Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The beginning of the twenty-first century has witnessed a dramatic transformation of the global political landscape, with rapidly shifting regime change and new types of political actor transcending national borders.
This programme will provide you with a firm grounding in political analysis and a critical insight into the real politics behind the headlines. You will build a portfolio of in-depth study of many of the defining events and dynamics of modern society, across Europe, North America, Africa and Asia, providing an understanding of the world that will prove invaluable in either further academic study or a range of professional careers.
Drawing on the unique range of country and conceptual expertise in the School of Politics and International Studies (POLIS), you will be able to tailor your module selection to suit your interests, needs and career plans.
As one of the largest departments of Politics and International Studies in the United Kingdom, we aim to provide you with an intellectually rigorous and exciting environment in which to study, and an array of academic topics in which we possess expertise.
All of the School’s research groups, including Leadership, Parties and Institutions and Political Theory and Cultural Values, are accessible through the optional modules, and, in addition, have thriving research seminar series where staff and postgraduate researchers present papers from their own work. The Leadership, Parties and Institutions group, together with a growing expertise in electoral and representative politics, forms the largest of the research groups linked to this MA.
With one of the most renowned teams of researchers on Westminster politics, if you’re wishing to specialise in British Politics or legislative studies you will find yourself in a uniquely productive environment.
This programme through compulsory and optional modules will offer you:
You will also be able to hone your research and writing skills in your compulsory dissertation – an independent piece of research on your chosen topic.
The wide-ranging list of optional modules means that you can explore a diverse range of related subjects of interest to you.
If you’re a part-time student, you will study over a longer period and take fewer modules in each year.
We also offer an optional specialism in Political Theory. See our Politics (Political Theory) MA page to find out more.
Each session will combine elements of lecture and seminar discussion. As a postgraduate student, you will be expected to do a significant amount of preparatory reading before each session, and emphasis will be on student-led discussion to build critical and reflective confidence in a group environment.
Modules are assessed by varying combinations of exam and coursework, depending on the module.
As a graduate from this programme, you are well placed to move on to a range of careers where both substantive knowledge of key political domains, and the critical analytical and communication skills developed in the course of your study, are valuable.
In particular, this programme provides an excellent grounding for careers in a range of related areas such as media, civil service, non-governmental organisations, trade unions and academia. It is also ideally suited if you wish to develop the skills necessary to pursue a PhD in Politics.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.