This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator.
Run by the School of Design and Leeds Enterprise Centre, Leeds University Business School, the programme allows you to view the fashion industry from social and cultural as well as commercial perspectives.
Along with concepts such as consumer behaviour, supply chain structures, branding and marketing, you’ll also study the principles of business and entrepreneurship and how they relate to social enterprise. You’ll also address the challenges of sustainability.
You’ll mix design, business and market-centred innovation to gain a broad base of skills to thrive in a complex, fast-paced and rapidly evolving industry.
We have plenty of facilities to help you make the most of your time at Leeds. You will be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, clothing engineering and colour analysis/prediction labs.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world.
From the very start of the programme you’ll develop a broad base of knowledge. You’ll explore the concepts of entrepreneurship, enterprise and social enterprise as well as different ethical, social and sustainable approaches. You’ll study the challenges faced by social enterprises today and even the process of setting up a new business.
At the same time, you’ll learn about consumer behaviour and the fashion marketing cycle. You’ll research and develop prototype garments to explore how innovative design ideas can meet the challenges of sustainability and ethics, or make the most of emerging technologies.
In addition, you can tailor your degree to suit your interests and career plans with a choice of optional modules on topics such as fashion photography, textile design, fashion industry analysis and sustainability. You will be presented with a range of research methods in cultural studies to develop research skills by applying them in your independent Masters project, through discussion with the tutors and potential supervisors.
Your independent project can be developed as a traditional dissertation on a fashion related topic of your choice, or a more creative based Professional and Contextual Studies project. In the contextual route you’ll research and develop your own design solution – which you’ll exhibit at the end of the year – supported by case studies and other independent work.
This diverse degree gives you a wide range of skills, and the variety of teaching methods used reflects this. We use workshops, seminars, presentations, lectures, practical sessions, tutorials, online learning, seminars and group learning sessions. Independent study is also vital to this degree, allowing you to develop your own designs and build your skill set.
We use a range of assessment techniques, including presentations, essays, group and individual project work and portfolios of research and practical work.
This course is designed to give you a broad knowledge base and a wide range of skills to help you become a forward-thinking, market-conscious innovator in the fashion industry.
You will have a lot to contribute to the thriving global fashion industry – as well as other sectors – in a range of social, commercial, marketing, management and enterprise careers. Past students have obtained positions with Harper’s Bazaar China, TJX Europe and the Kuoni Group among others, or they have created their own business.
You’ll also be well-prepared to develop further research projects at PhD level, and several of our graduates have secured funded PhD positions.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.