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Masters Degrees (Events Marketing)

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course focuses on events marketing, defined as the use of events for marketing purposes. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Placement

You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing.

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Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research. Read more
Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

See the website http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-msc

Modules

- Integrated marketing communications (20 credits)
- Cross cultural buyer behaviour (20 credits)
- Creative and media strategy (20 credits)
- Emerging issues in marketing communications (10 credits)
- International brand management (20 credits)
- Research methods (20 credits)
- Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)
- Public relations
- International marketing
- Social marketing strategy
- Market driven marketing
- Digital and social media

Employability

- Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

- Graduate Success
LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

- Alumni connections
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.

Marketing Communications Top-up to MSc

This course is designed to offer students who hold the CIM Level 7 Diploma in Marketing Communications the opportunity to upgrade their qualification to a Masters degree.

The core modules provide the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.

See the website for the Top-up to MSc - http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-top-up-to-msc

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Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications. Read more
Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications.

Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications , achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.

The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.

See the website http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-internship-msc

Modules

Year 1:
- Integrated marketing communications
- Emerging issues in marketing communications
- Creative and media strategy
- Cross cultural buyer behaviour
- International brand management
- Research methods

Electives (one from)
- Digital and social media
- Public relations
- International marketing
- Market driven marketing
- Social marketing strategy

Year 2:
15,000 word research dissertation as well as internship reflective practice project

Employability

- Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers)

- Graduate success
Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

- Alumni connections
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Teaching and learning

The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors.

Student engagement with industry-led research, practitioner shadowing and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.

Student on this course have the added advantage of having access to the substantial international marketing communications and consumer behaviour research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide will continue to disseminate new findings to students.

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. Read more
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-marketing-internship-msc

Modules

Year 1:
Core Modules
- Strategies for international market entry
- Cross cultural buyer behaviour
- International brand management
- International pricing and performance
- Research methods

Electives (one from)
- Digital and social media
- Global operations and logistics
- Market driven marketing
- Marketing communications
- Public relations
- Social marketing strategy

Year 2:
15,000 word research dissertation as well as internship reflective practice project.

Employability

- Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

- Graduate Success
Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

- Alumni connections
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews.

The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

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Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective. Read more

Overview

Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective.

- Students are able to tailor the course to their own unique career ambitions, choosing either the ‘digital marketing’ or ‘marketing management’ pathway.
- A range of optional units supplement each pathway, helping students to specialise even further.
- Graduates automatically qualify for membership into the Chartered Institute of Marketing.
- The course is taught by tutors with experience in a wide range of industry roles.
- Guest speakers, networking events, live client briefs and marketing consultancy projects offer students valuable opportunities to interact with the industry.
- Students have the chance to gain PRINCE2 and Google Analytics qualifications alongside their postgraduate degree.
- Flexible study is available, including a two-year part-time variation.

The industry -

The UK’s economic recovery is maintaining a strong pace, with many businesses feeling comfortable enough to focus on growth for the first time since the survival-oriented recession years. Studying a postgraduate degree in marketing positions students perfectly to help drive that growth, delivering quality marketing research and then making decisions accordingly.

The programme -

Core units look at the significance of communication; the development of existing and emerging marketing strategies; new marketing technologies; globalisation; and relationship marketing. Students also learn how best to apply academic theory to real-life marketing scenarios, eventually researching and writing their own 12,000 word dissertation. This is an ideal opportunity to explore an area of marketing that is related to their own unique career ambitions.

Professional qualifications are offered alongside the core postgraduate curriculum. These include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. Professional qualifications of this kind are valued by many employers, giving students an advantage when it comes time to look for work.

Marketing management students also benefit from our strong links with industry, gaining access to a range of exciting guest lectures, live briefs and industry assessments. The Marketing Consultancy Project unit sees students working on marketing projects with either a commercial or not-for-profit business. Past students have completed work for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard, Microsoft, Bath Travel, Morgan Motor Company, Rotary International and Arlington Fleet Services.

The course team can help students to secure additional work placement opportunities throughout the course. Students also have the chance to develop freelance experience by pitching for work at Solent Creatives, our in-house creative agency.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is classroom-based and involves group and individual study. It includes field trips to Morgan Motor Cars in Coventry and local marketing communications agencies.

Work experience -

Several units provide opportunities to work on live projects. For the Marketing Consultancy Project, for example, past students have completed research for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard and Microsoft.

Placements are available during the summer vacation, giving you the chance to work closely with a UK business and, by agreement, undertake research for your dissertation.

Assessment -

Assessment is through individual and group work. There are no examinations.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Our graduates are well placed to pursue high-flying careers in a variety of areas, including strategic management, digital and social media marketing, marketing communications and PR, product management and marketing research.

Suitable roles for graduates include:

- Strategic management
- Digital and social media marketing
- Marketing communications and PR
- Product management
- Marketing research

Links with industry -

We have strong links with industry and welcome regular guest speakers and visiting fellows from industry and commerce.

You’ll have opportunities to complete practical projects and placements during the course.
The course is supported by a number of organisations, including Lawton Communications, Carswell Gould and the Institute of Commercial Management.

Transferable skills -

You will develop skills and knowledge in a range of areas, including business and client communications, market research, marketing planning, presentation, project management, teamwork and marketing strategy.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £5,140

International full-time fees: £11,260

UK and EU part-time fees: £430 per 15-credit unit

International part-time fees: £940 per 15-credit unit

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Is it time to take your marketing career to the next level? By combining the skills, knowledge, and professional qualifications gained during your time studying here at Southampton Solent, you’ll be better prepared to work in a range of senior marketing roles.

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Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area. Read more
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area.

As well as learning the fundamentals of marketing, you can also take one of our specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

Specialism pathways are offered in:
— Business-to-business
— Consumer behaviour
— International marketing
— Retailing
— Services

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis.

Course recognition
The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Diploma in Marketing.

Visit http://www.mbs.ac.uk/masters/courses for more details.

International Exchange
The exchange programme allows you to spend semester 2 at a partner university overseas. This experience enhances your global business and management learning and development. You can apply for a place once you are registered on the course.

Career opportunities
Recent recruiters include: Barry Callebant, Clay Rogers, Ernst & Young, Hays Japan, KPMG, L’Oréal, Marks & Spencer, Mars Incorporated, Ocean Life Insurance, Post Office, Samsung Electronics, Sky, TNS Global, Unilever, Union MechaTronic Inc, Volkswagen Group UK.

Course structure (All taught course units are 15 credits)

Semester 1
––Critical Marketing
––Marketing Implementation
––Marketing and Communications Professional Analytics*
–– Strategic Marketing and New Product Development

Semester 2
Route 1 – MSc Marketing
––Marketing and Communications Professional Analytics*

Three elective units from:**
–– Business-to-Business Marketing
–– Consumer Behaviour
–– Corporate Social Responsibility
–– Crisis Management
–– Customer Experience Management and Relationship Marketing
–– Digital Technologies for Marketing
–– e-Business
–– Integrated Marketing Communication and Advertising
–– International Marketing
–– Retail Marketing
–– Services Marketing

Route 2 – MSc Marketing (Specialism)
––Marketing and Communications Professional Analytics*

Two elective units from Route 1 list:
–– Specialism core unit
–– Specialism-focused dissertation

MSc Marketing (Business-to-Business) Core unit: Business-to-Business
MSc Marketing (Consumer Behaviour) Core unit: Consumer Behaviour
MSc Marketing (International) Core unit: International Marketing
MSc Marketing (Retailing) Core unit: Retail Marketing
MSc Marketing (Services) Core unit: Services Marketing

**Marketing and Communications Professional Analytics is a dual-semester module worth 30 credits.
** By agreement with the Course Director, one elective unit may be taken from another Alliance MBS Masters course. All elective units are subject to availability and timetabling constraints.

Summer period
Dissertation (60 credits)
–– Apply what you have learned in the taught part of the course
–– Topics reflect the expertise of lecturers and you may be asked to select from a list of options
–– Normally consists of a literature review followed by a piece of work based on qualitative or quantitative research.

Examples of recent dissertation topics:
–– The visual branding of speciality coffee in the UK and China
–– The online customer experience: an exploratory study in the UK travel agency sector
–– The spill over effect of a consumer goods company's corporate brand image and its impacts on its product brands
–– The motivations for creating an international 48 joint venture: A study of the petroleum industry

Open Days

Masters information sessions

We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a Master’s course at Alliance Manchester Business School.

Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.

Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?

Choose from the following dates:
Wednesday 15 February 2017, 12.00 - 1.30pm
Wednesday 15 March 2017, 12.00 - 1.30pm
Wednesday 26 April 2017, 12.00 - 1.30pm
Wednesday 10 May 2017, 12.00 - 1.30pm

All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.

For further information and to register your interest in attending, please see the Alliance MBS website: http://www.mbs.ac.uk/masters/meet-us.aspx

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The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. Read more
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.We are proud to say our Hospitality, Leisure, Recreation and Tourism programmes were ranked 2nd in London by the Complete University Guide 2016.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people.

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

The aims of the programme are:
• To enable students to gain a broad grounding in business subjects while focusing on their specific discipline of events management
• To develop through a study of academic concepts and their application to business problems, students' knowledge of the world of events management and related activities.

Visit the website http://www2.gre.ac.uk/study/courses/pg/eve/eveman

Events Management and Tourism

The event management and Tourism programmes cater for a rapidly growing sector, incorporating both commercial and creative aspects of business. With events and initiatives always being organised in the energetic city of London - this programmes is taught with great connections to central location.

Content

• Scholarship and the Events Professional (15 credits)
• Innovation, Enterprise and Winning the Bid (15 credits)
• Themes and Issues in Events Management (15 credits)
• Managing Cultures and Influencing People (International Events) (15 credits)
• Research Project (Events Management) (45 credits)
• Event Projects in Practice (15 credits)
• Business English for Academic Purposes - Level 4
• Strategic Financial Management for Events (15 credits)
• Relationship Marketing and e-CRM (15 credits)
• Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.
• Strategic Stadium and Venue Management (15 credits)
• Arts and Entertainment Festivals and Events (15 credits)
• Human Resource Management for the Service Industries (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Scholarship and the Events Professional (15 credits)
Managing Cultures and Influencing People (International Events) (15 credits)
Event Projects in Practice (15 credits)
Relationship Marketing and e-CRM (15 credits)

- Year 2:
Students are required to study the following compulsory courses.

Innovation, Enterprise and Winning the Bid (15 credits)
Themes and Issues in Events Management (15 credits)
Dissertation (45 credits)
Strategic Financial Management for Events (15 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

Strategic Stadium and Venue Management (15 credits)
Arts and Entertainment Festivals and Events (15 credits)
Human Resource Management for the Service Industries (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Students are assessed via assignments, presentations, problem-solving tasks, consultancy plans and a dissertation.

Career options

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include PR firms, local authorities, performing arts companies, theatres, festivals, hotels, sports venues and related industries.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/643990/Prog-Sepc-MA-Events-Management.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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Accredited by the Chartered institute of Marketing (CIM) this programme is an excellent choice if you wish to gain valuable work experience in Marketing as it provides undergraduates from a variety of disciplines a unique opportunity to gain both work experience and an education in marketing. Read more
Accredited by the Chartered institute of Marketing (CIM) this programme is an excellent choice if you wish to gain valuable work experience in Marketing as it provides undergraduates from a variety of disciplines a unique opportunity to gain both work experience and an education in marketing.

Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing (with Internship), achieve a thorough education in Marketing and business, as well as choose up to a third of your modules so that you can specialise in a number of different areas.

The programme offers up to 5 months of work experience through internships and the necessary education in Marketing to help you to succeed in your future career. The benefits of taking this course are clear; work experience for your CV and a rigorous academic postgraduate programme to help you on your way to secure a thriving career in Marketing.

To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

See the website http://www.lsbu.ac.uk/courses/course-finder/marketing-internship-msc

Modules

Year 1:
- Contemporary marketing
- Financial and HR management for marketing
- Managing strategy and change
- Research methods

Electives:
- International brand management
- International pricing and performance
- Integrated marketing communications
- Social marketing strategy
- International marketing
- Global operations
- Emerging issues in marketing communications
- Market driven marketing
- Digital and social media
- Public relations

Year 2:
15,000 word research dissertation as well as internship reflective practice project.

Employability

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews. The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

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The MSc Marketing and International Finance programme benefits from our considerable strengths in marketing and finance. The programme is a ‘skills’ based degree containing 8 marketing and finance modules and a short focused business report. Read more
The MSc Marketing and International Finance programme benefits from our considerable strengths in marketing and finance.

The programme is a ‘skills’ based degree containing 8 marketing and finance modules and a short focused business report. The structure of the report has been developed following feedback from employers who indicate that they prefer graduates who are able to write concisely, accurately and clearly in a focused report rather than write in the style of a lengthy and less focused dissertation.

The programme begins with a two week foundation programme where students become familiar with a range of concepts in business, statistics, economics and finance. The programme helps students to understand how the University operates and how to make the most of the range of student services that are freely available. The foundation programme importantly introduces you to your fellow students who will become a major part of your learning experience at Dundee and will continue to be part of your network of friends and business connections after you graduate.

Off-Campus Learning Events: The programme includes off campus learning events embedded in the modules of some of the modules. These events aim to extend your leaning skills in ways that are directly relevant to the pathway and your personal development. These off campus events are one or two days in length and the cost of the transport, event and any necessary accommodation is covered by the MSc programme. At present there are off campus events embedded in the marketing, finance and banking pathways. More off campus events are being arranged and further events are being developed to begin this year.

Urban Experience Event: The MSc programme places considerable importance on ‘team building’ and understanding the role that international and domestic cultural variation plays in the workings of firms, and product and employment markets. These issues are addressed through a unique ‘Urban Experience’ event that helps team building and the development of learning skills. Business themes are also explored in the event

Distinguished Visitor Series: A feature of the programme is the Distinguished Visitor and Enterprise Gym Lecture Series. Distinguished practitioners in the field are invited to the University to hold seminars highlighting critical aspects of business, finance, banking, management, marketing and human resource management. It offers students a unique opportunity to meet with business leaders and explore current issues with them.

The programme is focused clearly on the applied and theoretical aspects of marketing and finance so as to develop you for a marketing career in the finance sector. The inclusion of a shorter business report allows the programme to expand the opportunity for you to undertake more skills based modules that will improve your career prospects.

In the modern world marketing and finance takes an ever increasing role in business, development and the economy. The MSc Marketing and International Finance programme provides you with the skills and training to play an important role in a career in marketing and finance. To achieve this the programme provides you with the right mix of applied and theoretical skills to both understand the issues facing firms and how to deal with these issues.

This course is developed for students who have completed their undergraduate study and are now looking to develop their marketing and finance related skills so as to pursue a successful career in marketing.

We provide a fresh approach to marketing and finance that is suitable if you have already studied economics, business management or accountancy or if you are new to the subject. Around half of the students on the programme have a business background while the rest of the students come from a very wide range of non-business backgrounds. The programme has been designed with these students with non-business backgrounds in mind while still challenging students whose first degree has been a business related subject.

What you'll study

Teaching focuses on the applied and real world aspects of marketing and finance. The programme is delivered mostly within a framework of lectures, workshops and tutorials although other methods of teaching are offered on modules when they aid in understanding and learning.

- Compulsory modules
Foundation Economics and Statistics for Business
Principles of Marketing Practice
Experience Design
Marketing Management and Strategy
Digital Marketing
International Business Finance
Applied Business Statistics

- Choose two optional international finance modules from:
Global Financial Markets
Derivatives and Risk Management
Global Risk Analysis
Current Issues in Banking and Finance
Emerging Financial Markets and Investment
Forecasting for Business and Finance
Econometrics for Finance*

* Requires prior knowledge of econometrics.
# not included for the purpose of degree classification.

- Students will also complete in the summer term:
Business Project

Assessment

Module content is assessed through a combination of coursework, quizzes, and end of module exams. The weighting on the coursework component varies depending on the content of the module but may account for as much as 40-50% of the overall degree.

Employability

The MSc Marketing and International Finance programme prepares you for a successful career in marketing and for working in the financial sector. You will develop the skills and understanding to work in a range of operations in a variety of businesses.

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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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Course overview. If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed. Read more
Course overview

If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing your effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

The UCB Business School has an affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

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Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. Read more
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in the course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Why Choose Us?

-You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
-You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
-On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI), as well as receiving the maximum possible number of exemptions from the Chartered Institute of Marketing (CIM)’s Level 6 Diploma in Professional Marketing
-You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
-You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
-You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

Course Structure

The course runs for 12 months (full-time, September start) and is split into three stages, each lasting at least 10 weeks. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Each module consists a mixture of lectures, seminars, workshops, online interactive activities and assessments. Typically each module is taught on a weekly basis during term time, consisting of three hours per module per week split into one, two or three-hour sessions. A total of 9 contact hours per week is typical over a 10 week period for Stage 1 and Stage 2. Stage 3 will consist of three hours of contact time per week, supplemented with project supervision meetings as and when required for the Major Project.

Each 20-credit module is designed to require 200 hours of study, of which 30 hours or more will be via direct contact with module tutors. The remaining time will consist of independent learning, which will be structured with guidance from the module tutor to incorporate activities such as online learning, reading and group or team based work.

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

Employability

You’ll have the opportunity to:
-Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
-Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
-Seek support and engage with events and activities provided by Birmingham City University’s careers service.
-Take part in Birmingham City University’s Graduate Plus scheme.
-Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

Other admission requirements

Entry to Stage Two
-A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.

Entry to Stage Three
-A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
-Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.

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