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Masters Degrees (Fashion Promotion)

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Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Read more

Summary

Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Students will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world. The course encourages different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

As a graduate, individuals will be able to apply their knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.

The course focuses on ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. Students can adopt either an entrepreneurial, academic or creative approach to their studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course, students are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio Concepts and Treatments, Lecture and Seminar Programme, Research Strategy, Portfolio: Short Project, Portfolio, Major Project, Dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand their practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. Read more

Introduction

With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies offers an academic approach to the analysis of Fashion.

Content

The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

Structure

Fashion Communication & Promotion

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Journalism

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Critical Studies

Unit 1: Investigation
Unit 2: Specialist Major Project

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This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. Read more
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

Course content

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

Modules

The following modules are indicative of what you will study on this course.

Core modules, semester 1
-FASHION BUSINESS AND SUPPLY CHAIN MANAGEMENT
-CREATIVE TEAM BUILDING
-STRATEGIC FASHION BUSINESS MANAGEMENT

Core modules, semester 2
-FINANCE AND ENTREPRENEURSHIP
-FASHION MARKETING AND BRAND MANAGEMENT
-MANAGING CHANGE AND INNOVATION
-MAJOR FASHION BUSINESS MANAGEMENT PROJECT

Industry links

The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals.

This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice.

Associated careers

The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder.

Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.

Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business.

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Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Read more
Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
• Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
• Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
• Determine entrepreneurship strategies in both large and small companies.
• Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
• Create visual merchandising promotional images using specialized industry software.
• Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
• Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
• Evaluate product marketing in an international market.
• Prepare and deliver a sales/marketing/promotional presentation.
• Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
• Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• FMPC 5000: Marketing Fundamentals
• FMPC 5001: Career Development and Pre-Placement Seminar
• FMPC 5002: Trend Analysis
• FMPC 5005: Product Knowledge
• FMPC 5006: Visual Merchandising and Display
• FMPC 5007: Wholesale Sales

Semester 2
• FMPC 5100: Current Issues in Fashion Industry: A Strategic Analysis
• FMPC 5101: International Marketing
• FMPC 5103: Retail Buying
• FMPC 5104: Product Development and Sourcing
• MKTG 5519: Integrated Marketing Communications
• WORK 5121: Fashion Management Field Placement
• WORK 5570: Industry Seminar

Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement, which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years, with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Explore the global fashion industry in depth and learn how you can build a career in it, while perfecting your knowledge of design processes, styling, branding, promotion and more. Read more
Explore the global fashion industry in depth and learn how you can build a career in it, while perfecting your knowledge of design processes, styling, branding, promotion and more.

See the website http://www.anglia.ac.uk/study/postgraduate/fashion-design

Overview

This dynamic new course will prepare you for the world of contemporary, global fashion design, improving your professional skills, your academic understanding and your industry knowledge.

You’ll develop a comprehensive understanding of the international fashion world, and the business-led factors that influence professional practice.

Our course mixes traditional and experimental fashion design processes with theory and practical work. This will encourage you to think about important issues and future trends in the fashion industry and how you could adapt or improve upon your design, styling, marketing or promotional work. For example, you might explore relationships between your design process, marketing strategy and psychological theories. Or you might look at the connections between mathematics and pattern-cutting; or sustainable design and production processes.

We'll investigate different markets and consumers, too. Having learned more about people's wants and needs, you'll use your insight to create innovative designs, along with branding and promotional strategies.

Throughout the course you'll be working closely with other students. Together, we'll share and debate our ideas and working practices, and learn to critically analyse our work.

Your studies will take place over three trimesters in a single calendar year.

Careers

Our course will equip you with the skills, knowledge and professional understanding you need to work as a fashion designer. You’ll also be well-prepared for related roles, such as styling and promotion, brand and marketing management, PR management/press, fashion production, buying or trend forecasting.

Or you might decide to make use of all these skills by becoming a freelance fashion designer, managing your own brand.

Whatever you decide to do, you’ll benefit from our links with industry professionals, academics and freelancers, who regularly contribute to the course, as well as our careers events including Creative Front Futures and Anglia Ruskin's Big Pitch competition, created for students with an entrepreneurial spirit.

Core modules

Process and Practice as Research
Key Issues in Fashion Design
Fashion Design and Brand
Master's Dissertation Art and Design
Master's Project: Art and Design

Assessment

We'll measure your progress using a number of assessment methods that reflect the skills you'll need to demonstrate in the fashion industry. These include sketchbooks; reflective journals; technical files; brand, consumer and market research files; collaboration files; brand and promotion packages; portfolio work (visualisation and styling); 3D realisation and collection creation; presentations (audio visual and oral); written reports; your Master's dissertation; and Personal Development Planning (PDP).

Where you'll study

Cambridge School of Art has been inspiring creativity since 1858 when it was opened by John Ruskin.

Engaging with current debates surrounding contemporary practice and with the state-of-the-art facilities, Cambridge School of Art houses light, bright studios, industry-standard film and photographic facilities, and 150-year-old printing presses alongside dedicated Apple Mac suites. Our digital art gallery, the Ruskin Gallery, exhibits both traditional shows and multimedia presentations, from national and international touring exhibitions and our own students.

We are the only university in Cambridge offering art and design courses at higher education level. A tight-knit community of artists, academics and over 900 students, we collaborate across our University, the creative industries, and other sectors. Cambridge is a centre for employment in the creative industries and there are rich opportunities for collaboration with the city’s entertainment, technological, scientific, arts and heritage industries.

Our graduates have a history of winning national and international awards and an excellent employment record. They include Pink Floyd's Syd Barrett and Dave Gilmour, Spitting Image creators Peter Fluck and Roger Law, and illustrator Ronald Searle, the creator of St Trinian's.

We’re part of the Faculty of Arts, Law and Social Sciences, a hub of creative and cultural innovation whose groundbreaking research has real social impact.

Specialist facilities

You’ll work in our two fashion studios with industrial sewing and finishing machines, mannequins and surface textile facilities. We have a large stock of calico and pattern paper available for you to buy.

You’ll also have access to our life drawing and sculpture workshops, printmaking studios, photography labs, computer suites (with Photoshop and Illustrator), and film-making facilities.

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The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry. Read more
The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

Our innovative programme is aimed at graduates with a fashion, textiles, design or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques, and brand management theories. You will graduate with an advanced understanding of the global fashion industry.

Teaching usually consists of one hour lectures followed by one or two-hour seminars or tutorials for each module. You will also be expected to conduct a substantial amount of self-directed learning, which is important for you to contextualise your studies and to broaden your knowledge. The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module includes the formulation of a weekly blog for you to keep abreast of topical issues. You will also be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members.
We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricula activity. Teaching staff come from a range of art and design disciplines, contributing to their own areas of expertise. Throughout the programme the curriculum is also enhanced by visiting lectures from a variety of business experiences.

Graduate careers include fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing, supply chain management, and e-commerce. Graduates would also be in a strong position to consider developing a new business along with the support from the university's business development unit.

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Whether you want to explore innovative design, promote fashion internationally or set up your own label, we have the world-class facilities, practitioners and industry expertise to prepare you for an exciting career. Read more
Whether you want to explore innovative design, promote fashion internationally or set up your own label, we have the world-class facilities, practitioners and industry expertise to prepare you for an exciting career. Students can choose to work in any of the wide range of fashion areas, covering Fashion Design, Fashion Communication and Promotion, Jewellery and Accessories, or Fashion Textiles – our MA Fashion is uniquely structured to enable you to specialise while drawing on a broad range of resources and expertise.


Why you should study MA Fashion at Middlesex?

At Middlesex we take an innovative approach to Fashion that enables you to specialise while collaborating, experimenting, and enhancing your skills with students and staff from across the department. Taught by some of the UK's leading practitioners and technical experts, you'll explore your chosen area of Fashion within a contemporary framework that will equip you with the practical skills, business acumen and industry insights you need to succeed in today's global market.

Based in our £80 million Art and Design School, our course features state-of-the-art facilities and specialist workshops fitted with both new and traditional equipment to enable you to fully realise your visions. Through a combination of workshop enquiry, in-depth research and critical understanding of your practice, we ensure that you graduate with the skills, knowledge and body of work to advance your Fashion career in new, challenging and imaginative directions.

Course highlights:

- Exceptional facilities that are among the best in the country, including traditional fashion workshops and equipment for screenprinting, knitting, weaving, digital printing, embroidery, metalwork, photography, reprographics, film, laser cutting, 3D printing and more
- Flexibly designed module content to enable you to bring your interests and ambitions to every assessment, whether that's making textiles, designing jewellery, creating a book, producing a magazine, evolving an existing specialism you have, and more
- Despite being a new MA course we have an international reputation for high calibre graduates from our BA Fashion programmes who have gone on to work for Givenchy, Kenzo, Vivienne Westwood, Preen, Aquascutum and ASOS
- Opportunities to start your own label with recent examples including Boudicca, Christopher Raeburn and Ashley Isham
- Access to networking opportunities, world-leading research and expertise through the Art & Design Research Institute (ADRI) on campus

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UCLan’s MA in Fashion and Lifestyle Promotion course gives the innovative promoter chances to explore personal interests at postgraduate level, underpinned by extensive research, and combined with benefits of debate and peer review. Read more
UCLan’s MA in Fashion and Lifestyle Promotion course gives the innovative promoter chances to explore personal interests at postgraduate level, underpinned by extensive research, and combined with benefits of debate and peer review. The individual will subsequently be able to view their place within the multifaceted industry of the future.

LEARNING ENVIRONMENT AND ASSESSMENT

The Victoria Building is a modern, bright building with purpose-built studios and workshops, including photographic studios, audio visual and computer imaging facilities. It is close to the library, computer facilities, student union, cafés, bars, refectory, and the centre of Preston is only a five minute walk away. The University's Library has a well-resourced Art and Design section and a specialist librarian. The MA studio provides a range of facilities and work space.

The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction.

FURTHER INFORMATION

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Theory underpinning practice is developed simultaneously throughout each semester and Negotiated Agreements Parts I and II allow students to acquire the ability to develop and refine proposals, which underpin their major projects, and reflect on personal progress. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view. Research Methods and Application introduces students to a range of analytical research tools, forming the basis for all in-depth self-directed projects on the programme.

The course aims to develop students’ intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice. It provides graduates with a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised. We challenge our students to take a critical position in relation to existing theories and encourage new connections within the field of fashion that challenge traditional design boundaries.

OPPORTUNITIES

Opportunities for employment within the Creative Industries include: Brand Manager, Brand Consultant, Trend Analyst, Event Manager, Campaign Manager, Related Fashion Industries and Teaching Profession.

The opportunity for a structured work experience will be provided for every student who requests it. This is a major commitment by the University to help our graduates to reach their potential and thrive in their careers after graduation.

Study trips are an essential part of research activity that brings design to life. Throughout the programme, students are introduced to contemporary influences with international city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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*PLEASE NOTE. This course is subject to approval*. This course has been created in response to the growth in fashion and allied industries (including styling and promotion). Read more
*PLEASE NOTE: This course is subject to approval*

This course has been created in response to the growth in fashion and allied industries (including styling and promotion). This MA has a broad academic and industry appeal. For overseas students the UK continues to be held in high esteem for two aspects of design: rigorous teaching methodology and creativity– this MA will draws upon both.

Employers need creative thinkers who can synthesis ideas, design and the commercial pressures of the market place. This synthesis is central to the thinking and curriculum outline proposed. “Creative higher education institutions have a particular intellectual property (IP) profile; they rarely produce many patents but are nonetheless major generators of IP.”

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/fashion-design,-styling-and-promotion#entry

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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The Fashion and Textiles MA at DMU offers a practice-based, design-led experience across the following four distinctive pathways. Read more
The Fashion and Textiles MA at DMU offers a practice-based, design-led experience across the following four distinctive pathways:

• Contour Fashion – specialising in the study of intimate apparel, including jersey wear, lingerie, swimwear, corsetry, loungewear and bra design

• Fashion Design – with the opportunity to specialise in womenswear, menswear and fashion knitwear

• Footwear Design and Accessories – with options including women’s, men’s and children’s footwear and accessories for sport, leisure or fashion

• Textile Design – for fashion, interiors and lifestyle, with the opportunity to specialise in print, construct and mixed media

Prior to enrolling onto the course you will choose one of the pathways which will provide the focus of your design practice. The promotion of creative, technical and intellectual knowledge, alongside a critical, contextual understanding will be a key focus. This is complemented by teaching and learning across the pathways to consider design communication, portfolio development and promotion.

The course will prepare you for a variety of careers. Graduates from the School have gone on to work in roles ranging from design, product development, buying, and garment technology to working freelance or starting up a small business. They have also gone on to work for national and multinational companies such as Agent Provocateur, Courtaulds, Abercrombie and Fitch, Tommy Hilfiger, Superdry, Alexander McQueen, Vivienne Westwood, French Connection, Jigsaw, Next, H&M, Kurt Geiger, L.K. Bennett, Clarks, New Balance, Tesco, Joules, and Primark.

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MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Read more
MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Outcomes could be related to print and pattern design, promotion, marketing, branding, visual merchandising, art direction, illustration, publishing or pursuing further postgraduate study.

You will be encouraged to engage with contemporary fashion audiences through the creation of work that explores original approaches to product, concept and/or communication. Your work should demonstrate a keen sense of contextual awareness, knowing where the work fits in the world and how the world might affect it. The programme will emphasise the importance of being digitally articulate and you will be able to combine this with traditional media and design processes should you choose to. Collaborative, interdisciplinary approaches will be encouraged, as will engagement with the creative industries beyond the School of Art.

Course Content

The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Fashion Art Direction award you will study a further two units of 60 credits each.

This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.

Special Features

Based in an interdisciplinary studio environment, which encourages collaboration with external industry partners and facilitates links with graphics, textiles for fashion and knitwear and their associated making and digital facilities.

Optional element provides focus for incorporating media practices, digital design and production.

You will also benefit from the extensive industry links and networks associated with the well-established undergraduate fashion programme.

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Fashion and Textiles aims to develop the creative process for designers in conjunction with valuable marketing and business skills. Read more
Fashion and Textiles aims to develop the creative process for designers in conjunction with valuable marketing and business skills. The course is aimed at ambitious designers, designer-makers or textile artists who wish to develop opportunities within the profession and who may wish to set up on their own or with others in small teams.

COURSE STRUCTURE AND CONTENT

The course is offered in both full and part-time modes. It is normally one year (3 trimesters) in duration in full-time mode or 6 trimesters in part-time mode. The first two trimesters comprise taught sessions and assessed projects, while the Master’s Project in the final part of the course is by negotiated project only. Completion of the first 2 modules on the course lead to the award of the Postgraduate Certificate, and completion of the first 4 modules leads to the award of the Postgraduate Diploma. Subsequent completion of the MA double module leads to the award of MA Design: Fashion and Textiles.

You will be introduced to research skills and methods, product development, design management and methods, with marketing and business skills. The emphasis of the course is learning how best to present ideas, and where and how to place them in the market.

The course is developed through seminars, lectures, tutorials, visiting speakers, group critiques, market research and personal research. You are encouraged to trial a product in the market. This may be through first hand experience, or through working with studios and agents for designers, shops and craft markets (for designer makers), or with galleries or public spaces (for textile artists). Students propose a route of study through the course to explore and research a chosen area of textiles in knit, print, weave, or embroidery for fashion or interiors, or in fashion design.

MODULES

Research Methodologies - Part One introduces generic methodologies with Part Two considering subject specific data retrieval analysis and evaluation techniques.

The Development of Product, Market Research and Product Ideas - Developing ideas technically and aesthetically, in-depth investigation into techniques and researching to market.

Marketing Skills - Marketing and Business skills – developing an understanding of marketing requirements for textile designers and artists.

Product Sampling and Development and Research - Initial product sampling techniques and investigation. Developing and progressing ideas to enable the creation of new products. Range planning.

TEACHING METHODS AND RESOURCES

The first trimester (PGCert) consists of two modules. Research Methodologies consists of a taught programme of lectures, seminars, group critiques, and assignments. You will also negotiate a programme of study for the Product, Market Research and Product Ideas module. The emphasis at this level is on ideas. During the second trimester (PGDip) you will take two further modules: Marketing Skills comprises of lectures, seminars and research; the Development of Product and Product Ideas is negotiated by each student. The final trimester, leading to the MA, involves a negotiated study which you will propose. The study will be research based resulting in a body of work for assessment.

Specialist facilities include computer studios with over 70 Macs, as well as flatbed and transparency scanners. There is a recently re-equipped digital media studio. Fashion and Textiles students benefit from specialist studio spaces for both digital and screen printing, knitting, weaving, embroidery, laser cutting and pattern cutting, using the latest digital technology for CAD/CAM. All students have access to workshops in photography, sound and video, etching and litho, as well as the specialist Art and Design library.

CAREER OPPORTUNITIES

The main aim of the course is for students to identify their own employment opportunities. Other possibilities may include textile design, product or fashion design, retail or sales and marketing opportunities, teaching, trend prediction and promotion, or further research in industry or education, and exhibiting in galleries as a textile artist.

ASSESSMENT METHODS

The PGCert is assessed by studio exhibition and/or portfolio presentation with a marketing report. The PGDip involves a written report including market analysis of your chosen product field. Practical work is presented by studio work and/or portfolio. For the MA you will present a cohesive body of creative work, supported by written work.

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Our Master's in International Fashion Management offers continuing or recent graduates from either creative of fashion business degree courses an opportunity to enhance their knowledge, skills and employment prospects, or to move into the fashion sector in roles such as buying, retail management or branding. Read more
Our Master's in International Fashion Management offers continuing or recent graduates from either creative of fashion business degree courses an opportunity to enhance their knowledge, skills and employment prospects, or to move into the fashion sector in roles such as buying, retail management or branding.

Our course aims to combine subject specialist knowledge with creative and collaborative marketing and management skills. Applicants to this course will normally have a degree in a related subject such as fashion marketing, promotion and/or fashion retail management in a creative or business discipline or may have been involved in business, managerial or marketing roles or are seeking to move into these areas in the future. Our course is also offered to professionals from within the creative industries with several years experience.

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Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Read more

Summary

Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Students will explore and use different research methods to investigate the promotion of fashion styling through marketing, advertising, events management, publicity or public relations. The course will equip students with the latest knowledge, skills and resources to help investigate areas of personal and work-based interest. Students will develop their studies around personal career ambitions and enjoy visits to leading fashion events. After graduating, individuals will be able to apply their knowledge and practical skills to fashion styling.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio: concepts and treatments; Lecture and Seminar programme; Research Strategy; Portfolio: short project; Portfolio: major project or dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand students practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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