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Masters Degrees (Fashion Branding)

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GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. Read more

GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. You'll learn at our GCU London campus, in the heart of the fashion industry, benefitting from our high-level connections to the business.

Bringing together the insights of top professionals and the latest academic research on fashion and business, the programme will help you understand the strategies key to creating a successful fashion business with staying power.

The curriculum provides a career-focused overview of the industry, ensuring you'll have the up-to-date knowledge and applicable skills you'll need.

  • Review the anatomy of a fashion business
  • Examine the process of strategy development and implementation in trending fashion areas
  • Explore global advancement strategies
  • Investigate digital marketing in a fashion brand context
  • Study key management topics including globalisation and sustainability
  • Complete an internship or industry consultation project, deepening your insight with hands-on experience
  • Observe a live fashion business on campus

At GCU London, you'll join a welcoming community of entrepreneurial, creative-minded people dedicated to making a positive impact for the common good. Whether you're collaborating with classmates on a group project or learning from the best with masterclasses and industry visits, you'll find plenty of ways to expand your perspective and grow as both a person and a professional.

What you will study

Anatomy of a Fashion Business

Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business. In particular, the module considers the role and function of digital technology in the development of a new fashion business.

Establishing a Fashion Business Strategy

Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. The module will evaluate the mechanisms by which small scale fashion enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success.

Global Fashion Branding and Marketing Communications

With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.

Fashion Growth Strategies and Performance Optimisation

Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develop an advanced understanding of the key strategic processes and critical success factors of internationalisation for a fashion business.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Dissertation/Project

The final element of the programme is the dissertation, which provides students with the opportunity to create a business plan for their fashion related business or a consultancy project for industry.

Mentorship programme

You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. There will be a live fashion business on campus, where you will be able to observe a fashion enterprise first hand. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.

Your career

When you graduate from GCU's MSc Fashion Business Creation programme, you'll be in a strong position to launch a successful fashion business - or take an existing fashion business to new heights.



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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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OVERVIEW. Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing. Read more

OVERVIEW

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands. 

You’ll have the flexibility of being able to study part-time or full-time. In Term 2, you’ll choose a specialist pathway: either Digital Fashion Marketing or Luxury Fashion Branding. There are opportunities for field trips (including overseas), internships and real consultancy projects.

WHY CHOOSE THIS COURSE?

Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.

MODULES

• Marketing in a Global Age

• Trend Prediction and Fashion Forecasting

• International Fashion Marketing

• Fashion and Brand Management

• Buying and Merchandising in a Changing Global Industry

• Buyer Behaviour

• Retail and Service Marketing

• Business and Management Research Methods

• Fashion Marketing and Communication in a Global Context

• London Fashion Live Project

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2018 and January 2019.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany



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MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Introducing your course

This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.

This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.

You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.

Subjects covered include:

  1. The history of fashion
  2. Strategic marketing
  3. Branding
  4. Trend forecasting
  5. Creating value for fashion consumers
  6. Visual merchandising
  7. Market and consumer segmentation
  8. Marketing communications
  9. Corporate social responsibility
  10. Research skills

Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.

Click here to download the full Programme Specification.



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This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. Read more

This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.

A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.

Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.

What you will study

STAGES 1 & 2

You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.

STAGE 3

You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.

Teaching and assessment

You will learn through a combination of lectures, tutorials and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by groups and individuals. You will work as an individual and also as part of a team on case studies, projects, study trips, presentations and discussions. 

You will gain experience using industry specific software including Lectra’s Kaledo fashion software, Adobe Photoshop, the Retailer Business Simulation package and WGSN, the leading online trend-analysis and research service.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

ACTIVITY SUMMARY

  • Lectures - 10-20 students per group, 3 hours per week
  • Tutorial - 10-20 students per group, 3 hours per week
  • Practical class or workshop - 10-20 students per group, 4 hours per week
  • Independent Study - 30 hours per week
  • Placement / Work Based Learning - Individual, 100 (minimum) hours per year

INDEPENDENT STUDY

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 30 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course assessments.

STAFF DELIVERING ON THIS COURSE

All the MSc Fashion Management teaching staff have worked in a variety of roles in industry such as fashion design and garment development, visual merchandising, fabric design, marketing and events management. 

All staff have teaching qualifications, including fellowship or senior fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning.

Other staff members include fashion industry experts, media technicians and subject experts in supporting disciplines of Communication, Media, Marketing and Management.

ASSESSMENT

Typically students are assessed each year:

  • 6 reports
  • 1 dissertation
  • 2 portfolios
  • 2 project outputs
  • 2 oral assessments

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Placements

You will undertake a 4 week (generally unpaid) professional placement or consultancy project in a fashion-related company, which will enable you to put into practice the knowledge and skills developed throughout the course. For September starts, this placement opportunity takes place at the end of Semester 2. For January starts, the placement takes place between Semesters 1 and 2.

You will have access to our Employment and Professional Enrichment Hub, who will support you in sourcing and validating a suitable placement position.

Previous placements include Zara, Hugo Boss, John Lewis, Ferregamo, Johnston’s of Elgin and Debenhams.

Job prospects 

Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.

On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.

Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.

Roles held by our graduates include Content Manager for Amazon in London, PR and Events Assistant for Michael Kors in Italy, Merchandiser for Gucci Group in Hong Kong, Merchandiser at ASOS in London, Buyer at Lifestyle Sports in Ireland.

How to apply

Please visit the website to find out how to apply.



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Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course. Read more

Introduction

Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course.

Content

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study. A one-year conversion course for students who have a 2.1 or higher first degree in an area unrelated to fashion management, this course will enable students who come from different paths of study to progress onto fashion management postgraduate courses or enter employment.

The international student body on the Graduate Diploma Fashion Management, reflects the internationalisation of the fashion industry. Students are encouraged to draw on their own experience to develop a global understanding of the relevant dynamics affecting the fashion industry. Drawing on the field of International Business, Marketing, Operations Management and Creative Management, this inter-disciplinary course will cover a wide range of topics, including the establishment of the fashion industry, its internationalisation drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

This provides students with a rich and stimulating learning experience from which to progress, culminating in a final project that is self-negotiated and relevant to their future aspirations. Many students progress onto MA study while others move into employment, defining and establishing their roles within the sector including positions in PR, marketing, management and product development.

Structure

The Fashion Language and Context unit (20 credits) enables students to locate their own work within global economic, social, cultural and technological contexts. Students will have the chance to enrich their own understanding by engaging in debate and by exchanging ideas with students across a range of courses within the School of Graduate studies from diverse backgrounds and with expertise in a range of fashion disciplines. This will enable students to share experiences and benefit from interdisciplinary approaches to the subject. The unit is underpinned by English support specifically directed to enable students to fully understand and evaluate language used within these discourses.

The introductory units Fashion Business Environment and Creative Fashion Management will provide a variety of specialist knowledge required as a solid base for study. The second term will build on that knowledge with Fashion Marketing Management. The Fashion Business Project unit will enable you to specialise in your own interests and to research a self-selected topic from three subject areas of management.

Fashion Business Environment (20 credits) will consider strategies and concepts for different types of business from small and medium enterprises to large corporations. Creative Fashion Management (20 credits) looks at key requirements such as innovation, creativity and new product development. A more specialist in depth approach to Fashion Marketing Management (20 credits) will explore branding and marketing communication theories and practices.

The final term offers you the opportunity to specialise in one of three areas of expertise, retailing, marketing and creative management for the final Fashion Business Project (40 credits). This unit enables you to follow your own specific interests and create a project title of your choice with the support and approval of the Course Director.

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Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

What you will study

Contemporary Issues for Business and Society

This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.

Consumer-Led Fashion Marketing

This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.

Strategic Decisions in the International Fashion Marketplace

Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation

The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.

Why choose this programme?

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Professional accreditation

EPAS

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. 

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.



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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries. Read more

Introduction

This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries.

Content

The ethos that entrepreneurship serves as a catalyst for economic development underpins the philosophy of this specialist course. Strengthened by London College of Fashion’s unparalleled external and internal industry networks, MA Fashion Entrepreneurship aims to develop new fashion concepts through to commercialization. Addressing the need for the fashion entrepreneur who can identify market opportunities in the industry, this programme is firmly aligned to 21st century, global business with all the challenges and potential this brings.

This course will enable individuals to build and capitalize on existing strengths both in the UK and internationally. In depth studies of innovative emerging designers in the UK provide an understanding of the British fashion industry while extra-curricular international study tours provide valuable insights into the global fashion market. Industry presentations and factory tours have taken place previously in Paris, Milan and Shanghai and have explored everything from French Haute Couture to Italian craftsmanship and Asia’s luxury fashion boom.

MA Fashion Entrepreneurship is a dynamic and interactive learning experience that is built through key collaborative relationships in education (such as IFM in Paris) and industry. Through a supported and structured programme that includes entrepreneurial practice, new business models and planning and management of creative enterprise, participants are encouraged to develop new thinking and innovative concepts. Former alumni have launched their own fashion businesses or taken on entrepreneurial roles in fields such as buying, corporate sustainable responsibility and international brand building for perse fashion companies that span luxury to high street.

Structure

12 months level 7 180 credits

Term One

Fashion Branding (20 credits)
Entrepreneurship and Innovation (20 credits)
Research Methods (20 credits)

Term Two

Managing Creative Enterprise (20 credits)
Business Development and Planning (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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The Fashion Track within the MA in Global Communications takes advantage of AUP privileged position in Paris to provide on-location, in-depth study of this hybrid field undergoing exciting and fast transformation. Read more

The Fashion Track within the MA in Global Communications takes advantage of AUP privileged position in Paris to provide on-location, in-depth study of this hybrid field undergoing exciting and fast transformation.

Traditional to cutting-edge

Graduating from the Fashion Track you will have developed a deep insight into the fashion industry and the skills to build a career in traditional fashion communications or one of the expanding, future-focused aspects of the industry including:

  • the marketing of global luxury brands
  • the rise of ethical fashion, such as cause-related marketing, Labor Behind the Label and sustainable consumption
  • NGO fashion and textile production for sustainable development
  • cultural implications of globalized fashion
  • the digital revolution in fashion journalism and marketing including blogs and websites
  • fashion centers and cities worldwide

You will have the opportunity to engage with visiting professionals and researchers at the top of their fields. Speakers have included couture designers, brand managers, journalists and PR specialists to discuss topics from trend forecasting to artistic 3D fashion space design to sustainable fashion.

A Hybrid Program

Balancing creativity, communication skills and business insight, the program offers a comprehensive education within this diverse industry. As a student you will have the chance to expand your understanding of subjects including:

  • Fashion Journalism and PR – join a growing profession in the digital age
  • Paris Fashion and Design Template – discover the many locations in Paris important to fashion history and present day fashion spaces
  • The Fashion System – understand the supply chain and the business side of fashion
  • Fashion Theory – understand the meaning behind wearing clothes

The program offers an extensive range of classes blending theory and practice. You also have a choice of practicums in sustainable development, NGOs, or Branding and courses in PR and journalism.

An international approach to learning

The MA in Global Communications, Fashion Track encourages students to take their education beyond the classroom. Your learning experience is deepened by the opportunity of immersive practica and study trips where you will come into contact with experts in the field. Whether networking with communications professionals in New York or London, developing sustainable initiatives in India, or experiencing nation branding in Iceland or cultural heritage in Morocco, or we are committed to putting theory into practice.

Employability

As a student, you will benefit from hands-on fieldwork and research development as you gain professional skills throughout the duration of your studies. This, together with the rigorous academic training, can lead to jobs in companies across the world. View career results for graduates of the MA in Global Communications program.



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The Postgraduate Certificate in Fashion Visual Merchandising provides a highly focused and vocationally-orientated period of full-time study at advanced level in the field of Fashion Visual Merchandising. Read more

Content

The Postgraduate Certificate in Fashion Visual Merchandising provides a highly focused and vocationally-orientated period of full-time study at advanced level in the field of Fashion Visual Merchandising. It is designed both for graduates (or equivalent) and those with appropriate industry experience, who wish to develop their career in the highly competitive fashion and creative industries. The course is suitable as a preparation for higher level postgraduate study, for example one of the Master’s Degrees within the LCF framework.

The programme builds upon strengths already developed within the college including staff expertise, specialist facilities and close industry links, to provide a suitable learning environment for this specialist study. It is designed to meet both local, regional and international needs for vocational education in aspects of the fashion and creative industries which have a high concentration of activities in London. London College of Fashion is situated in the heart of the fashion district in London, with sites in the West End on Oxford Street, West London in Shepherds Bush and the East End in Shoreditch, a centre for manufacturing, wholesale and retail trade, and increasingly for young designers.

The course has been established to extend the post graduate provision at the college, and has been developed in conjunction with the Fashion Visual Merchandising industry and specialist staff. The Course leader has appropriate specialist expertise and professional experience and staff continue to engage in professional practice and new developments. In addition to the course leader, teaching staff will be drawn from specialists in the appropriate fields, either from within college or as visiting lecturers from industry.

This is a fashion business course with a vocational focus on Fashion Visual Merchandising. It combines a post graduate level academic experience with the vocational realities of Fashion Visual Merchandising. The content includes application of Fashion Visual Merchandising, branding, technology to case studies and a combination of individual and collaborative work. The course provides a range of vocational knowledge and skills for those seeking or looking to develop and further their career in Fashion Visual Merchandising.

Distinctive features include strong links with the Fashion Visual Merchandising industry and the practical emphasis on the application of skills including the final project.

Structure

Weeks 1-5: Visual Merchandising and the Brand Experience (20 credits, level 7)

Weeks 5-10: Collaborative Project (20 credits, level 7)

Weeks 2-15: Futures and Innovations Project (20 credits, level 7)

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A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. Read more

Introduction

A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing.

Content

MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment.

You will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. You will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. You will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. Your creative expertise will be utilised to design and implement creative technologies fitting with the retail brand and the convergence of the physical and virtual store.

Structure

12 months level 7 180 credits

Term One

Fashion Retail Management (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Retailing Strategies (20 credits)
Creative Retail Spaces (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. Read more

Introduction

A fashion marketing and management programme with a global reputation for success in launching fashion industry careers.

Content

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.

Strategy

12 months level 7 180 credits

Term One

Fashion Business Strategy (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Marketing Strategies (20 credits)
Marketing Communications (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. Read more
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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A programme with a global perspective for students wishing to enter managerial roles within the fashion and design industries. Read more

Introduction

A programme with a global perspective for students wishing to enter managerial roles within the fashion and design industries.

Content

This course responds to the fashion and retail industry demand for appropriately educated Design Management specialists who can effectively apply their professionalism to organisations, which might include fashion brands, retailers, manufacturers or consultancies.
This MA programme is primarily for design graduates, however those from business backgrounds, or with industry experience, are also encouraged to apply. The course benefits from LCF's unparalleled network of internal and external links. Students are able to undertake live projects and briefs, work with industry and research practitioners, and attend a wide range of presentations across the course, college and university.

The course supports global perspectives, and students are encouraged to apply business and theoretical models to their own experience and future career ambitions. The majority of students will enter roles in industry in both large and medium-sized companies, or entrpereneurial start-ups. Others may wish to pursue careers in further postgraduate study.

Structure

12 months level 7 180 credits

Term One

Design Thinking (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

Creative Futures (20 credits)
Managing Fashion Projects (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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