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Masters Degrees (E-Marketing)

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Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. Read more

Course overview

Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. You will study topics ranging from e-sales to campaign management and online self-service. The course examines in detail how technology, business, entrepreneurship and people factors affect the success of e-marketing efforts.

E-business success combines leading technologies, long-term business strategies, entrepreneurial capacity to implement strategies through technology and the alignment of peoples' behaviour inside and outside the organisation.

Successful strategies include marketing, sales and service to address the full customer relationship cycle. For example, Amazon markets products based on the tracking of consumer activities on the Internet. Following a transaction, staff must be able to solve or escalate issues at any point of the interaction. All this relies on fully integrated systems, the cohesive work of different functional areas and a strong customer-centric culture.

[Modules]
For detailed module information see http://www.ncl.ac.uk/postgraduate/courses/degrees/e-business-e-marketing-msc/#modules

How to apply

For course application information http://www.ncl.ac.uk/postgraduate/courses/degrees/e-business-e-marketing-msc/#howtoapply

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Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015. This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. Read more
Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015.

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Strategic Marketing Management 1: Context (30 Credits)
-Strategic Marketing Management 2: Application (30 Credits)
-Developing Skills for Business Leadership linked in with PALS (15 Credits)
-Option One, e.g. Consumer Research (15 Credits)
-Option Two, e.g. E-Marketing (15 Credits)
-Option Three, e.g. International Marketing (15 Credits)
-Applied Research Methods for Business Management (15 Credits)
-Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:
-Consumer marketing
-Business-to-business marketing
-Financial services marketing
-Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities. Read more
This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities.

This MBA has a particular focus on marketing. It aims to accelerate your promotion to well-paid positions of leadership either in marketing or in any other management function.

You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a marketing-related dissertation on topic that is relevant to your particular interests and career aspirations.

Our course focuses on problem-solving ability and linking theory to real-world challenges. As part of this, we encourage visits to local companies as well as guest lecturers who share their practical business experiences. We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

As well as this MBA which focuses on marketing, we also offer other related courses. We offer a broader MBA, and also MBAs with a particular focus on Finance, Human Resource Management and Supply Chain Management.

This course can also be taken in August and October.

COURSE CONTENT

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

MODULES ON THIS COURSE INCLUDE:
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Financial Management and Control (15 Credits)
-Information Management (15 Credits)
-MBA Dissertation (60 Credits)

PLUS CHOOSE ONE OPTIONAL MODULE:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Note: some optional modules may not be available.

TEACHING AND ASSESSMENT

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study. Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

EMPLOYMENT AND CAREERS

The MBA degree is one of the most prestigious and sought-after postgraduate degrees in the field of management and leadership.

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous University of Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities. Read more
An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities.

Course overview

This MBA has a particular focus on marketing, giving you a fast track towards senior roles in marketing. You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will also complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a dissertation related to marketing.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or an MBA that has a specific reference in the award title to Marketing Innovation and Entrepreneurship, Supply Chain Management, Finance, HRM or Hospitality Management.

Students who successfully obtain their MBA will also be awarded CMI level 7 extended diploma (which is the highest level of accreditation in the UK for an MBA from the CMI). Students will also have associate membership whilst studying and benefit from extensive networking opportunities.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism. Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections. Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less
We're passionate about web development - an industry which continues to boom. Our course will enable you to keep pace with this constantly changing sector, giving you the expertise to specialise in the design and development of online applications. Read more
We're passionate about web development - an industry which continues to boom. Our course will enable you to keep pace with this constantly changing sector, giving you the expertise to specialise in the design and development of online applications.

In recent years there has been a strong demand for software engineering skills in building websites, requiring a high standard of programming knowledge. We'll provide you with a thorough grounding in web development programming techniques.

You'll already have professional experience in web or software development, or you could be a graduate from one of our computing courses. We'll give you the ability to develop applications that can easily be displayed across different platforms.

You'll study e-marketing, security, e-commerce solutions, payment systems, web standards, web application architecture and web page design. We'll also improve your understanding of website development technologies and content management systems.

- Research Excellence Framework 2014: our University demonstrated strength in five emerging areas of research which it entered into the assessment for the first time, including computer science.

Visit the website http://courses.leedsbeckett.ac.uk/webappdevelopment_APD

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

The web development industry is thriving - we know this because it's one of the biggest recruiters of computing graduates from our university. Web-based applications are now essential to support business and major organisations around the world, and your skills will be much sought after.

- Web Developer
- Web Designer
- Web Master
- User Interface Designer

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

If you're a busy professional already working in computing, our course enables you to benefit from learning the latest theories and techniques in web applications development in the space of just a few months.

Experts currently working in web applications development are invited to give lecturers and you'll also meet like-minded students from different industries, allowing you to debate current issues, share ideas and benefit from alternative insights.

Modules

Responsive Web Development
Responsive websites aim at providing optimal viewing experiences across a wide range of devices. You will study the tools and best practice to design, develop and publish data-driven responsive websites.

Design Pattern for Web Application Development
An opportunity to look at the principles behind web application development. You will examine alternative design patterns and frameworks, evaluate and apply them to a case study.

Meg Soosay

Senior Lecturer

"You'll study e-marketing, security, e-commerce solutions, payment systems, web standards, web application architecture and web page design. We'll also improve your understanding of website development technologies and content management systems."

Meg has extensive background in designing and evaluating positive user experiences using computing devices. She applies e-learning methods in her teaching, having worked on a number of JISC and EU-funded projects such as PC3 and EuroPlot. Your teaching team also includes Patrick Ingham, who has been working with android development since the first handsets arrived in the UK. Patrick is a great believer in mobile offering new ways of doing things and crafting better user experiences.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Broadcasting Place
Broadcasting Place provides students with creative and contemporary learning environments, is packed with the latest technology and is a focal point for new and innovative thinking in the city.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

Read less
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

Read less
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

Read less
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately ten per cent of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contracts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game from Adobe to Sony.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars…! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable, and quickly gain industry recognition through our end of year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 Graduate.

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practiced based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

Course content

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for, iPad, iPhone, iPod, Playstation , Xbox, Oculus Rift and content rich media websites, advanced web production and design, design for interface all of this with the user in mind. The course will provide skills in the relevant multimedia software, media rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, interfaces and the course encourages the use a wide range of programming languages delivered by industry practitioners. We also have accreditation opportunities within Adobe and Apple for those students wanting to develop their skills more prolifically within select software.

These include mobile apps, mainstream games, interactive installation, sonic media and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Modules

-Applied Innovation and Interactive Design
-Mobile Apps and Wearable Devices
-Entrepreneurship and Project Management for Creative Industries
-Social Media and E-Marketing
-Hack Lab and Creative Technologies
-UX Design and Development
-Major Project

Associated careers

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

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Taught by experts from both the Management School and the School of Computing and Communications this programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. Read more
Taught by experts from both the Management School and the School of Computing and Communications this programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. You will learn how digital business innovation strategies are developed, managed and delivered, to achieve business value. The programme also focuses on digital entrepreneurship.

The knowledge and skills that you will gain from this programme will make you attractive to many forward-looking companies who are at the cutting-edge of business and technologies, including companies that are looking for innovative ways to digitise their product and service offerings, and companies that want to increase intimacy with their customers through innovative digital interactions. The knowledge and skills gained from this programme will also equip you to be entrepreneurial, particularly in the digital space. Graduates of this programme work internationally, in large companies, in the small/medium sectors, and in their own digital start-ups.

Modules
• Business Analysis and Enterprise Systems
• Business Planning and Finance
• E-Business
• E-Marketing
• Information Management and Strategy
• Innovation and Digital Innovation
• Management in Context
• Managing Complexity
• Managing IT Architecture (IBM)
• Technology for E-Business
• Technology in Context

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This interdisciplinary and unique programme provides an unrivalled platform for managing the strategic impact, organisational implications and business value of IT. Read more
This interdisciplinary and unique programme provides an unrivalled platform for managing the strategic impact, organisational implications and business value of IT. ITMOC prepares you for twenty-first century careers in a globalising IT sector.

The programme modules provide an advanced grounding in key areas such as information technology and organisations, managing change, knowledge management, systematic interventions, strategy and IT management, project management and analysis, design and innovation.
Theory and practice are integrated throughout the programme. Our comprehensive range of modules develops both wide-ranging and specialist knowledge. The programme includes regular seminars and workshops with industry practitioners including CIOs, CTOs, CEOs and consultants. A research internship dissertation gives you the opportunity to collaborate with a company. We work closely with industry to ensure ITMOC is business relevant and leading-edge.

Student-centred learning is combined with academic rigour. Students come from technical and non-technical backgrounds. No specialist knowledge of computing or IT is needed.

For the MRes variant, students take two additional specialist research training modules.

Modules
Core modules:
• Academic and Professional Practice
• Analysis and Design
• Business Analysis and Enterprise Systems
• Interpretations of Information, Technology and Organisations
• IT Project Management
• Knowledge Management and IT
• Management of Organisational Change
• Research Internship/Dissertation
• Researching in Organisational Settings
• Strategy, IT and Digital Business
• Systemic Interventions and Consulting

Optional modules:
• Business Skills and Analytics
• Cyber Security and Enterprise Resilience
• E-Business
• E-Marketing
• Enterprise Systems Architecture
• Human Resource Management
• Knowledge and Global Organisations
• Strategic Supply Chain Management

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You can undertake a Sunderland MBA at a study centre in Europe, Asia and Africa. This MBA is based at our partner study centre in SEGi University Kota Damansara, Malaysia. Read more
You can undertake a Sunderland MBA at a study centre in Europe, Asia and Africa.

Course overview

This MBA is based at our partner study centre in SEGi University Kota Damansara, Malaysia. It prepares you for new opportunities in any organisation, in any country, by enhancing your real-world management capabilities.

You will develop your strategic knowledge, functional competence and problem-solving ability. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

You will study core modules that include ‘Finance for Managers', ‘Organisational Behaviour' and ‘Operations and Quality Management'. There is flexibility to choose a dissertation topic and an additional taught module that reflect your personal interests and aspirations.
Our course focuses on problem-solving ability and linking theory to real-world challenges. As part of this, we encourage visits to local companies and guest lectures from visiting speakers who share their practical business knowledge. The course will build on your previous experience and you should have at least six months of business experience.

We understand that an MBA is part of an onward journey of professional development and promotion to well-paid positions of leadership. We offer extensive career support to help students gain a rapid return on their investment – and achieve personal goals.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations. Modules on this course include:

Core Modules
-Accounting for Managers (12 Credits)
-Finance for Managers (12 Credits)
-Organisational Behaviour (12 Credits)
-Economics for Managers (12 Credits)
-Strategic Management (12 Credits)
-Corporate Social Responsibility (12 Credits)
-Operation and Quality Management (12 Credits)
-Research Methodology (16 Credits)
-Marketing Management (12 Credits)
-Master's Project (24 Credits)

Designated Options for the General Management Pathway, choose four from the following:
-Managing in the International Economy (12 Credits)
-Entrepreneurship (12 Credits)
-Project Management (12 Credits)
-Compensation and Benefits Management (12 Credits)
-e-Marketing (Dual) (12 Credits)
-Organisational Development and Change (Dual) (12 Credits)

Designated Options for the Global Business Pathway, choose four from the following:
-International Business Law (12 Credits)
-Export and Supply Chain Management (12 Credits)
-Managing in the International Economy (12 Credits)
-International Marketing (12 Credits)
-International HRM (Dual) (12 Credits)
-Organisational Development and Change (Dual) (12 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based at SEGi University Kota Damansara, Malaysia.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. Read more
Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

Modules

Semester 1

• AMM 5000: Introduction to Advertising: Media Management
• AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic
• AMM 5003: Media Management Planning, Costing and Buying: Traditional Media
• AMM 5004: Media Measurement and Research
• AMM 5005: Career Orientation and Industry Structure
• AMM 5006: Professional Selling Practices and Negotiations
• BISM 5000: Computer Analytic Skills

Semester 2

• AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling
• AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital
• AMM 5009: Media Strategies and Planning
• AMM 5010: Media Industry Issues
• AMM 5011: Digital e-Marketing Sales
• AMM 5012: Advertising: Media Management Field Placement
• AMM 5013: Integrated Marketing and Communications

Your Career

Our graduates find work in advertising agencies, media companies, marketing strategy agencies and in marketing departments with clients. You may find work as an account co-ordinator, media buyer, media planner, media researcher, media sales representative or sales co-ordinator.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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