Masters Degrees (E-Marketing)

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015.

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Strategic Marketing Management 1: Context (30 Credits)
-Strategic Marketing Management 2: Application (30 Credits)
-Developing Skills for Business Leadership linked in with PALS (15 Credits)
-Option One, e.g. Consumer Research (15 Credits)
-Option Two, e.g. E-Marketing (15 Credits)
-Option Three, e.g. International Marketing (15 Credits)
-Applied Research Methods for Business Management (15 Credits)
-Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:
-Consumer marketing
-Business-to-business marketing
-Financial services marketing
-Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities.

Course overview

This MBA has a particular focus on marketing, giving you a fast track towards senior roles in marketing. You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will also complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a dissertation related to marketing.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or an MBA that has a specific reference in the award title to Marketing Innovation and Entrepreneurship, Supply Chain Management, Finance, HRM or Hospitality Management.

Students who successfully obtain their MBA will also be awarded CMI level 7 extended diploma (which is the highest level of accreditation in the UK for an MBA from the CMI). Students will also have associate membership whilst studying and benefit from extensive networking opportunities.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism. Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections. Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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We're passionate about web development - an industry which continues to boom. Our course will enable you to keep pace with this constantly changing sector, giving you the expertise to specialise in the design and development of online applications.

In recent years there has been a strong demand for software engineering skills in building websites, requiring a high standard of programming knowledge. We'll provide you with a thorough grounding in web development programming techniques.

You'll already have professional experience in web or software development, or you could be a graduate from one of our computing courses. We'll give you the ability to develop applications that can easily be displayed across different platforms.

You'll study e-marketing, security, e-commerce solutions, payment systems, web standards, web application architecture and web page design. We'll also improve your understanding of website development technologies and content management systems.

- Research Excellence Framework 2014: our University demonstrated strength in five emerging areas of research which it entered into the assessment for the first time, including computer science.

Visit the website http://courses.leedsbeckett.ac.uk/webappdevelopment_APD

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

The web development industry is thriving - we know this because it's one of the biggest recruiters of computing graduates from our university. Web-based applications are now essential to support business and major organisations around the world, and your skills will be much sought after.

- Web Developer
- Web Designer
- Web Master
- User Interface Designer

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

If you're a busy professional already working in computing, our course enables you to benefit from learning the latest theories and techniques in web applications development in the space of just a few months.

Experts currently working in web applications development are invited to give lecturers and you'll also meet like-minded students from different industries, allowing you to debate current issues, share ideas and benefit from alternative insights.

Modules

Responsive Web Development
Responsive websites aim at providing optimal viewing experiences across a wide range of devices. You will study the tools and best practice to design, develop and publish data-driven responsive websites.

Design Pattern for Web Application Development
An opportunity to look at the principles behind web application development. You will examine alternative design patterns and frameworks, evaluate and apply them to a case study.

Meg Soosay

Senior Lecturer

"You'll study e-marketing, security, e-commerce solutions, payment systems, web standards, web application architecture and web page design. We'll also improve your understanding of website development technologies and content management systems."

Meg has extensive background in designing and evaluating positive user experiences using computing devices. She applies e-learning methods in her teaching, having worked on a number of JISC and EU-funded projects such as PC3 and EuroPlot. Your teaching team also includes Patrick Ingham, who has been working with android development since the first handsets arrived in the UK. Patrick is a great believer in mobile offering new ways of doing things and crafting better user experiences.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Broadcasting Place
Broadcasting Place provides students with creative and contemporary learning environments, is packed with the latest technology and is a focal point for new and innovative thinking in the city.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

Read less

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

Read less

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

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This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities.

This MBA has a particular focus on marketing. It aims to accelerate your promotion to well-paid positions of leadership either in marketing or in any other management function.

You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a marketing-related dissertation on topic that is relevant to your particular interests and career aspirations.

Our course focuses on problem-solving ability and linking theory to real-world challenges. As part of this, we encourage visits to local companies as well as guest lecturers who share their practical business experiences. We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

As well as this MBA which focuses on marketing, we also offer other related courses. We offer a broader MBA, and also MBAs with a particular focus on Finance, Human Resource Management and Supply Chain Management.

This course can also be taken in August and October.

COURSE CONTENT

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

MODULES ON THIS COURSE INCLUDE:
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Financial Management and Control (15 Credits)
-Information Management (15 Credits)
-MBA Dissertation (60 Credits)

PLUS CHOOSE ONE OPTIONAL MODULE:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Note: some optional modules may not be available.

TEACHING AND ASSESSMENT

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study. Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

EMPLOYMENT AND CAREERS

The MBA degree is one of the most prestigious and sought-after postgraduate degrees in the field of management and leadership.

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous University of Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Ranked 7th globally in the QS Distance Online MBA Rankings 2015

The Oxford Brookes Global MBA is the most flexible MBA programme available. Designed for the experienced professional, you can develop your management and leadership skills whilst working wherever you are in the world.

The combination of online and on-campus study allows you to balance your MBA with your personal and professional life. Studying while working means you can apply the latest management thinking directly into your workplace. You can choose to study online with attendance at two face-to-face workshops, or you can choose a more blended programme of on-campus and online learning. You can decide how much face-to-face teaching works best for you.

The Oxford Brookes Global MBA’s principles of connections, collaboration and creativity shape modern leadership. With our global community of participants, you’ll work with people from different countries, cultures and industries. You’ll develop the skills to adapt to the challenges of your managerial future.

Accredited by the Association of MBAs (AMBA)

See the website http://www.brookes.ac.uk/courses/postgraduate/oxford-brookes-mba/

Why choose this course?

- We are accredited by the Association of MBAs (AMBA) and are ranked 7th globally in the QS Distance Online MBA Rankings 2015.

- Unrivalled flexibility makes the Oxford Brookes Global MBA more achievable. Whatever the demands of your current career we help you to balance your workload and study at times to suit you.

- Our diverse and experienced international MBA community provides impressive global networking opportunities. The diverse age range, different industries, varied professions and contrasting cultures means you access a wealth of experience during your MBA.

- The balanced ratio of male and female students offers a more even cohort than many other MBAs, creating an inclusive and realistic view of the modern working environment.

- You will learn and interact with our MBA community by engaging both face-to-face and online, giving you invaluable experience of today's global business environment by working in virtual teams.

- With a focus on personal and professional development, the Oxford Brookes Global MBA is a life changing experience. Oxford Brookes Global MBA students and alumni go on to influence decisions at the highest levels of their organisations.

Teaching and learning

This MBA programme provides a distinctive, collaborative learning experience. At the core, it emphasises working effectively in diverse teams, from different countries with different technical and organisational backgrounds, and develops your personal and professional competencies. You'll build a network of worldwide contacts and engage with live business projects, enabling you to apply your newly acquired expertise and knowledge directly to your workplace.

Our leading academics on the Oxford Brookes Global MBA programme provide up-to-the-moment, cutting-edge thinking, as well as experience of contemporary business problems. They employ a supportive, collaborative approach to your learning to help you maximise your potential.

Your study experience is highly personal, whether online or face-to-face. Wherever you are living or working during your studies, you are part of an integrated, international cohort of MBA students who network, share experiences and support each other in a collaborative environment.

We are more interested in you and your personal and intellectual development than where you are ranked amongst your peers in terms of ability and achievement. This approach is embedded in our teaching, learning and assessment on the MBA programmes.

Lectures and discussions, role-play exercises, learning packages and seminars are linked with selected case studies and assignments to strengthen your practical analysis and decision-making skills. Your learning experience will be greatly enhanced through the knowledge of life and work that you and your fellow students bring to discussion and debate.

You are put in groups for assessed work where you are presented with a series of leadership challenges. These are designed to stretch you intellectually, as well as providing opportunities for each student to take on a leadership role and receive feedback on their performance from their fellow students. The Developing Leadership Capability module provides a framework for further development of leadership capabilities within a safe and supported environment.

How this course helps you develop

We focus on your career and professional development, with an emphasis on management in practice, will enable you to take the next steps in your career, confident in your own knowledge and abilities.

We educate our students in 'the art and craft of management', equipping you to manage organisations, not simply learn management theory. Our focus is on individual development through collaboration and sharing of best practice.

We offer individual personal and career development guidance alongside a variety of activities which help you acquire the knowledge and skills required to lead and manage.

The Personal and Professional Development module focuses on your career and professional development and is embedded throughout the programme. This important module starts at your induction and culminates with an assessment of your Summative Reflective Action Plan at the end of your programme, which gives you a personal plan to guide you through your future career.

How you use your MBA, your progress and your future career are important elements within the Action Plan. It also helps you to make the most of your learning and development so you benefit from the MBA while studying as well as once you graduate.

Reflective assignments and coaching and leadership challenges provide you with the practical experience to develop your critical thinking skills and leadership capability. At MBA Community events, industry visits and the MBA Summer School you have opportunities to soak up knowledge from industry experts and network with executives.

Careers

We make sure you are well supported for your future career during your MBA programme. As well as the Personal and Professional Development Module, which helps you develop and action plan to guide you through your career, you’ll benefit from our links with industry and working with companies on live commercial projects.

The Business School Alumni Association offers careers advice, events and networking appointments for personal development. As a programme we also benefit from the strong links between alumni and faculty.

Research highlights

Oxford Brookes' Business School has a strengthening research culture and support an expanding research community of research active staff and research students with wide-ranging interests in many specialist areas within the general field of business and management.

Our Business School comprises three distinct departments, each with their own research areas:
- Accounting, Finance and Economics
- Business and Management
- Marketing

Our researchers have been extremely active in disseminating their findings with numerous publications in refereed journals and papers have been presented at conferences in the UK and overseas. Best-selling textbooks have been written in subjects such as marketing, e-marketing, research methods, accounting, financial management and corporate governance.

We have also secured many research grants, often in partnership with other organisations. Researchers have been able to attract funds from such diverse organisations as:
- British Academy
- Chartered Institute of Personnel and Development
- Department for Business, Innovation and Skills
- Economic and Social Research Council
- Learning Skills Councils
- The Leverhulme Trust
- The EU
- The Wellcome Trust.

We have also successfully bid for significant Higher Education Funding Council for England (HEFCE) grants, often for research programmes dealing with the processes of learning and teaching, and dissemination of good practice throughout the higher education sector. In addition, we have undertaken consultancy and research to produce reports designed to provide information and competitive advantage to commercial clients.

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An MBA is widely seen as a passport to a successful career. Our course builds on your previous business experience and enhances your real-world management capabilities.

Course overview

The Sunderland MBA is designed to accelerate your promotion to well-paid positions of leadership. It prepares you for new opportunities in any organisation, in any country.

You will develop your strategic knowledge, functional competence and problem-solving ability. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit UK companies, and also learn from guest speakers who share their practical business experiences.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself – and achieve your personal goals.

You will study core modules that include ‘Managing and Leading People’, ‘Global Corporate Strategy’ and ‘International Business Environment’. There is flexibility to choose a dissertation topic and an additional module that reflects your particular interests.
This course is the broadest of our MBA courses. If you prefer, you can pursue a more specialist MBA course that gives a specific reference in the award title to Finance, Marketing, HRM, Innovation and Entrepreneurship, Hospitality Management or Supply Chain Management.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module from a list that may include the following:
-International HRM (15 Credits)
-e-marketing (15 Credits)
-Project Management (15 Credits)
-Global Logistics and Supply Chain Management (15 Credits)
-Management Accounting and Control (15 Credits)
-International Marketing (15 Credits)
-OD and Change (15 Credits)
-Enterprise and Entrepreneurship (15 Credits)
-Innovation and Growth (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.
Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Financial Controller in the Gulf region
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

WHY CHOOSE THIS COURSE?

Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.

WHAT WILL I LEARN?

Your study would include material on:
-Strategic promotional planning
-New initiatives in Marketing for the 21st century
-Branding and brand strategies
-New approaches to marketing theory,
-Service issues in a changing commercial environment

The module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Marketing Management MA course is suited to graduates seeking career development and opportunities in managerial marketing positions which include strategic and operational marketing responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Marketing Management MA degree students have the option of enrolling on the internship programme.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
-Presentation: prepare and successfully deliver a formal presentation;
-Interview: interview with the university internship panel.

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

Modules
• Applying Statistical Models in Business
• Data Mining for Marketing, Sales and Finance
• E-Marketing
• Forecasting
• Introduction to Management Science and Marketing Analytics
• Marketing Analytics and Modelling
• Marketing Research Methods
• Problem Solving Skills for Consultants
• Spreadsheet Modelling

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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme will provide you with a comprehensive knowledge of the issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive for both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field.

The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in marketing, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing and their implications.

* Marketing is a field which is defined by its ever changing set of working practices and strategies as technologies evolve, this Masters will give you the fundamental theories to be able to base your next set of tactics on
* You will gain an in-depth knowledge of the theories, issues and current working trends in Marketing
* You will gain an understanding of the nature of global brands and their role in creating relationships in a global market
* You will learn about the centrality of consumers as crucial stakeholders
* You will learn about qualitative and quantitative research methods, and how to design marketing programmes

Why study with us?

This programme is run by the School of Business and Management.

The School of Business and Management is rapidly building a strong reputation for our distinctive approach, in particular our focus on the inter-disciplinary nature of business and management. The School entered the RAE for the first time in 2008 with outstanding success, ranking joint 25th out of 90 Business Schools. This result is the highest ever recorded first-time entry.

"The programme explored different cultures, lifestyles and beliefs which aided my understanding of marketing in a variety of international scenarios - this was particularly helpful to me."
Thais McGowan

* This programme is the first Marketing MA in the University of London
* This programme has an international agenda and is taught by globally recognised international staff
* Learn amongst high quality students from all over the globe, and make networks which will last for life
* You will compare strategies involved in marketing and have the opportunity to examine the growing field of e-Marketing, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing and their implications

Facilities

You will have access to postgraduate only facilities which include the Lock-keeper's Cottage Graduate Centre dedicated solely to the use of graduate students in the faculty of Humanities and Social Sciences, with the use of a common room and interdisciplinary training workshops.

You will also have access to Queen Mary's comprehensive libraries and The British Library can be accessed as a research resource.

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