As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Therefore, The Football Business Academy sat down with industry experts and created a unique and comprehensive program that will prepare students for success in the dynamic, global future of the football industry. The FBA offers a Professional Master in Football Business which is the first of its kind; it’s a hybrid program which takes all the advantages of online and physical courses and combining them into one unique program. This program steps away from traditional course structures and educational models to create a more innovative and complete curriculum which caters to the needs and realities of the football industry as well as 21st-century students.
The FBA concept focuses on three pillars: Knowledge, Network and Experience. Throughout the four modules of the 12-month programme, students will be engaged through online courses, guest lectures, active participation at business events, a provided internship, on-campus courses and workshops, insightful field trips, and a Student Business Project. Having the combination of these different elements and in a structured way is essential in order to understand the intricacies of such a dynamic and fast-paced industry, and we care about making sure our students can easily find a job after their graduation while being fully capable to add real value and help transform it. Raquel Madruga (FBA 2018 Candidate): “I always wanted to work in football and I wanted to expand and know more about the football industry – The FBA program is amazing because it’s very practical and hands-on.”
The program’s academic strength is drawn from the FBA’s international faculty of highly experienced industry professionals, who have a passion for teaching. Our students will be inspired and mentored by the likes of Alfonso Roberes (former Head of International Sponsorship at Real Madrid), Mayi Cruz Blanco (former Head of Women’s Football Development, FIFA), Dennis Thom (Head of Marketing, Borussia Dortmund), Giuliano Giorgetti (Media Content Director, Inter Milan), Jérôme Champagne (former FIFA presidential candidate), and many others, giving our students the ability to develop an unparalleled understanding of the global football industry, work on real practical cases, and expand their network even further.
In this day and age, it is exceedingly important to gain professional experience and create a network of industry contactswhile studying, as more often than not these two factors will shape an alumni’s career development. Most programs do not insist (enough) on these aspects which is why graduates encounter difficulties starting their career in football. In this regard, The FBA’s strength lies in our strategic partnerships with Soccerex and ESSMA: two industry heavyweights who will give FBA students exclusive access to a treasure of specialized knowledge, invaluable networking opportunities and skills, as well as attractive internship opportunities. Since all of this happens during the FBA program, our graduates will be more prepared than any to successfully (re-)launch their career in the football industry.
We seek to attract those diamonds in the rough that, through their personality, attitude, and moral values, will develop into shining leaders capable of handling the challenges and opportunities which the football industry presents them with. The FBA encourages any talent who has a bachelor degree (or equivalent), a decent level of English, and a strong interest in football business to apply to our course.
Ben Cronshaw (FBA 2018 Candidate): “I’ve been in the football industry from a coaching perspective for quite a while, but now I’m looking to move more into the business side of things. The FBA was a fantastic opportunity to do that, it offered things that no other course out there was doing.”
• Online & On-Campus courses • Guaranteed internship in a football club, federation or football related company • World-class faculty: continuous contact with industry professionals • International-focused and independent structure • Business events powered by Soccerex, the global leader for football business events • Field trips powered by ESSMA, the leading platform for stadium professionals • Continuous education and networking: Free lifetime access to courses, community platform and career platform
Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes.
It is aimed at law graduates, law practitioners, sports administrators and sports agents. You learn the important elements of assistance, advice and representation in sporting relationships and you gain an expertise in unlocking and resolving sporting disputes, as well as understanding the regulation of sporting activities and relationships.
The programme offers 3 unique pathways of • anti-doping law • football law • international sports marketing and sponsorship. You gain an insight into the practice and procedure of sports law with an emphasis on the practical elements of unlocking complex sporting disputes.
Experts guide you through the practice and procedure of the highest and most important sports law forums, such as the Court of Arbitration for Sport (CAS), FIFA’s Dispute Resolution Chamber (DRC), UK Anti-Doping and many others.
Emphasis is given to case studies, with a continuous analysis of the practical aspects of sports law. You analyse important current cases with your tutors and you are offered the opportunity to work with them in real-life sporting scenarios. Examples include anti-doping litigation, football contracts with emphasis on employment and European competition law aspects, injuries on and off the field, intellectual property rights, sponsorship contracts negotiation and alternative dispute resolution.
You explore placement opportunities and you maximise your career development opportunities, through Sheffield Hallam's unique external links with experts and sporting organisations throughout the world. Continuing professional development opportunities are also available for practitioners.
Full-time distance learning (online) - 1 year
Part-time distance learning (online) - 2 years
Starts September (full-time and part-time) and January (part-time only)
Assessed by coursework and/or viva. There is a choice of dissertation by research or a business consultancy project and CPD accreditation.
The programme offers unique employment and placement opportunities, particularly in the fields of anti-doping law and football law. You develop your transferrable and vocational skills and become more marketable in a very niche and competitive discipline of law. With a sports law expertise you may enter a competitive, demanding and exciting market.
You may practice at the highest level of sports law, advising private clients or sports federations, or you may decide to work for or even lead sporting organisations.
You may also enter the sports marketing and sponsorship field or you may decide to practice as a sports agent. The options are endless and the programme offers you the skills to become successful in this field.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Sports Ethics and Integrity at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
Responding to the global crisis in sports integrity this course is a world-first innovation for sports administration and governance.
The world of sport is increasingly beset by ethical problems, from corruption and match fixing to doping and illegal betting. College of Engineering offers an MA in Sports Ethics and Integrity.
The integrity of sporting bodies and organisations at every level is being brought into question, creating an urgent need to develop a coherent, professional response to these issues.
Our response is to establish sports ethics and integrity as a new, internationally recognised profession within the field of sports administration and governance in both public and private sectors; to develop 100 new postgraduate experts between 2016-21, selected from around the world who will enrich sport federations with their expertise in ethics and integrity and revolutionise the world of sport. This may be one of the few chances to respond effectively and rapidly to the global crisis in sport integrity.
The MA Sports Ethics and Integrity will focus on:
- Global sports governance (e.g. FIFA, IOC)
- Anti-doping and drugs education
- Privacy and data protection issues
- Fair Play, justice and human rights
- Youth Olympics, ethics and education
- Equity, diversity and inclusion (especially age and disability issues)
- Illegal and irregular gambling
- Match-fixing and sport manipulation
- Legislation and codes of conduct
- Equality and anti-discrimination (class, race, ethnicity, religion and gender issues)
- Child protection and children’s rights
- Olympism, peace, and The Olympic Truce
The MA Sports Ethics and Integrity will equip students for high-level careers in sports administration and governance, with a focus on ethical sports, integrity and compliance. Students will receive training that enables them to identify ethical issues, engage in moral thinking, and translate decisions into moral actions – the three core skills required to develop sports integrity.
The MA Sports Ethics and Integrity will support students in developing an ethical mind-set and transferable skills that are indispensable for addressing the value and integrity issues facing national and international sporting federations, national Olympic Committees, and Paralympic Committees with a focus on:
- Ethical theory, sports and integrity
- Anti-doping: ethics, policy and practice
- Sport integrity, corruption and gambling
- Ability, disability and athlete integrity
- Sport vales, fair play and integrity
- Summer School at the International Olympic Academy - Greece
- Olympism and the Olympic Movement
- Research methods and skills
- Governance, law and sport integrity
- Sports, management and integrity
- Student Dissertation
- Summer School at the International Olympic Academy, Greece
The MA Sports Ethics and Integrity graduates will benefit from opportunities to undertake practical placements within the partner’s extensive network of advisory bodies, federations, policy-makers and commercial organisations, as well as from extensive international collaboration and training opportunities.
This course is a product of an international collaboration of the following universities:
- Swansea University, founded in 1920, is a rapidly growing, UK top 30, research-intensive University with world-leading sports science research and productive international partnerships. Swansea has pioneered globally the ethics of sports as an area of applied research and consultancy in elite sport.
- Charles University in Prague, founded in 1348, is the oldest University in Central Europe, and is consistently ranked first among the Universities of Central and Eastern Europe.
- Johannes Gutenberg University Mainz, founded in 1477, is one of the top research universities in Germany of national and international recognition. It is a founding partner of the groundbreaking Executive Master in European Sports Governance.
-KU Leuven, founded in 1425, is one of the oldest Universities in the world, and ranks among the world’s top 100 Universities. It is a leading centre of international excellence in disability and Paralympic sport.
- The University of the Peloponnese is the most recently founded of Greek Universities, and draws on extensive links with the International Olympic Academy and the Olympic Movement. It hosts summer schools on Olympic Studies at its Ancient Olympia campus, adjacent to the archaeological site of the Ancient Olympic Games
- The University Pompeu Fabra is ranked as the 1st University in Spain, the 7th in Europe and 13th worldwide in the Times Higher Education (THE) top Universities under 50 years old. It is recognised as a “Campus of International Excellence”
This Masters course is designed to provide enthusiastic professionals with practitioner-led training in the Sport and Exercise Medicine (SEM). We are based in Yorkshire, home to the highest concentration of Sport and Exercise Medicine trainees and consultants in the UK. This is a flexible course compromising of blended learning opportunities suitable for applicants in full-time employment.
Sports and Exercise Medicine is now a recognised training route by the GMC for clinicians. SEM is a key deliverable in new government strategies, demand for training has increased with portfolio GPs and GPwSI specifically interested in training for Sports Medicine, and an increasing expectation amongst professional sports clubs that team doctors should have undergone structured training programmes to Masters Level.
Dr Dane Vishnubala is the Curriculum Director for this course; he is a Sport and Exercise Doctor and General Practitioner (MRCGP) with 13 years Exercise Prescription experience.
"The University of Leeds has one of the best Sports Science departments in the UK and it's got one of the oldest medical schools as well. If you combined the two then you have a very interesting course led by some very high ranking individuals within this sector"
Dr Jon Powers is the Placement Director on this course; his current role in elite sport is working for the Football Association as England Men's Team Performance Medicine Doctor.
"The flexibility of the course allows you to continue doing a full time job whilst working around University studies without having huge amounts of face to face commitment at the University. The placements we have arranged mean that most of the clinical learning will be done in a real life sporting environment rather than in a lecture."
This Masters is available as both a full time course and as a two year part time course.
During your studies you’ll focus on the following modules:
You’ll attend a two-day Immediate Care in Sport course in your induction week and arrange MSK clinics and club placements to give you the opportunity to apply your knowledge through practical experience.
You’ll also have access to our brand new sports facilities and labs, where Olympic athletes train.
The course will equip you with strong team working skills through its interdisciplinary approach to training. You’ll be equipped to work in teams of professionals with complimentary expertise such as strength and conditioning, team coaches, physiotherapists and acute injury settings.
Attendance is compulsory and will be approximately one and a half days a month (you will not be expected to be in every week). Recorded lectures of shared modules with other courses will be available to be viewed online, along with specified eLearning material.
Seminars will be recorded, where appropriate. Some practical sessions, group tutorials and specific teaching sessions will be compulsory.
Placements at appropriate professional clubs and NHS clinics will be organised, with some flexibility to negotiate clinic dates and times, and contacts will be provided for self-organised additional experience opportunities. Predominantly we use a case based approach; the eLearning each week will have a relevant case or scenario identified, and required reading and practical tasks set.
There will be a variety of assessments, appropriate for vocational character of the course and the nature of the subjects studied. These will include
You'll have access to a wide range of supervised experience via placements. They are available at NHS Bradford & Airedale MSK clinics; York City FC, Leeds United FC, Hull City FC; options also include GB Swimming, GB Basketball and more.
This course is designed to train enthusiastic professionals wishing to pursue a career in the relatively new discipline of Sports and Exercise Medicine (SEM). With this Masters, you'll be able to apply what you have learned to any physical activity, exercise or sporting event that requires qualified SEM cover, with immediate effect.
Overall, the course aims to equip you with the skills and expertise to enhance the value of previous training to those organisations.
Employment opportunities exist within NHS musculoskeletal and private sports medicine clinics, as well as sports clubs. Sports and Exercise Medicine is now a recognised training route by the GMC for clinicians.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Looking to pursue a new and exciting career in football? Already employed in a sporting role and want to take on a more senior position? Southampton Solent’s challenging, industry-focused football, development and business management master’s programme will help you gain an understanding of the football industry and enhance the skills required to gain employment and progress your career within a football context.
Through exposure to theory and practice at local, national and international level, you’ll develop a critical understanding of the football industry and its core business principles. You’ll also gain an understanding of how business and management principles can be applied to the football industry, and how football also represents a unique market with its own economic and cultural makeup.
You’ll examine the responsibilities and challenges associated with football business professionals, organisations, agencies and governing bodies, while developing a critical understanding of the political and economic climate in which football clubs operate, and the correlation between football and politics, policy and development. You’ll also have the opportunity to gain a deep insight into international sport marketing and management theory and practice, learning from professionals working in related industries.
Additionally, you’ll develop your critical knowledge of football governance across a variety of areas. This includes the operational management of national and transnational leagues, competitions, and international events. The growing scale and significance of sports ‘mega events’ means there is an increased requirement for those working within the industry to understand the impact of the expenditure of public and private resources on connected developments in infrastructure, architecture, transport and tourism.
A key element of the course curriculum is the research paper, and you’ll be supported in developing your understanding of the postgraduate research process, as well as the theoretical and procedural requirements of critical investigation. You will learn how to apply this knowledge to an area of in-depth individual study that interests you and is relevant for your chosen career development ambition.
This course will enable you to gain a critical understanding of the football industry and the sustained and emergent roles which may interest you, such as dedicated commercial managers and marketing professionals in football clubs. Graduates from our football programmes have gone on to work at Premier and Football League clubs, as well as other related associations.
This master’s programme is ideal for candidates who are passionate about football and are currently working in a commercial- or marketing-related role wanting to move into the football industry, or those already working in the football industry looking to advance their career and pursue senior roles with business focus.
Choose one from:
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
The possibilities for career development within the industry remain strong, and this course will help give you the edge in a competitive job market. You’ll learn the skills valued by employers, including communication across different platforms and formats, leadership, analytical skills, working on individual and collaborative projects, as well as managing events and facilities. Suitable roles for graduates would be in business, commercial, or marketing positions in a football context.
The academic staff on Solent’s football programmes possess a wealth of knowledge and experience at various levels of the game. Their expertise has changed Premier League rules, trained staff from more than 60 professional clubs, and been consulted by the FA Commission.
The University has extensive links in the industry, including a close partnership with Southampton FC and students have previously benefitted from regular guest lectures from leading figures in the football industry.
The University has provided administrative education for FIFA, the FA, the Premier League, the Football League and more than 60 professional clubs.
You will be encouraged and supported to gain work experience and placements - although this is not a requirement of the course. The course team have partnerships and arrangements with local schools and the Saints Foundation.
If you are currently in a relevant profession, you can use this experience to enhance learning and develop an understanding of the link between theory and practice in the workplace.