Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Upon completing the programme, students will be able to demonstrate:
Application and evaluation
Students will be able to:
Synthesis and creativity
Students will have the ability to:
Ethical understanding
Students will be able to evaluate the ethical dilemmas likely to arise in research and professional practice and formulate solutions in dialogue with peers, clients, mentors and others.
Professional practical skills
Students will have:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
There is global recognition that the events sector needs trained professionals if it is to continue to thrive and develop.
The MSc International Events Management programme offers you an engaging environment in which to explore the challenges faced by events professionals.
A balanced set of modules will provide you with an advanced understanding of the international events industry and the core areas of business and management generally.
A series of challenging, creative, real-world assessments will teach you how to design, plan, stage and evaluate different events. Central to the learning experience is the requirement to run a live event yourself.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport.
Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides students with both the education and training to become a professional event manager, capable of organising both small and large scale events.
Through a balanced set of modules, students will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events.
The programme aims to provide a high quality vocational education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the service sector industries covered by the programme.
The programme has a business management orientation related to service industries and draws on a range of cognate areas of study to explain and analyse the particular sector.
An integrated approach is taken so as to provide a coherent view that explores the interrelationships between the various components of the programme. At the same time by way of elective modules the programme permits students to pursue an element of specialisation relevant to their backgrounds, interests and/or career aspirations.
Where appropriate it is international in scope and coverage. The programme draws on the stimulus of the School’s recent research activities.
The programme provides the students with the basis for developing their own approach to learning and personal development.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
