The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.
The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.
You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.
You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1: (Certificate = Completing 60 credits):
• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits)
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits)
Term 3: (Masters = Completion of stages 1 & 2) and:
• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)
•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits)
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.
The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
STAGES 1 & 2
You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
STAGE 3
You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.
You will learn through a combination of lectures, tutorials and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by groups and individuals. You will work as an individual and also as part of a team on case studies, projects, study trips, presentations and discussions.
You will gain experience using industry specific software including Lectra’s Kaledo fashion software, Adobe Photoshop, the Retailer Business Simulation package and WGSN, the leading online trend-analysis and research service.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
ACTIVITY SUMMARY
INDEPENDENT STUDY
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 30 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course assessments.
STAFF DELIVERING ON THIS COURSE
All the MSc Fashion Management teaching staff have worked in a variety of roles in industry such as fashion design and garment development, visual merchandising, fabric design, marketing and events management.
All staff have teaching qualifications, including fellowship or senior fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning.
Other staff members include fashion industry experts, media technicians and subject experts in supporting disciplines of Communication, Media, Marketing and Management.
ASSESSMENT
Typically students are assessed each year:
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
You will undertake a 4 week (generally unpaid) professional placement or consultancy project in a fashion-related company, which will enable you to put into practice the knowledge and skills developed throughout the course. For September starts, this placement opportunity takes place at the end of Semester 2. For January starts, the placement takes place between Semesters 1 and 2.
You will have access to our Employment and Professional Enrichment Hub, who will support you in sourcing and validating a suitable placement position.
Previous placements include Zara, Hugo Boss, John Lewis, Ferregamo, Johnston’s of Elgin and Debenhams.
Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.
On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.
Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.
Roles held by our graduates include Content Manager for Amazon in London, PR and Events Assistant for Michael Kors in Italy, Merchandiser for Gucci Group in Hong Kong, Merchandiser at ASOS in London, Buyer at Lifestyle Sports in Ireland.
Please visit the website to find out how to apply.
Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional Development
Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Research Methods
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
Dissertation
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
EPAS
MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
CIM
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.
This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.
We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
COMPULSORY MODULES
Fashion Marketing 15 credits
Dissertation Global Fashion Management 60 credits
Managing Global Logistics and Supply Chains 15 credits
Operations and Supply Chain Management 15 credits
Consumer Behaviour Across Cultures 15 credits
OPTIONAL MODULES
Fashion Industry Analysis 15 credits
Sustainability and Fashion 15 credits
Textile Consultancy and Management 15 credits
Textile Product Design, Innovation and Development 15 credits
For more information on typical modules, read Global Fashion Management MA in the course catalogue
This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.
You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.
Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.
The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.
On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.
Careers support
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.
You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands.
You’ll have the flexibility of being able to study part-time or full-time. In Term 2, you’ll choose a specialist pathway: either Digital Fashion Marketing or Luxury Fashion Branding. There are opportunities for field trips (including overseas), internships and real consultancy projects.
Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.
• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project
Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation
Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.
*Subject to registering as a CMI member
Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.
MSc International Fashion Marketing has start dates in October 2018 and January 2019.
“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany
This is a challenging, fast-paced and stimulating MBA course, designed to offer the industry-specific business and management skills you need to build a successful career in international fashion management.
This course offers a comprehensive understanding of the business of fashion, rather than teaching you to be a designer or producer, so that you can build a career in management or leadership. It focuses on the global and technological shifts which have characterised the industry in recent years; the management of fashion design and product development; and international fashion manufacturing and retailing strategies.
You may have recently completed your undergraduate degree, in fashion or any other discipline. Alternatively, you may have been working for some time and want to accelerate your career progression in fashion, or to make a move into fashion for the first time.
This course is helping to develop the next generation of fashion industry leaders, combining the highest-quality teaching and academic support with significant opportunities for exposure to people, brands and experiences in the fashion industries.
Studying in the centre of London offers countless opportunities to immerse yourself in everything from street markets and pop-up stores to luxury brands, surrounded by world-famous designer brands as well as names to watch.
You’ll have many opportunities for experiences, from visiting iconic museums like the V&A to thrilling shows like London Fashion Week and even overseas visits to Paris or Copenhagen, for example. London offers exciting trade events such as Pure London, Scoop and No Jacket Required. You’ll be surrounded by evidence of every aspect of the fashion industry, including ateliers, photographers, model agencies, stylists and glossy magazines.
Students who pass two specific modules can be awarded the CMI Level 7 Certificate in Strategic Management and Leadership, providing they register as a CMI member and pay the membership fees. With over 100,000 members, the CMI is internationally recognised as the professional body which sets the standards in management.
• Sustainable Strategy – from Planning to Implementation
• Marketing in a Global Age
• Finance, Funding and Legislative Frameworks for Success
• Leading in a Changing World
• Business and Management Research Methods or Entrepreneurship
Specialist modules
• Trend Prediction and Fashion Forecasting
• Buying and Merchandising in a Changing Global Industry
• Fashion Design and Product Development
• Project Management
Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation
Upon successful completion of the course and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.
*Subject to registering as a CMI member.
Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.
MBA International Fashion Management has start dates in October 2018 and January 2019.
“I currently work as a Product Manager Assistant for C&A. As an assistant buyer I work alongside different departments, including trend, design, sourcing, quality assurance, visual merchandising and marketing. Coventry University London gave me the perfect base to start my career as a buyer.” - Sofie Gill, Belgium
