MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.
With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.
This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.
Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:
Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.
After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.
Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.
In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.
Please note that the following structure and modules may be subject to change.
Students must take all modules in this group
Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.
More information is available on key facts about the delivery of the programme.
E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Multichannel Marketing units
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.
The programme aims to:
What our students say....
Would you recommend Manchester as a place to study?
I would recommend Manchester because Manchester is the best place if someone likes fashion, wants to study and enjoy modern city life. I think Manchester is a student city, it includes all sorts of entertainments such as shopping, cinema, restaurants and it has a very centralised universities area that provides a good atmosphere to study, so I have really enjoyed to study in Manchester. Hoi Ting Chi, 2010
I will definitely recommend Manchester. The services for students in Manchester is excellent. To me, I think I was very lucky to have had a supervisor like Helen McCormick Wenting Zheng, 2010
I would recommend Manchester because there is so much going on, it is fun, vibrant, interesting and multicultural. Charlotte Levitt, 2010
The first two semesters are spent following a programme of lectures and tutorials, which are continually assessed through written assignments. You take examinations in January and May and following a satisfactory assessment you commence a research project culminating in the submission of a dissertation in mid-September.
6 x 15 credit taught units = 90 credits
International Fashion Retailing Semester 2
90 credit Dissertation Project
Multichannel Marketing units: International Fashion Retailing , E-Fashion Retailing , Multichannel Marketing Management , International Supply Chain Management , Fabric Structures, Research Methods and a Dissertation project.
The MSc international Fashion Retailing (Multichannel Marketing) programme gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. Specialist E-Retailing Dissertation and Multichannel Marketing projects will also be offered in this pathway only.
Past dissertation topics have included: