Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers and readers of fashion magazines.
Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.
The MA Fashion Studies at Parsons Paris is the first master's program in its field in France and one of only a handful worldwide. In this groundbreaking 42-credit program, students explore the production, dissemination, and consumption of fashion from both historical and contemporary vantage points. The program investigates the different segments and meanings of fashion as creative and multifaceted industry – from haute couture to fast fashion; as a phenomenon dealing with identity, race, and gender; as an everyday act of consumption; as a material object; as an image; and as an artistic practice.
By situating fashion as a manifold phenomenon, the program casts light on the relationship between practice and theory as students explore the interdisciplinary theories and methodologies that have shaped the field of fashion studies while also discussing their applications within the fashion industry. The program also challenges students to engage with contemporary concerns such as sustainability, fashion curatorial practice, globalization, technological innovation, and digital fashion futures.
Core and elective courses open up broad perspectives on fashion and its connections with design, production, consumption, imagination, representation, embodiment, and identity. Finally, as fashion studies is inherently interdisciplinary and multi-methodological, courses examine fashion through the perspectives of anthropology, sociology, art history, gender studies, visual and material cultural studies, and film and media studies.
With Paris as a backdrop, the program brings students in contact with the European and French fashion industry and its cultural fields of production. Students are invited to engage with the industry through lectures and master classes held by fashion practitioners; special projects with fashion brands (mainly Paris based); visits to European and Parisian fashion trade fairs like Première Vision-Paris; unparalleled access and visits to fashion houses and ateliers; and the most prominent fashion and textile collections and archives in France, from the Musée Galleria to the Musée des Arts Décoratifs. The program also assists students in applying for internships with established and independent fashion brands during Paris Fashion Week and during the summer break while also encouraging them to independently observe Parisian streets, neighborhoods, and retail environments critical to the fashion system.
The aim of the MA Fashion Studies program is to create polyvalent and critical researchers and professionals able to adapt to the heterogeneity of the fashion industry and its various sectors. In particular, our students develop competencies in fashion communication – from fashion writing and criticism to "image-making"; in trend-forecasting and marketing analysis; in fashion curating; in the research and archival practices connected to private and public museums or/and brand heritage. Students develop awareness of the different realities and constraints of the field of fashion and its commercial aspects, developing a personal and critical view on this creative industry. Possible career paths bring students to work in fashion PR and communication agencies, fashion magazines, fashion consulting, fashion museums and galleries, private archives, auction houses, fashion brands communication and marketing departments, trend-forecasting agencies, and fashion retailing and also to pursue PhD degrees at top universities around the world.
You can request more information here: http://www.newschool.edu/m/parsons-paris?utm_source=find_a_masters&utm_medium=hyperlink_listing&utm_campaign=pm_parsons_paris&utm_term=paris_grad
Thanks to faculty contacts and the program's strategic geographical position, MA Fashion Studies functions as a European hub, giving students access to other important fashion cities like Milan, London, Antwerp, Berlin, and Stockholm as well as international fashion institutions like the Victoria and Albert Museum or the Fashion Museum of Antwerp (MoMu). The program sponsors public events, panels, open lectures and symposia on fashion, inviting established and emerging fashion scholars, curators, and professionals. The Parsons Paris Gallery and workshops with fashion editors, stylists, and photographers stimulates students to publicize their own work while, thanks to its relationship with the New York campus, students also have opportunities to collaborate with overseas MA Fashion Studies peers and spend a semester abroad.
Explore our blog and Instagram accounts to see what students, faculty, and alumni are doing in Paris and around the world.
You can request more information here: http://www.newschool.edu/m/parsons-paris?utm_source=find_a_masters&utm_medium=hyperlink_listing&utm_campaign=pm_parsons_paris&utm_term=paris_grad
The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.
With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.
In particular, on completing the programme, participants will be able to:
At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:
The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.
Thus, typical attendee profiles are:
The Fashion Market
The fashion industry and its evolution in various cultural and geographical contexts;
The fashion system: types of businesses (from haute couture to fast fashion)
Elements of consumer sociology
Elements of fashion history
Business strategy and company organisation
Economics and company management
Accounting and management control
Human resource management
Menswear, womenswear, childrenswear
Beauty and personal care
Fashion Touch Points and Communication Strategies
Targeting, experiential branding, and holistic marketing in fashion
Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
Naming, branding and guidelines for their use
Visual Branding and Creative Direction: expressing exclusivity
Public relations, the press office, and institutional communication for fashion
Analysis and design of web-based supports, and elements of SEO
Social networking in the fashion sector
Brand monitoring for fashion
Retail branding: point of sale furnishing and layout
Shows and events
Technological innovation in Fashion
Point of sale and interfaces
Online presence and mobile app functionality
E-commerce and new forms of distribution
Fashion in the Made in Italy domain
Case histories, company visits and testimonials
The Rome Business School’s Master’s Degree in Fashion Management is structured in:
The Master in Fashion Management may be attended in the following formulas:
Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.
As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.
This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.
You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.
The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.
Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.
Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.
The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.
Graduates will be able to work at a high level within the following industries:
-Fashion, marketing and communication managers
-Marketing and events management
Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.
This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.
The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.
You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.
You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.
The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.
Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.
Vibrant and supportive learning environment
As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.
Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.
This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.
Typical modules may include:
This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.
Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.
The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.
Designed to support your professional development within the fashion industry, you will gain a thorough understanding of industry design, technology and commercial practice in an environment designed to support your creativity.
•Course available to study full time (1 year) and part time (2 years)
•Develops innovative fashion practice through guidance with businesses and entrepreneurs involved with the industry
•Interdisciplinary, flexible and modular programme of study
•Extensive opportunities for networking and collaboration within the fashion and related industries
•Additional funding available via Susan Cotton Travel Award and the Michael Pugh Thomas and Julia Carter Preston Legacy postgraduate study awards
Designed to support your professional development, the MA Fashion Innovation and Realisation degree at Liverpool John Moores University will encourage you to push the creative boundaries within fashion design and communication.
You will be encouraged to think differently, innovate and realise appropriate design solutions within a studio culture designed to support your creativity.
MA Fashion Innovation and Realisation offers a blend of theory and practice and will enable you to focus on your own specialist area of design, in disciplines such as fashion communication, editorial, branding, trend prediction, fashion photography, fashion design, garment production, textiles and fabrication development.
Developed specifically for those with a design background or relevant qualification, this modular programme will allow you to develop your knowledge of fashion practical skills and theory, and explore your individual style whilst being challenged to innovate through a series of taught components including studio and collaborative practice before completing a major project around your chosen specialism. You will also have opportunities to undertake field trips to further enhance your learning experience. You will be part of the School of Art and Design’s thriving interdisciplinary creative community, which brings together students from varied subject areas to promote collaboration, share ideas and expertise.
What you will study on this degree
Please see guidance below on core and option modules for further information on what you will study.
-Fashion research methods
-Fashion research project
-Final major project
Further guidance on modules
The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.
Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.
Please email [email protected] if you require further guidance or clarification.
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
STAGES 1 & 2
You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.
You will learn through a combination of lectures, tutorials and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by groups and individuals. You will work as an individual and also as part of a team on case studies, projects, study trips, presentations and discussions.
You will gain experience using industry specific software including Lectra’s Kaledo fashion software, Adobe Photoshop, the Retailer Business Simulation package and WGSN, the leading online trend-analysis and research service.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 30 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course assessments.
STAFF DELIVERING ON THIS COURSE
All the MSc Fashion Management teaching staff have worked in a variety of roles in industry such as fashion design and garment development, visual merchandising, fabric design, marketing and events management.
All staff have teaching qualifications, including fellowship or senior fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning.
Other staff members include fashion industry experts, media technicians and subject experts in supporting disciplines of Communication, Media, Marketing and Management.
Typically students are assessed each year:
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
You will undertake a 4 week (generally unpaid) professional placement or consultancy project in a fashion-related company, which will enable you to put into practice the knowledge and skills developed throughout the course. For September starts, this placement opportunity takes place at the end of Semester 2. For January starts, the placement takes place between Semesters 1 and 2.
You will have access to our Employment and Professional Enrichment Hub, who will support you in sourcing and validating a suitable placement position.
Previous placements include Zara, Hugo Boss, John Lewis, Ferregamo, Johnston’s of Elgin and Debenhams.
Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.
On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.
Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.
Roles held by our graduates include Content Manager for Amazon in London, PR and Events Assistant for Michael Kors in Italy, Merchandiser for Gucci Group in Hong Kong, Merchandiser at ASOS in London, Buyer at Lifestyle Sports in Ireland.
Please visit the website to find out how to apply.
The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services. Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.
Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.
The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.
This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.
We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Fashion Marketing 15 credits
Dissertation Global Fashion Management 60 credits
Managing Global Logistics and Supply Chains 15 credits
Operations and Supply Chain Management 15 credits
Consumer Behaviour Across Cultures 15 credits
Fashion Industry Analysis 15 credits
Sustainability and Fashion 15 credits
Textile Consultancy and Management 15 credits
Textile Product Design, Innovation and Development 15 credits
This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.
You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.
Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.
The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.
On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.