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Masters Degrees (Fashion Media)

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Learn how to use your journalism, photography, digital or new media practices to feed the fashion industry's need for multi-skilled media creatives. Read more

Introduction

Learn how to use your journalism, photography, digital or new media practices to feed the fashion industry's need for multi-skilled media creatives.

Content

Characterised by a multi-disciplinary, holistic ethos, MA Fashion Media Production aims to stimulate and cultivate fashion communicators of the twenty first century. Reflecting a shift in the fashion industries demands for multi-skilled creatives, this course bridges a gap between primary disciplines such as journalism and photography as well as encompassing digital and new media practices to encourage reflective practice, fresh responses and innovative solutions within Fashion Media Production.

As future fashion podcasters, film-makers, web-site editors or creators, fashion forecasters, broadcasters, stylists or sound artists, you will work with a repertoire of communicative and interpretive tools including text, image, sound, film and digital technology to question industry conventions, processes and practices.

MA Fashion Media Production will be an industry facing course and aims to incorporate a range of professional practitioners within its units. You will be encouraged to combine your course with industry placements appropriate to your study.

Industry has been consulted on the development of this course. An industry consultation panel, consisted of e-journalists Hilary Alexander and Marianne Buckley.

Structure

15 months level 7 180 credits

Term One

Fashion Media Laboratory (40 credits)
Research Methods (20 credits)

Term Two

Digital Concept and Strategy (40 units)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. Read more
Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Read more

What is collaborative media?

The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’

What will I learn?

The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.

During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.

The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.

The first and second semester

The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.

Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more

The pedagogical approach

The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.

The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.

What can I do with my degree?

After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.

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Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. Read more

Mission and goals

Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. The main elements that characterize and distinguish the “Politecnico” education in fashion come from the culture of the made in italy, its connection with the fashion companies and its aim to combine tradition with innovation, crafts with technologies, heritage with progress, dreams with discipline.In particular, the course mission and goals focus on three aspects: development of integrated design skills (product- communication-service) orientated to the “fashion system”; development of knowledge of the fashion system and the relations between the various players, development of specific multidisciplinary knowledge concerning economic, humanistic, sociological and artistic disciplines.

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Professional opportunities

Graduates in Design for the Fashion System are flexible and suitable for carrying out design activities in fashion companies, working on integrated product-service system design. They also find good employment opportunities in professional activities working on product research, trends and development for fashion companies. They can also work on design activity in the field of communication, event organisation and shop-fitting of fashion sales outlets.
The main reference fashion professions are Fashion Coordinator, Brand manager, Product Manager and Visual Merchandiser.

Presentation

See http://www.polinternational.polimi.it/uploads/media/Design_for_the_Fashion_System_01.pdf
This Master of Science programme’s aim is to train highly qualified designers able to manage the competitiveness of the Fashion System on an international scale, both in its product development systems and within the strategic processes of fashion companies. Fashion at Politecnico di Milano is strongly committed to research and innovation, binding together high craft and high tech, the artisanal vision with the technological one, manual processes with the most advanced digital modeling softwares, in order to give the student the capability to work in any reality of the fashion system. Intense laboratory courses are the core part of the crafting investigation. Master students are required to fulfill an internship period within qualified companies.
Career opportunities include: designer activities, professional activities working on product research, trends and development for fashion companies. Working oportunities in the field of communication, event organisation and shop-fitting of fashion sales outlets. Main reference professions: Fashion Coordinator, Brand manager, Product Manager, Visual Merchandiser. The programme is taught in English.
website: http://www.moda.polimi.it/en/

Subjects

- 1st year
TRACK 1: Fashion Design Laboratory (Sportswear Design, Fashion Design, Management and Organisation of Fashion Firms), Workshop (Underwear, Sportswear Design), Retail Design Laboratory (Strategies and Methods for Retail Design, Methods and Tecniques of Representation of Retail Spaces).
TRACK 2: Fashion Design Studio (Sportswear Design, Sportswear Design Materials, Sportswear Design Theory, Management and
Organisation of Fashion Firms).
MANDATORY FOR ALL TRACKS: Communication and Society, Evolution and Innovation in Languages, Innovation of Materials, Technologies and Processes

- 2nd year
TRACK : Final synthesis design studio divided in: Fashion-System design, Fashion Product Design and Man’s wear Advanced Technology Accessories.
MANDATORY FOR ALL TRACKS: Art Seminars , Aestethic, Other courses to be chosen among a list of elective lectures, Final Thesis Preparation

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

For contact information see here http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Find out how to apply here http://www.polinternational.polimi.it/how-to-apply/

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This innovative and exciting. MA Fashion Business & Management course. brings creative thinking and innovation to the forefront of fashion management. Read more

This innovative and exciting MA Fashion Business & Management course brings creative thinking and innovation to the forefront of fashion management. It is the ideal course for those looking to excel in business within management positions in the fashion industry. The course is global in its focus and works closely with fashion industry professionals and fashion organisations.

You’ll build a portfolio of skills and knowledge that will give you a strong grounding in fashion business practices and the application of innovative thinking in a commercial context.

This new MA builds on the success of the BA (Hons) Fashion Management & Marketing course at UCA Epsom and provides a learning environment where you can develop both creative and strategic skills in fashion business, management and marketing.

You’ll be taught the core principles of fashion business and management through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider postgraduate programme around the culture of design, fashion and business.

Our Masters course will help you to develop the skills needed to work at a high level in fashion brand management and operations management, as well as within entrepreneurial fashion business ventures.

Our Postgraduate programmes share a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion business and management when you graduate.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Careers

Graduates will be able to work at a high level within:

-Fashion brand management

-Operations management

-Fashion business entrepreneurs.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. Read more
The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-MEDIA BUSINESS DISSERTATION
-MEDIA BUSINESS STRATEGY
-MEDIA MARKETS
-MEDIA PRODUCTION SKILLS
-MEDIA WORK EXPERIENCE

Option modules - You will take one option module in the first and one in the second semester. The following provides an overview of current option modules. At the time of publication all option modules were under review, please refer to our website for up-to-date information.

Semester one option modules
-GLOBAL MEDIA
-MEDIA OPERATIONS
-POLITICAL ANALYSIS OF COMMUNICATIONS POLICY
-STUDY SKILLS
-TECHNOLOGY AND COMMUNICATIONS POLICY

Semester two option modules - Students choose from a range of options across the school including the following:
-CHINESE MEDIA
-CORPORATE COMMUNICATIONS
-CONSUMER PR
-FASHION MARKETING AND BRAND MANAGEMENT
-FASHION PR
-PR AND NEW MEDIA
-MARKETING, CREATIVITY AND INNOVATION
-MUSIC MARKETING MANAGEMENT
-POLICIES FOR DIGITAL CONVERGENCE

Associated careers

Most graduates of the course find work in the media industries soon after graduation, some start at an entry level while others have used their knowledge and work experience to rise quickly to a more senior level. A smaller number of graduates have started their own media businesses or worked in non-media businesses.

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The MA Global Media Business, awarded by the University of Westminster is the final award, of a two-year programme managed jointly by Westminster and the Communication University of China (CUC). Read more
The MA Global Media Business, awarded by the University of Westminster is the final award, of a two-year programme managed jointly by Westminster and the Communication University of China (CUC). Conferred by the University of Westminster, the Masters degree is also licensed and recognised by the Ministry of Education of the People’s Republic of China.

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

The MA Global Media Business is a full-time course, delivered using a combination of full-time and intensive block mode teaching. Although a collaborative programme, the final degree is assessed and awarded by the University of Westminster, and is governed by its regulations and quality assurance procedures.

Course content

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion.

The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.

Modules

Delivery of the MA in Global Media Business is divided between Beijing and Westminster’s Harrow campus. The first semester is taught by UK faculty staff making regular visits to Beijing. They deliver the programme in intensive teaching blocks, typically of 2-4 days teaching.

Block mode teaching is interspersed by guided independent study and project work. Downloadable lectures and supplementary information is provided via the University’s Virtual Learning Environment. Tutors are also available for remote tutorials using services such as Collaborate, Skype or WeChat.

The following modules are indicative of what you will study on this course.
-DISSERTATION
-MEDIA MANAGEMENT: STRATEGY, CONTEXT AND TOOLS
-MEDIA MARKETS
-MEDIA OPERATIONS AND ORGANISATION
-RESPONDING TO A CHANGING MEDIA ENVIRONMENT
-STRATEGY IMPLEMENTATION IN THE MEDIA FIRM
-THE INTERNATIONAL MEDIA FIRM IN TRANSITION

Associated careers

Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.

Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).

Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

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Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course. Read more

Introduction

Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course.

Content

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study. A one-year conversion course for students who have a 2.1 or higher first degree in an area unrelated to fashion management, this course will enable students who come from different paths of study to progress onto fashion management postgraduate courses or enter employment.

The international student body on the Graduate Diploma Fashion Management, reflects the internationalisation of the fashion industry. Students are encouraged to draw on their own experience to develop a global understanding of the relevant dynamics affecting the fashion industry. Drawing on the field of International Business, Marketing, Operations Management and Creative Management, this inter-disciplinary course will cover a wide range of topics, including the establishment of the fashion industry, its internationalisation drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

This provides students with a rich and stimulating learning experience from which to progress, culminating in a final project that is self-negotiated and relevant to their future aspirations. Many students progress onto MA study while others move into employment, defining and establishing their roles within the sector including positions in PR, marketing, management and product development.

Structure

The Fashion Language and Context unit (20 credits) enables students to locate their own work within global economic, social, cultural and technological contexts. Students will have the chance to enrich their own understanding by engaging in debate and by exchanging ideas with students across a range of courses within the School of Graduate studies from diverse backgrounds and with expertise in a range of fashion disciplines. This will enable students to share experiences and benefit from interdisciplinary approaches to the subject. The unit is underpinned by English support specifically directed to enable students to fully understand and evaluate language used within these discourses.

The introductory units Fashion Business Environment and Creative Fashion Management will provide a variety of specialist knowledge required as a solid base for study. The second term will build on that knowledge with Fashion Marketing Management. The Fashion Business Project unit will enable you to specialise in your own interests and to research a self-selected topic from three subject areas of management.

Fashion Business Environment (20 credits) will consider strategies and concepts for different types of business from small and medium enterprises to large corporations. Creative Fashion Management (20 credits) looks at key requirements such as innovation, creativity and new product development. A more specialist in depth approach to Fashion Marketing Management (20 credits) will explore branding and marketing communication theories and practices.

The final term offers you the opportunity to specialise in one of three areas of expertise, retailing, marketing and creative management for the final Fashion Business Project (40 credits). This unit enables you to follow your own specific interests and create a project title of your choice with the support and approval of the Course Director.

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A dynamic fast-track course preparing the next generation of fashion, lifestyle and feature writers and editors. Develop a professional writing portfolio. Read more

Introduction

A dynamic fast-track course preparing the next generation of fashion, lifestyle and feature writers and editors. Develop a professional writing portfolio. Build up essential contacts. Find your place in the industry.

Content

The Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism course aims to give students a working knowledge of fashion and lifestyle media, as well as a professional practical foundation in writing skills developing vocational skills and analytical thinking.

The course is designed for graduates and those with appropriate industry experience who wish to develop their career prospects in the highly competitive fashion industry. It is also a suitable preparation for higher level postgraduate study. This dynamic course cultivates both a practical and theoretical understanding of fashion and lifestyle journalism in the UK.

With a close eye on changing trends in contemporary lifestyle media, emphasis is placed on developing an analytical understanding of the commercial marketplace as well as the rigours of practical journalism. You will develop an enhanced commercial awareness, enabling you to produce editorial material for this specialist area.

The programme is supported by a series of guest speakers from the fashion and lifestyle media industry, from publications including Elle, The Guardian, W, Net a porter, i-D, Another, Harper’s Bazaar, 10 Magazine and Telegraph Weekend magazine. The Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism course is based at the university’s John Prince’s Street and High Holborn sites, in the heart of the city.

Structure

Weeks 1-10: Fashion and Lifestyle Journalism (20 credits, level 7)

Weeks 1-10: Markets and Context (20 credits, level 7)

Weeks 11-15: Major Project (20 credits, level 7)

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With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. Read more

Introduction

With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies offers an academic approach to the analysis of Fashion.

Content

The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

Structure

Fashion Communication & Promotion

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Journalism

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Critical Studies

Unit 1: Investigation
Unit 2: Specialist Major Project

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This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. Read more
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

Course content

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

Modules

The following modules are indicative of what you will study on this course.

Core modules, semester 1
-FASHION BUSINESS AND SUPPLY CHAIN MANAGEMENT
-CREATIVE TEAM BUILDING
-STRATEGIC FASHION BUSINESS MANAGEMENT

Core modules, semester 2
-FINANCE AND ENTREPRENEURSHIP
-FASHION MARKETING AND BRAND MANAGEMENT
-MANAGING CHANGE AND INNOVATION
-MAJOR FASHION BUSINESS MANAGEMENT PROJECT

Industry links

The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals.

This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice.

Associated careers

The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder.

Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.

Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business.

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Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Read more

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Careers

Graduates will be able to work at a high level within the following industries:

-Fashion, marketing and communication managers

-Public relations

-Digital marketing

-Marketing and events management

-Fashion marketing

-Brand management.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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MA Printed Textiles for Fashion & Interiors. offers a practice based, design led experience, which develops your creative vision and redefines your professional practice. Read more

MA Printed Textiles for Fashion & Interiors offers a practice based, design led experience, which develops your creative vision and redefines your professional practice. You’ll be encouraged to push boundaries and challenge yourself; we provide you with a stimulating and supportive environment in which to do this. You’ll have the freedom to explore and combine traditional, handcrafted design and production techniques with the latest innovations in digital technology, while researching constantly evolving materials and new technologies. You can create diverse design solutions that span a variety of outcomes.

Print for fashion covers: printed textiles collections for fashion, printed samples, experimental print pieces, printed garment prototypes, print design concepts or range plans, and printed fashion related products or accessories.

Print for interiors covers: printed furnishings, fashion led interior print concepts, one off printed textiles, installation or site specific works, printed product prototypes, floor and wall coverings as well as exterior print applications.

Situated within the internationally recognised School of Fashion at UCA Rochester, the MA Printed Textiles for Fashion & Interiors course offers you the opportunity for in-depth exploration and creative idea development in the specialist subject area of printed textiles for contemporary creative and fashion related industries.

This unique course offers you an exciting opportunity to make your creative vision a reality, master your skills, and develop new research methods, exploring innovative, relevant and sustainable solutions for fashion and textiles. Practice based research and theoretical research are integrated throughout the course. This course will help you to develop an individual design philosophy and the research methodology, visual, creative and practical skills you need to work in contemporary practice.

You’ll be challenged to exceed your personal best, gaining in confidence and professionalism throughout the programme through critical debate, seminars, lectures, tutorials, visiting speakers, group critiques, market research and personal research.

A vibrant creative studio culture with your own individual workspace combined with a programme of tutorials, lecturers, seminars and critiques is designed to support the development of your research and practice. As part of this course you will be involved in professional practice, such as a live industry project brief, competition work, industry sponsorship or industry engagement activities.

Facilities

Working in our extensive, well-equipped fashion and textiles workshops, print rooms and studios, you’ll be supported by a team of expert academic and technical staff, who have a wide range industry experience. The facilities at UCA Rochester are second to none. As well as specialist studios, equipment and software it boasts a wide range of industry-standard facilities including state-of-the-art fashion technology.

Industry Partners

As part of this course you will have access to well-established industry connections. These include:

-Alexander McQueen

-Peter Pilotto

-Jonathan Saundrers

-The Victoria & Albert Museum in London

-WGSN

-Erdem

-Preen

-Keeler Gordon

Careers

From day one on the course you start to build a professional portfolio, exploring ways to externalise your practice and create an online presence and ways to present your work to industry. This can evolve through first-hand experience, industry engagement activities and internships, or through working with fashion studios and agents, buyers, shops, galleries and interior designers as well as exhibition, national competitions and online selling platforms. Fashion Textiles graduates from UCA Rochester have secured positions in many fashion and textiles companies including:

-Jimmy Choo

-Debenhams

-Skinny Dip

-Eyefix International

-House of Fraser

The wide range of career opportunities open to our graduates include:

-Print design for clothes, fashion accessories and interiors

-CAD design for printed textiles, fabrics and print products

-Textile designers

-Self-employed designer/makers

-Public art practitioners

-Arts educators and teachers

-Fashion buyers and retailers

-Freelance design/research and tend forecasting

-Artist in residence.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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