Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.
This course is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.
Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.
The MSc in Marketing Strategy and Innovation course gives you a sound understanding of the principles and state-of-the art practices of marketing. You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.
Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:
In the first two weeks at Cass, you will meet your new classmates, the marketing faculty, your course officer, and learn about the library, IT, and career services at Cass. You will also get special classes where you test your own personality, learn to collaborate and achieve targets in multi-cultural groups, solve case studies, present convincingly, conduct academic experiments, and use Microsoft Excel.
Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component. Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.
We are committed to not only educate you as an excellent marketer, but also as a responsible leader.
This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:
Recent graduates have gone on to work for:
Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course.
MSc in Marketing Management programme (ranked no. 6 in Eastern Europe!*) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.
Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.
Students upon graduation should be equipped with:
Upon completion of this course, students should be able to:
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.