The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
The MSc Marketing & Technology consists of:
You will study the following core modules:
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
You can choose two optional modules to make up the remaining 30 credits
Please note that due to staff research commitments not all of these modules may be available every year.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.
Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.
In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.
The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.
On graduating from your MSc in Marketing, you will be able to:
The MSc in Environmental Technology provides the highest standard of knowledge and skills development for environmental specialists. Through the course students acquire a diverse range of discipline-specific problem-solving frameworks for tackling contemporary environmental issues. A major emphasis of the course is on the way that environments function and on the compatible tools, alternative technologies and policies for sustainable environmental management. MSc Candidates also learn to appreciate that successful projects depend, at least in part, on belonging to a network of experts aiming to advance personal and collective environmental goals. We emphasise a friendly and supportive learning environment.
Our course combines the natural and social sciences in a truly interdisciplinary manner, providing a foundation for graduates to demonstrate their ability to identify and resolve environmental and sustainability issues in a holistic way. This broad training is followed by an in-depth education in many specialised areas, maintaining the course's interdisciplinary nature. The specialist options in the second term are designed to cater for a variety of individual interests and career requirements.
The course provides students with different options to build on their undergraduate degree, by allowing them to specialise in an area of particular interest, convert undergraduate knowledge to a different setting, differentiate for the job market and learn specific techniques and tools for research and management.
Building on Imperial’s environmental world-class research portfolio, dedicated teaching staff to coordinate the interdisciplinary nature of our course and very strong links with industry, business and regulators. We pride ourselves on the quality of the service we provide to students, science and the society, and our excellence in delivering the valuable interaction between scientific/technological training and industrial experience.
Director of the course is Dr Mike Tennant
Contemporary “business-as-usual” solutions are not sufficient for achieving meaningful change in a resource-constrained and inequitable world. Students taking the Business and the Environment Option (B&E) will develop a critical understanding of how businesses currently tackle the challenges of sustainability in the broadest of senses. They will use creative thinking to develop proactive businesses models that go beyond contemporary levels of sustainability performance.
The B&E Option provides students with an understanding of opportunities and risks that businesses face in the light of growing environmental and sustainability constraints and social inequality. It gives them the critical thinking skills required to develop entrepreneurial solutions that maximise those opportunities. Students will be equipped with the knowledge and skills to deal with the complex choices that business must face in order to function as responsible members of society.
The Option benefits from the input of leading companies and strategists in the fields of sustainability, environment, finance, retail and emerging markets, and students are exposed to a wide variety of industry and academic perspectives. There is a strong emphasis on problem-solving , taking a learning-by-doing approach and going beyond the norm to develop solutions to difficult problems using systemic, innovative thinking coupled with sound business and organisational management strategies.
Teaching is supported with case study sessions, which give students the skills and confidence to rigorously analysis sustainable business problems. Extensive practical work serves to both reinforce learning and to give students exposure to real-world problems. A group-based consultancy project is carried out in conjunction with leading UK-based companies, whilst a business modelling exercise gives students the opportunity to develop their own ideas of what a responsible company should look like by creating robust business ideas that have positive environmental and social impacts.
Key elements of the Option include:
Expected learning outcomes for the B&E Option are:
Graduates of the B&E Option normally go on to careers in a wider variety of organizations, including sustainability and general consultancy, in-house sustainability units and start-up companies.
Sustainable business management is at the forefront of Haifa University Faculty of Management’s one-year Global Green MBA program. Israel is both a leader in water and renewable energy management and a leader in developing innovative and sustainable technologies, making Haifa University an ideal place to experience and tap into the dynamic combination of environmentally-focused, successful business culture.
The program excels in its focus on environmental and social sustainability, two issues key to effective and responsible business practice. As such, the MBA’s combination of high academic standards in an international learning environment, its focus on essential tools for business management, and the acquiring of theoretical and practical tools for implementing sustainability make it a very valuable and comprehensive business curriculum.
Over the course of the year, students will cover a total of 20 core courses from the fields of Business Administration and Environmental Management and Sustainability. A further two elective courses from the field of Environmental Management and Sustainability and an applied project make up the remainder of the curriculum. In addition to standard MBA subjects such as investments, economics, accounting, and marketing among others, students will study subjects such as principles of sustainability, how to assess an impact of a project on surrounding environment, what environmental laws apply, what is a CSR and what management systems to use. The full list of courses offered is listed below and on the program website.
Core Courses in Business Administration
Core Courses in Environmental Management and Sustainability
A Capstone Course and elective courses are also offered as part of the Global Green MBA curriculum.
Mandatory course for all international Master's students - Israel: Society and Policy Development - Past, Present and a Projection into the Future
For more information on the course curriculum and course description please click here.
Founded in 1996, the Faculty of Management offers a range of MBA and MA courses administered by the departments of Business Administration; Natural Resources and Environmental Management; and Information and Knowledge Management. The MBA Programs are taught by the faculty's full-time (research) members and specialist adjunct lecturers as well as industry figures and visiting academics.
The faculty operates several research centers, each with a specific research focus such as The Center for Internet Research, The Center for the Study of Organizations and Human Resource Management, The Interdisciplinary Center for Research on Emotions, and The Natural Resource and Environmental Research Center.