The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open! Click here to begin yours
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Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.
The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.
By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January).
Is our MSc in Marketing and Creativity right for you?
Yes, if you are a looking for:
There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!
With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:
This highly-regarded taught programme offers the opportunity to engage in cross-disciplinary investigation of various aspects of cinema and moving image culture, and has diverse routes available via theoretical, vocational and practice-based perspectives to provide a uniquely flexible course. These routes allow students to combine vocational, theoretical and practice-based modules as preferred.
Theoretical modules involve study of British, American, European, Far Eastern and Middle Eastern Cinemas. Here, students will examine how film and television texts produced in these regions relate to their historical, social, and cultural contexts through a variety of critical and theoretical approaches, which range from aesthetics as cinematic discourse to the implications of terrorism for film and its audiences.
Vocational choices, which are available throughout, include Teaching Film and Media, Becoming an Academic, Film Festivals, Film Festivals Independent Study (that offer opportunities to attend a film festival, and to be involved in film festival organisation) and Film Journalism, supported by expert film critics, that develops skills required for the writing of film reviews and articles in journals such as Sight and Sound.
There are practice-based options to undertake experimental and documentary film production, and scriptwriting.
Full time students normally attend lectures for 9-11 hours per week, and part-time students attend 3-6 hours per week, depending on module choices. Most modules run on Thursdays so that a full time student might expect to attend from 10am – 9pm on Thursdays
Students are assessed via a diverse range of assignments including:
Course Specific Cost:
Course costs are at the usual MA rate with 20% discount for UoW graduates. The module Film Festivals requires an additional flat rate cost of £350 to over hotel, travel and festival entrance fee to a national/international Film Festival. Any additional cost for attendance at a film festival will be met by the university
Most of the modules are delivered at Light House Media centre which houses 2 purpose built cinemas. Otherwise, teaching is at other appropriate venues on City Campus. All teaching on the MA Film and Screen is informed by staff expertise, with their research directly underpinning each module. This expertise is reflected in the significant number of high-quality publications produced by Film and Media Staff who contributed successfully to REF2014.
Who will teach you on this course:
One student commented on module 7FI014 Teaching Film and Media: This course was the best course I have attended - the teaching was comprehensive and I found the content to be some of the most useful I have experienced throughout my time at university. This was a relatively new subject and I found the work challenging - dealing with new concepts and ideas, but the most important parts for me was to understand where students are educationally before they arrive in University and to develop some of the skills to engage students in their learning experience. I can't express how useful, engaging and interesting this was, I would recommend it to anyone who is interested in teaching at higher education as well as further education.
In addition to facilitating competence in a range of intellectual and social skills that will be advantageous to the majority of occupations, an MA in Film and Screen is academically relevant to careers in the arts and media, leading to employment in arts administration, film archiving, film and media research, film journalism, film festival management, lecturing and teaching. A specific and unique advantage of this course is a module enabling new lecturers to deliver Film Studies and Media to AS/A2 level. It also provides suitable grounding for doctoral research in film, television and film history.
The course offers theoretical, vocational and practice-based options throughout and you will gain a broad range of academic, vocational and transferable skills that are vital to academic employability and to the screen industries, such as the ability to organise film festivals, present papers at conferences, and publish both journalistic film reviews and scholarly publications. Core modules include Teaching Film and Media which offers unique training for teachers and lecturers in Film and Media Studies, and Becoming an Academic whereby you will acquire a range of academic skills entailing, for example, the ability to write a journal article, academic book, and funding bids. As part of your MA programme, you will independently conduct a research project to a publishable standard, which will provide good opportunities for research-based writing in various contexts. You will also develop event management skills for academic events, such as film festival programming, film curation and the organisation of post-graduate symposia.
This innovative new course offers the opportunity to gain both the vital skills and critical awareness necessary to pursue a career in the diverse areas of contemporary film curation and exhibition, whether within the industry or within the field of research. This could include curation within a museum or arts centre; festival management; exhibition, both theatrical and online; or cinema programming.
A range of placements with industry partners including The Tetley, a leading centre for contemporary art housed in the former Tetley brewery, and Leeds International Film Festival, will allow you to see this in action, providing you with the practical skills you need to successfully curate and exhibit films.
Classroom-based modules will explain the theory behind programming, archiving and film exhibition using case studies including cinemas, art galleries and festivals amongst others.
You will be joining the Northern Film School, one of the best-known film and television schools in the UK, whose staff and students have been making innovative and award-winning films for more than 25 years. In this collaborative environment, you will work alongside filmmaking students, sharing ideas and inspiration with fellow creative professionals.
Industry visitors and successful alumni will visit to share their experiences and you will have the opportunity to build your networks through film festival visits and events at the University. Previous students have visited CineYouth Film Festival in Chicago and regularly show their work at Sheffield DocFest. Our academic staff have premiered their films at FrightFest. Leeds is also home to the Leeds International Film Festival, so you will have ample opportunity to see how a professional event is run by experiencing it yourself.
The School's research expertise will feed into your learning, helping you to understand the context of different audiences. For example, the Film School's CINAGE project which began in 2013, explores the EU's recommendations for healthy, active ageing by engaging older people in contemporary cinema.
You will be taught by expert staff including Visiting Lecturer Jason Wood who helped to develop the course. Jason is the Artistic Director of Film at HOME, Manchester. He is also a Research Professor of Film at Manchester School of Art and the co-director (with Simon Barker) of the experimental Ballard adaptation Always (crashing). Previous publications for Faber include: The Faber Book of Mexican Cinema, Nick Broomfield: Documenting Icons and The Curzon Faber Book of New British Cinema (with Ian Haydn Smith). He is currently completing a memoir with Green Gartside/Scritti Politti and writing a history of recent Iranian Cinema (both for Faber).
Keith Dando, who heads the School's taught postgraduate programmes, has an extensive range of experience in film marketing, distribution and exhibition. Keith has curated a nimber of film screenings, including Northern Film School showcases at the Leeds International Film Festival and The Royal Armouries, and was co-founder, director and programmer of the Liverpool Lesbian and Gay Film Festival.
Dr Steven Gerrard has spent many years developing collaborative projects with partners as diverse as Swansea Football Club, the Musuem of Welsh Life, and the National Trust.
There will also be guest lecturers and masterclasses by current industry film curators and programmers who will ensure that you are kept up to date with the latest developments in the sector as they are happening.
With your specialist knowledge, you could enter a range of diverse careers with film and moving image at their heart. Areas such as film festival programming, archiving and restoration, museum curation, film exhibition and distribution (theatrical and online), community arts and cinema management will all be open to you.
Our MA in International Film Business aims to train the next generation of innovative executives for the international film industry.
We will teach you about film finance and sales, distribution and marketing, creative management and development, digital strategy and festival curation and programming.
You will learn about the impact technology is having on the industry and gain insider access to a range of events including the Berlin Film Festival and European Film Market.
The London Film School is a world leading postgraduate filmmaking school and you will have the opportunity to access their extensive expertise, attend master-classes and industry events organised by the school as well as the opportunity to benefit from working with an industry mentor as part of the dissertation.
As you might expect from a ground breaking programme of study, assessment will be more than just essays. Instead you will give presentations, pitch ideas, and take on negotiation exercises. During your first term at the University of Exeter you will design, promote, and deliver a pop-up cinema event in the Bill Douglas Cinema Museum.
If you’re serious about pursuing a career in the film business this MA will give you the chance to develop the key business skills and networks you will need, and benefit from mentoring by leading UK and European industry professionals.
Angus is the author of The International Film Business, Project Manager of the Film London Production Finance Market, and a former Director of Renaissance Films. A well-known authority on the industry, he has executive producer credits for films such as Candy (2006), Dear Frankie (2004), and Disco Pigs (2001).
Professor Higbee has particular expertise in French and African cinema as well as broader issues in national and international film. His research has been widely published and he is a regular participant in film festivals and events around the world.
Together they will guide you through an intensive year that goes beyond the course content and into the reality of working in the international film industry.
As an MA International Film Business student you will have access to the world-renowned expertise of the London Film School and the academic excellence and research resources of the University of Exeter.
Your first term will be taught by leading film and business academics at Exeter where you will undertake a global survey of international film production, distribution and exhibition strategies and trends, and study business strategy, accounting and finance, intellectual property and entertainment economics. You will have the opportunity to examine innovative business models and the rapidly changing digital landscape of independent film.
At the London Film School you will take part in talks, master classes and question and answer sessions with film makers, as a graduate of the MA you will have access to the knowledge and contacts few programmes can offer their alumni. You’ll study the entertainment value chain through seminars delivered by London Film School staff and industry professionals, and a further series of intensive full-day seminars exploring film business innovation.
While there is no requirement to make a film as part of the MA, you can take the initiative in the second and third term to work independently, outside of the programme, with other LFS students who are studying on the MA screenwriting or filmmaking.
In your second term you will take part in our field trip to the Berlin International Film Festival, including access to the European Film Market, which is a business to business event not open to the public.
The Berlinale takes place in February and is one of the world's oldest and most important international film festivals. About 400 films from all around the world are screened each year at the festival, most of which are international or European premieres.
As well as the excitement of premieres and the films in competition, the Berlinale is an important place for film industry executives to do business. The Berlinale hosts both the European Film Market and the International co-production market, where around 400 companies are represented. The festival also organises a variety of workshops, panel discussions and film programmes.
• The opportunity to study Film Studies at an advanced level.
• An emphasis on international and transnational cinemas.
• Both core and specialist modules are assessed by essay.
• Two specialist modules provide you with the opportunity to transfer and apply the theoretical knowledge and research skills acquired in the core module to a more concrete level of intellectual investigation, focusing on the creation of meaning and aesthetic value in the context of global dynamics of cultural production and distribution.
• The specialist modules vary annually and reflect current staff research interests. Emphasis throughout the year is placed on individual research.
* Film Studies was ranked first in Scotland for world leading and internationally excellent research in the UK Research Excellence Framework 2014.
* Senior expertise of high profile scholars, such as Professor Robert Burgoyne, Professor Richard Dyer, Mr Jean Michel Frodon and Professor Dina Iordanova, all internationally known and respected leaders in the field .
* Regular visits from high-profile film critics, film. The most recent have been celebrated Chilean filmmaker Patricio Guzmán, who in April 2015 visited the Department and attended a screening of two of his films, followed by a Q&A session.
* The new programme in Global Cinema: Managing and Cultural Curation, is offered out of the Institute for Global Cinema and Creative Cultures (IGCCC: http://www.st-andrews.ac.uk/globalcinema ) which capitalise on achievements, global connections and on our reputational advantages as leaders in the study of global culture, film circulation and film festivals.
In learning and teaching, St Andrews sets the highest of standards and attracts students from all over the world with understandably high expectations. In its first five-yearly review in 2009, the Department’s teaching provision achieved the highest possible commendation. Teaching and research are closely co-related, and postgraduate teaching is informed by the staff’s research activity.
At St Andrews, we investigate cinema as a key form of cultural output and as the dominant type of creative expression. Focusing on the global dimension, our programmes cover key aspects of Film Studies through the lens of transnational cultural studies.
Film Studies at St Andrews is committed to questioning the traditional view of what is ‘normal’ cinema. We attempt to uncover the agendas (be they national, ‘western’, cultural, commercial, industrial, and so on) that define how we think about cinema, both in terms of the kinds of films we watch for pleasure, and those we study at university. There is much to be learned by studying what is produced at the margins of dominant societies, in addition to the canonical films of Hollywood and the European art house. We are interested in exploring the ways in which racial, ethnic, religious, and sexual subcultures conceptualise their identities. Similarly, we are keen to look at films produced at the periphery of established nations, co-productions between smaller players struggling to survive in the global marketplace and popular genre films often deemed unworthy of high-brow critical attention. Similarly, we
look at films that focus on transnational communities or appeal to international markets that deal with lesser-known histories and are made in foreign languages but are nonetheless worthy of critical examination and intellectual engagement.
Studying film at St Andrews will help you master a range of advanced research skills and acquire knowledge related to the construction and analysis of the moving image, the past and present day realities of various national and regional film traditions, the dynamics of the global film industry, and the theoretical approaches related to film.
The Department is housed in its own buildings, in North Street. They are within easy walking distance of the University Library, local cinema and town centre. The Department is well resourced with a dedicated teaching room. Recently the Department has started to use the wonderful facilities at the nearby Byre Theatre for most of our seminars, and for other film-related activities. MLitt classes are usually held at the Byre. A Film Studies Postgraduate Study Centre houses a DVD collection, postgraduate workspaces, viewing stations and off-air recording facilities.
At St Andrews you will be exposed to a rich and diverse film programme. Regular course-related film showings take place in a custom-built theatre. In addition, a range of screenings takes place across the University during term time, featuring films related to anthropology, international relations, and history.
St Andrews has excellent library provision, with book, journal and other information resources in Film Studies at a level consistent with an international centre of excellence. The Main Library hosts one of the best collections of international cinema on DVD and video (over 9,000 titles). The Library also holds over 1,000,000 print monographs, over 32,000 electronic books, and substantial journal title holdings in print and over 33,900 full-text electronic titles. Well over 2,000 monographs are classified under Film Studies and related subjects. There are holdings of approximately 100 film, television and media-related journals, of which about 65 are available electronically; there is also networked access to various databases, including Box of Broadcasts, Film Indexes Online and Film & Television Literature Index Full-Text.
In our media saturated culture, the opportunities for Film Studies graduates are remarkably diverse. Directly related are careers in academia, creative industries, development, distribution, film festival/cinema programming, and arts administration.
A Film Studies degree opens doors to many other spheres, including media management, film and TV research, journalism, publishing, advertising, cultural entrepreneurship, nongovernmental organisations, marketing, public relations and education. Recent destinations include: Junior Assistant Producer, European Tour Productions (IMG Media); Adjunct Instructor, SUNY (State University of New York) at Oswego; Consultant for Propel London Media.
This is for you if... you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation.
Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.
Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.
The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.
Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. In the Creative Marketing module you will learn how to identify major theoretical approaches to branding, consumer behaviour and consumption in relation to the creative industries.
In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will involve the the discussion of the important of studying marketing planning and communications for the formulation and implementation of marketing strategies within the creative industries.
Plus a 15,000 word dissertation
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.
You will be assigned a personal tutor who has a pastoral role and can offer support and advice.
Additionally you will benefit from workshops, visiting speakers and industry visits. There is the option of field-work sessions carried out locally and in at least one other city chosen each year.
Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.
Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.
This unique MA programme is based in a university but run by leading film practitioners, ensuring that you not only receive the highest-quality practice-based learning, but you do so in a university research environment where you learn to understand the world we live in. You have your own camera equipment throughout and there are two dedicated Mac Editing suites for this degree.
Students will learn to devise a visual research project; to apply anthropological and social science approaches to documentary film work; to think critically about the relationship between form and content in ethnographic/documentary practice; using our professional level equipment, to master the technical skills needed to produce different kinds of films of different lengths for varied audiences; and to critically view and review film material.
Students undertake modules to the value of 180 credits.
The programme consists of one core module (60 credits), two optional /elective modules (30 credits) and a project/diary (90 credits).
Students choose two of the following:
A major practical film project and diary allowing the students to demonstrate their mastery of the skills of documentary film-making in a film of 20–35 minutes.
Teaching and learning
The programme is delivered through a combination of practical tutorials, seminars and masterclasses and assessed by camera and editing exercises and a written piece.
We facilitate two types of placements. Firstly, we will enable short-term internships at the film companies with whom we already have relationships through Open City Docs. Secondly, as opportunities arise students can work on collaborative or other film-making projects, such as the Doc in a Day workshops or UCL film productions.
Further information on modules and degree structure is available on the department website: Ethnographic and Documentary Film (Practical) MA
The programme equips students for careers in:
The increasing demand for social and scientifically trained moving image specialists in the years ahead will continue, if not accelerate. Many of the graduates of our existing programmes now work in organisations such as Ipsos Mori film unit, independent production companies, BBC World Service and BBC Education.
This MA will allow you to benefit from UCL’s unique position in the heart of London, and from the many activities in film within UCL Anthropology. The programme is unique in using professional film-makers to teach within a truly pan-disciplinary university research environment. It provides outstanding access to camera and editing facilities.
UCL now houses London’s Global Documentary Film Festival, Open City Docs Fest, created by Professor Michael Stewart. You can participate in the curation and delivery of this festival; gain experience in the delivery of a major public arts event; and benefit from established partnerships with world-famous institutions such as the the Science Museum and the British Film Institute.
This degree provides three strands: non-fiction cinema and reportage based documentary; a 'Mixed Realities' strand (including VR, Augemented; and interactive documentary production).
The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.
The following REF score was awarded to the department: Anthropology
68% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)
Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.
From start to finish producers are the driving force behind the film and television industry. They generate new projects and ideas, secure finance, manage production and strategically market the result. The producer’s role has been transformed by the advent of globalisation, digital technology and the multi-channel environment. Now more than ever, the entertainment industries need creative leadership.
Our Masters offers aspiring producers the opportunity to acquire the creative and entrepreneurial skills required to enter the rapidly changing universe of film and television. You will learn to create script ideas, work with writers and directors, manage a production thoroughly and market across platforms, we'll teach you how to navigate the financial and legal aspects of the industry, too.
The course is taught from our creative hub at Royal Holloway's central London campus, 11 Bedford Square. Our proximity to the media industry means that we can draw upon professionals for outstanding master classes, industry panels and careers events. Students are encouraged to attend The London Film Festival, MIPCOM, Berlin, and Cannes international festivals. You will also try out interning at a production company or work on the crew of a professional production.
You will learn from top talent and practice what you learn by making films, and TV programmes. The ‘Role of Producer’ and ‘Script Development’ courses are taught by Professor Jonathan Powell, one of the UK's most respected and experienced drama producers, having previously worked as Controller of BBC1 and Head of Drama for the BBC. The course leader is award winning producer and executive, Gillian Gordon who brings thirty years’ experience in Hollywood and the UK to teaching ‘Producing Workshop’.
Through master classes, industry internships and alumni partnerships, students are provided with opportunities to network with international talent and expertise, as well as building links with current Royal Holloway students and academic partners.
The Role of the Producer
In this module you will develop an understanding of the role of the producer as the driving force in creating, managing and selling film and television products. You will look at how the independent sector works, and consider how to programme and pitch ideas. You will also examine approaches to working with creative talent.
In this module you will develop an understanding of how to write an industry standard script report. You will learn how to analyse both film and TV scripts, and produce reports that constructively engage writers with the process of script development. You will consider the analysis of structure, character, dialogue, genre, and how to transfer feedback verbally.
In this module you will develop an understanding of how to create and pitch ideas to film, television and new media executives and financiers. You will learn the basics of script development, set procedure, scheduling, camera work, audio equipment and post production. You will consider how to develop and identify viable fiction projects and lead and manage the production of a short video, . You will work with creative talent, writers, directors, casting agents, and key craft team members, and examine how to finance and market your short film. You will put together a viable presentation package and pitch to a panel of industry professionals.
International Media Business
In this module you will develop an understanding of the global film and TV business. You will learn how to plan and conceptualise the creation and management of a sustainable media enterprise. You will examine the critical issues affecting the success or failure of film and television businesses, considering the role of financial planning in the life-cycle of visual media projects. You will also explore the wider context of finance in the development, marketing and distribution of film and television to investors, partners and government bodies, with a focus on the challenges faced by business startups.
In this module you will develop an understanding of basic production accounting and the line management skills needed for film, TV and transmedia production. You will learn how to set-up a production company and budget, schedule, manage cash flow, and supervise a quality fiction production. You will consider how to manage 'below-the line' deals on a drama production and identify financial issues and their implications for day-to-day management. You will also examine how to manage a film crew and supervise the daily operations of a production team, and manage production costs, equipment and facility deals.
Marketing and Media Law
In this module you will develop an understanding of media marketing and promotion in film and television distribution and exhibition. You will look at social media and new trends in the global marketing of films and media projects, including cross-platform marketing. You will consider the fundamental principles of media law, including contract and intellectual property law, and examine issues of content and regulation.
You will produce a 10,000 word dissertation or media project on topic of your choice. You will carry out an investigation that has a clearly defined aim of study and arrive at a carefully argued set of conclusions derived from original research covering print, internet and first hand interview sources.
Assessment is carried out by a variety of methods including essays, script reports, treatments, pitching exercises, studio exercises, production papers, practical film-making, business reports and presentations.
Our close links to the film and TV production industry make this a practical course – and one that gives you building blocks for your future.
While you're on the course, we'll encourage and guide you into work placements and internships. Past students have secured placements with industry leading organisations including:
Graduates from the Department of Media Arts have gone on to work in independent television and film production, for broadcasters like the BBC and ITV, for distributors, exhibitors, talent agencies and entertainment lawyers.