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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

Overview

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

- Students study a curriculum with a unique focus on the increasingly in-demand role of art director.
- Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions.
- This course is specifically geared towards those who wish to pursue art direction within the fashion and beauty industry.
- After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
- The professional practice unit gives students the chance to delve deep into their chosen industry, researching potential next steps and exploring career opportunities.
- Students benefit from the course’s strong focus on employability and are expected to carry out one month of work experience during their studies.
- Course staff hold a wealth of experience within fashion, beauty and the wider creative industries, opening up opportunities for industry engagement and guest speakers.

The industry -

Creative directors specialise in reading, interpreting and making use of complex visual language; using their unique vision of fashion and beauty to sell products and support brands across a range of different visual mediums. Southampton Solent’s MA Creative Direction for Fashion and Beauty programme offers students a unique opportunity to build the image-making, creative thinking and project management skills required to thrive in this prominent role.

The course examines a wide range of processes and practices found in high-level creative leadership, helping students to develop an expert understanding of fashion and beauty imagery within the contexts of culture, ethics and sustainability.

The programme -

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

Course Content

Teaching, learning and assessment -

The course will be taught through a combination of seminars, technical workshops, small group sessions and 1:1 tutorials.

Work Experience -

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

Web-based learning -

The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.

Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.

Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event. As such, graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

Transferable skills -

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Other costs -

Compulsory costs: Hard drive, hosting, domain name

Optional costs: Creative software packages.

Trips offered to undergraduate students include New York and Paris - costs vary according to current prices. It is anticipated that these trips will also be offered to postgraduate students.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Solent’s MA Creative Direction for Fashion and Beauty programme encourages students to develop high level research and critical thinking skills. For those who wish to pursue PhD study after graduation, this represents the perfect opportunity to identify potential research areas.

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Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. Read more
Fashion is as much about stories, words and images as it is about products, garments and accessories. It has become a global cultural and social phenomenon, and advertising, photography, magazines and events are a main part of this shift. The recent changes in digital communication tools and social media have led to words and images becoming even more pivotal to it, yet have also made this system increasingly complex and hard to control.

Our Global Fashion Media MBA was specifically designed to address these changes. It is mainly aimed at students or young professionals from a wide range of backgrounds who are interested in careers related to visual representations and communications, journalism, advertising, photographic styling, artistic direction, e-commerce, public relations, photography, and even digital technologies and social media management, either in the fashion world or in the creative industries at large.

This course has 3 main objectives :
Enriching our students’ fashion, visual and media culture with modules such as « Fashion Photography History » that puts in perspective the historical changes in visual representations of fashion and makes the connection with other creative fields, or « Fashion 2.0 » that focuses on the latest developments in digital communication.

Helping our students understand the strategic challenges faced by fashion companies and brands and the role of communication tools in it. Modules such as “International Marketing Communication”, “Branding” or “Sensorial Marketing” articulate communication tools with the global management of companies that have creative activities at the heart of their business.

Allowing students to use the skills they have acquired during the numerous workshops run by professionals that we offer throughout the year. Examples of this include maintaining a blog dedicated to fashion and culture throughout the programme and producing a fashion magazine in full, from feature and article writing to photo shooting and artistic direction.

This program ends with what we call the Capstone Project, an individual research and creative project. When working on the Capstone, each student is encouraged to appropriate specific topics of the MBA Global Fashion Media according to his or her own professional projects and areas of interest.

Moving from the Paris to the Shanghai campuses allows students not only to compare the sectorial differences between mature and emerging markets, but also to better understand the impact local cultures can have on communication and image production.

In both cities, students have the opportunity to attend a wide range of events, from meeting with professionals, attending fashion shows, exhibitions and professional fairs to taking company tours, thus allowing them to build their own professional network. The Career and Alumni Centre is also there to offer guidance to IFA Paris students and alumni, and brings together a large network of graduates and alumni from over 50 different nationalities.

All our programs are articulated around the ECTS framework as defined by the Bologne convention. After completing their course, students receive a total of 120 ECTS that can easily be transferred if they decide to study further. This program also received the IDEL/IDEART accreditation and is certified as an “International Master.”

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Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Read more

Summary

Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Students will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world. The course encourages different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

As a graduate, individuals will be able to apply their knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.

The course focuses on ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. Students can adopt either an entrepreneurial, academic or creative approach to their studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course, students are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio Concepts and Treatments, Lecture and Seminar Programme, Research Strategy, Portfolio: Short Project, Portfolio, Major Project, Dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand their practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator. Read more

Overview

In a competitive market, where visual communication plays a key role in the success of companies, our program aims at providing participants with the tools and competences for the new profession of the Visual Fashion Brand Communicator.

This strategic figure will be able to create, through photografic shots, the “fashion message” making the products appealing and so giving an added value to the creativity of designers.

He/She will be the aesthetic coordinator of the point of sale, where the brand values will be highlighted by researching the most effective way to reach the reference target market.

It provides students with the knowledge and tools needed to understand new languages and new trends fashion. Participants will have the opportunity to undertake direct experience of working with top professionals and prestigious brands.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Fashion Design, Design, Photography, Architecture and Communication or disciplines related to the program’s field of study, and at young professionals in the fields of Industrial Design, of journalism and media offices for Fashion, Fashion Styling, or Visual Merchandising, and also to holders of fashion companies eager to improve their skills.

Job Opportunities

The aim of the Master is to make the participants able to pursue a career as a Fashion Stylist or a Visual Merchandiser, starting their own business or working for fashion companies advertising agencies, TV, as a celebrity assistants, and in all areas involving visual communication.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Styling & Visual Merchandising of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with: 10 Corso Como, Bonaveri, Future Concept Lab, GQ, Moncler, Marni, Moschino, Patrizia Pepe, PleatsPlease, Stone Island, Salvatore Ferragamo, Muuse, Trussardi.

For more information please visit http://www.domusacademy.com

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This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Read more

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2017.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany

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The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. Read more
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

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This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator. Read more
This programme combines strategic business design, fashion enterprise and social impact to help you become a successful fashion business innovator.

Run by the School of Design and Leeds Enterprise Centre, Leeds University Business School, the programme allows you to view the fashion industry from social and cultural as well as commercial perspectives.

Along with concepts such as consumer behaviour, supply chain structures, branding and marketing, you’ll also study the principles of business and entrepreneurship and how they relate to social enterprise. You’ll also address the challenges of sustainability.

You’ll mix design, business and market-centred innovation to gain a broad base of skills to thrive in a complex, fast-paced and rapidly evolving industry.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You will be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, clothing engineering and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world.

Course content

From the very start of the programme you’ll develop a broad base of knowledge. You’ll explore the concepts of entrepreneurship, enterprise and social enterprise as well as different ethical, social and sustainable approaches. You’ll study the challenges faced by social enterprises today and even the process of setting up a new business.

At the same time, you’ll learn about consumer behaviour and the fashion marketing cycle. You’ll research and develop prototype garments to explore how innovative design ideas can meet the challenges of sustainability and ethics, or make the most of emerging technologies.

In addition, you can tailor your degree to suit your interests and career plans with a choice of optional modules on topics such as fashion photography, textile design, fashion industry analysis and sustainability. Throughout the year, as you develop your skills you’ll also gain an awareness of different research methods in cultural studies.

At the end of the programme you’ll be able to demonstrate these skills through your independent project. This can be developed as a traditional dissertation on a fashion related topic of your choice, or a more creative based Professional and Contextual Studies project. In the contextual route you’ll research and develop your own design solution – which you’ll exhibit at the end of the year – supported by case studies and other independent work.

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Behind every beautiful fashion shoot is a talented photographer. Be that photographer. As a student of MA Fashion Photography, you’ll build upon your existing fashion and photography knowledge to identify, develop and manage a Masters project. Read more
Behind every beautiful fashion shoot is a talented photographer. Be that photographer.

As a student of MA Fashion Photography, you’ll build upon your existing fashion and photography knowledge to identify, develop and manage a Masters project.

Throughout the course you’ll have access to UCA’s state of the art photography and participate in a variety of lectures, seminars, tutorials and workshops, with regular off-campus visits to shoots and exhibitions.

Our MA Fashion Photography course offers you the opportunity to develop your practical fashion photography skills whilst giving you a solid grounding in critical thinking and theory.

Your studies will be supported by a number of internationally renowned staff in a department that encourages experimentation. This will enable you to establish yourself as a rounded professional who can formulate ideas in a sophisticated framework whilst also being able to communicate to others, both visually and verbally.

We place a strong emphasis on publication, enabling you to find creative ways to disseminate your work beyond the academic context and into the public arena.

Facilities

Our range of equipment and technical support enables specialist and professional-grade work, whilst also encouraging experimental and speculative approaches to making.

Industry Partners

Our MA Photography courses enjoy extensive links with a number of photographic, media and fine art professionals, curators, publishers, specialist printers and book designers. These connections enrich your experience through visiting lecturer and seminar programmes.

In the last three years, speakers on the course have included photographers and other creative practitioners such as:
-Ori Gersht
-Esther Teichmann
-Margaret Salmon
-Sarah Jones
-Matthew Stone
-Criodhna Costello
-Chris Coekin
-Carey Young
-Lisa Castagner
-Rod Dickinson
-Jo Longhurst
-Jason Evans
-Joseph Walsh
-Eva Bensasson.

Additionally, creative professionals and industry links for our course include:
-Benedict Burbridge, editor of Photoworks
-Stuart Smith, book designer at Smith-Design
-Sarah James, writer at Art Monthly and Frieze
-Lucy Soutter, writer at Source
-Clare Grafik, curator of The Photographer's Gallery
-Jennifer Thatcher, Folkestone Triennial
-Jean Wainwright, writer at Art Newspaper
-Terry King, specialist printer
-Emily Pethick, directs The Showroom
-Robert Shore, editor of Elephant Magazine
-Edward Dorrian, organiser of Five Years
-Joyce Cronin, manages the Cubitt Gallery

Careers

Our postgraduate degree prepares you for your career through professional practice units, talks by visiting artists and portfolio reviews with figures from across the photographic industry. Career opportunities include:
-Freelance photography
-Fine art
-Fashion
-Advertising and editorial
-Post production/digital imaging
-Picture editing and research
-Curating
-Image, arts and community arts management
-Gallery administration.

Graduates of MA Photography have gone on to win the Jerwood Photography prize; to exhibit their work in The Photographers' Gallery, Photofusion, ArtSway and the Geffyre Museum as well as publishing their outputs in different venues ranging from The Sunday Times Magazine to monographs with Dewi Lewis Publishing.

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Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Read more

Summary

Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Students will explore and use different research methods to investigate the promotion of fashion styling through marketing, advertising, events management, publicity or public relations. The course will equip students with the latest knowledge, skills and resources to help investigate areas of personal and work-based interest. Students will develop their studies around personal career ambitions and enjoy visits to leading fashion events. After graduating, individuals will be able to apply their knowledge and practical skills to fashion styling.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio: concepts and treatments; Lecture and Seminar programme; Research Strategy; Portfolio: short project; Portfolio: major project or dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand students practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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Gain a solid grounding in visual and communicative skills in fashion media styling, develop creative networks and work collaboratively with other image-makers to produce professional work. Read more

Introduction

Gain a solid grounding in visual and communicative skills in fashion media styling, develop creative networks and work collaboratively with other image-makers to produce professional work.

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study.

Content

Primarily practice-based, this course will equip you with a solid grounding in visual and communicative styling skills. It will deliver an authentic experience that reflects the needs and demands of current industry, in the context of fashion, advertising, film and music, and will furnish you with core skills while furthering your professional development.

By drawing on theoretical work, the course will also explore styling as a powerful and challenging visual tool that can interpret, interrogate and challenge political, social and cultural contexts. Research is key to project work, and it is expected that image-making will be reinforced by close attention to audience, market and context, as well as investigation into the broader image culture.

You will work alongside photographers, curators, designers and journalists within the LCF Graduate School, which will provide you and other students with increased potential for creative dialogue and collaboration. Networked into the wider professional context, students in Fashion Media Styling are given access to creative practitioners from the image-making industry. This not only enriches the core programme, but offers opportunities for making contacts, and developing critical understanding of your styling work.

Structure

The course is split up into 3 terms across which you will study the following 4 units;

Introduction to Fashion Media Styling (20 credits)
Interrogating the Image (20 credits)
In Style: Collaborative Project (40 credits)
Final Major Project (40 credits)

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This is a stand-alone, credit-bearing, one-year pre-masters course to prepare for further study on one of our practice-based masters courses. Read more
This is a stand-alone, credit-bearing, one-year pre-masters course to prepare for further study on one of our practice-based masters courses. It is ideal if you already have a bachelors degree in a related discipline and are intending to apply for one of our practice-based MA courses, but would like first to consolidate your practical skills and benefit straight away from the design education offered at Kingston University.

Key features
-This course provides the opportunity to develop your creative practice within the supportive context of a peer group.
It seeks to develop your ability for reflective practice and confident creativity.
-On successful completion of this course, you will be qualified to apply to progress to your chosen practice-based MA.
-After completing the masters course, previous graduates have gone on to work in design offices, publishing houses, interactive media, film and television companies, fashion houses and advertising agencies worldwide.

What will you study?

The learning experience of this course will be tailored according to your subject area (which you should indicate when you apply) by the relevant postgraduate course teams. Available subjects are Architecture, Fashion, Fine Art, Graphic Design, Illustration, Product+Space.

You will work within your subject-specific course peer group, the wider course peer group (comprised of students from across a range of subject areas), and alongside current postgraduate students. The aim will be to build up a strong portfolio of relevant project work that clearly demonstrates your developing intellectual and practical strengths. Projects are designed to help you develop creative and flexible thinking, sound technical skills, and an understanding of the need for a variety of approaches to any given subject or brief.

Assessment

Practical creative projects, exhibition/individual presentations, research project folder, written assignments and/or reports, project outcomes and visual summaries.

Course structure

The course is made up of two 60-credit modules running sequentially in teaching blocks 1 and 2. These modules will be underpinned by a learning agreement specific to your course subject area.

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The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix. Read more
The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind.

The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services.

The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product.

The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns.

Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future.

The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics.

Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event.

The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired.

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The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design. Read more
The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design.

This course will help you reach a high level of expertise and qualification in contemporary design and art. You will develop creative and professional skills through studies in cross- and inter-disciplinary design and art practice.

In this course you will learn through discussion, reflection and the production of original and innovative solutions to studio-based or industry-related projects. You will be encouraged to develop your independent research skills, originality, creative leadership and awareness of the needs of contemporary society.

Through a combination of coursework and project-based units you will learn a range of skills and develop the depth of knowledge required to produce contemporary design and art solutions. The program is flexible and can be tailored to suit your individual interests and professional development.

This course is also suitable if you have knowledge and expertise from other disciplines, such as marketing, information technology, science, media and advertising, as well as those with formal qualifications in art and design.

You can choose to focus your studies on one of the following specialisations:

-3D Design (jewellery, furniture and/or product design)
-Creative Advertising
-Digital Design
-Fashion Design
-Fine Art
-Graphic Design
-Illustration Design
-Photography
-Visual Culture

Professional recognition

Professional recognition is dependent upon your area of specialisation. You may be recognised by professional associations such as the National Association for the Visual Arts and the Design Institute of Australia. You may also be eligible for membership in the following organisations:

-Australian Graphic Design Association
-Perth Advertising and Design Club
-The Design Management Institute
-Perth Institute of Contemporary Art
-Artsource: the Artists Foundation of Western Australia
-FORM (formerly CraftsWest).

Career opportunities

You may find high-level employment across the arts, fashion and design industries. This may include employment in government, the not-for-profit sector, media or education.

Credit for previous study

If you have a background in design and art, you may be eligible for 100 points of credit for recognised learning (CRL).

Other notes

This course is only available to international onshore students. July intake for the Master of Applied Design and Art is only available to students with Credit for Recognised Learning (CRL) equivalent to one semester or 100 credits.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/. Read more
The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

Marketing
Media
Communications
Advertising
Consumer research
Entrepreneurship
Public relations

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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