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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally.

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. On the course, you will:·

• Understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Social Marketing
Dissertation

One from:

International Marketing
Branding and Communications
Behavioural Economics
Digital Marketing
New Product Development

Please see the website for further details:

https://www.brighton.ac.uk/courses/study/marketing-social-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International study exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

[{Careers and employability]]

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well thought out judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.

On the course, you will:

• Examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
International Marketing
Dissertation

One from:

Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Please visit the website for further information:

https://www.brighton.ac.uk/courses/study/marketing-international-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy.

At the end of the first term, you will also have the option to specialise in one of four areas:

Marketing (Digital Marketing) MSc
Marketing (Branding and Communication) MSc
Marketing (International Marketing) MSc
Marketing (Social Marketing) MSc

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Dissertation

Two from:

International Marketing
Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. Read more
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.

Distinctive features:

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).

• A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Structure

The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.

• Stage 1 consists of eight modules (120 credits in total).
• Stage 2 consists of a Marketing Project of 60 credits.

This course is taught from September to June and you will take a range of core modules.

Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.

Core modules:

Strategic Marketing Management
Behavioural Aspects of Marketing
Research in Strategic Marketing
Integrated Marketing Communications
Digital Media Marketing
Measuring Marketing Effectiveness
Marketing and Society
International Marketing
Project

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic

Support

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

Feedback

We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.

When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career prospects

This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

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Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015. This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. Read more
Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015.

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Strategic Marketing Management 1: Context (30 Credits)
-Strategic Marketing Management 2: Application (30 Credits)
-Developing Skills for Business Leadership linked in with PALS (15 Credits)
-Option One, e.g. Consumer Research (15 Credits)
-Option Two, e.g. E-Marketing (15 Credits)
-Option Three, e.g. International Marketing (15 Credits)
-Applied Research Methods for Business Management (15 Credits)
-Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:
-Consumer marketing
-Business-to-business marketing
-Financial services marketing
-Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up. Read more
Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratm

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0009/645381/Strategic-Marketing-MA-P10204.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. Read more
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.

Modules

Year 1

Core Modules:

Strategies for international market entry
Cross cultural buyer behaviour
International brand management
International pricing and performance
Research methods

Electives (one from):

Digital and social media
Global operations and logistics
Market driven marketing
Marketing communications
Public relations
Social marketing strategy

Year 2

15,000 word research dissertation as well as internship reflective practice project.

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews.

The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

Types of careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Graduate success

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications. Read more
Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications.

Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications , achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.

The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.

Teaching and learning

The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors.

Student engagement with industry-led research, practitioner shadowing and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.

Student on this course have the added advantage of having access to the substantial international marketing communications and consumer behaviour research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide will continue to disseminate new findings to students.

Careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Graduate success

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. Read more
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Read more
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
-MSc Marketing (Business to Business)
-MSc Marketing (Consumer Behaviour)
-MSc Marketing (International)
-MSc Marketing (Retailing)
-MSc Marketing (Services)

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Critical Marketing
-Marketing Implementation
-Marketing Strategy and New Product Development
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-e-Business
-International Marketing
-Integrated Marketing Communications and Advertising
-Retail Marketing
-Services Marketing

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

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