Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.
As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.
This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.
You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.
The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.
Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.
Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.
The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.
Graduates will be able to work at a high level within the following industries:
-Fashion, marketing and communication managers
-Marketing and events management
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Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.
Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.