Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator.
Run by the School of Design and Leeds Enterprise Centre, Leeds University Business School, the programme allows you to view the fashion industry from social and cultural as well as commercial perspectives.
Along with concepts such as consumer behaviour, supply chain structures, branding and marketing, you’ll also study the principles of business and entrepreneurship and how they relate to social enterprise. You’ll also address the challenges of sustainability.
You’ll mix design, business and market-centred innovation to gain a broad base of skills to thrive in a complex, fast-paced and rapidly evolving industry.
We have plenty of facilities to help you make the most of your time at Leeds. You will be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, clothing engineering and colour analysis/prediction labs.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world.
From the very start of the programme you’ll develop a broad base of knowledge. You’ll explore the concepts of entrepreneurship, enterprise and social enterprise as well as different ethical, social and sustainable approaches. You’ll study the challenges faced by social enterprises today and even the process of setting up a new business.
At the same time, you’ll learn about consumer behaviour and the fashion marketing cycle. You’ll research and develop prototype garments to explore how innovative design ideas can meet the challenges of sustainability and ethics, or make the most of emerging technologies.
In addition, you can tailor your degree to suit your interests and career plans with a choice of optional modules on topics such as fashion photography, textile design, fashion industry analysis and sustainability. Throughout the year, as you develop your skills you’ll also gain an awareness of different research methods in cultural studies.
At the end of the programme you’ll be able to demonstrate these skills through your independent project. This can be developed as a traditional dissertation on a fashion related topic of your choice, or a more creative based Professional and Contextual Studies project. In the contextual route you’ll research and develop your own design solution – which you’ll exhibit at the end of the year – supported by case studies and other independent work.
This diverse degree gives you a wide range of skills, and the variety of teaching methods used reflects this. We use workshops, seminars, presentations, lectures, practical sessions, tutorials, online learning, seminars and group learning sessions. Independent study is also vital to this degree, allowing you to develop your own designs and build your skill set.
We use a range of assessment techniques, including presentations, essays, group and individual project work and portfolios of research and practical work.
This course is designed to give you a broad knowledge base and a wide range of skills to help you become a forward-thinking, market-conscious innovator in the fashion industry.
You will have a lot to contribute to the thriving global fashion industry – as well as other sectors – in a range of social, commercial, marketing, management and enterprise careers. Past students have obtained positions with Harper’s Bazaar China, TJX Europe and the Kuoni Group among others, or they have created their own business.
You’ll also be well-prepared to develop further research projects at PhD level, and several of our graduates have secured funded PhD positions.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.
The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.
You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.
You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.
The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.
Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.
Vibrant and supportive learning environment
As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.
Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.
This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.
Typical modules may include:
This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.
Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.
The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.