Masters Degrees (Fashion Management)

Course Overview

This one-year Master of Science program entirely taught in English aims to prepare future managers of fashion companies, who will be able to deal with competitive global environments, and to promote the exchange of experiences and best practices in the international fashion arena.

The program offers students the opportunity to interact with a dedicated professional faculty, specialized in fashion management; to visit companies including factories, showrooms, and flagship stores; and to learn about new trends and successful business models in fashion and across segments, from luxury companies to fast fashion retailers.

The Fifth edition of the MSc in Fashion Management will start in September 2018 at the IÉSEG campus in Paris, France.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Program Advantages:

- A specialized fashion management education in Paris, one of the world’s fashion and design capitals

- Relevant international partnerships and network

- Mix of case studies, company visits, and guest speakers

Career Opportunities -

Career opportunities may be found in positions in all fields associated with managerial roles in the fashion industry, including

Buyer

Product Manager

Merchandiser

Retail Manager

Store Manager

The Master of Science in Fashion Management is the perfect program to specialize in the Fashion Business.

Our Fashion Management students benefit from a dedicated faculty with extensive experience and knowledge of the industry. There is collaboration with many companies and professionals operating in the fashion industry, from luxury to fast fashion retailers. Companies are involved in the program in different ways, including sending guest speakers, offering consulting projects, providing internships/jobs and flagship stores visits.

Courses will be a mix of interactive lectures and traditional classes; guest speakers from the academic and fashion business community; corporate visits and seminars; and problem-based learning cases.

Master of Science in Fashion Management Curriculum

The Master of Science in Fashion Management consists of 90 ECTS credits and is offered on a full-time basis. The program consists of 2 consecutive semesters of courses (September – May) followed by a professional experience (from June onwards). The curriculum is developed around introductory courses to build a common managerial background; core management courses with a focus on the industry; and specialized courses in fashion. It also includes French or other foreign language courses.

Admission & Fees

This admission is open to students holding an undergraduate degree in any field from a recognized university with good academic performance and a good command of English.

Application process -

The application process is based on students’ online application available at https://application.ieseg.fr/ and review of the required documents.

Rolling admission is offered from October 2017.

Checklist requirements:

- Online application form

- Transcripts and diploma translated into English or French if necessary

- English proficiency test (IELTS 6.5 TOEFL IBT 85, TOEIC 800) if required

- CV / Resume

- Copy of passport

- 80€ application fee

Application deadlines:

May 30th 2018

Tuition 2018-2019

€ 16,000 for domestic and international students.

International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

What do some of our former and current students think about the MSc in Fashion Management?

"The MSc in Fashion Management at IÉSEG was a meaningful and enriching experience! Studying in Paris gave me a first-hand opportunity to understand the exciting and colorful world of the fashion business in a city that is opulent in art, music, and literature. I discovered how to work with different cultures through group projects and case studies with my classmates from Europe, Asia, and Latin America."

Janize, 2014

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

• identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
• identify and develop effective managerial strategies for fashion sector businesses;
• recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
• develop a business plan for fashion companies;
• identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
• analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
• identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
• utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
• utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

• Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
• Store manager
• Designer and stylist with managerial and communication abilities
• Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
• Press officer or PR director for a fashion brand
• Social media manager or social media strategist for a fashion brand
• Event manager specialising in fashion shows and events
• Personal shopper
• Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

• graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
• entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
• designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
• managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

• 6 months of lectures (twice a week)
• 6 months of international internship and project work
• Company visits
• Personalized career services
• Cultural programme
• Seminars and events
• 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

• On Campus, at the Rome Business School Rome headquarters.
• Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.

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Introduction

Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course.

Content

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study. A one-year conversion course for students who have a 2.1 or higher first degree in an area unrelated to fashion management, this course will enable students who come from different paths of study to progress onto fashion management postgraduate courses or enter employment.

The international student body on the Graduate Diploma Fashion Management, reflects the internationalisation of the fashion industry. Students are encouraged to draw on their own experience to develop a global understanding of the relevant dynamics affecting the fashion industry. Drawing on the field of International Business, Marketing, Operations Management and Creative Management, this inter-disciplinary course will cover a wide range of topics, including the establishment of the fashion industry, its internationalisation drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

This provides students with a rich and stimulating learning experience from which to progress, culminating in a final project that is self-negotiated and relevant to their future aspirations. Many students progress onto MA study while others move into employment, defining and establishing their roles within the sector including positions in PR, marketing, management and product development.

Structure

The Fashion Language and Context unit (20 credits) enables students to locate their own work within global economic, social, cultural and technological contexts. Students will have the chance to enrich their own understanding by engaging in debate and by exchanging ideas with students across a range of courses within the School of Graduate studies from diverse backgrounds and with expertise in a range of fashion disciplines. This will enable students to share experiences and benefit from interdisciplinary approaches to the subject. The unit is underpinned by English support specifically directed to enable students to fully understand and evaluate language used within these discourses.

The introductory units Fashion Business Environment and Creative Fashion Management will provide a variety of specialist knowledge required as a solid base for study. The second term will build on that knowledge with Fashion Marketing Management. The Fashion Business Project unit will enable you to specialise in your own interests and to research a self-selected topic from three subject areas of management.

Fashion Business Environment (20 credits) will consider strategies and concepts for different types of business from small and medium enterprises to large corporations. Creative Fashion Management (20 credits) looks at key requirements such as innovation, creativity and new product development. A more specialist in depth approach to Fashion Marketing Management (20 credits) will explore branding and marketing communication theories and practices.

The final term offers you the opportunity to specialise in one of three areas of expertise, retailing, marketing and creative management for the final Fashion Business Project (40 credits). This unit enables you to follow your own specific interests and create a project title of your choice with the support and approval of the Course Director.

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Gain an in-depth knowledge of fashion and management in a creative art school environment. You’ll be taught by academics with extensive fashion management experience, preparing you for a successful career in this fast-paced global industry.

Introducing your course

The MA Fashion Management offers the chance to develop your creative thinking, marketing and business management skills while gaining a comprehensive understanding of today’s fashion world. You’ll learn from academics with a wealth of professional experience, and from external practitioners who bring different perspectives on current sector practices and issues. As you’d expect from a Russell Group university degree, your learning will also be informed by the School’s research. This programme offers the chance to choose a specialist module that will help you to achieve your career goals, on topics such as marketing, entrepreneurship or digital cultures. Based within a close-knit, creative community, you’ll be able to take part in School-wide events and collaborative projects with art and design students to enhance your skills and knowledge. Visits to London exhibitions and fashion shows will complement your campus-based studies.You’ll graduate with an impressive skill set that will help you advance your career or set up your own business venture.

Overview

On the MA in Fashion Management you’ll gain the necessary skills to successfully manage any type of fashion brand, including fast fashion, sportswear, middle market, designer, lifestyle and luxury brands.

It will be of interest to students from a creative or design background who want to hone their management skills, as well as those with business or management training who want to gain sector-specific skills and knowledge.

Click here to download the full Programme Specification.

Career Opportunities

The MA Fashion Management will prepare you to start your entrepreneurial venture or join the fashion industry at management level. Potential roles include fashion buyer, stylist, fashion product developer, fashion merchandiser, fashion sourcing or brand manager. Or you could become a supply chain manager, marketing consultant, retail manager or public relations manager in the fashion industry. This degree is also excellent preparation for further study at PhD level.

Our graduates have gone on to work for companies including: 

• Seiko
• Longines
• Burberry
• Arcadia Group
• Longchamp
• BestSeller Group
• Wuyoung

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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Overview

The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Programme follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.

The Master represents a gateway to enter the Fashion world.

The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the programme.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is addressed to candidates with a curriculum in business, design, liberal arts or human science and who are interested in the world of Fashion and wish to acquire skills and organizational management to begin a career in the Fashion Business.

Job Opportunities

The objective of the Master in Fashion Management is to train professionals capable to blend their creative sensibility with managerial skills. Students attending the course will have the possibility to occupy positions as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Management of Domus Academy. They actively participate in educational programs, workshops and international competitions organized by the department.

The Master program has worked with:

10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan /Gruppo Tod’s, L.A. Distribuzione, L’Orèal, La Rinascente/Tiziana Cardini, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus /VJC, Vionnet, Youtube.

For more information please visit http://www.domusacademy.com

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The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.

This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.

Specialist facilities

We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.

Course content

• The cultural reception, dissemination, promotion and eventual disposal of a fashion product within international markets involves an astoundingly complex chain of activities. This programme allows you to develop a unique blend of management skills, master analytical tools and customer marketing techniques in order to understand and shape global retail operations.
• You’ll study six compulsory modules in total, covering fashion marketing, retailing and a specialised fashion dissertation in the School of Design, and the management of logistics, supply chains and understanding global consumers in Leeds University Business School. You’ll also study two from a selection of fashion-based optional modules, allowing you the flexibility to specialise in an area of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

COMPULSORY MODULES

Fashion Marketing 15 credits

Dissertation Global Fashion Management 60 credits

Managing Global Logistics and Supply Chains 15 credits

Operations and Supply Chain Management 15 credits

Consumer Behaviour Across Cultures 15 credits

OPTIONAL MODULES

Fashion Industry Analysis 15 credits

Sustainability and Fashion 15 credits

Textile Consultancy and Management 15 credits

Textile Product Design, Innovation and Development 15 credits

For more information on typical modules, read Global Fashion Management MA in the course catalogue

Learning and teaching

This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.

Assessment

You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.

Career Opportunities

The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.

On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.

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This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.

The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.

You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.

You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.

The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.

Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.

Vibrant and supportive learning environment

As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.

Research-led expertise

Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.

This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.

Course structure

Typical modules may include:

Semester one

• theory supporting practice
• fashion brand management and communication

Semester two

• fashion trend prediction
• product development
• optional study including live industry briefs

Final Semester

• final project: written or practical

Assessment

100% coursework

Employability

This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.

Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.

The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.

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The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

Our innovative programme is aimed at graduates with a fashion, textiles, design or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques, and brand management theories. You will graduate with an advanced understanding of the global fashion industry.

Teaching usually consists of one hour lectures followed by one or two-hour seminars or tutorials for each module. You will also be expected to conduct a substantial amount of self-directed learning, which is important for you to contextualise your studies and to broaden your knowledge. The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module includes the formulation of a weekly blog for you to keep abreast of topical issues. You will also be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members.
We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricula activity. Teaching staff come from a range of art and design disciplines, contributing to their own areas of expertise. Throughout the programme the curriculum is also enhanced by visiting lectures from a variety of business experiences.

Graduate careers include fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing, supply chain management, and e-commerce. Graduates would also be in a strong position to consider developing a new business along with the support from the university's business development unit.

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At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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OVERVIEW

MBA International Fashion Management aims to provide a comprehensive understanding of the fashion industry. It focuses in particular on the global and technological shifts that have characterised this industry in recent years, on the management of fashion design and product development, and on international fashion manufacturing and retailing strategies.

WHY CHOOSE THIS COURSE?

This course is designed to address the needs of a new generation of fashion industry managers. Challenging and stimulating, it combines the highest quality of teaching and academic support with direct inputs from the fashion industry.

MODULES

• Sustainable Strategy – from Planning to Implementation

• Marketing in a Global Age

• Finance, Funding and Legislative Frameworks for Success

• Leading in a Changing World

• Business and Management Research Methods or Entrepreneurship

Specialist modules

• Trend Prediction and Fashion Forecasting

• Buying and Merchandising in a Changing Global Industry

• Fashion Design and Product Development

• Project Management

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the course and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MBA International Fashion Management has start dates in January and October 2018.

FUTURE PROSPECTS

“I currently work as a Product Manager Assistant for C&A. As an assistant buyer I work alongside different departments, including trend, design, sourcing, quality assurance, visual merchandising and marketing. Coventry University London gave me the perfect base to start my career as a buyer.” - Sofie Gill, Belgium

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This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for international fashion management. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you're specialism changes.

This course sits in a suite with the following courses:

MA Fashion Marketing
MA Fashion Communications
MA Luxury Fashion Brand Management.

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features:

Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus.
Select from a range of possible outputs to reflect career aspirations or to support a business start-up.
Go on study trips to international fashion capitals.
Benefit from industry speakers such as international brand managers and fashion specialists.
Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design.
Prepare for further postgraduate study such as Mphil or PhD.
Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.

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The world of fashion is one of the globe’s fastest growing industries, as well as one of the most competitive. Our Fashion Management MA course equips you with the skills and knowledge to succeed as a manager in this exciting industry.

You will gain a technical understanding of the sector, combined with a solid foundation of management principles. Both of these qualities will help give you a winning edge that employers really value.

What's covered in the course?

We will help develop your overall understanding of the modern fashion industry, as well as the necessary skills for working in the sector.

The industry looks for passionate, knowledgeable people when it comes to employment, so with this in mind, we will give you valuable insights into the subject. You will look at the fashion supply chain, global fashion perspectives, ethical fashion and how brands are promoted, established and maintained, amongst others.

You will also be trained in marketing and communications, learning how to maximise market penetration and consumer value. You’ll sharpen your research skills to enable you to apply them to different product strategies, evaluating visual merchandising and how to product different fashions effectively.

Alongside gaining intricate knowledge of the fashion industry as a whole, you’ll also have the opportunity to specialise in a topic or subject of your choice.

Our course covers all the topics you’d need to become successful in the fashion business, from strategies that inform fashion marketing and branding, right up to articulating trend forecasting. This broad approach ensures when you will graduate you’ll be able to perform a number of roles in a competitive, worldwide industry.

Why Choose Us?

-The University is an active research centre, and the latest Research Excellence Framework 2014 report found we have doubled the amount of staff producing internationally recognised research.
-With our accreditations, excellent industry links and practice-based approach, Birmingham City Business School is one of the UK’s most respected schools.
-You get the chance to study alongside people from other countries, helping you gain knowledge of the cultural implications of business practice.
-Our graduates move on to successful careers where they apply their knowledge to full effect.
-Our engaged, informative study sessions ensure you learn a range of vital skills needed for managerial positions.
-Study at our new, cutting-edge facility, The Curzon Building, which opened its doors in September 2015 and is a hub for our students, boasting state-of-the-art facilities, including a richly stocked library, a new Students’ Union and student support facilities.

Course Structure

Subject specific modules for this course include a lecture and seminar programme, a portfolio of concepts and treatments, research strategy, portfolio – short projects (management), and a major project / dissertation, where you can write about a subject you enjoy in much greater depth.

Theoretical concepts will be delivered in a lecture, followed by smaller group seminars based on case study analysis. Short, post-lesson ‘fact’ tests will be made available over Moodle, with discussion and interactive sessions will encourage you to critically examine key elements of business and management.

You will study the course full-time for one year. Assessments are an integral part of the learning process, and it’ll take on various forms within the modules, including coursework assignments, reports, controlled assessments, exams and your final dissertation. Formative feedback will be provided by students through a combination of self-reflection and tutor and peer feedback.

Employability

The course generates career opportunities in fashion manufacturing and production, fashion studio management, fashion brand management, fashion supply chain management and research.

Postgraduates earn an average £9,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you will have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

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Our MSc Fashion Management degree enables graduates to develop the skills and knowledge required to follow a rewarding career within the global fashion industry.

This innovative course combines an exciting mix of business, branding, strategy and communication modules. Students gain an understanding of the fashion and retail industry in the global marketplace today.

This course is aimed at those who need to gain specialist fashion knowledge and skills alongside marketing and management techniques specific to the international fashion industry. It is ideal for students who have an undergraduate honours degree in Communication and Media, Marketing or Management as well as Fashion Design students who wish to further their business, marketing and management understanding.

How to apply

Please visit the website to find out how to apply.

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The MSc in Fashion Management aims to produce graduates who are able to analyse consumer and other trends in society to develop effective purchasing, retail, and promotional strategies.

The programme is suitable for candidates who seek to pursue a management career in the fashion industry. Examples of potential roles include store manager, brand representative, fashion buyer, trend forecasting, and marketing executive.

Applications are welcome from a broad range of degree disciplines, including design, business, arts, and social sciences.

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