With an emphasis on real-world skills and projects, this course has a strong vocational focus.
The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.
If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.
Modules
From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.
Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply your theoretical understanding to real world challenges. You are provided with opportunities to work on real business scenarios in your modules.
The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly interesting, and which you may wish to pursue in your marketing career. Assessment is 100% by coursework.
There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.
Our teaching staff have a wealth of experience, having worked as senior marketers for a range of organisations and across a variety of sectors. Each having different marketing specialisms, they are research-active and are at the forefront of developments within the profession.
This course has a strong vocational focus and students are given opportunities to work on real business scenarios as part of their studies. As such, you will be able to put your learning into practice, tackling real-life business challenges.
The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.
Taught by experts from both the Management School and the School of Computing and Communications (SCC), this programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. You will learn how digital business innovation strategies are developed, managed and delivered, to achieve business value. The programme also focuses on digital entrepreneurship.
The knowledge and skills that you will gain from this programme will make you attractive to many forward-looking companies who are at the cutting-edge of business and technologies, including companies that are looking for innovative ways to digitise their product and service offerings, and companies that want to increase intimacy with their customers through innovative digital interactions. The knowledge and skills gained from this programme will also equip you to be entrepreneurs, particularly in the digital space. Graduates of this programme are located internationally, in large companies, in the small /medium sectors, and in their own digital start-ups.
PG Dip
You will study a range of modules as part of your course, some examples of which are listed below.
Core
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
MSc
You will study a range of modules as part of your course, some examples of which are listed below.
Core
Optional
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
This interdisciplinary and unique programme provides an unrivalled platform for managing the strategic impact, organisational implications and business value of IT. The Information Technology, Management and Organisational Change programme (ITMOC) prepares you for twenty-first century careers in a globalising IT sector.
The programme modules provide an advanced grounding in key areas such as information technology and organisations, managing change, knowledge management, systematic interventions, strategy and IT management, project management and analysis, design and innovation.
Theory and practice are integrated throughout the programme. Our comprehensive range of modules develops both wide-ranging and specialist knowledge. The programme includes regular seminars and workshops with industry practitioners including CIOs, CTOs, CEOs and consultants. A research internship dissertation gives you the opportunity to collaborate with a company. We work closely with industry to ensure ITMOC is business relevant and leading-edge.
Student-centred learning is combined with academic rigour. Students come from technical and non-technical backgrounds. No specialist knowledge of computing or IT is needed.
You will study a range of modules as part of your course, some examples of which are listed below.
Core
Optional
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Core
Optional
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
With its combination of rigorous intellectual knowledge and practical focus on emerging themes and topics, ITMOC equips its graduates equally well for careers in general management or for roles that relate specifically to the development and management of information technology.
Graduates from the programme are employed as IT managers, consultants, project managers, systems analysts and general managers in a variety of private and public sector organisations across the world.
Fine-tuning your ideas of where you want to go next in your career – and how to get there – will be an important part of your year at Lancaster. To help with this, various activities are provided throughout the programme.
The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
You’ll study seven compulsory and four optional choice classes.
Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.
The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.
The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
Find out more about our careers service.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*
Job titles include:
Employers include:
*Based on the results of the national Destinations of Leavers from Higher Education Survey (2014/15 and 2013/14).
