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Masters Degrees (E-Business)

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (e-Business) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (e-Business) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

We offer a Master's in Management (e-Business) for students from any background who would like to work in business or management. The programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (e-Business) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the Management (e-Business) programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules

- Marketing - focused on the challenges of global marketing activities

- Finance – for students interested in financial aspects of management

- Human Resource Management – focused on the challenges of leadership and managing a global work force

- Entrepreneurship – for students interested in the dynamics of starting their own business

- Operations and Supply Management – focused on the management of global operations and supply networks

- International Management – considers contemporary management practice in a global setting

- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement

- Business Analytics – to equip students to work in the era of ‘big data’

- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (e-Business) Programme

- All modules on the Management (e-Business) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (e-Business) is ideally suited to students with a keen interest in e-business and its application to the business environment. This pathway provides Management (e-Business) students with an intensive focus on business information systems, covering topics such as information systems management, e-commerce, social media and application development.

Modules

Modules on the Management (e-Business) programme may include:

Managing Financial Resources

Human Resource Management

Marketing Management

Operations Management

Global e-Business

Strategy

Information Systems Management

Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management (e-Business) programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management (e-Business) programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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Our E-Business MSc combines leading technology, business strategies, entrepreneurship and organisational behaviour. It will prepare you to take total leadership on any e-business initiative. Read more
Our E-Business MSc combines leading technology, business strategies, entrepreneurship and organisational behaviour. It will prepare you to take total leadership on any e-business initiative.

A modern e-business firm not only markets and sells online, but also integrates its sales systems with its internal systems in real-time.

This makes it possible to easily invoice and update the order status of clients. At the same time the systems have to interact with a vast network of partners who manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organisational culture.

What you'll learn

You will learn how companies plan, implement and conduct electronic business with customers, suppliers and partners - from start-ups to multinational corporations.

You will also learn how e-business integrates with internal systems such as logistics, operations and finance.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects. We will prepare you to succeed in the modern e-business world.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive business models
-How to foster innovation in firms
-Business planning and new ventures
-The link between business strategy and e-business systems
-Business processes, such as the ones involving customers and suppliers
-Business intelligence systems
-Programme and project management
-Organisational alignment for the attainment of e-business benefits
-The mutual impact between technology and organisations

Other topics you will cover include:
-Participatory analysis of e-business issues
-Business processes design
-E-business systems integration
-Stakeholder analysis in e-business environments
-Organisational structures and innovation
-Technological change in society
-Government policy on technology and innovation

Career focus

This course is designed for professionals from any academic background who want to take general responsibility for e-business initiatives in any function of a company. This ranges from internet operations to internal systems, technology start-ups to multinational corporations, and includes product and service providers.

Our graduates progress into careers as e-business consultants, information system managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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This degree equips students with the skills to enable them to operate effectively in the e-business environment and to manage or lead either the transformation… Read more

This degree equips students with the skills to enable them to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or creation of new e-business activity; the programme is suitable for graduates from information technology, engineering or science backgrounds and also management students with a keen interest in technology and how it can be used effectively to promote competitiveness. The course will provide the techniques to manage the strategic development of e-business based organisations and appropriate enabling e-business technologies. Students learn how to evaluate, manage and improve the operational functions of an organisation and apply the concepts of systems integration to the design and development of products and services through market analysis.

Course Structure

The course is modular - each student takes a combination of core and elective modules. 9 modules are studied and assessed in total. Modules consist of nominally 40 hours directed tuition in the form of lectures, seminars, group work, presentations, case studies and e-learning. This is covered in a full-immersion, intensive week. Modules are assessed by Post Module Assignment. The taught modules account for 50% of the Master's degree. A major individual research project, submitted in the form of a dissertation accounts for the other 50%. An oral examination is held upon completion. The core modules are:

  • Finance for e-Business
  • e-Business Fundamentals
  • Supply Chain Integration
  • Information Systems Management
  • Digital Marketing, Software & Techniques
  • e-Commerce
  • e-Customer Relationship Management

Two elective modules from an extensive list of elective modules can be chosen in addition to the core modules.

Please note:Our course and module content and schedule is continually reviewed and updated to reflect the latest research expertise at Warwick, so it is therefore very important that you check the website for the latest information before you apply and when you accept an offer.

Project

The project is worth 50% of the final grade and supports you in developing your personal research skills. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce. Examples of some projects are:

  • Investigation of virtual communities for competitive advantage.
  • Measuring success for business websites.
  • Technical computing projects/systems design.
  • The impact of mass-customisation in the on-line environment.
  • The impact of Distributed Denial of Service attacks on SMEs.
  • Comparison of effectiveness of online advertising to traditional media.

After you Graduate

Graduates can be expected to go on to work in information technology and software related companies or enterprises with existing or developing online e-business initiatives, particularly, but not exclusively, those in the engineering and/or manufacturing sector. Many recent graduates have gone into e-business consultancy roles and positions such as Business Information Manager (HP), Quality Assurance Lead (IBM), Global Application Specialist (Mars) Business Amalyst (PWC) Consultant (SAP China) Audit Assistant (KPMG).



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Our E-Business (Information Systems) MSc will build on your existing computing-related studies. You will develop advanced technical skills and business knowledge, which will equip you to differentiate your career in the modern corporate world. Read more
Our E-Business (Information Systems) MSc will build on your existing computing-related studies. You will develop advanced technical skills and business knowledge, which will equip you to differentiate your career in the modern corporate world.

On this course you will study within two world-class schools at Newcastle University. Newcastle University Business School deliver the course in conjunction with the School of Computing Science, which is the number one school in the UK for research impact in society as listed by the British government.

The e-business revolution would not exist without the never-ending research, development and application of innovative information and communication technologies. For example:
-Marketing managers would struggle to design promotional campaigns without business intelligence applications based on data warehouses and online analytical processing (OLAP) technologies
-Buyers would not be able to order the right products, from the right suppliers or during the correct time frames without integrated enterprise resource planning systems based on service-oriented architecture (SOA)
-The procurement process would not integrate supply chain partners in real-time and in an economic way without the extensible markup language (XML) protocol.

These examples show that visionary technologists must have solid strategic, entrepreneurial and organisational knowledge in order to make things happen.

Your development

The course will support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects. We will prepare you to succeed in the modern e-business world.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving customers and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The management and development of e-business systems

Advanced computing technology such as:
-Cloud computing architecture
-Virtual machines
-Scalable computing
-Information security vulnerability and metrics
-Human factors and economic drivers effecting security
-Cryptography
-Information flow management
-Protocol analysis
-Advanced Java programming
-Distributed programming
-Advanced data communications
-XML/XSLT

Career focus

This course is for professionals with a computing-related academic background. You should want to excel in the technical and business sides of e-business initiatives in any area of a company. This ranges from Internet operations to internal systems, technology start-ups to multi-national corporations, including product and service providers.

You career will benefit through your enhanced computing expertise integrated with business objectives.

Our graduates progress into careers as technology consultants, IT managers, or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-Dell
-IBM
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. The programme is managed and delivered by the Marketing and Operations Group, which has an excellent record in research and industrial collaboration at regional, national and international level.

As a leading university in its field, the Management School has selected to partner with SAP to support its teaching programmes. The Management School was one of the first universities to join the SAP UK Universities Alliance Programme and is currently a steering group member for the SAP UK Alliance Programme. The Management School delivers highly successful SAP Certification Courses for its students on the Digital Business Enterprise Management and Operations and Supply Chain Management programmes. Students on the programme are offered the opportunity to obtain the highly regarded SAP TERP10 certification. To date, students on the programme have achieved amongst the highest pass rates for SAP Certification. Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School.

Programme Overview

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary digital business enterprise practices.

To achieve this, the programme structure and delivery was developed to provide students with a wide range of skills and options for extending their knowledge in this area, such as:

- An understanding of the impact of the internet and e-business on various industry sectors. The emerging corporate ICT strategic needs and how these needs are assessed in view of the new e-business opportunities.
- Formulating and developing an integrated corporate e-business strategy. Understanding and selecting e-business enabling technologies. Assessing strategic e-business models. Planning and evaluating resource implications of new e-business strategies.
- Understanding e-market places, exchanges and developing e-procurement strategies. Developing internet, intranet and extranet policies. Awareness of national and international e-business, e-commerce initiatives.
- Skills in web based programming, web based information management and retrieval. Practical applications of web authoring and scripting tools, as well as database integration.
- Obtaining skills in the use of enterprise resources planning (ERP) systems, such as SAP
- Analysis of business needs and developing e-business and e-commerce system specifications. The design and implementation of secure robust e-business systems.
- e-business system methodologies and packages. The selection and configuration of enterprise based tools. Understanding and assessing Internet security policies.

Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School. The following is an example of the learning experience a student can gain:

- The development of robust supply chain management solutions, supply chain planning and control models. The development and assessment of information systems for supply chain control.
- International business and developing competitive strategies for business enterprises.
- The analysis and representation of business models and utilising modelling and simulation tools for the optimisation of business performance.
- Understanding contemporary management practice and current management drivers and the emergence of new agility paradigm. Developing strategic management and business economics policies.
- The application of advanced tools and techniques associated with managing quality in the manufacturing and service industries. Improvement methodologies and ISO9000:2000. Applying Taguchi methods and advanced quality planning.

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary e-business practices.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

'Learning to make a difference'

AACSB-Accredited, the University of Liverpool Management School is in the top 5% of business schools worldwide. Regarded as one of the most rigorous assessments, many top global recruiters will only consider candidates from AACSB-Accredited schools – a clear signal that our programmes respond to the needs of business and meet specific standards of excellence.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Career prospects

The aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.

Careers Support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

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Taught by experts from both the Management School and the School of Computing and Communications (SCC), this programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. Read more

Taught by experts from both the Management School and the School of Computing and Communications (SCC), this programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. You will learn how digital business innovation strategies are developed, managed and delivered, to achieve business value. The programme also focuses on digital entrepreneurship.

The knowledge and skills that you will gain from this programme will make you attractive to many forward-looking companies who are at the cutting-edge of business and technologies, including companies that are looking for innovative ways to digitise their product and service offerings, and companies that want to increase intimacy with their customers through innovative digital interactions. The knowledge and skills gained from this programme will also equip you to be entrepreneurs, particularly in the digital space. Graduates of this programme are located internationally, in large companies, in the small /medium sectors, and in their own digital start-ups.

Course Structure

PG Dip

You will study a range of modules as part of your course, some examples of which are listed below.

Core

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

MSc

You will study a range of modules as part of your course, some examples of which are listed below.

Core

Optional

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.



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The MSc in Internet Systems and e-Business is a taught programme aimed at all graduates who want to train in modern computing. It provides an opportunity to acquire the skills required to pursue a career in Internet-based information systems. Read more

The MSc in Internet Systems and e-Business is a taught programme aimed at all graduates who want to train in modern computing. It provides an opportunity to acquire the skills required to pursue a career in Internet-based information systems. The programme is also suitable for those who have been in industry or other employment, possibly involving increasing recent work with IT, and now want to improve their career by means of formal training and a recognised qualification. The programme starts with an introduction to programming and then covers key details of software engineering and Internet technology.

Course Structure

Seven taught modules and then a dissertation module of approximately two months over the summer.

Core Modules

  • Object-Oriented Programming in Java and UML
  • Software Engineering for the Internet
  • Distributed Computing
  • Enterprise and Distributed Systems
  • Research Methods and Professional Issues
  • Web Technology
  • Digital Imaging
  • Dissertation.

Course Learning and Teaching

The MSc in Internet Systems and e-Business is a full-time taught programme aimed at all graduates who want to train in modern computing. It provides an opportunity to acquire the skills required to pursue a career in Internet-based information systems. The programme is also suitable for those who have been in industry or other employment, possibly involving increasing recent work with IT, and now want to improve their career by means of formal training and a recognised qualification. Students are registered for 12 months from the course start date at the beginning of October each academic year. The programme starts with an introduction to programming and then covers key details of software engineering and Internet technology.

The programme consists of seven lecture/tutorial based core modules plus a research project. The two modules in Object Oriented Programming, and Web Technology, each feature 18 hours of lectures plus 8 hours of tutorial contact time.

The three modules in Digital Imaging, Distributed Computing and Research Methods and Professional Issues each feature 12 hours of lectures plus 8 hours of tutorial contact time. The lecture module on Software Engineering for the Internet has 20 hours of tutorials. The lecture module on Enterprise and Distributed Systems use a variety of teaching methods. It might typically feature 18 hours of lectures and 12 hours of tutorials. The total contact hours for all 7 of these modules is therefore 90 hours of lectures and 72 hours of tutorials.

A major individual research project is also undertaken during the course under the guidance of an appropriate staff supervisor. This provides an open-ended challenge to each individual student. Regular meetings are held with the supervisor to discuss project progress and planning issues. At the end of the project you are required to submit a dissertation documenting your project work. You should expect to have around 5 hours of contact time with your supervisors over the course of the research project.



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The MSc in Internet Systems and e-Business is a taught programme aimed at all graduates who want to train in modern computing. It provides an opportunity to acquire the skills required to pursue a career in Internet-based information systems. Read more
The MSc in Internet Systems and e-Business is a taught programme aimed at all graduates who want to train in modern computing. It provides an opportunity to acquire the skills required to pursue a career in Internet-based information systems. The programme is also suitable for those who have been in industry or other employment, possibly involving increasing recent work with IT, and now want to improve their career by means of formal training and a recognised qualification. The programme starts with an introduction to programming and then covers key details of software engineering and Internet technology.

Course Structure
Eight taught modules of 4 weeks each, and then a dissertation module of approximately 2.5 months over the summer.

Core Modules
- Object-Oriented Programming in Java and UML
- Software Engineering for the Internet
- Distributed Computing
- Enterprise and Distributed Systems
- Research Methods and Professional Issues
- Web Technology
- Digital Imaging
- Information Search for the WWW
- Dissertation

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Technological change and the digital economy raise new economic and managerial challenges for businesses and public and private sector organisations. Read more
Technological change and the digital economy raise new economic and managerial challenges for businesses and public and private sector organisations. Birkbeck is a centre for excellence in research and inspirational teaching in business innovation.

This postgraduate degree in business innovation is designed for graduates who wish to develop a thorough understanding of the importance of innovation for rethinking management, business strategy, corporate assets, intellectual property rights, institutions, organisations, firms, entrepreneurship and globalisation in a changing world.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

The programme is also offered with specialisation in Entrepreneurship and Innovation Management or International Technology Management.

Why study this course at Birkbeck?

Specialised focus on e-business.
Helps you to succeed in a changing world that demands new skills in the areas of innovation, the digital economy, entrepreneurship and globalisation.
Equips you with theories, principles and tools for analysing and coping with issues of business innovation.
Watch our video: postgraduate management courses at Birkbeck.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Read more
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


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The innovative Business Information Systems course provides you with sound, theoretically informed and relevant knowledge of modern information and communications… Read more

The innovative Business Information Systems course provides you with sound, theoretically informed and relevant knowledge of modern information and communications technologies and its use in key business and organisational settings. Graduates will have the specialist scientific and technological expertise as well as research skills to be able to develop or further their careers as business IT practitioners, “hybrid” managers or multidisciplinary researchers. This programme is suitable if you don’t have a management or technology based qualification.

Through the course you will understand and appreciate the strategic value of technologies and processes as a source of competitive advantage, both nationally and internationally and find out how to respond to the increasing need for greater understanding of the role advanced information and communication technologies plays in the workplace and at home.

The multidisciplinary curriculum spans a variety of topics, such as: technology management, system design, organisational behaviour, business strategy, and marketing. You will learn about the central issues in designing and managing business information systems and in assessing the role of IT in the globalisation of business activities; as well as develop an understanding and appreciation of the strategic value of technologies and processes as a source of competitive advantage, both nationally and internationally.

You will join an intellectually stimulating, friendly and supportive research environment and will work closely with our expert and experienced academic staff.

  • Unique programme which combines the management knowledge and technical skills required by successful hybrid managers in contemporary organisations.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; enterprise systems e-business, knowledge management, business intelligence and cyber crime.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • People and Technology
  • Information System Design, Development and Management.
  • Information Systems Theory and Practice
  • Database and Web Technologies 
  • Dissertation Preparation and Research Methods
  • Dissertation

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Business Intelligence and Data Analytics
  • Cyber Crime
  • Enterprise Systems Management
  • E-Business

Teaching & assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Your future career

Graduates with a MSc in Business Information Systems from Royal Holloway will have enhanced and widen their career prospects. The programme provides an excellent preparation for both managers and business IT practitioners and those who intend to embark on a research degree. The programme will help you to use your existing skills in the burgeoning field of information and communication technologies, as well as increase your degree of confidence in communicating with other people.

Graduates in recent years have entered many different business information systems-related areas, including: Business Analyst at Ford Motor Company, Information Security Consultant at Barclays, SAP HR Functional Consultant at Satyam Computer Services, Business Analyst at Oracle,Technology Consultant at Hewlett Packard and as Microsoft Dynamics CRM Applications Analyst at Whitbread.



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