Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.
From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA in Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.
The MA in Events and Experience Management at Goldsmiths is rare in its close linkage with the creative and cultural industries, and offering modules across three departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.
You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience built into the content of the course allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills. You’ll work with an arts organisation or events manager to put on an event that meets their needs and there will also be opportunities to support the running of festivals like Bestival at Goldsmiths.
You also study one other 30 credit option modules, allowing you to tailor the programme to your specific interests, from areas such as tourism, project management, arts management and music
As a graduate from this degree you will be perfectly placed to enter the events industry as an events manager, particularly in the exciting creative and cultural sectors.
This could include:
This course prepares you to enter an exciting and vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events. You study how these are planned, managed and evaluated.
The focus of the course is on the strategic role events play in a modern society, and how they contribute to organisational and community objectives. The most recent evolutions in event strategy are at the core of the course, based on the research of our 25-strong academic research team.
Sheffield Hallam University is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This innovative course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You take three core modules designed to replicate the real world, where problems are solved in an integrated way. Instead of studying topics such as events marketing, finance or operations separately, you learn how strategic decisions involve multiple business areas at once. You gain experience problem-solving real or simulated case studies, working with live projects and real clients.
You also choose an option module and complete a work-based-learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.
Every year 300 large events take place in Yorkshire, including sporting, cultural, arts, and festival events. We have strong relationships with event organisers, so you have the chance to gain experience behind the scenes at many of these events. Our students were recently involved in • the Grand Depart for the Tour De France • the Children's Media Conference • Sheffield Doc/Fest • Sheffield's Chinese New Year celebrations.
We have strong links with the events community and are founders of the Events Hub, an informal and friendly community where practitioners come together to share experiences and ideas.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • the Ritz-Carlton Hotel • Martins Food Ltd • Gleneagles Hotel and Resort • Wanlin Dance School • the World Duty Free Group.
The course is based on the following principles
September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months
typically three years
You also choose one module from
September start modules*
January start modules*
* To be confirmed
The events industry is an increasingly competitive marketplace. This makes a postgraduate qualification a valuable asset for employees as it demonstrates their ability and specialised skills and knowledge.
Opportunities for industry-qualified professionals are extensive in private, voluntary or government organisations. These range from large multinationals to small family businesses and public authorities.
There are excellent career opportunities in organisations including • conference and exhibition centres • hotels • events agencies • government agencies • associations and other third sector organisations • corporate businesses.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.