Masters Degrees (Football)

The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The Certificate in Business Administration Football Industries course provides those who hold an MBA (or international equivalent), with the opportunity to study the MBA Football Industries football-related modules. The modules, which are delivered in partnership with The National Football centre, St George’s Park, focus on aspects of the football industry such as professionalism, business and marketing. The certificate is also suitable for those seeking to work in, or those already working in football, with modules suitable for clubs, governing bodies or related marketing, media and sponsorship companies.

Our partnership enables CBA(FI) students to benefit from the expertise of one of the sport’s biggest governing bodies through guests speakers and practical learning opportunities as well as developing distinct pathways from education into employment. Courses like Sports Operations Management, currently run with the assistance of UEFA, give practical insight into managing some of the world’s biggest sports events.

The FIMBA programme is the top ranked sports MBA in the UK and the top-ranked football master’s in the world (SportBusiness International’s 2015 Postgraduate Sports Course Rankings).

If you wish to gain industry experience our placement scheme will assist you in this. CBA graduates have an excellent record in terms of either gaining employment in the football industry or developing their existing careers in football.

CBA students are taught alongside students studying the prestigious MBA Football Industries (FiMBA) programme. CBA students therefore benefit from this network as well as gaining access to the FiMBA Alumni Network, made up of over 300 graduates, most of whom are currently working in football.

Taken full-time, the programme runs from the end of September to the start of May with a one month break over the Christmas period, and students on average will need to be in Liverpool for one full day a week. Students who already possess football industry experience may instead choose to start the programme in mid-November.

Alongside the taught aspects of the programme, CBA students will also benefit from:

- A comprehensive programme of guest speakers drawn from top football executives throughout the world
- A series of football industry visits and networking events (including a stand at Soccerex’s Global Forum in Manchester)
- A dedicated football industry archive
- A placement co-ordinator and football-specific careers advice
- Support provided by a FiMBA or FiCBA alumnus currently working in the football industry.

This 9 month programme consists of five compulsory modules. The programme can also be delivered on a CPD basis.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

MBA Guest Speakers

Recent speakers have included:

Adrian Bevington
Former Club England Managing Director at the Football Association

Jane Purdon
Director of Governance, Premier League

Robert Elstone
CEO, Everton FC

Alex Phillips
Head of Stakeholder Affairs, UEFA

John Watts
Sports TV Director for ITV

Stefano Petruzzo
Head of Strategy, Liverpool FC

MBA Student Community

Each year our MBA students form lasting friendships, build a supportive network and make key business contacts with future leaders from around the world. The MBA student community meets regularly, following a calendar of social events funded in part by the Management School. Our students take full advantage of all that Liverpool has to offer – from eating out, to visiting bars, watching theatre and enjoying the lively music scene. Football Industry MBA students are also encouraged to play, as well as study the beautiful game, as part of FRUMBA FC.

Career prospects

Where It Takes You

94% of MBA graduates actively seeking employment received a job offer within 3 months.

FIMBA is at the centre of one of the best existing global networks in the football industry with alumni working for the top football / sports clubs, governing bodies, media and commercial organisations in Europe, Asia, the Americas and Africa. Some of our most recent graduates are now working in the following football clubs and related organisations:

UEFA
Asian Football Confederation
The [English] Football League
Scottish Professional Football League
Chinese Football Association
Manchester City FC
Celtic FC
Liverpool FC
Santos Laguna [Mexico]
BATE Borisov [Belarus]
FC Seoul [South Korea]
FC Colo-Colo [Chile]
Gremio FBPA [Brazil]
Nike
Adidas
Octagon
European Broadcasting Union
Rugby Football Union
England Netball
NBA

Dedicated MBA careers support

Whatever your experience as a manager and whatever your professional ambitions, you’ll be supported with your future career planning by the MBA Careers Advisor from the very first week.

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PROGRAM OVERVIEW

The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.

FACULTY

Confirmed Speakers for the program include:

• Joaquim Cardona - Former Head of Digital Business at FC Barcelona
• Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
• Richard Clarke - Former Managing Editor at Arsenal FC
• Marios Christodoulou - Operations Manager at APOEL FC
• Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
• Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
• Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaar
• Pedro Iriondo - Senior Consultant - Senior Business Consultant Sports Practice - KPMG Football Benchmark
• Mario Leo - CEO and Founder -Result Sports 

*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management

COURSE CURRICULUM

TERM 1

1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football

TERM 2

6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football

TERM 3

11. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project

ADMISSION PROCESS

Admission Procedure

1. Fill out online registration form

2. Upload your CV and cover letter to our website (in English)

3. Complete payment online of application fee of 750 Euros

4. Personal Virtual Interview with Program Director(s)

A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.

5. Enrollment Process (if accepted in program after personal interview)

6. Payment of outstanding course fee: 6,750 Euros

*Application fee is non-refundable, unless a candidate is not accepted to the program.

COURSE PROSPECTUS

To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The MBA programme entered The Economist’s ‘Which MBA?’ top 100 global ranking in 2015.

The Football Industries MBA (FIMBA) programme is the original, and still the only, Football Industries MBA. As an MBA programme, it has the real business focus that management positions in modern sport demand. Delivered in partnership with The National Football Centre, St. George’s Park, it focuses on the professionalism and business of the beautiful game. If you want to work in the global football industry—with clubs, governing bodies or related marketing, media and sponsorship companies—this is the MBA programme for you.

The FIMBA programme is the top ranked sports MBA in the UK and the top-ranked football master’s in the world (SportBusiness International’s 2015 Postgraduate Sports Course Rankings).

The core elements of the programme – leadership, strategy, managing the environment, innovation, entrepreneurship, managing financial resources – are delivered in concentrated blocks to encourage a deeper understanding, with a strong emphasis on interactive teaching and learning.

The specialist football modules apply business concepts to modern football. You’ll gain a critical awareness of issues in football management, law, and marketing.

Crucially, you’ll receive vocational training for the industry, including the Becoming a Football Executive module and a Sports Operations Management module currently run with the assistance of UEFA.

The broader skills you’ll acquire include analysis, problem solving, creativity and decision-making. The Becoming a Football Executive module will also serve to strengthen and hone your interpersonal, communication and leadership abilities. Based in Liverpool, the football hotbed of the North-West of England, English clubs are accessible as laboratories for students to put theory into practice.

Work based projects

Work based project providers have included

Providers have included:

Celtic FC
Everton FC
Galatasaray S.K.
Liverpool FC
Manchester City FC
The Football Association
UEFA

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

MBA Guest Speakers

Recent speakers have included:

Adrian Bevington
Former Club England Managing Director at the Football Association
Jane Purdon
Director of Governance, Premier League
Robert Elstone
CEO, Everton FC
Alex Phillips
Head of Stakeholder Affairs, UEFA
John Watts
Sports TV Director for ITV
Stefano Petruzzo
Head of Strategy, Liverpool FC
MBA Student Community

Each year our MBA students form lasting friendships, build a supportive network and make key business contacts with future leaders from around the world. The MBA student community meets regularly, following a calendar of social events funded in part by the Management School. Our students take full advantage of all that Liverpool has to offer – from eating out, to visiting bars, watching theatre and enjoying the lively music scene. Football Industry MBA students are also encouraged to play, as well as study the beautiful game, as part of FRUMBA FC.

Career prospects

Where It Takes You

94% of MBA graduates actively seeking employment received a job offer within 3 months.

FIMBA is at the centre of one of the best existing global networks in the football industry with alumni working for the top football / sports clubs, governing bodies, media and commercial organisations in Europe, Asia, the Americas and Africa. Some of our most recent graduates are now working in the following football clubs and related organisations:

UEFA
Asian Football Confederation
The [English] Football League
Scottish Professional Football League
Chinese Football Association
Manchester City FC
Celtic FC
Liverpool FC
Fc Bayern Munich
Santos Laguna [Mexico]
BATE Borisov [Belarus]
FC Seoul [South Korea]
FC Colo-Colo [Chile]
Gremio FBPA [Brazil]
Nike
Adidas
Octagon
European Broadcasting Union
Rugby Football Union
England Netball
NBA

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GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

• Football stadium and facilities management

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

1. Go to http://www.sbibarcelona.com
2. Click on the Football Marketing & Management Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited spaces available!

Email us at [email protected] for a copy of the program prospectus.

SOCIAL MEDIA OUTLETS

Get social with us via Twitter, Facebook and Linkedin for the latest news and information about our programs.

Twitter: @SBI_Barcelona

Facebook: https://www.facebook.com/SportsBusinessInstituteBarcelona

Linkedin: http://www.linkedin.com/in/sbibarcelona

Website: http://www.sbibarcelona.com

Email: [email protected]

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The 12 month Professional Master of The FBA is divided into 4 modules. In order to deliver the best football business leaders of tomorrow, we believe it is essential for our students to gain knowledge of the football industry across all three dimensions: the past, as a cultural sensibility is essential to understand the origins and history of the sport; the present, in order to discover all football stakeholders and analyse the best practices; and future, because in this ever moving industry, it is crucial to come with an innovative mind, with new ideas and solutions to better address today’s key issues and develop tomorrow’s opportunities.

By combining this knowledge with participation at Soccerex events, our students will be prepared to start their provided internship (Module 3) where they will be able to use their acquired skills and contacts, get a foot in the industry and learn first-hand how it works.

Finally, the fourth module combines a Student Business Project with additional industry specifics for students to expand their knowledge of. The SBP will be sanctioned by one of our Partner Network members and will give students the opportunity to work in teams on a real project given by a football club, federation, or other football-related organization, thereby allowing them to keep moving forward into the football industry.

Education. For life.

At The FBA, we are well aware of how fast the football industry keeps growing and changing. Yet, contrary to how other professional industries such as law, medicine, or accounting are set up, football has been lacking a learning structure, which allows its professionals to continuously re-educate themselves and truly understand how new trends or laws can influence their business success. Therefore, our commitment to our alumni is to give them free lifetime access to course material so they can stay ahead of the game and exchange ideas and opinions with younger generations, thereby creating a unique, continuous learning environment which benefits everyone involved.

Online program

An innovative way of learning.

The FBA is based on a model of eLearning for Modules 1 and 2, resulting in several direct advantages for our students while maintaining all the advantages of a physical program.

Business Events

What is a better way to break into the football industry than participating in the world’s leading football business events?

The Football Business Academy is proud to have partnered with Soccerex, which has been bringing together the football industry for over 20 years. The presence of key stakeholders such as football clubs, federations, leagues, sponsors, agencies, suppliers, start-ups and so forth ensure all of the industry’s sectors are represented, with their decision makers looking to network, gain insight and socialize. Moreover, each Soccerex event has a wide range of panel discussions and presentations in which the latest industry developments are addressed, translating into an additional and invaluable learning experience for our students.

For The Football Business Academy it is really important that our students have access to Soccerex. That is why we invite them all to reunite there regularly, and to take this opportunity to develop their career and portfolio of contacts.

Please find below the list of regular attendees you will get the chance to meet at Soccerex events.
To learn more about Soccerex, visit http://www.soccerex.com

Field Trips

At The FBA, students are trained to the reality of the market. Visits to football organizations are a crucial part of the formation. Indeed, field trips are the opportunity for you to learn from live theaters. You will aslo see how the different concepts and practices learned during the courses are put in place in major clubs and governing bodies. The FBA also encourages these initiatives as a way to position yourself in the market and broaden their network.

Ideally located at the heart of a region considered to be the world capital of sport – with an easy access to neighboring countries – The FBA organizes field trips for its students to major football organizations and the best-managed football clubs serving as a benchmark.

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A Master's degree enabling you to develop and apply cutting-edge, evidence-based knowledge and skills in football (soccer) coaching and performance to advance your career.

Why study Performance Football Coaching (Distance Learning)?

This innovative online distance learning programme allows football coaching professionals worldwide to develop a critical understanding of issues relating to coaching and performance in football (soccer), and advance their professional practice whilst working.

The degree has been developed in collaboration with our partners in the football industry, including the English FA and European professional clubs.

Taught by nationally and internationally renowned coaches and football scientists, the applied nature of the programme means that you are continually asked to reflect on course content in your professional practice.

Why St Mary's?

St Mary's is the first institution in the UK and internationally to offer a distance learning football coaching course of its kind, allowing you to study when and where it suits you. This flexible format means you can advance your knowledge, expertise and professional skills in parallel.

We are a leading provider of postgraduate taught sport science programmes and are widely recognised as one of the UK’s premier sports institutions. 

The University has a wide knowledge-base in football; we are an FA Women's High-Performance Football Centre, playing a pivotal role in the positive future of the game in the UK. We also offer a foundation degree programme in Football Education, Coaching and Development (in partnership with Chelsea FC Foundation) and have several PhD’s funded by London’s top professional clubs regarding the science of football. 

Our staff is comprised of highly regarded coaching professionals and academics involved in world-leading and applied research, consultancy, and high-level football coaching activities; all of which are directly relevant to - and inform - the modules delivered on the programme.

Requirements, fees and funding

Please check our website for more information about entry requirements, tuition fees and student funding.

Career opportunities

Football coaching is a well-established profession with clear employment routes. In today’s football marketplace, employers look for up-to-date knowledge and skills.

We equip emerging and practising football professionals with the knowledge- and skill-set for a variety of jobs in the elite performance and youth development environments, such as: 

• head coach
• youth academy coach
• specialist technical coach
• performance analyst
• development coordinator
• coach educator
• researcher/scientist

Considerable resources continue to be employed to the sport globally with a growing body of football professionals in many countries and regions worldwide.

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GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This innovative programme has been developed through a partnership between The Football Association and the University of Birmingham.

The programme is aimed at physiotherapists and doctors either working within football medicine or interested in moving into football medicine.

The programme is part of a collaboration framework of MSc and MRes programmes between the School of Sport, Exercise and Rehabilitation Sciences and the College of Medical and Dental Sciences.

The overall aim of the programme is to enable exploration of the theoretical basis of exercise and sports medicine in general and football in particular, and its application to the development of a physiotherapist's and doctor's clinical reasoning. Using the process of clinical reasoning as its framework, the programme will integrate the key issues central to practice in this specialist area, including: clinical assessment, communication skills, accurate diagnosis, differential diagnosis, diagnostics and prognostics, treatment interventions, management approaches, best evidence, evaluation of outcome, strategies to reduce injury time etc.

The programme will facilitate the evaluation of existing evidence through the exploration of the assessment and management of athletes. It will provide students with the opportunity to tailor their learning experience to meet their personal and professional needs, developing their their capacity for leadership within a multidisciplinary team providing clinical management in football. The programme will promote enquiry based learning through a range of strategies including case analysis and problem based learning.

The programme is written in line with the international competencies and standards established by the International Federation of Sports Physiotherapists and the Specialty Training Curriculum for Sports and Exercise Medicine from the Joint Royal Colleges of Physicians Training Board, and in collaboration with The Football Association and physiotherapists and doctors working within football and other sporting contexts.

Employability

Please visit: http://www.birmingham.ac.uk/postgraduate/courses/taught/sport-exercise/exercise-sports-medicine-football.aspx?OpenSection=FeesAndFunding#EmployabilityTab

About the School of Sport, Exercise and Rehabilitation Sciences

We are one of the top-rated sport science departments in the UK. Our School of Sport, Exercise and Rehabilitation Sciences is one of the longest established in Europe for scientific research into sport, exercise, health and rehabilitation.

We are proud to be at the forefront of the rapid development of this academic discipline. Our school has achieved an outstanding performance in the Research Excellence Framework 2014 (REF 2014) with 90 percent of its research classified as world leading or internationally excellent, putting us in the top three for research in the sector. These results provide further compelling evidence of the long recognised research strength of Sport and Exercise Sciences at the University of Birmingham.

Thanks to a £16.4 million investment, Birmingham boasts the largest custom built Sport, Exercise and Rehabilitation Sciences facility in the UK.

This includes teaching and research laboratories for physiology, biochemistry, psychophysiology, biomechanics, sport psychology, motor skills, immunology, muscle mechanics and the neurophysiology of movement.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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Programme Overview

Richmond is the only university in the UK that has developed a very successful US- accredited undergraduate programme in International Sports Management. Building on this success, Richmond’s one year master’s programme provides students with an opportunity to gain first-hand experience of sports management and football culture in the UK. The programme is located in Leeds in the North of England and aims to develop your understanding of sports management in an international context with a focus on football (soccer). Our Master’s degree in International Sports Management builds on our teaching and research success and provides graduate students with a programme of study that is underpinned by the best sports industry practice, knowledge and partnerships

Explore

There is a non-mandatory co-curricular sports component to Richmond’s MA Internationals Sports Management programme that will contribute the development of your practical skills (football training, playing and coaching). The programme provides students with an opportunity to acquire the practical skills as well as a learning environment in which you are encouraged to think strategically about sports management in the context of business development and management of the competitive game environment.

Industry Networking & Internships

MA International Sports Management can help you develop your career. You will learn the latest practices and skills required for employment and you will also have the chance to get hands-on work experience in a three month integrated internship in Leeds or London. Our course offers improved career opportunities with the added bonus of experiencing the great city of London, the home of world renowned sporting organisations and clubs, and host city to many high profile sporting events.

Core Modules

Fall Semester (3 core courses)
Contemporary Issues in International Sport Management
Strategic Management in Sport
Social Responsibility and Diversity in Sports

Spring Semester (1 Core & 2 Electives)
Leadership & Management in Sport
Sport Economics and Finance

Football (Soccer) Co-Curricular Activity

Football training and coaching sessions with FA and UEFA qualified coaching staff three times a week (2-3 hours) in modern, state of the art training facilities
One scheduled university match each week

Summer Semester

Internship in Leeds or London
Professional Research Project

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This Master's degree introduces you to issues of governance and regulation and how they apply in the sport industry. It provides you with a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, members of supporters' organisations and local government officials with responsibilities in the leisure field. It will also appeal to those with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sports industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

Students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport and the US Tennis Association.

Graduates of the MSc International Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Course content

Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

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The MA Sports Coaching degree is the new programme developed to support the strategic objectives outlined in the UK Coaching Framework. Sports Coach UK have provided the strategy for the UK to be considered the number one coaching system in the World by 2016. Our challenge is to support this and produce postgraduates with a high degree of knowledge and understanding so that they can challenge and innovate their own coaching practice. This will require knowledge of leadership, communication, pedagogy, allied sport sciences and relevant management principles. Students will be afforded the opportunity to work in an environment relevant to their developmental needs.

INDUSTRY LINKS

The School of Sport, Tourism and The Outdoors has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite guest speakers from industry to speak to students within the modules on this course.

This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, Blackburn Rovers Football Club, Lancashire Football Association, The Rugby Football League and Preston City Council.

The MA Sports coaching also benefits from a number of unique opportunities within the school. Within the school there are strong links with The Institute of Coaching and Performance (ICaP) which is Chaired and Directed by David Collins. The school is also responsible the delivery for the PGDip in Elite Coaching (UKCC Level 4 Coach Education: Pentium Group). As both ICAP and PGDip are central to the school there are a number of opportunities to share current research and practice from within the elite coaching environment.

LEARNING ENVIRONMENT AND ASSESSMENT

All face-to-face delivery will use several types of media to encourage learning. The main vehicles will be through seminars, debates, practical workshops and problem-based learning. This will be supported with some electronic learning activities and resources. Those who choose the blended mode of delivery will be taught through a combination of interactive electronic learning activities and face-to-face delivery on residential blocks (for example weekends).

The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.

Every effort will be made to apply theory to practice, and in some cases, practice to theory. There will be a requirement for independent learning throughout the programme, culminating in the Dissertation.

There are no examinations on this course. Every effort has been made to ensure that assessments are relevant to the coaching sector. For example, coach reports, case study reports, debates, critical reflections and presentations are used throughout the programme.

FURTHER INFORMATION

The full-time MA in Sports Coaching course is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is the research element. The taught element focuses on key aspects of sports coaching. In addition, students will have the opportunity to engage in consultancy or sport-specific placement. For full-time students, the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day per week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Coaching.

Students wishing to complete the MA in Sports Coaching must complete the research element. The research element comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports coaching / coaching science project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor.

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