The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
You’ll study seven compulsory and four optional choice classes.
Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.
The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.
The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*
Job titles include:
*Based on the results of the national Destinations of Leavers from Higher Education Survey (2014/15 and 2013/14).