for a leadership career in the football industry.

Semester 1

  • The Football Coaching Process
  • Coaching: From Philosophy to Practice
  • Applied Football Match Analysis
  • Football Consultancy Project

Semester 2

  • Football Statistics & Data Analysis
  • Football Consultancy Project
  • Analysis of Football Coaching Practice
  • Dissertation and Research Methods

Career prospects

Career prospects include highly sought-after careers within a professional and semi-professional football team such as a coaching, match and performance analyst or operations manager at multidisciplinary teams. UCFB’s unique personal development programme monitors each student throughout the three-year course, enabling us to know each student’s needs and expectations.

This ties in with students’ career development, ultimately leading to them finding the right place within the football and sports business. For those who wish to extend their studies at the end of their degree, opportunities to study at Masters level will be encouraged.

Read more about Employability at UCFB



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The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications. Read more

GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice. Read more
This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, members of supporters' organisations and local government officials with responsibilities in the leisure field. It will also appeal to those with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

Read less
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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