There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
The MSc International Events Management welcomes students from a range of academic subject areas as well as those with some events management experience who wish to broaden their expertise. By working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.
You will gain a strong foundation in events management and apply theory to practice by engaging in practical events management. Through live case-studies and being immersed in real event design and delivery, you will experience an innovative and creative approach to your learning.
Through continuous Professional Development you will develop core skills essential to increase your employability. You have the choice to apply for a an 8-month paid work placement in an events marketing role or you can complete a dissertation or client project. You will gain a wealth of knowledge in contemporary events management including:
You will study nine compulsory modules including a module which helps develop your professional and academic skills. In addition, you can choose to apply for an 8-month paid work placement or take a Dissertation or Client Project. If you choose to take the work placement the course last 17 months. If you choose not to take a work placement the course lasts 12 months.
Compulsory Modules
You must Choose 1 of the following:
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of events management approaches and theory into practice during the design planning and delivery phases of a real event for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research are investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.
We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting the course in September 2017 you are likely to experience all your teaching at the Headington Campus.
Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.
Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules.
An optional Business in Practice Study Trip is offered to students in the form of a non-credit bearing module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Field trips are optional and incur a cost.
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