The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.
The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.
The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.
Confirmed Speakers for the program include:
*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management
1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project
1. Fill out online registration form
2. Upload your CV and cover letter to our website (in English)
3. Complete payment online of application fee of 750 Euros
4. Personal Virtual Interview with Program Director(s)
A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.
5. Enrollment Process (if accepted in program after personal interview)
6. Payment of outstanding course fee: 6,750 Euros
*Application fee is non-refundable, unless a candidate is not accepted to the program.
To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/
Looking to pursue a new and exciting career in football? Already employed in a sporting role and want to take on a more senior position? Southampton Solent’s challenging, industry-focused football, development and business management master’s programme will help you gain an understanding of the football industry and enhance the skills required to gain employment and progress your career within a football context.
Through exposure to theory and practice at local, national and international level, you’ll develop a critical understanding of the football industry and its core business principles. You’ll also gain an understanding of how business and management principles can be applied to the football industry, and how football also represents a unique market with its own economic and cultural makeup.
You’ll examine the responsibilities and challenges associated with football business professionals, organisations, agencies and governing bodies, while developing a critical understanding of the political and economic climate in which football clubs operate, and the correlation between football and politics, policy and development. You’ll also have the opportunity to gain a deep insight into international sport marketing and management theory and practice, learning from professionals working in related industries.
Additionally, you’ll develop your critical knowledge of football governance across a variety of areas. This includes the operational management of national and transnational leagues, competitions, and international events. The growing scale and significance of sports ‘mega events’ means there is an increased requirement for those working within the industry to understand the impact of the expenditure of public and private resources on connected developments in infrastructure, architecture, transport and tourism.
A key element of the course curriculum is the research paper, and you’ll be supported in developing your understanding of the postgraduate research process, as well as the theoretical and procedural requirements of critical investigation. You will learn how to apply this knowledge to an area of in-depth individual study that interests you and is relevant for your chosen career development ambition.
This course will enable you to gain a critical understanding of the football industry and the sustained and emergent roles which may interest you, such as dedicated commercial managers and marketing professionals in football clubs. Graduates from our football programmes have gone on to work at Premier and Football League clubs, as well as other related associations.
This master’s programme is ideal for candidates who are passionate about football and are currently working in a commercial- or marketing-related role wanting to move into the football industry, or those already working in the football industry looking to advance their career and pursue senior roles with business focus.
Choose one from:
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
The possibilities for career development within the industry remain strong, and this course will help give you the edge in a competitive job market. You’ll learn the skills valued by employers, including communication across different platforms and formats, leadership, analytical skills, working on individual and collaborative projects, as well as managing events and facilities. Suitable roles for graduates would be in business, commercial, or marketing positions in a football context.
The academic staff on Solent’s football programmes possess a wealth of knowledge and experience at various levels of the game. Their expertise has changed Premier League rules, trained staff from more than 60 professional clubs, and been consulted by the FA Commission.
The University has extensive links in the industry, including a close partnership with Southampton FC and students have previously benefitted from regular guest lectures from leading figures in the football industry.
The University has provided administrative education for FIFA, the FA, the Premier League, the Football League and more than 60 professional clubs.
You will be encouraged and supported to gain work experience and placements - although this is not a requirement of the course. The course team have partnerships and arrangements with local schools and the Saints Foundation.
If you are currently in a relevant profession, you can use this experience to enhance learning and develop an understanding of the link between theory and practice in the workplace.
As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Therefore, The Football Business Academy sat down with industry experts and created a unique and comprehensive program that will prepare students for success in the dynamic, global future of the football industry. The FBA offers a Professional Master in Football Business which is the first of its kind; it’s a hybrid program which takes all the advantages of online and physical courses and combining them into one unique program. This program steps away from traditional course structures and educational models to create a more innovative and complete curriculum which caters to the needs and realities of the football industry as well as 21st-century students.
The FBA concept focuses on three pillars: Knowledge, Network and Experience. Throughout the four modules of the 12-month programme, students will be engaged through online courses, guest lectures, active participation at business events, a provided internship, on-campus courses and workshops, insightful field trips, and a Student Business Project. Having the combination of these different elements and in a structured way is essential in order to understand the intricacies of such a dynamic and fast-paced industry, and we care about making sure our students can easily find a job after their graduation while being fully capable to add real value and help transform it. Raquel Madruga (FBA 2018 Candidate): “I always wanted to work in football and I wanted to expand and know more about the football industry – The FBA program is amazing because it’s very practical and hands-on.”
The program’s academic strength is drawn from the FBA’s international faculty of highly experienced industry professionals, who have a passion for teaching. Our students will be inspired and mentored by the likes of Alfonso Roberes (former Head of International Sponsorship at Real Madrid), Mayi Cruz Blanco (former Head of Women’s Football Development, FIFA), Dennis Thom (Head of Marketing, Borussia Dortmund), Giuliano Giorgetti (Media Content Director, Inter Milan), Jérôme Champagne (former FIFA presidential candidate), and many others, giving our students the ability to develop an unparalleled understanding of the global football industry, work on real practical cases, and expand their network even further.
In this day and age, it is exceedingly important to gain professional experience and create a network of industry contactswhile studying, as more often than not these two factors will shape an alumni’s career development. Most programs do not insist (enough) on these aspects which is why graduates encounter difficulties starting their career in football. In this regard, The FBA’s strength lies in our strategic partnerships with Soccerex and ESSMA: two industry heavyweights who will give FBA students exclusive access to a treasure of specialized knowledge, invaluable networking opportunities and skills, as well as attractive internship opportunities. Since all of this happens during the FBA program, our graduates will be more prepared than any to successfully (re-)launch their career in the football industry.
We seek to attract those diamonds in the rough that, through their personality, attitude, and moral values, will develop into shining leaders capable of handling the challenges and opportunities which the football industry presents them with. The FBA encourages any talent who has a bachelor degree (or equivalent), a decent level of English, and a strong interest in football business to apply to our course.
Ben Cronshaw (FBA 2018 Candidate): “I’ve been in the football industry from a coaching perspective for quite a while, but now I’m looking to move more into the business side of things. The FBA was a fantastic opportunity to do that, it offered things that no other course out there was doing.”
• Online & On-Campus courses • Guaranteed internship in a football club, federation or football related company • World-class faculty: continuous contact with industry professionals • International-focused and independent structure • Business events powered by Soccerex, the global leader for football business events • Field trips powered by ESSMA, the leading platform for stadium professionals • Continuous education and networking: Free lifetime access to courses, community platform and career platform
A Master's degree enabling you to develop and apply cutting-edge, evidence-based knowledge and skills in football (soccer) coaching and performance to advance your career.
This innovative online distance learning programme allows football coaching professionals worldwide to develop a critical understanding of issues relating to coaching and performance in football (soccer), and advance their professional practice whilst working.
The degree has been developed in collaboration with our partners in the football industry, including the English FA and European professional clubs.
Taught by nationally and internationally renowned coaches and football scientists, the applied nature of the programme means that you are continually asked to reflect on course content in your professional practice.
St Mary's is the first institution in the UK and internationally to offer a distance learning football coaching course of its kind, allowing you to study when and where it suits you. This flexible format means you can advance your knowledge, expertise and professional skills in parallel.
We are a leading provider of postgraduate taught sport science programmes and are widely recognised as one of the UK’s premier sports institutions.
The University has a wide knowledge-base in football; we are an FA Women's High-Performance Football Centre, playing a pivotal role in the positive future of the game in the UK. We also offer a foundation degree programme in Football Education, Coaching and Development (in partnership with Chelsea FC Foundation) and have several PhD’s funded by London’s top professional clubs regarding the science of football.
Our staff is comprised of highly regarded coaching professionals and academics involved in world-leading and applied research, consultancy, and high-level football coaching activities; all of which are directly relevant to - and inform - the modules delivered on the programme.
Please check our website for more information about entry requirements, tuition fees and student funding.
Football coaching is a well-established profession with clear employment routes. In today’s football marketplace, employers look for up-to-date knowledge and skills.
We equip emerging and practising football professionals with the knowledge- and skill-set for a variety of jobs in the elite performance and youth development environments, such as:
Considerable resources continue to be employed to the sport globally with a growing body of football professionals in many countries and regions worldwide.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Delivered in the state-of-the-art UCFB Wembley campus, with the iconic Wembley Stadium at its heart, this degree is designed to prepare graduates to take on leadership roles in the business of sport across the globe. With an additional learning period also provided at the Real Madrid Graduate School in Spain, students will gain invaluable experience for their final dissertation and employability prospects.
UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.
By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.
As a capstone to the MSc International Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.
Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.
Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.
Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.
Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.
Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.
Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.
Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.
During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.