Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
The MSc International Events Management welcomes students from a range of academic subject areas as well as those with some events management experience who wish to broaden their expertise. By working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.
You will gain a strong foundation in events management and apply theory to practice by engaging in practical events management. Through live case-studies and being immersed in real event design and delivery, you will experience an innovative and creative approach to your learning.
Through continuous Professional Development you will develop core skills essential to increase your employability. You have the choice to apply for a an 8-month paid work placement in an events marketing role or you can complete a dissertation or client project. You will gain a wealth of knowledge in contemporary events management including:
You will study nine compulsory modules including a module which helps develop your professional and academic skills. In addition, you can choose to apply for an 8-month paid work placement or take a Dissertation or Client Project. If you choose to take the work placement the course last 17 months. If you choose not to take a work placement the course lasts 12 months.
You must Choose 1 of the following:
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of events management approaches and theory into practice during the design planning and delivery phases of a real event for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research are investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.
We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting the course in September 2017 you are likely to experience all your teaching at the Headington Campus.
Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.
Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules.
An optional Business in Practice Study Trip is offered to students in the form of a non-credit bearing module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Field trips are optional and incur a cost.
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Upon completing the programme, students will be able to demonstrate:
Application and evaluation
Students will be able to:
Synthesis and creativity
Students will have the ability to:
Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.
Professional practical skills
Students will have:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
This course will provide you with the opportunity to develop skills essential for working in the events sector, using theories and processes of project and operational management. You'll learn about the event management cycle, including planning, design, implementation and evaluation of a variety of events. As an academically driven course, you'll learn to critically evaluate a range of theories and models relevant to events management. The practical element of this course focuses on the application of theories and models to event examples, including the organisation of your own live event as part of a group.
The make-up of the course is truly international, giving you an interesting opportunity to mix with a diverse range of nationalities. This allows you to increase your intercultural competence, which is vital for working in a mixed-nationality workforce and working for a mixed-nationality clientele.
You'll receive practical training delivered by research-active and industry-experienced staff. The course will help you become knowledgeable about diversity, aware of cultural differences associated with managerial work and develop your aptitude for leadership in the events management sector.
You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing.
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You will gain a detailed understanding of the theory and practical applications needed to become a successful events manager in this globally defining industry.
This programme enables you to work on group projects and business simulations designed to improve your experience and practical events management skills. You will learn about the strategies involved in hosting international events from music festivals to corporate hospitality and from business related meetings to conferences and exhibitions.
You can choose to enjoy the challenges of a six-month industrial placement in the UK or overseas, as part of a work experience option in the events industry.
The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block.
From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through Blackboard. Individual student timetables will be provided during induction week.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work.
Our graduates have gone on to achieve employment in a range of careers in events organisation. You will have the opportunity to develop a specific range of relevant skills, and gain a detailed understanding of professional management practice to suits your specific career goals.
Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.
Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.
All University of Salford students also have access to the MediaCityUK campus including its study facilities. MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors. It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.
This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in International Events Management will develop the knowledge and competencies required to take up responsibilities in positions related to communication and events.
- Partnerships with professional bodies in the events industry: ANAé (Association des Agences de Communication Evènementielle) and the Club Des Créateurs d'Evènements Grands Publics;
- A network of Events Professionals who are available for students : business dating sessions with both professionals and alumni in the business;
- A Programme Patron who is a professional in this industry (Jacques Olivier BRONER –Sales & Events Division Director at Disneyland Business Solutions);
- A programme accredited by national and international bodies (AACSB, BSIS, CGE);
- Lectures given entirely in English, while living in France in a highly international environment (50% foreigners in the 2015 cohort),
- Cohorts of a manageable size, to allow close coaching (26 students in 2015).
Every day, we receive on average 3,000 advertising messages, of which we will probably only remember four or five. The question is then to know what brands should do to survive in such a hyper-competitive environment, saturated as it is with commercial information.
Communication associated with events can then generate a retention rate then times higher than what traditional advertising methods can achieve. As a result, communication spendings on events account for over 7% of overall communication budgets, a figure that has been growing fast lately.
Located in Paris and given entirely in English, this programme will train you to work in the events industry, whether in the organisation or the promotion of events for the general public or for professionals.
This programme offers:
- Advanced level input by international lecturers (UK, Australia, Italy, ...);
- Field experience thanks to Challenge Projects, Junior Consulting Projects, and in-company work placements;
- Meetings with Events Communication professionals, whether in Paris, or Las Vegas (USA) for seminar abroad.
- If you wish to take part in a programme that blends theoretical knowledge and those competencies required for a career in Events Management, then this is the one for you, and we will be glad to welcome you.
The programme fosters the development of students' competencies and network:
- One 5-week Junior Consulting Project (Pédagogie HEC Entrepreneurs) focused on the organisation or promotion of an event. Students work in teams of 3 or 4 on a real-life issue facing a company, identified and validated by the programme faculty;
- Three 2-week ‘Challenges': groups work on a real-life issue submitted by a company. Projects are Events related in a B2B or B2C context. One Challenge is scheduled right at the start of the programme;
- A Career Path Scheme to help students build their professional projects (personality tests, individual coaching, preparation for recruitment interviews,... );
- Two 1-week seminars in Paris & Las Vegas (USA) comprising professional meetings,
- One work placement/internship from May to December (4 to 6 months).
Program duration: One academic year (on campus)
Teaching Campus: Paris
Important dates -
Intake: September 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus
Please contact us for further information.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
- Assitant Project Manager
.- Customer Manager
- RP Manager
- Event & Communication Manager
Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-international-events-management/admission_1626.html