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Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.
Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour degree. MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects.
We collaborate across disciplines to shape global issues in business, management, and society, making an impact on policy, practice, and people.