Who is it for?. Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.
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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.
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Programme Content. MSc in Marketing Management programme. develops knowledge and skills in business and marketing and directs students towards the commercial environment.
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Become an expert in consumer behaviour with this career-focused qualification. MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects.
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