Information Technology is revolutionising our society, from business and health, to manufacturing and entertainment. IT underlies scientific discoveries and medical breakthroughs, helps develop innovative new products and services, and is central to many aspects of modern life.
Software engineers use an understanding of computer science, design, engineering, management, mathematics and psychology to enable team production of large software systems.
You will combine mathematical, scientific and technical knowledge with creativity to tackle large-scale software design and development projects. You will have the opportunity to work closely with IT professionals in a year-long industry project, as well as building the essential teamwork skills required to implement and operate software engineering solutions in industry.
The Master of Engineering (Software with Business) leads to a formal qualification in software engineering at the Masters level.
The Master of Engineering (with Business) is designed to provide students with a formal qualification in engineering at the masters level, with a business specialisation that recognises the need for engineers to understand the management and workings of modern professional organisations.
Students who undertake the Master of Engineering (with Business) replace five advanced technical electives with five business subjects that have been tailored specifically for engineering students and co-developed with Melbourne Business School.
Graduates will have a grounding in financial, marketing and economic principles enabling them to work efficiently in any organisation, as well as the ability to apply the technical knowledge, creativity and team work skills learnt in their engineering training. This combination of knowledge and skills will be a powerful asset in the workplace.
The IT industry is experiencing a critical skills shortage in Australia and highly-trained graduates are in strong demand. Career opportunities exist in a wide variety of roles, including as software designers and developers, project managers, database managers, programmers, web producers, analysts, gaming software authors and consultants to the private sector or government.
Our graduates work for companies such as AMP, Google, IBM, Microsoft, NAB, Fujitsu, GE, KPMG, BHP Billiton and Deloitte.
The Master of Engineering (Software with Business) degree is professionally recognised under EUR-Inf®. Graduates can work throughout Europe.
The Master of Engineering (Software with Business) degree is provisionally accredited by Engineers Australia. In line with Engineers Australia policy on granting accreditation to new courses, full accreditation cannot be granted until sufficient students have graduated from the program. Once full accreditation has been granted, it will be back-dated to include all graduates from the start of the program.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Where will you be in 12 months? Designed to harness your real potential, the Full-time (FT) MBA will provide you with the knowledge, skills and strength to earn your place among the next generation of great business professionals and outstanding leaders – all in just one year.
At Henley, we passionately believe that tomorrow's outstanding leaders and great business professionals not only need to acquire practical skills and business acumen – they also need to be immersed in an environment that is dedicated to making them the very best they can be. At Henley we create a learning environment that is focused on you. The Henley FT MBA will harness your business intuition and empower you to apply it intelligently. We will help you reflect on the knowledge you acquire and gain a bigger picture of business and the wider world. Our FT MBA course is a personal one, we will get to know you and be with you on every step of your journey. It is unique – and that is why we are proud to call it the Henley MBA.
Our MBA programme has a particularly strong focus on themes of international business, leadership and corporate reputation. There is a real hands-on approach to learning, you work collaboratively with your fellow students and classes are taught by international faculty at the cutting edge of their disciplines.
Our MBA programmes combine the best in academic theory with practical, real life projects. This means that as well as having an outstanding learning experience, you will be ready to put it all into practice immediately when you are back in the workplace.
At Henley, we recognise that you want to develop yourself to prepare for the challenges of business leadership, so within the programmes there is a continuous element of personal development and career development to support you throughout your journey.
On the Full-time and Executive MBA programmes, you have the opportunity to go on an international study visit, to an overseas location where Henley has a developed network and a strong footprint.
Everything above is informed by Henley's eminent reputation in teaching practising managers and in research excellence and application.
We empower individuals to become great professionals and outstanding business leaders, who think with clarity and act with confidence and conviction. Whatever mode of learning chosen, the Henley MBA proves to be a life-changing experience for many. An enriching experience that provides new outlooks that will shape your decisions throughout your life. Intense, rewarding, challenging, stimulating and relevant.
The Henley MBA is a truly international experience, with a global focus to the syllabus and research, enriching study trips and a cohort drawn from the leading economies of the world.
Personal development is woven into the fabric of the Henley MBA. We take a whole-person approach which acknowledges the complexity of balancing work, home, study and career. In addition to a high level of individual support while studying at Henley, services are available to assist your career ambitions, including coaching, networking, mentoring, and recruitment resources.
The alumni network
Your cohort and cohorts from previous years are likely to form the most valuable network throughout your career. From day one you join the alumni association, a group of 70,000 spread over 150 countries. There are regional and international alumni groups and Special Interest Groups providing a priceless series of events, mentoring programmes, career advice, and industry contacts and information.
The environment – Full-time MBA
The Full-time MBA is taught at our Whiteknights site at the beautiful University of Reading campus. Opened in 2009, the £25 million Business School is one of the newest and most visually impressive buildings on campus. Prominent features include a 250-seat conference standard lecture theatre, seminar rooms equipped with the latest technology, PC labs, dedicated research space, a popular cafe and visitor area and the Academic Resource Centre (ARC).
As a result of our demanding entry requirements and rigorous approach to teaching and learning, we attract only the most ambitious and capable graduates. This provides you with a peer group from whom you can learn and share your knowledge, ideas and experience.
The campus is a short trip to the centre of Reading, a vibrant town on the River Thames that boasts a rich selection of entertainment and leisure activities, from music and bars, to sport and shopping. It is often referred to as the Silicon Valley of the UK, with 13 of the world’s top 30 global brands based in the region, including Vodafone, Microsoft, Cisco, Oracle and Intel. Reading is just 25 minutes by train to central London – close enough but not too close!
This MA responds to the pressing need for a high quality postgraduate degree serving the computer games and entertainment industries. The emphasis is on games design, art and animation, and will also develop the fundamentals of computer programming, entrepreneurship/business, and your own practice. You'll also be able to work with industry partners.
The computer games and interactive entertainment business is a fast-growing multi-billion dollar worldwide business, with games platforms from handhelds and mobiles including iPhones, iPads and Android phones, through consoles such as the Playstation 4, Xbox One and Nintento Wii U, to PCs and massively-multiplayer online games involving tens of thousands of people.
This MA will produce graduates who are well-positioned to have a career in this exciting worldwide industry, meeting the strong demand for graduate computer games designers and artists in the UK and abroad. The programme is delivered by a mix of professionals from the games and effects industries and from the research world.
The influence of computer games is spreading to other digital industries, with gamification and games-based learning, social machines and interactive visualisation of scientific and financial data all exploiting techniques from computer games, and all fields where graduates from this MA could make their mark.
We work closely with industry leaders to shape the course content and to offer industry placements at studios including:
The skills you will learn throughout the programme will have a focus on games design, art and animation, in addition to gaining the fundamentals of computer programming, entrepreneurship/business and practice.
You will study the following modules:
You will also study:
Industry Seminars Series (shared with the MSc in Computer Games and Entertainment course)
We expect that you will leave this programme with strong creative skills, production experience and management capability, giving you the potential for senior roles in the computer games and entertainment industries.
This MA builds on the success of the MSc in Computer Games and Entertainment, and will develop your skills in game design, art and animation. You'll have the opportunity to work with students from this industry-recognised programme on placements and final projects. Through these creative collaborations with artists, games designers and developers we hope that many exciting and innovative projects will emerge. This mix of students also replicates the typical mix of workers in games development and special effects studios.
It's likely that this will encourage exciting and innovative projects to emerge, through creative collaborations
You'll be well equipped to pursue a career in the computer games industry, covering mainstream computer games for mobile, PC, tablet and console platforms, through to gamification and 'serious games'.
Or you could choose to work in the broader entertainment industries – including advertising, special effects, television and web/design studios.
Graduate employment destinations of our computing programmes include:
Find out more about employability at Goldsmiths.