Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
Within a rapidly changing domestic and international environment, the work of stage managers is becoming more complex and technically challenging. The entertainment and live events industries are growing rapidly and the need for skilled stage managers has never been greater. The evolving range and scope of where, and how, live entertainment is delivered leads to often difficult and sometimes contradictory demands and challenges for the stage management team. This leads to a situation where there is a need for graduates with more holistic and integrated perspectives regarding the management of entertainment and live events and the artistic, economic, social and environmental conditions in which they function. This course has been developed in response to this need, and is rooted in a belief that effective stage managers need training that is both practical and critically reflective. It will develop your knowledge of the contemporary issues affecting the management of entertainment and live events while equipping you with the practical skills that are essential for developing a career in the field.
The course is run in partnership with The Edinburgh Stage Management School, which specialises in postgraduate vocational training and combines a well established industry focus with successful graduate employment. It combines the best aspects of the vocational, practical and academic models.
This MA is designed as a conversion degree and we welcome applicants from non-arts related subjects. It is suitable for both graduates who wish to add a vocational stage management emphasis to their first degree, and those with equivalent professional qualifications or experience. It is likely to be of interest to those who studied the arts and humanities at undergraduate level, or those with significant workplace experience who would like to gain a formal qualification.
Teaching comprises a combination of lectures, seminars, tutorials, case studies, simulation exercises, and projects. You will undertake professional practice working with QMU shows and events as well as engaging with the wider industry. Your performance on the course will be assessed by essays, reports, reflective blog, portfolio, presentations and a dissertation or project (MA only). Normally, there are around six to eight students undertaking the course each year.
Each module will require you to attend classes and carry out independent work. Most modules consist of five or six hours of class time each day during the teaching periods of the semester. Where possible, all teaching takes place over three days per week.
Our partnership with The Edinburgh Stage Management School ensures an active industry focus to the course with key professional practitioners delivering master classes and practical workshops. Our location in the festival city also allows for strong practical links between the course and the many arts, festival and cultural organisations based in and around Edinburgh, across Scotland and the UK.
15 credits: Core Technical Skills for Theatre Production/ Managing Productions: Theory & Practice/ Advanced Technical Skills for Theatre Production/ Managing People & Projects 30 credits: Professional Practice 1 (15 + 15)/ Professional Practice 2 (15 + 15)
If studying for an MA, you will also complete a dissertation or project (60 credits).
You will be qualified for a broad range of stage management positions within a wide spectrum of live entertainment and live events industries. Many career opportunities are open to you. Previous graduates (Edinburgh Stage Management School) have gone on to work in theatres, performing arts organisations, festivals, corporate events and ceremonies. In addition, many now tour within the UK, Europe and internationally. Potential careers might include producing, fundraising, marketing, programming, or audience development, as well as many other roles across the cultural industries and all professions requiring skills in effective management.
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Upon completing the programme, students will be able to demonstrate:
Application and evaluation
Students will be able to:
Synthesis and creativity
Students will have the ability to:
Ethical understanding
Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.
Professional practical skills
Students will have:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
This degree has been designed to meet the needs of those who aspire to management in the Hospitality industry. It is aimed to help you develop a detailed knowledge of the industry and the associated management skills and abilities necessary in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated consumer.
The MSc in International Hospitality Management is for those with a passion for delivering quality in the hospitality sector and who wish to accelerate their careers. The course will develop your understanding of the key principles of hospitality including consumer behaviour, localism, quality and service provision. The degree is strongly business/enterprise focused, providing you with in-depth knowledge of the key management principles - planning, leading, organizing and control - and how they translate within a hospitality context. Designed to be vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the hospitality sector, as well as provide graduates with all the competencies and qualities needed for employment as future hospitality managers.
The Hospitality Industry is one of the world’s fastest growing sectors. The industry is vast and covers a diverse range of activities from Michelin Star Restaurants to Fast Food Operations; from Budget to Seven Star Hotels; from local pubs to major entertainment venues. Anywhere that people are away from home and need food, drink or accommodation is where our industry provides the service. The qualification is recognised worldwide for international employment.
Commencing in early September, the course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.
A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.
Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.
The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.
Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.
The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
This master’s qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The Hospitality industry is vast and covers a diverse range of activities from Michelin Star Restaurants to Fast Food Operations; from Budget to Seven Star Hotels; from local pubs to major entertainment venues. Anywhere that people are away from home and need food, drink or accommodation is where our industry provides the service. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy.
The growth of the sport industry has prompted the need for a more professional and commercial orientation for managing sport. The MSc Sport Management course responds to this market demand by providing a critical and applied examination of research and practice essential for developing future sport managers.
This course is ideal for students with a sports psychology or coaching degree who would like to develop their sport management skills as well as those with non-related sports degrees. You'll develop a higher level understanding of management principles and their application to the sport industry. This will allow you to advance your knowledge of the processes by which sport has become a global phenomenon within the wider service and entertainment industry, the subsequent tensions that have emerged, and the implications for the future development and management of sport.
Taught by our team of research-active experts, who regularly offer advice to organisations in the sport management sector, you will have the chance to listen to and network with guest speakers as well as take part in site visits to sporting facilities across the UK.
As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.
Keep up to date with BU, chat to current students and ask us any questions you have about studying here at BU.
- Facebook (https://www.facebook.com/BournemouthUniversityPostgraduateStudy)
- Twitter (https://twitter.com/bournemouthuni)
Follow our dedicated student blog (http://microsites.bournemouth.ac.uk/postgraduate) and keep up to date with BU current students, find out about their experiences and get ready to study with us.
