MSc International Festivals and Event Management provides a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge skills in festival and event management in a global setting. This is the perfect postgraduate degree for those who aspire to a career in the area of management across a range of global festivals and events. The growing size and dominance of festivals and events around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this fast growing and dynamic industry. Emphasis throughout International Festivals and Event Management is therefore placed on developing a range of professional, managerial and transferable skills that are aligned with an extensive knowledge of management disciplines applicable to tourism today.
We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.
Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management across the events industry form a central role in teaching and learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, tourism management-related projects, presentations, group work and many more. Each learning activity is designed to ensure that the teaching and learning is optimised in a real and practical way.
Assessment includes reports, essays, presentations, seminar papers and for those completing the Master of Science Programme, a Dissertation. All of these are designed to relate to current momentum and challenge of the Festivals and Events Industry.
Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Festivals and Event Management. Students wishing to complete the MSc in International Festivals and Event Management must complete the research element, which comprises of a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.
Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry.
This course prepares you to enter an exciting and vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events. You study how these are planned, managed and evaluated.
The focus of the course is on the strategic role events play in a modern society, and how they contribute to organisational and community objectives. The most recent evolutions in event strategy are at the core of the course, based on the research of our 25-strong academic research team.
Sheffield Hallam University is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This innovative course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You take three core modules designed to replicate the real world, where problems are solved in an integrated way. Instead of studying topics such as events marketing, finance or operations separately, you learn how strategic decisions involve multiple business areas at once. You gain experience problem-solving real or simulated case studies, working with live projects and real clients.
You also choose an option module and complete a work-based-learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.
Every year 300 large events take place in Yorkshire, including sporting, cultural, arts, and festival events. We have strong relationships with event organisers, so you have the chance to gain experience behind the scenes at many of these events. Our students were recently involved in • the Grand Depart for the Tour De France • the Children's Media Conference • Sheffield Doc/Fest • Sheffield's Chinese New Year celebrations.
We have strong links with the events community and are founders of the Events Hub, an informal and friendly community where practitioners come together to share experiences and ideas.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • the Ritz-Carlton Hotel • Martins Food Ltd • Gleneagles Hotel and Resort • Wanlin Dance School • the World Duty Free Group.
The course is based on the following principles
September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months
typically three years
You also choose one module from
September start modules*
January start modules*
* To be confirmed
The events industry is an increasingly competitive marketplace. This makes a postgraduate qualification a valuable asset for employees as it demonstrates their ability and specialised skills and knowledge.
Opportunities for industry-qualified professionals are extensive in private, voluntary or government organisations. These range from large multinationals to small family businesses and public authorities.
There are excellent career opportunities in organisations including • conference and exhibition centres • hotels • events agencies • government agencies • associations and other third sector organisations • corporate businesses.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
This innovative programme explores film curatorship and exhibition using a combination of rigorous academic study, integrated applied project work and critical thinking. Whether your background is in film, or you are intrigued by its social and cultural significance, you will discover how film meets its audiences and ways in which exhibitions are conceptualised and created in a rapidly transforming environment.
The programme draws on the expertise of visiting professionals, including film festival directors, curators, programmers and filmmakers. Through the combination of individual and group work you will learn how to integrate theoretical knowledge and critical thinking with professional skills, such as creative collaboration, programming, establishing industry links, sourcing films, promotion and communicating with diverse audiences.
Project work will enable you to reach out beyond the University to create events, and you will be supported in building collaborations and cross-disciplinary connections that engage with Scotland’s thriving film and festival cultures.
Please visit the Film, Exhibition and Curation blog for updates on activities and alumni.
Teaching and assignment work are integrated with applied activities including group exhibition projects and research into film festivals and expanded film exhibition.
You will be taught in small seminars with individual supervision for your final project (which can take the form of a dissertation, an industry report or a group portfolio charting the conception and delivery of an event or an exhibition or curatorial project).
You will complete three compulsory and two option courses, as well as training in subject-specific research skills and methods.
Option courses may include:
On completion of the programme you will be equipped with the insights and skills essential for a career in film programming, festival organisation and related professional activities.
You will have gained the knowledge of film curation and exhibition required for further academic research or professional practice. You will also have a transferable skill set in communication, research, collaborative working and project management that can be applied to any career you decide to pursue.