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Masters Degrees (E-Marketing And Social Media)

We have 10 Masters Degrees (E-Marketing And Social Media)

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The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. Read more

The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.

This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:

  1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business objectives and reputation.
  2. Social Digital Content Management: Creating content taking into account the unique characteristics of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized.
  3. Social Media Marketing: Social, media networks and platforms as a channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate.


Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.

OBJECTIVES Master in Social Media and Community Manager

Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.

You will also learn to:

  • Manage innovative projects within the digital environment, using methodologies and tools of design thinking to create a design thinking focused on the end user.
  • Know and appreciate the accessible technology in the creation of digital content adapted to mobile devices.
  • Apply creative processes in design and digital media tools and concepts such as usability and navigability.
  • Designing the social strategy of a company or firm, selecting media, supports, platforms and optimal resources.
  • Adapt Marketing plans and digital communications to the global strategy of the company.
  • Create from scratch a digital strategy in social media.
  • Establish and define the actions of digital communication in social networks, and social environments.
  • Develop management projects of social relations of a product, company etc.

Methodology and Evaluation


Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.

IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.

Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.


Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.

Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.

Career prospects

Booming Sector

According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.

At the end of our Master you will be ready to serve as:

  • Director of E-marketing
  • Social Media Strategist
  • Digital Content Manager
  • Community Manager
  • Social Media Analyst

Guaranteed practices

IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.

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This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Read more
This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Now in its second year, this is the only MA of its kind in the UK.

This innovative course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Campaign Bootcamp, FairSay, Friends of the Earth, NCVO, RIBA, WaterAid and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media and social change. The course is jointly led by Michaela O’Brien and Dr. Anastasia Kavada with additional teaching by practitioners and members of CAMRI. It is taught at our campuses in the West End of London, and also at the Harrow campus.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time.

There are three core modules. The first develops practical planning and campaign communications skills; the second considers media and activism theories; and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams.

These three core modules make up the Postgraduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills; diversity issues; development and policy; social media; theories of communication and more - to complete a Postgraduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).


The following modules are indicative of what you will study on this course.

Core module semester one

Core modules semester two

Option modules - You choose three option modules from the following menu. You may choose to focus on practical skills, on new technologies, on diversity or development, or on media audiences and industries.

Semester one - Choose two of the following in addition to the core module:
-Approaches to Social and Cultural Diversity
-Global Media
-Media Management and Content Production (PR and the Media)
-Media Production
-Political Economy of Communication
-Reporting Diversity: Gender, Sexuality, Age, Disability
-Social Media and e-Marketing
-Social Media: Creativity, Sharing, Visibility
-Technology and Communications Policy
-Theories of Communication.

Semester two - Choose one of the following in addition to the core modules:
-Approaches to Media and Communications Research
-Critical Theory of Social Media and the Internet
-Development and Communications Policy
-Media Audiences
-Online Journalism
-Reporting Diversity: Faith and Religion
-Reporting Migration, Race and Ethnicity
-Sociology of News
-Web Production: Westminster News Online

Associated careers

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.

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This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately ten per cent of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contracts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game from Adobe to Sony.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars…! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable, and quickly gain industry recognition through our end of year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 Graduate.

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practiced based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

Course content

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for, iPad, iPhone, iPod, Playstation , Xbox, Oculus Rift and content rich media websites, advanced web production and design, design for interface all of this with the user in mind. The course will provide skills in the relevant multimedia software, media rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, interfaces and the course encourages the use a wide range of programming languages delivered by industry practitioners. We also have accreditation opportunities within Adobe and Apple for those students wanting to develop their skills more prolifically within select software.

These include mobile apps, mainstream games, interactive installation, sonic media and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.


-Applied Innovation and Interactive Design
-Mobile Apps and Wearable Devices
-Entrepreneurship and Project Management for Creative Industries
-Social Media and E-Marketing
-Hack Lab and Creative Technologies
-UX Design and Development
-Major Project

Associated careers

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Ernst & Young
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Lloyds Banking Group

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.


E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.


How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.


You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015. This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. Read more
Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015.

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Strategic Marketing Management 1: Context (30 Credits)
-Strategic Marketing Management 2: Application (30 Credits)
-Developing Skills for Business Leadership linked in with PALS (15 Credits)
-Option One, e.g. Consumer Research (15 Credits)
-Option Two, e.g. E-Marketing (15 Credits)
-Option Three, e.g. International Marketing (15 Credits)
-Applied Research Methods for Business Management (15 Credits)
-Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:
-Consumer marketing
-Business-to-business marketing
-Financial services marketing
-Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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Why this course?. The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. Read more

Why this course?

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:

  • real-life learning through our live industry project, ‘International Marketing Works’
  • high-calibre industry collaboration
  • research excellence
  • skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

What you’ll study

You’ll study seven compulsory and four optional choice classes.

Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.

The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.

Leadership & team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.

The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:


Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Find out more about our careers service.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:

  • a package of essential texts for all core classes
  • employability seminars and career counselling
  • access to relevant databases
  • a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:

  • online updates
  • class discussions
  • role-playing exercises
  • case studies
  • directed reading tasks
  • guest lectures
  • student-led presentations
  • DVD/Podcast presentations
  • computer-based/experiential learning
  • self-motivated reading and research


Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.


Where are they now?

Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples* 

Job titles include:

  • Consultant
  • Consumer Researcher
  • E-Marketing Co-ordinator
  • Marketing Assistant
  • Marketing Manager
  • Media Assistant
  • Overseas Sales Trainer
  • Product Specialist

Employers include:

  • C-Insight
  • Media Shop
  • NACCO Material Handling Group
  • Onepoing Consulting
  • OPPO
  • Tourico Holidays
  • University of Aberdeen

*Based on the results of the national Destinations of Leavers from Higher Education Survey (2014/15 and 2013/14).

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Overview. Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap. Read more


Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.

The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:

  • social media marketing
  • e-marketing
  • online marketing trends
  • digital marketing strategy.


• Digital Marketing Communications

• Online Consumer Behaviour and Multi-Cultural Brand Management

• Contemporary Marketing Challenges

• Digital Marketing Tools

• Corporate Global Marketing and Responsibility

• New Venture Development and Project Management

• Digital Marketing Project (including research methods).

Why choose this course?

The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.

You will learn: 

  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.

Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.

During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed. 

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Our Digital Marketing MSc is:

  • developed with the Chartered Institute of Marketing (CIM) requirements
  • supported by leading employers in the sector, namely: 
  • Grain Ltd
  • Simon Inc Ltd
  • Target Internet Ltd
  • a highly competitive qualification with potential for sustainable recruitment.

Our teaching staff

Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as: 

  • logistics
  • finance
  • tourism
  • IT
  • manufacturing
  • leadership. 

Their knowledge is extensive, current and, most importantly, transferable.

Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. 

Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.

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Courses are taught on our Paris campus. As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. Read more


Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.



- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.


- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.


Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs


Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.


Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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