Masters Degrees (Event Management)

Postgraduate International Hospitality and Event Management provides management education for existing managers and those with a relevant undergraduate education who want to develop a career in the dynamic area of international hospitality and event management. The growing size and dominance of hospitality as the major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing a variety of aspects throughout this dynamic and expanding industry. Current hospitality trends and market analysis are used to illustrate the competitive environment within which changing event provision and expansion can be successfully delivered. Therefore the emphasis throughout this postgraduate course is on the development of a wide range of professional and managerial skills linked to key themes within the area of international hospitality and event management.

INDUSTRY LINKS

We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.

LEARNING ENVIRONMENT AND ASSESSMENT

Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management in the hospitality and event industry form a central role in teaching and learning.

Assessment includes reports, essays, presentations and seminar papers and for those completing the Master of Science Programme, a Dissertation.

FURTHER INFORMATION

This is a 12 month course comprising three parts. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. The taught element focuses on key aspects of hospitality and event management.

For full-time students, the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the degree, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management. Students wishing to complete the MSc in International Hospitality and Event Management must complete the research element, which comprises of a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry.

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By enrolling in the Event Management program, you study the segment of the industry that many identify as the essence of the hospitality spirit.

The backdrop of Centennial College's Event Management courses is a new 350,000-square foot facility that includes a spectacular 20,000-square foot event centre perched on the top of a new building with a view of Toronto's skyline and Lake Ontario. As it is the only dedicated experiential learning site for event management in Canada, the event centre contributes to this being one of the country's most unique event management programs.

During your time in the Event Management program, you lead all aspects of Centennial College's event centre — from planning to execution — and work alongside a world class hospitality and culinary team. As such, you develop your skills while enjoying a one-of-a-kind experience.

Some people argue that the foundation of the hospitality industry is built on the concept of gatherings to share ideas, food and experiences. From a small but significant meeting, to a large and dynamic event, or even an international festival or conference, the event industry is truly one of the most diverse in the world. And with training from this program, you will be at the centre of it all.

Career Opportunities

Program Highlights
-With a 20,000-square feet dedicated event space, this is the only experiential learning operation of its kind in Canada that is exclusively for event management education.
-You learn from industry-selected faculty members who have years of experience.

Articulation Agreements
Qualified graduates may be eligible to participate in pathway programs with partnering institutions. These pathway programs allow students to receive degree credit for learning obtained at Centennial College. Our partner includes: Vancouver Island University, BC

Career Outlook
-Event Manager
-Festival Planner
-Conference Planner

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The growing size and recognition of heritage and event management in a global marketplace is witnessed on a variety of levels. As a result companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this growing and expanding industry. The MSc in International Heritage and Event Management has been designed in a flexible way and students may change their mode of attendance to fit in with their personal circumstances. The curriculum is delivered to enhance the knowledge and skills
of its students and ensure that they are able to cope with the variety of possible roles and responsibilities that follow.

The programme has been designed to provide a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge, skills and appeal to an the international market. Furthermore, it has been designed to cater for those with an appropriate undergraduate qualification who aspire to a career in the area of hospitality and event management. Emphasis throughout the programme is therefore placed on developing a range of professional, managerial and transferable skills to be aligned with an extensive knowledge of management disciplines applicable to hospitality and events today.

The programme is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. For full-time students the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management.

Students wishing to complete the Masters of Science in International Heritage and Event Management must complete the research element. The research element comprises of a Dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

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MSc International Festivals and Event Management provides a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge skills in festival and event management in a global setting. This is the perfect postgraduate degree for those who aspire to a career in the area of management across a range of global festivals and events. The growing size and dominance of festivals and events around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this fast growing and dynamic industry. Emphasis throughout International Festivals and Event Management is therefore placed on developing a range of professional, managerial and transferable skills that are aligned with an extensive knowledge of management disciplines applicable to tourism today.

INDUSTRY LINKS

We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.

LEARNING ENVIRONMENT AND ASSESSMENT

Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management across the events industry form a central role in teaching and learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, tourism management-related projects, presentations, group work and many more. Each learning activity is designed to ensure that the teaching and learning is optimised in a real and practical way.

Assessment includes reports, essays, presentations, seminar papers and for those completing the Master of Science Programme, a Dissertation. All of these are designed to relate to current momentum and challenge of the Festivals and Events Industry.

FURTHER INFORMATION

Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Festivals and Event Management. Students wishing to complete the MSc in International Festivals and Event Management must complete the research element, which comprises of a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry.

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The MSc Tourism and Event Management programme offered at Canterbury Christ Church University is established upon a firm foundation of research-led teaching, innovative and blended learning methods, expertise-driven insights, as well as a clear commitment to guiding and supporting student and employability development at the postgraduate level.

The MSc aims to provide you with the opportunity to gain both comprehensive conceptual knowledge and an indispensable practical understanding of the key subject areas identified in this programme.

It also provides a rounded study of the principles of management and is designed to have immediate relevance and application in the current market, whilst also providing potential for future progression in both study and career.

The programme has been carefully designed with the input of a variety of organisations from the tourism and events industry in both title and content.

Visit the website: https://www.canterbury.ac.uk/study-here/courses/postgraduate/tourism-and-event-management.aspx

Course detail

The structure aims to be both simple and comprehensive. You will follow four core modules, which will provide an overall foundation for management in the relevant industries, clearly introducing basic concepts, working approaches and methodologies.

• The content of the programmes which comprises tourism and events has been designed in such a way that it underpins:
• The interdisciplinary of our approach to the study of tourism and event management
• A research informed up to date curriculum, embedded in the real world of tourism and events

We organise field trips and visiting speakers to put your learning into context. The mix of academic rigour and vocational relevance is designed to give you a long-lasting career advantage.

Suitability

The programme is designed for those who have an interest in the tourism sector generally and are also keen to focus on the growing field of event management. Events have become synonymous with tourism in recent years. They have become major destination attractors and contribute hugely to community pride and identity. Events range from conferences to arts festivals, to major sporting tournaments designed to regenerate post-industrial cities.

The programme is of particular relevance, though not exclusive, to recent graduates of event management, tourism management or related disciplines.

You can study MSc Tourism and Event Management Programme on a full­time (one year) or part­time (two year) basis at our Canterbury campus.

Content

The four core modules have been carefully written to prepare you for employment or study whilst being employed, and then fully prepare for the dissertation that completes the totality of the programme.

You will also select two optional modules which offer you the chance to study two bespoke areas of management. To prepare you for employment and/or career enhancement, employability skills and attributes are embedded into each module.

Events related tourism is growing at an incredible rate and this programme has been developed in consultation with leading professionals to meet the need for specialist managers who can apply their skills to this interlinked field.

The programme will also offer you a variety of workshops to help you prepare and/or enhance your career in the tourism and events management industries.

Core modules (140 credits)

• Research Methods in Social and Applied Sciences (20 credits)
• Event Design and Production (20 credits)
• International Tourism Policy and Planning (20 credits)
• Applied Management Contexts in Tourism and Events (20 credits)
• Dissertation (60 credits)

Optional modules

You must choose two from:
• Managing Resources (20 credits)
• Visitor Management (20 credits)
• Contemporary Marketing (20 credits)
• CSR and Ethics (20 credits)
• Creative Destinations (20 credits)

Format

You will work on industry related scenarios and realistic simulations to understand the practice of tourism and events in the context of management, and develop the problem-solving and decision-making skills you will need to succeed in this industry.

This programme utilises a wide range of cutting-edge teaching and learning methods, including:
• Interactive lectures
• Practical classes
• Workshops
• Virtual learning environments
• Seminars
• Problem based learning group work
• Tutorials with supervisors

Assessment

Assessment is by a range of written coursework including research essays, presentations and a dissertation. There are no exams.

What can I do next?

This MSc is designed to enhance and/or further your career prospects in the tourism and events management industry.

How to apply

For information on how to apply, please follow this link: https://www.canterbury.ac.uk/study-here/how-to-apply/how-to-apply.aspx

Funding

-Masters Loans-

From 2016/17 government loans of up to £10,000 are available for postgraduate Masters study. The loans will be paid directly to students by the Student Loans Company and will be subject to both personal and course eligibility criteria.

For more information available here: https://www.canterbury.ac.uk/study-here/funding-your-degree/funding-your-postgraduate-degree.aspx

-2017/18 Entry Financial Support-

Information on alternative funding sources is available here: https://www.canterbury.ac.uk/study-here/funding-your-degree/2017-18-entry-financial-support.aspx

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The MA Internship in International Tourism, Hospitality and Event Management offers students the opportunity to study core modules whilst enabling further academic preference towards either the tourism or hospitality and event management sector. There is a strong focus upon employability within the service sector industries throughout the course and the management abilities required to work succeed in this demanding and dynamic industry. From the successful completion of studying principles and practice in tourism, hospitality and events and personal management development, the student progresses onto a specific period of internship within industry. Appropriate work experience upon which reflective practice may be gathered in any four different, yet complementary forms of independent student learning exists - each reliant upon the individuals specific knowledge, personal interest and independent/professional career goal. The four forms of industrial practice are; a period of work placement within industry, the opportunity to mentor/shadow key personnel, contribution to a specific consultancy initiative or involvement within an active project management scheme.

INDUSTRY LINKS

We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.

LEARNING ENVIRONMENT AND ASSESSMENT

Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management in the tourism and hospitality industry form a central role in teaching and learning.

Throughout the programme students will engage in a range of learning activities including lectures, seminars, tourism management-related projects, presentations, group work and many more.

Assessment on each of the module(s) is designed to maximise the students’ learning in relation to subject-specific knowledge and personal ability to use problem-solving skills within a real working environment. Additional inter-personal skills include communication, teamwork and active learning shared with others. Assessment types include reports, essays, oral and multi-media presentations, debates and a management consultancy dissertation.

PROGRAMME AIMS

-Develop your ability to critically assess knowledge and understanding of tourism, hospitality and event management theory within a vocational context and improve business and management practices within the tourism, hospitality and event management industry
-Prepare and develop you for a career in tourism, hospitality and event management or a related occupation by developing professional and transferable skills
-Extend your applied and critical understanding of the management issues underpinning the study of hospitality, events and related areas

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Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. The course aims to assist you in developing an open, critical and inquiring mindset for both the social-scientific and the applied study of events and management, while simultaneously aiming to equip you with the skills and knowledge required for a successful career in the events sector.

Within this course you will critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production and legacy planning, and consider strategic responses to the environmental forces impacting the events industry.

Unique aspects of the course include:

• triple-level study of events at a macro, meso and micro level, covering global issues, event design, management and marketing
• professional-based learning
• an international approach and student body.

Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

This is an academic course with a high degree of vocational relevance. Its content and delivery are strongly underpinned by the team's expertise, research activities and, in many cases, first-hand experience and it is regularly reviewed to ensure its curriculum is at the leading edge of knowledge in the event sector.

The course is suitable whether you are looking to convert from another subject area and pursue a future career in events or if you already have a grounding in events or related subject areas, such as business, management, tourism, hospitality or sport.

Course structure

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. Full-time students usually attend workshops two days per week, while part-time students usually only attend them once per week. Some modules may be delivered intensively over several consecutive days.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, producing a research article, or conducting an applied business project in the form of an enterprise plan or a consultancy project, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Syllabus

The course examines the dynamic events sector on global, regional, national and local levels, within which it explores both the significance and the practice of numerous event organisations within the sector.

You'll be equipped with the knowledge and skills required for a successful career in the events sector through its in-depth insight into the relationship between events and processes of globalisation, the immediate event environment and the significance of sustainability as well as its emphasis on the inter-relatedness of the event, tourism and hospitality sectors, event design and management, marketing and professional-based learning.

In addition to the final project, which offers an excellent opportunity to explore your own interests within events theory and/or practice, the course also offers an optional module.

Modules:

Marketing for Tourism, Hospitality and Events
Globalisation, Society and Culture
Professional-Based learning
Events: Theory and Practice
Event Design and Management
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Food and Beverage Business
Destination Management and Planning
This list of options is an indication of those available at present. They may change in accordance with the latest developments in the international event industry.

Professional experience

Professional-based learning module

This course offers a professional-based learning module, which is also a core module on the International Hospitality Management MSC, International Tourism Management MSc, Tourism and International Development MSc and Sport and International Development MS.
The module offers an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge in your sector. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

Please visit the website to find out more about the professional-based learning module:

https://www.brighton.ac.uk/courses/study/international-event-management-msc-pgcert-pgdip.aspx

Field trips

Field trip opportunities in the UK and abroad will enhance your studies and enable you to apply your knowledge in an external environment.

• the Olympic Park in London
• Denbys Wine Estate, the trip included a talk events as a means to create additional income streams
• field study in Leros, Greece
• guided tour and talk at The Brighton Pavilion including an assessment based on the premises
• P2P International Gambia

Careers and employability

The International Event Management MSc provides opportunities to develop skills and knowledge relevant for a multitude of roles within the international events sector. The course is designed flexibly to suit applicants who already have a grounding in events study as well as those wishing to transition from an aligned industry sector, such as business, management, tourism, hospitality or sport.

By studying the masters course you will develop a higher level of transferable skills in research, problem solving, creativity, decision making and leadership that will enable you to stand out from the crowd when applying for a huge range of careers available in the event sector.

With the development of the experience economy, increasingly diverse leisure event offerings and broadening awareness of the social, cultural and political meanings of events, the industry continues to expand and offer new and exciting career paths across a range of skill sets.

Previous graduates have gone on to secure a wide variety of job roles around the world which include working in events in socially oriented fundraising and LGBT organisations, in marketing and communications departments for multi-national corporations, for world-sporting associations, and running their own business in niche area of events such as party planning or the lucrative wedding industry.

Other graduates have gone on to PhD studies before entering academia.

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The event industry is one of the fastest growing service sectors in both the UK and Internationally. This expansion has increased the requirement for event managers to be trained and qualified to a professional management level.

The Event Management MSc degree at Coventry University aims to take enthusiastic and career driven graduates and educate them up to and beyond the industry level. This degree is designed for those who have prior experience in events, but is also suitable to those seeking to work in this dynamic and exciting industry.

WHY CHOOSE THIS COURSE?

-A specialist management programme designed to suit the needs of the event industry sector
-The opportunity to attend field trips to experience how events are run both in the UK and abroad
-The chance to showcase and run live events as part of your assessment throughout the course
-Opportunities for work-based research and to undertake a company internship to gain invaluable work experience in the industry
-The opportunity to work with experienced and reputable event managers and event venues

WHAT WILL I LEARN?

A major feature of this degree is the chance to experience, first-hand, how events are run. You will not only have the opportunity to work with experienced and reputable event managers and event venues, but also to be assessed in planning and running your own events.

The MSc in Event Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Event and Tourism to study Event management at a higher level. However, graduates of any discipline (eg Media, Music, performing Arts but also general management, sociology, engineering etc.) who wish to work in the event industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing events organisations.

Mandatory areas of study for the MSc in Event Management:
-Event planning and project management
-Event sustainability and risk management
-International event perspectives
-Managing people in the event industry
-Events marketing and sponsorship
-Facilities and events operations management

Optional areas of study include:
-Strategic management
-Entrepreneurship and small business
-Advertising and PR
-E-marketing

[[HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?
The course fully caters for the diverse range of management opportunities that are associated with events. These include:
-Conference and convention managers
-Facility and venue managers
-Event planners
-Music and festival promoters
-Sport event managers

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management).

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

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Events play a decisive role across business, culture and sport. Managing increasingly discerning audiences, developments in technology and market shifts, demands skills and insight. The MA Creative Events Management is designed to meet this need. Harnessing international events expertise paired with academic rigour, we aim to enhance your professional practice, creative perspectives and approaches, while encouraging the critical evaluation of current industry norms.

Designed in consultation with industry experts, the MA empowers you as a creative and entrepreneurial management practitioner to produce pioneering events, whether at a local or international level, adding value to business.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-creative-events-management.htm

Summary

- Develop skills to design, plan, produce and manage events across the creative and corporate sectors
- Extend your career into event management

Who is this course for?

This course is designed to accelerate your career, offering professional insight into the rapidly expanding events management sector. Aimed at current practitioners looking to enhance their knowledge, or those in allied fields seeking a route into events, the MA Creative Events Management at Falmouth offers flexible learning, delivered by experts.

This course is suitable for applicants who may be:

- Corporate events managers who wish to be more effective and creative in event creation, production and marketing
- Working in creative event management companies in a junior capacity and planning to enhance their careers
- Currently working in the hotel, hospitality or MICE sectors
- Graduates looking to develop their specialist knowledge
- Individuals who wish to build a business in events

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

Core Modules:
Principles of event management & research
Creative practice in event design
Digital futures for events and events marketing
Sustainable practice
Major project

Assessments

- Evaluation takes the form of either practical or written coursework
- Typical assignments include group work, projects, events, presentations, placements, essays, case studies, blogs and strategies

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, USA, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - http://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MACREMPO_102&code2=0001

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International Event Management is for those with career aspirations as managers and business specialists within the events industries. The programme is characterised by its management and leadership components with emphasis placed on the development of organisational and communication skills, knowledge and theoretical concepts to meet the needs of the event management industry. The programme will develop your ability to apply knowledge, acquire practical skills and enhance personal attributes that will be required for senior management positions in the events sector.

Key benefits

- Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Visit the website: https://www.ulster.ac.uk/course/msc-international-event-management-ft-bt or for the part-time option visit: https://www.ulster.ac.uk/course/msc-international-event-management-pt-bt

Course detail

- Description -

Is your career aspiration to be a manager and business specialist within the international events industry? If so, this course aims to provide you with a specialist education in the management of international events to enable you achieve your aim. This programme will build on your existing knowledge and experience.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode with all modules being taught in 3 day intensive blocks. The block delivered modules are supported with online discussion groups and three learning set days per module.

- Teaching and learning assessment -

A range of teaching and assessment methods will be employed to develop learning through block delivery with the use of Blackboard Learn for dissemination of teaching and learning materials. As a student you will benefit first-hand from the research we undertake. Staff engage in research and consultancy activities within the event and tourism sector. In addition students will benefit from talks from industry leaders and working with live event projects. Methods of assessment will be both formative and summative. Methods include; short synopsis, reviews and peer reviews, case studies and business reports, computer modelling, individual and group presentations. No modules will involve formal examinations as a means of assessment.

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s fastest growing sectors. Event organisers are responsible for the production of events from conception through to completion. Events can include: exhibitions and fairs; promotions and product launches; fundraising and social events.

The event industry is composed of a diverse range of work in the public, private and not-for-profit sectors and a management career can found within event management companies, in-house for an organisation or freelance.

Event organisers must be able to complete a wide range of activities such as researching markets to identify opportunities for events; consulting and liaising with clients, producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) to ensuring compliance with insurance, legal, health and safety obligations.

How to apply: https://www.ulster.ac.uk/apply/how-to-apply#pg

Why Choose Ulster University ?

1. Over 92% of our graduates are in work or further study six months after graduation.
2. We are a top UK university for providing courses with a period of work placement.
3. Our teaching and the learning experience we deliver are rated at the highest level by the Quality Assurance Agency.
4. We recruit international students from more than 100 different countries.
5. More than 4,000 students from over 50 countries have successfully completed eLearning courses at Ulster University.

Flexible payment

To help spread the cost of your studies, tuition fees can be paid back in monthly instalments while you learn. If you study for a one-year, full-time master’s, you can pay your fees up-front, in one lump sum, or in either five* or ten* equal monthly payments. If you study for a master’s on a part-time basis (e.g. over three years), you can pay each year’s fees up-front or in five or ten equal monthly payments each year. This flexibility allows you to spread the payment of your fees over each academic year. Find out more by visiting https://www.ulster.ac.uk/apply/fees-and-finance/postgraduate

Scholarships

A comprehensive range of financial scholarships, awards and prizes are available to undergraduate, postgraduate and research students. Scholarships recognise the many ways in which our students are outstanding in their subject. Individuals may be able to apply directly or may automatically be nominated for awards. Visit the website: https://www.ulster.ac.uk/apply/fees-and-finance/scholarships

English Language Tuition

CELT offers courses and consultations in English language and study skills to Ulster University students of all subjects, levels and nationalities. Students and researchers for whom English is an additional language can access free CELT support throughout the academic year: https://www.ulster.ac.uk/international/english-language-support

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Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Marketing-with-Festival-and-Event-Management-Postgraduate-FullTime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including:
• Principles and Practice of Marketing
• International Business Event Management
• Strategic Brand Management
• International Festival and Event Management
• Research methods
• Dissertation

One option module from
• Marketing Communications
• Consumer Behaviour

One option module from
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The MA Internship in International Tourism, Hospitality and Event Management offers students the opportunity to study core modules whilst enabling further academic preference towards either the tourism or hospitality and event management sector. There is a strong focus upon employability within the service sector industries throughout the course and the management abilities required to work succeed in this demanding and dynamic industry. From the successful completion of studying principles and practice in tourism, hospitality and events and personal management development, the student progresses onto a specific period of internship within industry. Appropriate work experience upon which reflective practice may be gathered in any four different, yet complementary forms of independent student learning exists - each reliant upon the individuals specific knowledge, personal interest and independent/professional career goal. The four forms of industrial practice are; a period of work placement within industry, the opportunity to mentor/shadow key personnel, contribution to a specific consultancy initiative or involvement within an active project management scheme.

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Course Description

MA Hospitality and Event Management is designed to equip professionals to undertake a range of diverse operational and strategic management roles within the hospitality and event sectors. Studying on this programme you will be introduced to application of management concepts relating to hospitality and event organisations, including event planning, event catering and hotel related operations. You will also gain knowledge in the use and management of a range of property and venue types, ranging from B&Bs to mixed development properties, and from street theatre to exhibition centres.

You will be able to work with technology and tools associated with the management of hospitality and events to create exceptional consumer experiences. You’ll also be equipped with the skills to manage material, financial and human resources. You will be provided a contextual knowledge base from which you can interpret relevant concepts and theories and develop ideas not only to provide solutions to the complex challenges facing hospitality and event organisations but also communicate these solutions effectively to a range of audiences.

If you are interested in owning and managing your own business, and wish to acquire business skills this is the course for you! You will develop skills in enterprise, employability and entrepreneurship necessary for the creation of event and hospitality business in a wide range of settings.

Typical modules include

Strategy, Entrepreneurship and Culture
Advanced Hotel and Accommodation Management
Delivering Customer Experience
Service Sector Marketing
Advanced Food and Beverage Studies
Managing events in a digital world
Independent Business Analysis Project

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This innovative course prepares you for management within various sectors of the worldwide tourism industry. The continued growth of this industry has brought about an increasing need for flexible and skilled managers able to operate at a global, as well as national and local level. In a rapidly changing tourism environment, you are grounded in the skills necessary for strategic analysis and the knowledge necessary for informed and flexible decision-making.

About the course

The course is designed to cater for local and international professionals within the industry who wish to gain the necessary qualifications and theoretical awareness to enabling you to advance your careers or operations. It will also appeal to recent international and home graduates who wish to acquire the specialist knowledge and qualifications necessary in order to manage tourism operations.

This programme has a core set of modules, with all of the functional business management modules delivered in Stage 1: People Management and Development, Decision Making for Managers (Finance and Accounting) and International Tourism Marketing. In addition, a Research Method module is designed to clearly contextualising research in Tourism, Hospitality and Event Management. In doing so, this will enable the students to benefit from the growing research expertise of the subject group to assure a sound transition to Stage 2 where students will be required to evolve understanding into new spheres or deploy knowledge in more practical context.

At stage 2, there are two core modules 'Contemporary Themes: Tourism/Hospitality/Event Management provides students with opportunity to explore current trends and issues affecting an industry of their interest. The other core module is 'Live Project: Tourism/ Hospitality/Event Management' is designed to provide students with an insight into the nature of tourism, hospitality and event organisations through immersion in live project research. Students are also given the flexibility to create their curriculum by choosing three out of five optional modules. 'Project Management' and 'Residential Field Trip' modules are created to enhance practical skills at networking and applying theories to practice. The 'Ethical Dimensions of Tourism' and 'Crisis and Risk Management in Events' and 'Urban Regeneration' are developed to address the increasing concern for businesses in the areas of ethics and crisis management.

At Stage 3, students complete a research dissertation in the specialist area you have chosen. This provides the opportunity for you to apply your knowledge and evaluate the complex nature, structure and functional areas of the tourism, hospitality and event industries, and their global trends and implications in different geographical, economical and socio-cultural contexts.

This course provides a contemporary, critical, and international programme of study which guides students through the main debates, research, and techniques of the area of study. It provides the students with qualities, skills and qualifications thereby enhancing their employment opportunities and their career advancement. The programme team is committed to a philosophy of rigour and the provision of guided choice in the programme of study. A richness of approach will emerge not just from the teaching, but also from the international student cohort.

*A supplementary fee applies to the residential field trip.

Careers

We are preparing graduates for successful careers in the hospitality, recreation or tourism industries or in an associated government agency with an international, national or local focus. Graduates from the programme are employed by international hotel chains (Four Seasons Hotel, Marriott Hotels, Sheraton Hotels, The Ritz Carlton, Starwood Hotel Group) in China, India Macau, Thailand and Great Britain, as well as working for independent hotels and Event Management companies in Great Britain. Other careers pursued by our Graduates include Recruitment Agents, Lecturers and entrepreneurs (travel company, import and export trading company).

Teaching methods

We offer a varied programme of teaching that includes facilitated seminars, practical workshops, projects for companies, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered. You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

Structure

Core Modules
-Accounting and Finance in the Organisation
-Contemporary Themes: Tourism/Hospitality/Event Management
-Dissertation: BSITH
-International Tourism Marketing
-Live Project: Tourism/Hospitality/Event Management
-People Management and Development
-Research Methods for Tourism, Hospitality and Event Management

Optional
-Crisis and Risk Management in Events
-Ethical Dimensions of Tourism
-Project Management
-Residential Field Trip
-Urban Regeneration

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