Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers and readers of fashion magazines.
Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.
Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.
As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.
This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.
You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.
The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.
Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.
Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.
The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.
Graduates will be able to work at a high level within the following industries:
-Fashion, marketing and communication managers
-Marketing and events management
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This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.
The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.
You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.
You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.
The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.
Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.
Vibrant and supportive learning environment
As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.
Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.
This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.
Typical modules may include:
This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.
Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.
The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.