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Masters Degrees (Fashion Styling)

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Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Read more

Summary

Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Students will explore and use different research methods to investigate the promotion of fashion styling through marketing, advertising, events management, publicity or public relations. The course will equip students with the latest knowledge, skills and resources to help investigate areas of personal and work-based interest. Students will develop their studies around personal career ambitions and enjoy visits to leading fashion events. After graduating, individuals will be able to apply their knowledge and practical skills to fashion styling.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio: concepts and treatments; Lecture and Seminar programme; Research Strategy; Portfolio: short project; Portfolio: major project or dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand students practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. Read more

Overview

In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator.

This strategic figure will be able to create, through photografic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers.

He/She will be the aesthetic coordinator of the point of sale, where the brand values will be highlighted by researching the most effective way to reach the reference target market.

It provides students with the knowledge and tools needed to understand new languages and new trends fashion. Participants will have the opportunity to undertake direct experience of working with top professionals and prestigious brands.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Fashion Design, Design, Photography, Architecture and Communication or disciplines related to the program’s field of study, and at young professionals in the fields of Industrial Design, of journalism and media offices for Fashion, Fashion Styling, or Visual Merchandising, and also to holders of fashion companies eager to improve their skills.

Job Opportunities

The aim of the Master is to make the participants able to pursue a career as a Fashion Stylist or a Visual Merchandiser, starting their own business or working for fashion companies advertising agencies, TV, as a celebrity assistants, and in all areas involving visual communication.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Styling & Visual Merchandising of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with: 10 Corso Como, Bonaveri, Future Concept Lab, GQ, Moncler, Marni, Moschino, Patrizia Pepe, PleatsPlease, Stone Island, Salvatore Ferragamo, Muuse, Trussardi.

For more information please visit http://www.domusacademy.com

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Investigate fashion, dress and style in culture and society. Examine the evolving relationship between fashion and film. MA Fashion Cultures offers a unique experience in fashion education at postgraduate level. Read more

Introduction

Investigate fashion, dress and style in culture and society. Examine the evolving relationship between fashion and film.

Content

MA Fashion Cultures offers a unique experience in fashion education at postgraduate level.

The course has two specific but interrelated pathways: History and Culture; and Fashion / Film. On this course you will have the opportunity to study fashion and dress within its historical, social and cultural contexts. A dynamic in-depth exploration of theoretical and methodological perspectives will give you a grounding in the history of fashion and an underpinning of social and cultural theory for both pathways. You will then undertake more specialised study on your chosen pathway. On the History and Culture pathway you will investigate fashion as object, representation and practice through an interdisciplinary approach from both historical and contemporary perspectives. On Fashion/Film you will investigate the ongoing changing relationship between fashion, costume and forms of film as well as the relationship between cinema and consumption within a global context. While you will choose one pathway, you will have the opportunity to attend the lectures for the other pathway if you wish to, so you can gain the fullest possible understanding of a variety of disciplines and their impact upon visual and material cultures.

The pathways are led by renowned experts in their respective fields, and they are supported by research fellows, professors, authors, curators and historians who contribute to the course. Based in one of fashion’s most important cities, our students benefit from access to the special collections and archives of many leading institutions in London, including the V and A, Museum of London and the British Film Institute. You will also have the opportunity to work with other graduate students from the Culture and Curation Programme on some units of the course.

We attract students from a wide variety of academic and industry backgrounds, some of whom have completed theory-based first degrees, while others come with practice-based backgrounds. After completing their Masters studies, some students from both former courses have progressed to higher level research degrees, and others have established themselves in a number of related fields including curation, visual merchandising, styling, archiving, fashion buying, lecturing and research.

Structure

Block One September to January

Social and Cultural Theories (20 credits) (both pathways)
Fashion Histories (20 credits) (both pathways)
Research Methods (20 credits) (both pathways)

Block Two February to May:

Cycles of Fashion (20 units) (History and Culture pathway), or
Fashion, Stardom and Celebrity Culture (20 credits) (Fashion / Film pathway), or
Sustainability and Fashion (20 credits) (either pathway)

Gendering Fashion (20 credits) (History and Culture pathway), or
Film Concepts, Global Cinema (20 credits) (Fashion / Film pathway), or
Consumer Behaviour and Psychology (20 credits) (either pathway); Collaborative Unit (20 credits) (both pathways)

Block Three May to September: Masters Project (60 credits) (both pathways)

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The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. Read more
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

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Gain a solid grounding in visual and communicative skills in fashion media styling, develop creative networks and work collaboratively with other image-makers to produce professional work. Read more

Introduction

Gain a solid grounding in visual and communicative skills in fashion media styling, develop creative networks and work collaboratively with other image-makers to produce professional work.

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study.

Content

Primarily practice-based, this course will equip you with a solid grounding in visual and communicative styling skills. It will deliver an authentic experience that reflects the needs and demands of current industry, in the context of fashion, advertising, film and music, and will furnish you with core skills while furthering your professional development.

By drawing on theoretical work, the course will also explore styling as a powerful and challenging visual tool that can interpret, interrogate and challenge political, social and cultural contexts. Research is key to project work, and it is expected that image-making will be reinforced by close attention to audience, market and context, as well as investigation into the broader image culture.

You will work alongside photographers, curators, designers and journalists within the LCF Graduate School, which will provide you and other students with increased potential for creative dialogue and collaboration. Networked into the wider professional context, students in Fashion Media Styling are given access to creative practitioners from the image-making industry. This not only enriches the core programme, but offers opportunities for making contacts, and developing critical understanding of your styling work.

Structure

The course is split up into 3 terms across which you will study the following 4 units;

Introduction to Fashion Media Styling (20 credits)
Interrogating the Image (20 credits)
In Style: Collaborative Project (40 credits)
Final Major Project (40 credits)

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Explore the global fashion industry in depth and learn how you can build a career in it, while perfecting your knowledge of design processes, styling, branding, promotion and more. Read more
Explore the global fashion industry in depth and learn how you can build a career in it, while perfecting your knowledge of design processes, styling, branding, promotion and more.

See the website http://www.anglia.ac.uk/study/postgraduate/fashion-design

Overview

This dynamic new course will prepare you for the world of contemporary, global fashion design, improving your professional skills, your academic understanding and your industry knowledge.

You’ll develop a comprehensive understanding of the international fashion world, and the business-led factors that influence professional practice.

Our course mixes traditional and experimental fashion design processes with theory and practical work. This will encourage you to think about important issues and future trends in the fashion industry and how you could adapt or improve upon your design, styling, marketing or promotional work. For example, you might explore relationships between your design process, marketing strategy and psychological theories. Or you might look at the connections between mathematics and pattern-cutting; or sustainable design and production processes.

We'll investigate different markets and consumers, too. Having learned more about people's wants and needs, you'll use your insight to create innovative designs, along with branding and promotional strategies.

Throughout the course you'll be working closely with other students. Together, we'll share and debate our ideas and working practices, and learn to critically analyse our work.

Your studies will take place over three trimesters in a single calendar year.

Careers

Our course will equip you with the skills, knowledge and professional understanding you need to work as a fashion designer. You’ll also be well-prepared for related roles, such as styling and promotion, brand and marketing management, PR management/press, fashion production, buying or trend forecasting.

Or you might decide to make use of all these skills by becoming a freelance fashion designer, managing your own brand.

Whatever you decide to do, you’ll benefit from our links with industry professionals, academics and freelancers, who regularly contribute to the course, as well as our careers events including Creative Front Futures and Anglia Ruskin's Big Pitch competition, created for students with an entrepreneurial spirit.

Core modules

Process and Practice as Research
Key Issues in Fashion Design
Fashion Design and Brand
Master's Dissertation Art and Design
Master's Project: Art and Design

Assessment

We'll measure your progress using a number of assessment methods that reflect the skills you'll need to demonstrate in the fashion industry. These include sketchbooks; reflective journals; technical files; brand, consumer and market research files; collaboration files; brand and promotion packages; portfolio work (visualisation and styling); 3D realisation and collection creation; presentations (audio visual and oral); written reports; your Master's dissertation; and Personal Development Planning (PDP).

Where you'll study

Cambridge School of Art has been inspiring creativity since 1858 when it was opened by John Ruskin.

Engaging with current debates surrounding contemporary practice and with the state-of-the-art facilities, Cambridge School of Art houses light, bright studios, industry-standard film and photographic facilities, and 150-year-old printing presses alongside dedicated Apple Mac suites. Our digital art gallery, the Ruskin Gallery, exhibits both traditional shows and multimedia presentations, from national and international touring exhibitions and our own students.

We are the only university in Cambridge offering art and design courses at higher education level. A tight-knit community of artists, academics and over 900 students, we collaborate across our University, the creative industries, and other sectors. Cambridge is a centre for employment in the creative industries and there are rich opportunities for collaboration with the city’s entertainment, technological, scientific, arts and heritage industries.

Our graduates have a history of winning national and international awards and an excellent employment record. They include Pink Floyd's Syd Barrett and Dave Gilmour, Spitting Image creators Peter Fluck and Roger Law, and illustrator Ronald Searle, the creator of St Trinian's.

We’re part of the Faculty of Arts, Law and Social Sciences, a hub of creative and cultural innovation whose groundbreaking research has real social impact.

Specialist facilities

You’ll work in our two fashion studios with industrial sewing and finishing machines, mannequins and surface textile facilities. We have a large stock of calico and pattern paper available for you to buy.

You’ll also have access to our life drawing and sculpture workshops, printmaking studios, photography labs, computer suites (with Photoshop and Illustrator), and film-making facilities.

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Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. Read more
Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

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*PLEASE NOTE. This course is subject to approval*. This course has been created in response to the growth in fashion and allied industries (including styling and promotion). Read more
*PLEASE NOTE: This course is subject to approval*

This course has been created in response to the growth in fashion and allied industries (including styling and promotion). This MA has a broad academic and industry appeal. For overseas students the UK continues to be held in high esteem for two aspects of design: rigorous teaching methodology and creativity– this MA will draws upon both.

Employers need creative thinkers who can synthesis ideas, design and the commercial pressures of the market place. This synthesis is central to the thinking and curriculum outline proposed. “Creative higher education institutions have a particular intellectual property (IP) profile; they rarely produce many patents but are nonetheless major generators of IP.”

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/fashion-design,-styling-and-promotion#entry

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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This is a one-year, industry-led programme, which gives you the opportunity to develop your specialist knowledge of contemporary fashion marketing from a managerial perspective. Read more
This is a one-year, industry-led programme, which gives you the opportunity to develop your specialist knowledge of contemporary fashion marketing from a managerial perspective. Developed in conjunction with industry specialists to inform innovative and maintain contemporary content.

You will develop the ability to strategically plan and instigate complex marketing campaigns. Throughout your studies you will gain an understanding of the development of creative and sophisticated visual marketing methods for promoting fashion. You will work within a commercial context to address pressing new agendas surrounding fashion marketing, such as fashion consumption, ethics, sustainability, consumerism, economic and political influences.

Briefs will be informed by industry, spanning print, new media, experiential events, new emerging technical environments and media relations. The course cultivates intellectual and analytical approaches to your research, which will enhance your managerial skills for increased employability.

About the Course

You will study units which will give you an in-depth understanding of how fashion brands are promoted in the competitive, global market place and will cover subject areas such as e-commerce, copywriting, fashion forecasting, magazine publishing, styling, and photography and will be underpinned by business management theories.

Assessment details

Assessment includes written coursework assignments, reports, business plans, and project work. The assessments are work orientated.

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This course will provide you with opportunity for practice-based postgraduate study in the creation of innovative textile designs and concepts for fashion end use. Read more
This course will provide you with opportunity for practice-based postgraduate study in the creation of innovative textile designs and concepts for fashion end use. Outcomes could be related to design, styling, forecasting and prediction, fashion promotion and consultancy, visual merchandising, art direction, publishing or pursuing further postgraduate study. You will be encouraged to develop design content that allows you to explore alternative ways of engaging with fashion and textile audiences. The course will emphasise the importance of being digitally articulate; you are welcome to combine this with traditional media and design processes.

Design Network

Based in the heart of the School of Art, MA/MFA Textiles for Fashion is part of an innovative design network — a community of staff and students exploring design ideas in a discursive, cross-disciplinary studio environment. Critically informed practical designers, the group works experimentally, inspired by new insights and possibilities.

While studying towards a particular qualification at MA/MFA level, students experience their subject in the broader context of contemporary design practice.

Specialist Environment

Dedicated spaces for the postgraduate community have been developed to enable the postgraduate community to flourish. These spaces, for thinking and practice, are located centrally within the School of Art, allowing easy access to an extensive range of workshops where the combination of traditional and state of the art equipment opens up a world of exciting possibilities.

Course Content

The MA Design: Textiles for Fashion is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere. either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Textiles For Fashion award you will study a further two units of 60 credits each.

This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.

Resources

We have developed a dedicated postgraduate area occupying an entire floor of the main School of Art building, offering an exciting space to be, both intellectually and practically. The centre is located in the newly refurbished Chatham Tower with studios, design laboratories, seminar rooms and extensive workshops that form the nucleus of this vibrant, cross-disciplinary learning environment.

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The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. Read more

Overview

The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Programme follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.

The Master represents a gateway to enter the Fashion world.

The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the programme.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is addressed to candidates with a curriculum in business, design, liberal arts or human science and who are interested in the world of Fashion and wish to acquire skills and organizational management to begin a career in the Fashion Business.

Job Opportunities

The objective of the Master in Fashion Management is to train professionals capable to blend their creative sensibility with managerial skills. Students attending the course will have the possibility to occupy positions as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Management of Domus Academy. They actively participate in educational programs, workshops and international competitions organized by the department.

The Master program has worked with:

10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan /Gruppo Tod’s, L.A. Distribuzione, L’Orèal, La Rinascente/Tiziana Cardini, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus /VJC, Vionnet, Youtube.

For more information please visit http://www.domusacademy.com

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OVERVIEW. Automotive interiors now command equal design attention to exterior styling within the industry. This Vehicle Interiors MA degree is offered in direct response to industry requests for a programme of education in this area. Read more
OVERVIEW

Automotive interiors now command equal design attention to exterior styling within the industry. This Vehicle Interiors MA degree is offered in direct response to industry requests for a programme of education in this area.

The course will combine elements from our well-established MA in Automotive Design and elements in interior design fashion, colour and material trends.

WHY CHOOSE THIS COURSE?

You will participate in collaborative projects with industry.

Teaching on this course is carried out by staff with national and international industry experience.

Coventry School of Art and Design is home to the Centre of Excellence for Product and Automotive Design.

WHAT WILL I LEARN?

The Vehicle Interiors MA will cover:

design concept generation;
illustration;
design modelling and animation;
group working;
contextual studies.
Modules include:

Term 1

Visual language in automotive design;
Automotive modelling;
Colour, material and fashion trends;
Automotive packaging and ergonomics.
Term 2

Professional automotive design exteriors practice;
Automotive industry in context;
Professional practice;
Research methods.
Term 3

MA project.
Students will participate in collaborative projects with industry and produce a major piece of project work as the culmination of the course.

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Students on this programme are supported by staff input through a series of design activities during Semester 1 that are designed to identify an area or interest that can then be fully explored through the following two semesters. Read more
Students on this programme are supported by staff input through a series of design activities during Semester 1 that are designed to identify an area or interest that can then be fully explored through the following two semesters. Complementary to the design modules are two research modules that provide theoretical underpinning, one being studied during Semester 1, the other during Semester 2. Semester 2 provides the opportunity to explore issues through a dynamic research experience that again is defined and structured by the individual. Through a series of self-arranged visits, the student is able to undertake further exploration directly within the context of their chosen area. The final semester of studies provides the individual with the opportunity to bring together all that has been developed and researched through the preceding two semesters of study. A final major design activity and dissertation are undertaken and presented at an end of year show.
The programme is aimed at both professional practitioners wishing to pursue a sustained period of time developing new ideas or recent graduates wishing to focus their studies and refine ideas at an advanced level. The course will also consider students from a non-industrial/product background, providing they can offer clearly articulated and informed reasons for wishing to study Consumer Product Design at an advanced level. A student defined placement module in the second semester of studies allows the student to further explore areas of relevance to their studies, either through arranged placement, collaborative activity or research visits. As well as ‘hard skills’ such as modeling, new product development, styling and product graphics, they are now also beginning to embrace the ‘soft skills’ of branding, user interface design, trend spotting and forecasting. Spin offs of these activities can now be seen as production management, new start up initiatives/own product development, corporate identity and qualitative market research.

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