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Masters Degrees (Emarketing)

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This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately 10% of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contacts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable and quickly gain industry recognition through our end-of-year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 graduate. 

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practice-based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for mobile, tablet wearables, VR, AR and content-rich media websites, advanced web production, and UX design, all of this with the user in mind.

The course will provide skills in the relevant multimedia software, media-rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, where the course encourages the use of a wide range of programming languages delivered by industry practitioners. We also have accreditation and training opportunities for those students wanting to develop their skills more prolifically within selected software via triple A initiative, outside of the Master's.

These include mobile apps, mainstream games, interactive installation, and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start-up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Course structure

The following modules are indicative of what you study on this course.

Modules



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This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. Read more

Why take this course?

This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. It will particularly suit those of you who wish to pursue a broad-based postgraduate management Master’s.

What will I experience?

On this course you can:

Use case studies to analyse complex problems, explore the uncertainties involved, evaluate possible solutions and plan their implementation
Participate in live web-based chat forums to discuss your work with lecturers and other students
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

Once you graduate, you’ll gain an established and internationally recognised qualification that will equip you for employment in a wide range of business settings, both in the UK and overseas.

Here are some routes our graduates have pursued:

Business development and consultancy
Recruitment
Emarketing
Publicity
Financial and risk analysis

Module Details

Autumn:

This first period develops key aspects of management subjects that support you in your development,

Four core units are:

Marketing

Which focuses on:
Marketing Planning
Segmentation, targeting, differentiation and positioning
Marketing communications tools and media

Human Resource Management

Which focuses on:

Human Resources Management
Labour Supply and Demand
Resource Based Strategic HRM
Training and Development

Economics

Which focuses on:

Markets, Competition and Strategy
Uncertainty, Risk and Return

Operations Management

Which focuses on:

Supply Chain Management
Quality, Project Management
Uncertainty, Risk and Return

Spring:

Develops your strategic understanding of management building on the preceding core units. Also tailors your development through our range of options.

Two core units are:

Corporate Strategy

Which focuses on:

Competitive Positioning and RBV
Intervention, Implementation and Managing Change
International Strategy
Blue Ocean Strategy, M&As
Internal Improvement and Turnaround
Financial Management

Which focuses on:

Interpreting Accounting Reports
Costing and Decision Making
Investment Appraisal
Planning and Control

Specialist options to choose from include:

Management
Strategic Marketing Management
Innovation Management and Entrepreneurship
Managing Human Resources
Tourism Management
Business Systems

Summer:

Specialise further in your chosen option which will also be the topic area of your business research project.

Dissertation unit options include:

Management
Critical Marketing/Sales
Innovation and New Product Development
International Human Resource Management
Tourism Management
Business Systems
Work-based Research Project (subject to availability)
International/Independent Learning Project (subject to availability)

Which focusses on your specialist area and:

Research methods skills
Management skills
Employability and recruitment

The programme will provide you with the opportunity to acquire deep knowledge and understanding of key business and management subjects that are highly relevant for any management career.

There are designated units for those who do not wish to specialise but would rather have a generalist postgraduate management experience.

The specialist option unit: this will develop a deeper understanding of management in an area of your choice. Choices are subject to availability.

The research-based specialist option unit: is a double-sized unit and relates to your chosen specialism. It requires you to undertake a substantial management research project that combines a review of previous research undertaken in your chosen topic with primary or secondary data collection and analysis.

Programme Assessment

Our friendly and supportive environment uses formal lectures and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies.

We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:

Individual and group coursework
Examinations
Online activities
Practical exercises
Your choice of independent research

Student Destinations

This course enables you to pursue a broad range of management careers in the private and public sector and is ideally suited as an early career step into a wide range of business or management roles and responsibilities. You may find careers as management graduate trainees, financial analysts, commercial managers, trainee traders and technical business consultants. You may even want to start your own business or consider further study towards an MBA.

Roles our graduates have taken on include:

Market researcher
Business development officer
Recruitment consultant
Sales and marketing coordinator
Account manager

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