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Masters Degrees (Fashion Advertising)

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The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. Read more

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)

•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits) 

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. 

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising  
  • Positions in Advertising  
  • Fashion Brand Management  
  • Public Relations and Publicity  
  • Fashion Writing  
  • Fashion Marketing and Consumer Research  
  • Sales and Brand Development  
  • International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University. 



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The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. Read more

The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.

This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.

Specialist facilities

We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.

Course content

  • The cultural reception, dissemination, promotion and eventual disposal of a fashion product within international markets involves an astoundingly complex chain of activities. This programme allows you to develop a unique blend of management skills, master analytical tools and customer marketing techniques in order to understand and shape global retail operations.
  • You’ll study six compulsory modules in total, covering fashion marketing, retailing and a specialised fashion dissertation in the School of Design, and the management of logistics, supply chains and understanding global consumers in Leeds University Business School. You’ll also study two from a selection of fashion-based optional modules, allowing you the flexibility to specialise in an area of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

COMPULSORY MODULES

Fashion Marketing 15 credits

Dissertation Global Fashion Management 60 credits

Managing Global Logistics and Supply Chains 15 credits

Operations and Supply Chain Management 15 credits

Consumer Behaviour Across Cultures 15 credits

OPTIONAL MODULES

Fashion Industry Analysis 15 credits

Sustainability and Fashion 15 credits

Textile Consultancy and Management 15 credits

Textile Product Design, Innovation and Development 15 credits

For more information on typical modules, read Global Fashion Management MA in the course catalogue


Learning and teaching

This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.

Assessment

You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.

Career Opportunities

The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.

On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

What does this course lead to?

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

Who is this course for?

This course is specifically aimed at those currently working in the fashion and beauty industry who are aspiring towards art direction. The course content is ideal for building knowledge in magazine publishing, event production, e-commerce and advertising.

What you will study

Year one

Research Methods

The research methods unit prepares students for their MA final project by equipping them with the skills and knowledge necessary to define a research project, select an appropriate methodological approach and investigate a key research topic utilising secondary and/or primary research.

Professional Practice

This unit will explore and critically analyse the fashion, beauty and creative industries around the world. The unit will equip students with advanced skills to enable them to research the industry they seek to work in and to critically analyse opportunities. Students will be supported to produce a professional development plan - key to this will be an element of work-based learning.

Concept Development

The primary focus of this unit is on developing the wide range of conceptual skills necessary to effectively and innovatively communicate to a consumer audience. This unit provides the opportunity to develop, in response to a range of set briefs, concepts for different outcomes (for example digital, film, print and fashion shows).

Technical Image Design Skills 

This unit covers the technical aspects of creative and art direction. Using a range of software students will focus on understanding technical specifications and design problems aligned to producing web, print and time based outcomes.

Masters Project

In this unit students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study. 

Facilities

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.

Graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Industry links

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops. 

Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Placements

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.



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This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator. Read more

This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator.

Run by the School of Design and Leeds Enterprise Centre, Leeds University Business School, the programme allows you to view the fashion industry from social and cultural as well as commercial perspectives.

Along with concepts such as consumer behaviour, supply chain structures, branding and marketing, you’ll also study the principles of business and entrepreneurship and how they relate to social enterprise. You’ll also address the challenges of sustainability.

You’ll mix design, business and market-centred innovation to gain a broad base of skills to thrive in a complex, fast-paced and rapidly evolving industry.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You will be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, clothing engineering and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world.

Course content

From the very start of the programme you’ll develop a broad base of knowledge. You’ll explore the concepts of entrepreneurship, enterprise and social enterprise as well as different ethical, social and sustainable approaches. You’ll study the challenges faced by social enterprises today and even the process of setting up a new business.

At the same time, you’ll learn about consumer behaviour and the fashion marketing cycle. You’ll research and develop prototype garments to explore how innovative design ideas can meet the challenges of sustainability and ethics, or make the most of emerging technologies.

In addition, you can tailor your degree to suit your interests and career plans with a choice of optional modules on topics such as fashion photography, textile design, fashion industry analysis and sustainability. You will be presented with a range of research methods in cultural studies to develop research skills by applying them in your independent Masters project, through discussion with the tutors and potential supervisors.

Your independent project can be developed as a traditional dissertation on a fashion related topic of your choice, or a more creative based Professional and Contextual Studies project. In the contextual route you’ll research and develop your own design solution – which you’ll exhibit at the end of the year – supported by case studies and other independent work.

Course structure

Compulsory modules

  • Fashion Marketing 15 credits
  • Fashion Futures 15 credits
  • Cultural Research Methods 30 credits
  • Enterprise and Society 15 credits
  • Enterprise Awareness 15 credits
  • New Venture Creation 15 credits

For more information on typical modules, read Fashion, Enterprise and Society MA in the course catalogue

Learning and teaching

This diverse degree gives you a wide range of skills, and the variety of teaching methods used reflects this. We use workshops, seminars, presentations, lectures, practical sessions, tutorials, online learning, seminars and group learning sessions. Independent study is also vital to this degree, allowing you to develop your own designs and build your skill set.

Assessment

We use a range of assessment techniques, including presentations, essays, group and individual project work and portfolios of research and practical work.

Career opportunities

This course is designed to give you a broad knowledge base and a wide range of skills to help you become a forward-thinking, market-conscious innovator in the fashion industry.

You will have a lot to contribute to the thriving global fashion industry – as well as other sectors – in a range of social, commercial, marketing, management and enterprise careers. Past students have obtained positions with Harper’s Bazaar China, TJX Europe and the Kuoni Group among others, or they have created their own business.

You’ll also be well-prepared to develop further research projects at PhD level, and several of our graduates have secured funded PhD positions.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. Read more
Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

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Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Read more

Summary

Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Students will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world. The course encourages different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

As a graduate, individuals will be able to apply their knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.

The course focuses on ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. Students can adopt either an entrepreneurial, academic or creative approach to their studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course, students are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio Concepts and Treatments, Lecture and Seminar Programme, Research Strategy, Portfolio: Short Project, Portfolio, Major Project, Dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand their practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. Read more

Overview

In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator.

This strategic figure will be able to create, through photografic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers.

He/She will be the aesthetic coordinator of the point of sale, where the brand values will be highlighted by researching the most effective way to reach the reference target market.

It provides students with the knowledge and tools needed to understand new languages and new trends fashion. Participants will have the opportunity to undertake direct experience of working with top professionals and prestigious brands.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Fashion Design, Design, Photography, Architecture and Communication or disciplines related to the program’s field of study, and at young professionals in the fields of Industrial Design, of journalism and media offices for Fashion, Fashion Styling, or Visual Merchandising, and also to holders of fashion companies eager to improve their skills.

Job Opportunities

The aim of the Master is to make the participants able to pursue a career as a Fashion Stylist or a Visual Merchandiser, starting their own business or working for fashion companies advertising agencies, TV, as a celebrity assistants, and in all areas involving visual communication.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Styling & Visual Merchandising of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with: 10 Corso Como, Bonaveri, Future Concept Lab, GQ, Moncler, Marni, Moschino, Patrizia Pepe, PleatsPlease, Stone Island, Salvatore Ferragamo, Muuse, Trussardi.

For more information please visit http://www.domusacademy.com

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The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Read more

The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services. Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.



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OVERVIEW. This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Read more

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age

• Trend Prediction and Fashion Forecasting

• International Fashion Marketing

• Fashion and Brand Management

• Buying and Merchandising in a Changing Global Industry

• Buyer Behaviour

• Retail and Service Marketing

• Business and Management Research Methods

• Fashion Marketing and Communication in a Global Context

• London Fashion Live Project

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in January and October 2018.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany



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Behind every beautiful fashion shoot is a talented photographer. Be that photographer. As a student of. MA Fashion Photograph. y, you’ll build upon your existing fashion and photography knowledge to identify, develop and manage a Masters project. Read more

Behind every beautiful fashion shoot is a talented photographer. Be that photographer.

As a student of MA Fashion Photography, you’ll build upon your existing fashion and photography knowledge to identify, develop and manage a Masters project.

Throughout the course you’ll have access to UCA’s state of the art photography and participate in a variety of lectures, seminars, tutorials and workshops, with regular off-campus visits to shoots and exhibitions.

Our MA Fashion Photography course offers you the opportunity to develop your practical fashion photography skills whilst giving you a solid grounding in critical thinking and theory.

Your studies will be supported by a number of internationally renowned staff in a department that encourages experimentation. This will enable you to establish yourself as a rounded professional who can formulate ideas in a sophisticated framework whilst also being able to communicate to others, both visually and verbally.

We place a strong emphasis on publication, enabling you to find creative ways to disseminate your work beyond the academic context and into the public arena.

Facilities

Our range of equipment and technical support at UCA Rochester enables specialist and professional-grade work, whilst also encouraging experimental and speculative approaches to making.

Industry Partners

Our MA Photography courses enjoy extensive links with a number of photographic, media and fine art professionals, curators, publishers, specialist printers and book designers. These connections enrich your experience through visiting lecturer and seminar programmes.

In the last three years, speakers on the course have included photographers and other creative practitioners such as:

-Ori Gersht

-Esther Teichmann

-Margaret Salmon

-Sarah Jones

-Matthew Stone

-Criodhna Costello

-Chris Coekin

-Carey Young

-Lisa Castagner

-Rod Dickinson

-Jo Longhurst

-Jason Evans

-Joseph Walsh

-Eva Bensasson.

Additionally, creative professionals and industry links for our course include:

-Benedict Burbridge, editor of Photoworks

-Stuart Smith, book designer at Smith-Design

-Sarah James, writer at Art Monthly and Frieze

-Lucy Soutter, writer at Source

-Clare Grafik, curator of The Photographer's Gallery

-Jennifer Thatcher, Folkestone Triennial

-Jean Wainwright, writer at Art Newspaper

-Terry King, specialist printer

-Emily Pethick, directs The Showroom

-Robert Shore, editor of Elephant Magazine

-Edward Dorrian, organiser of Five Years

-Joyce Cronin, manages the Cubitt Gallery.

Careers

Our postgraduate degree prepares you for your career through professional practice units, talks by visiting artists and portfolio reviews with figures from across the photographic industry. Career opportunities include:

-Freelance photography

-Fine art

-Fashion

-Advertising and editorial

-Post production/digital imaging

-Picture editing and research

-Curating

-Image, arts and community arts management

-Gallery administration.

Graduates of MA Photography have gone on to win the Jerwood Photography prize; to exhibit their work in The Photographers' Gallery, Photofusion, ArtSway and the Geffyre Museum as well as publishing their outputs in different venues ranging from The Sunday Times Magazine to monographs with Dewi Lewis Publishing.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Read more

Summary

Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Students will explore and use different research methods to investigate the promotion of fashion styling through marketing, advertising, events management, publicity or public relations. The course will equip students with the latest knowledge, skills and resources to help investigate areas of personal and work-based interest. Students will develop their studies around personal career ambitions and enjoy visits to leading fashion events. After graduating, individuals will be able to apply their knowledge and practical skills to fashion styling.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio: concepts and treatments; Lecture and Seminar programme; Research Strategy; Portfolio: short project; Portfolio: major project or dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand students practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. Read more

approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • the psychological impact of various types of media
  • the psychological processes underlying consumer behaviour
  • the psychology of consumer preferences
  • psychological theories of attitude change, persuasion, and influence
  • the psychology of branding
  • behavioural economics (including the psychology of pricing)

The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Modules & structure

The MSc in Consumer Behaviour consists of:

  • five core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

  • Marketing
  • Media
  • Communications
  • Advertising
  • Consumer research
  • Entrepreneurship
  • Public relations


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Who is it for?. Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you. Read more

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.

This course is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.

Objectives

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation course gives you a sound understanding of the principles and state-of-the art practices of marketing. You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.

What will you learn

  • Develop your understanding of up-to-date tools and tricks of leading marketing strategists, as well as of the newest emerging theories and approaches.
  • Directly apply what you have learned in class to real marketing problems. 
  • When you graduate you will be able to contribute right away to marketing practice in leading organisations.
  • You will also have the knowledge and skill to get audiences excited about your own start-up idea.

Integration Weeks

In the first two weeks at Cass, you will meet your new classmates, the marketing faculty, your course officer, and learn about the library, IT, and career services at Cass. You will also get special classes where you test your own personality, learn to collaborate and achieve targets in multi-cultural groups, solve case studies, present convincingly, conduct academic experiments, and use Microsoft Excel.

Assessment methods

Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component. Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.

Career pathways

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:

  • Agency (Marketing, Advertising, Digital, Media)
  • Design/Luxury Goods
  • Fashion
  • Fast-Moving Consumer Goods (FMCG)
  • Hospitality
  • Media & Entertainment

Recent graduates have gone on to work for:

  • Brand Union
  • Cartier
  • Dunnhumby
  • Interbrand
  • GfK
  • Unruly Media
  • Hogarth/WPP
  • Leo Burnett
  • Mars
  • Nestle
  • Ogilvy&Mather
  • Procter & Gamble

Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course.



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The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design. Read more
The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design.

This course will help you reach a high level of expertise and qualification in contemporary design and art. You will develop creative and professional skills through studies in cross- and inter-disciplinary design and art practice.

In this course you will learn through discussion, reflection and the production of original and innovative solutions to studio-based or industry-related projects. You will be encouraged to develop your independent research skills, originality, creative leadership and awareness of the needs of contemporary society.

Through a combination of coursework and project-based units you will learn a range of skills and develop the depth of knowledge required to produce contemporary design and art solutions. The program is flexible and can be tailored to suit your individual interests and professional development.

This course is also suitable if you have knowledge and expertise from other disciplines, such as marketing, information technology, science, media and advertising, as well as those with formal qualifications in art and design.

You can choose to focus your studies on one of the following specialisations:

-3D Design (jewellery, furniture and/or product design)
-Creative Advertising
-Digital Design
-Fashion Design
-Fine Art
-Graphic Design
-Illustration Design
-Photography
-Visual Culture

Professional recognition

Professional recognition is dependent upon your area of specialisation. You may be recognised by professional associations such as the National Association for the Visual Arts and the Design Institute of Australia. You may also be eligible for membership in the following organisations:

-Australian Graphic Design Association
-Perth Advertising and Design Club
-The Design Management Institute
-Perth Institute of Contemporary Art
-Artsource: the Artists Foundation of Western Australia
-FORM (formerly CraftsWest).

Career opportunities

You may find high-level employment across the arts, fashion and design industries. This may include employment in government, the not-for-profit sector, media or education.

Credit for previous study

If you have a background in design and art, you may be eligible for 100 points of credit for recognised learning (CRL).

Other notes

This course is only available to international onshore students. July intake for the Master of Applied Design and Art is only available to students with Credit for Recognised Learning (CRL) equivalent to one semester or 100 credits.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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