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Masters Degrees (Fashion Marketing)

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The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. Read more

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)

•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits) 

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. 

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising  
  • Positions in Advertising  
  • Fashion Brand Management  
  • Public Relations and Publicity  
  • Fashion Writing  
  • Fashion Marketing and Consumer Research  
  • Sales and Brand Development  
  • International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University. 



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Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

What you will study

Contemporary Issues for Business and Society

This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.

Consumer-Led Fashion Marketing

This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.

Strategic Decisions in the International Fashion Marketplace

Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation

The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.

Why choose this programme?

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Professional accreditation

EPAS

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. 

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.



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Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Read more

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Careers

Graduates will be able to work at a high level within the following industries:

-Fashion, marketing and communication managers

-Public relations

-Digital marketing

-Marketing and events management

-Fashion marketing

-Brand management.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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Fast-paced, exciting and innovative, our MSc International Fashion Marketing will challenge you, inspire you - and give you the creative and practical marketing skills you need to succeed. Read more

Fast-paced, exciting and innovative, our MSc International Fashion Marketing will challenge you, inspire you - and give you the creative and practical marketing skills you need to succeed.

Our internationally recognised programme is designed in consultation with industry. It is the only fashion programme worldwide to earn accreditation from the European Foundation for Management Development Programme Accreditation Scheme (EPAS), and it is also accredited by the Chartered Institute of Marketing (CIM).

Whether you choose to study at our Glasgow or our London campus, you'll get a world-class education at GCU - with coursework directly related to the issues real international businesses face. You'll also enjoy the added benefit of a friendly and highly supportive small-group learning environment and access to cutting-edge technology.

This unique programme gives you both a foundation in core concepts and a specialised focus on current issues in international fashion marketing, including buying and merchandising, integrated communications, consumer insights and brand management. You'll analyse the latest academic theories and develop strategies for success - while also serving the common good. GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS. We know that success and responsibility go hand in hand.

What you will study

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions within a fashion organisation. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation/Project

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of international fashion marketing. The research project can assume one of three forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.

Assessment methods

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports. The various formats allow the development of specific skills, for example, individual as well as group work, case study analysis as well as live projects with leading fashion companies and various forms of academic and management-style presentations.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS). GCU is one of just 77 institutions across 36 countries to achieve EPAS accreditation.

This endorsement provides assurance that the degree is designed and delivered in a manner that is both academically rigorous and has practical relevance for students in today's global environment.

CIM Accredited

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Your career

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. For example at ASOS, Arcadia, Coach, Jaegar, KPMG, Marks and Spencers, Moss Bros, Perry Ellis, Primark, Tiffany & Co and TK Maxx.



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This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Read more

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2017.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany

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A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. Read more

Introduction

A fashion marketing and management programme with a global reputation for success in launching fashion industry careers.

Content

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.

Strategy

12 months level 7 180 credits

Term One

Fashion Business Strategy (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Marketing Strategies (20 credits)
Marketing Communications (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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Summary. Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

Summary

Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Modules

Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.

Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Visit our website for further information.



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The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. Read more

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.



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The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. Read more
The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills.

The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.

The course is a one-year full-time MSc, delivered on-campus at the School of Materials.

Career opportunities

The employment prospects following graduation from the School are excellent; our graduates have been employed as buyers, marketers and PR in great positions at Burberry, Gucci, Abercombie and Fitch, Marks and Spencers and Prada.

We have extensive contacts in the fashion industry; these include Arcadia, ASOS, Next and Marks and Spencer, Burberry and Gucci.

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Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor. Read more
Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.


PROGRAMME STRUCTURE

Semester 1
• Retail Marketing 1: Understanding the Fashion Consumer
• Retail Marketing 2: Fashion Brand Management
• New Product Development
• Strategic Retail Management

Semester 2
• Fashion Business Development
• Fashion Buying and Merchandise Management
• Fashion Marketing Communications
• Retail Logistics


Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.

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This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. Read more
This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes.

This course sits in a suite with the following courses:

MA International Fashion Management
MA Fashion Communications
MA Luxury Fashion Brand Management.

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features:

Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus.
Select from a range of possible outputs to reflect career aspirations or to support a business start-up.
Go on study trips to international fashion capitals.
Benefit from industry speakers such as international brand managers and fashion specialists.
Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design.
Prepare for further postgraduate study such as Mphil or PhD.
Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.

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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally.

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. On the course, you will:·

• Understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Social Marketing
Dissertation

One from:

International Marketing
Branding and Communications
Behavioural Economics
Digital Marketing
New Product Development

Please see the website for further details:

https://www.brighton.ac.uk/courses/study/marketing-social-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International study exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

[{Careers and employability]]

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well thought out judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.

On the course, you will:

• Examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
International Marketing
Dissertation

One from:

Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Please visit the website for further information:

https://www.brighton.ac.uk/courses/study/marketing-international-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy.

At the end of the first term, you will also have the option to specialise in one of four areas:

Marketing (Digital Marketing) MSc
Marketing (Branding and Communication) MSc
Marketing (International Marketing) MSc
Marketing (Social Marketing) MSc

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Dissertation

Two from:

International Marketing
Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less

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