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Masters Degrees (Digital Storytelling)

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Explore Emerson's Graduate Programs. In our social media and mobile-driven world, data and digital marketing have never been more vital. Read more

Explore Emerson's Graduate Programs

In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience
  • Implement digital storytelling and content marketing strategies that connect consumers with brands
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads
  • Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.



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Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. Read more

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform story formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to cinema journalism, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – our aim is to advance storytelling. We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career.

The Digital and Interactive Storytelling LAB MA prepares you for a range of industries, present and future, as entrepreneurial content creators, mobile and platform producers, cinema and video journalists, interactive factual narratives, social marketers, and project managers.

The content is structured around a knowledge of platforms and three major fields: cinema (video) journalism, photographic communication and interactive factual narratives, which are seamlessly knitted together into five modules.

Cinema Journalism builds upon videojournalism – a much-misunderstood term that in reality embraces multimedia and the creation of multiple genres of video production in different styles – from one-minute social-media docs, two-minute news, to lengthier docs. Cinema journalism combines a deep understanding of cinema cues and tropes to create compelling immersive content on fast-turn around times whilst mastering an array of tools from different lenses, cameras, drones and mobiles. You can find examples of student work David has previously supervised, as well as read about his work in journals, such as the The Documentary Handbook.

The rethinking of photographic digital communication both in terms of media and content is what drives my research The Image As Storytelling. By engaging the quickly evolving worlds of photography and photojournalism within a digital-first approach, in the LAB you will learn how to engage visual communication to its full potential, and incorporate storytelling as a digital practice for interactive platforms. Through a hands-on, experimental and practice-led approach, you will reconsider today’s shifting visual vocabulary specifically for digital and interactive communication frameworks.

Interactive Factual Narratives range from web-documentary, to games for change, VR and social mobile apps. You’ve likely seen examples of interactive factual narratives with the New York Times Snowfall, and Brett Gaylor’s Do Not Track. You will be given an exhaustive overview to be able to map the territory and position your practice in it. You will be guided through your creative journey with a user-centred workflow that mixes design and software methodologies to prototype and design interactive narratives. You will be challenged by a “what’s next” approach and will be pushed to think further than current trends.

Course structure

The course incorporates an agency media LAB approach to learning through knowledge sharing and project completion which is pragmatic. It underpins problem solving using evolving theories and practice. The goal is the production of digital stories and, or interactive factual narrative. The method is through iteration and collaboration.

Modules on the course are compulsory and follow a schedule towards production of digital and, or interactive projects via an iterative approach. Testing and user experience is taken into consideration at each step of the creative process. You will be encouraged to work in ways that rewards experimenting, building and refining ideas. We expect a mix of cohorts, some yet to enter industry, others looking to bolster their careers or change direction and encourage a wisdom of crowds method in learning – also from one another.

You’ll be encouraged to work collaboratively, opening up your professional expertise, or experiences to the benefit of your course peers. In doing so, you will feel part of a creative community that will support you when needed, and may serve you as a network even after the course has finished.

By the end of the year you should reach a level of expertise to create innovative digital and interactive storytelling artefacts, acquiring a solid knowledge of the field, consolidating a multi-skilled network of people and developing digital prototypes of your ideas. By then your project should be ready to be presented to potential financers and media partners.

The following modules, below, which are all compulsory are indicative of what you will study on this course. The following modules are indicative of what you will study on this course. 

Modules

Career path

The course is mainly geared at giving you the right support and methodology to develop your interactive project during the course. The critical awareness and the iterative methodology that you will gain will then serve you to remain competitive in the digital creative industries you might enter in the future, regardless of the technologies they use.



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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Read more
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


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The graduate program in Digital Futures responds to the increasingly important and sophisticated role of digital technology as a catalyst for change. Read more
The graduate program in Digital Futures responds to the increasingly important and sophisticated role of digital technology as a catalyst for change.

Digital Futures has an international student cohort and faculty. The program features collaborative overseas eGlobal courses with world-wide educational and industry partners. A global perspective is key to securing our graduates’ futures in the eclectic international creative digital industries, encompassing design, arts, creative services, entertainment, media and cultural industries. The Digital Futures program is offered in partnership with the Canadian Film Centre (CFC) Media Lab.

The Digital Futures student-centred learning approach applies to both research and practice. The curriculum ensures that you gain core digital knowledge and skills as you explore your specific areas of interest through electives, industry internships, residencies and independent study.

The program focuses on practice-based learning and prototyping, with an enterprise component and supporting thesis research. Industry partnerships help students to build a career runway in advance of graduating. You are encouraged to work with industry partners in internships which lead to mentorship for your thesis research.

WHO SHOULD APPLY?

You should have a background in design, technology, culture and/or enterprise as demonstrated by an undergraduate degree and relevant work experience. Our students are designers and artists, filmmakers, architects, journalists and media specialists, scientists, engineers and business people. This diversity drives peer learning and collaboration across disciplines in the program.

THE MASTER’S DEGREE IN DIGITAL FUTURES

The master's in Digital Futures is a two-year full-time program. In the program, you will develop practice-based and scholarly research in technologically advanced design, art and media through the following:

Critical thinking
Research and practice
Business and innovation studies
Computing and emerging digital methodologies

This is a full-time, 8-credit program comprising:

Foundational courses in computation, business creation, innovation and leadership
Core courses in digital methods, research, theory and practice
Intensive digital project and prototyping courses
Individual research and creation overseen by a principal advisor and supervisory committee
Summer internship and/or study abroad
Elective choices
Creative digital thesis project and supporting paper (MFA/MDes) or a written thesis and supporting creative project (MA)

Students declare their intention to pursue the Master of Design (MDes), Master of Fine Arts (MFA) or Master of Arts (MA) at the time of application. The outcomes of the chosen degree are distinctive. The MDes and MFA focus on practice-based research creation with a supporting thesis. The MA flips that focus, with an emphasis on a scholarly research thesis and a supporting creative project.

ELECTIVE CHOICES

New elective courses are continuously created in response to trends and emerging technologies. These cutting-edge courses cover theory and practice in design, art, media, technology and enterprise. Some examples include:

Body Centric Technologies
Dialogues in Feminism and Technology
Digital Games
Information Visualization
IP: Getting Value from Your Creativity
Web + Mobile System Design
Transmedia Storytelling
Ubiquitous Computing
Affect and Emotion in Practic
Making It Real
From Data to Perception
Special Topic: Family Camera at the ROM

WHERE MIGHT YOUR GRADUATE DEGREE IN THE DIGITAL FUTURES PROGRAM LEAD YOU?

As a Digital Futures graduate, you’ll be qualified to work in positions such as:

App, web, and games designers and developers
Digital project leaders
Cultural industry producers
Managers and coordinators between art and design departments and IT
Creators and developers of your own start-ups
Film, television and digital transmedia producers
Digital strategists and educators

Graduates of the Digital Futures program will be poised to play leadership roles in research and development in the media, arts, technology, entertainment and education sectors.

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Explore Emerson's Graduate Programs. Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career. Read more

Explore Emerson's Graduate Programs

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.

Throughout the course of study, develop the digital skills you need to compete in today’s insight-driven market:

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Our certificate program is designed for working professionals who are eager to gain critical, in-demand digital marketing skills. Upon completion of the certificate, students have the option to apply to continue and complete the full degree program. Earned credit from the certificate program will be applied toward the master’s program.



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The Communications - Professional Writing program prepares you to work as a versatile communications professional. Read more
The Communications - Professional Writing program prepares you to work as a versatile communications professional. With a focus on assessing audience needs and delivering thoughtful and relevant content, combined with effective project management techniques, you develop the skills you need to write and produce copy for a variety of professional settings and styles.

The innovative Communications - Professional Writing courses encompass a wide range of communications disciplines and vocational skills, including:
-Web copywriting
-Technical writing
-Proposal writing
-Writing for social media
-Content marketing
-Presentations and speech writing
-Content management
-Information design and data visualization
-Digital storytelling

As a student of the Communications – Professional Writing program, you have the advantage of creating a diverse and professional portfolio that includes training modules, complex visual aids (such as infographics), and compelling layouts for many different print and virtual platforms (brochures, newsletters, websites and more). Thanks to your well-rounded training, you will be able to launch a writing career that can go the distance, taking on a variety of roles in both the profit and non-profit sectors.

Career Opportunities

Program Highlights
-The Content Bootcamp, an intensive two-week workshop at the beginning of the first semester, builds on your academic writing skills, polishing your writing for a professional audience.
-A vocational program at its core, Communications – Professional Writing prepares you for a writing career with longevity. As such, every course has you producing professional quality work so that you graduate with a polished and diverse portfolio.
-Unique second-semester course components include creating training modules, implementing training programs, and leading virtual or live training sessions to complement the content and documentation created in first semester courses.
-The Digital Storytelling course, a standout feature, encourages you to think critically about the future of communications, and its role in business, technology and society in general. You have the opportunity to collaborate on a creative communications project, exploring what it means to be a communicator in a digital world.
-A field placement opportunity in the final semester provides you with valuable experiences in a variety of industries. Program faculty works with you to place you in an organization relevant to your long-term career goals.

​​Career Outlook
-Technical writer
-Communications coordinator
-Social media officer
-Editor
-Web copywriter
-Proposal writer
-Instructional designer
-Report writer/business analyst

Areas of Employment
-Arts and culture
-Retail and e-commerce
-Government and non-profit
-Finance
-Marketing
-Software development and IT
-Medicine
-Science
-Web design

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Learn how to produce innovative and creative content for the web and digital multi-platforms for film, television and games. -Delivered in partnership with Sky. Read more
Learn how to produce innovative and creative content for the web and digital multi-platforms for film, television and games.

-Delivered in partnership with Sky.
-Learn how to generate ideas that grow audiences around films, television programmes and games online.
-Students work across original online and social video production, 360 Video and VR, digital products, apps and game development, multiplatform TV production and social media including creating great content for Facebook, Instagram, Snapchat and YouTube.
-Work on live briefs for content. This year the students have worked on VR brief for Sky, a awareness campaign for Comic Relief, an interactive factual video for BBC Taster, a digital arts brief for Tate Britain, an entertainment brief for Warner Brothers Television and a digital/physical storytelling product for a high profile kids publisher.
-Regular high level industry speakers.
-Work with students from other award-winning NFTS departments including TV Entertainment, Documentary and Games.
-Students will do placements at leading media companies like Sky, and work with top-flight industry mentors for their graduation projects.
-Attend NFTS masterclasses from world leading content makers who have included in the last 18 months directors Christopher Nolan, Danny Boyle and Steve McQueen
-We welcome EU/EEA Students. Course fees charged at UK rate.

COURSE OVERVIEW

Creative Producing for Digital Platforms Diploma teaches you the skills to build amazing experiences that audiences love, around films and television programmes online. We want to get you pitching ideas for game-changing formats that will be a hit on both TV and YouTube, creating content for new platforms from Snapchat to Facebook Live and inventing new ways to play and experience the world through VR, augmented reality and apps.

The film and television industry – along with the wider creative industries and the independent arts sector - needs people who understand what makes good digital content, how people behave online, and who have interactive, transmedia and digital production skills in order to maximise the potential of films, television programmes and creative content across new platforms. As audiences turn into users, players and creators, film and tv production and games companies need people who can maximise their presence online. This means you'll not only be involved in the production of content, you'll also be designing new forms of media, and understanding how those forms fit their market and find their audience.

Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge channels including BBC Three, All4, Nowness and Vice; and multi-platform projects like Got to Dance, The Voice, X Factor, Humans, Utopia, Misfits, Big Brother and Embarrassing Bodies.

The course advisory board includes:
-Matt Locke - Storythings
-Rosie Allimonos - YouTube
-Martin Trickey - Head of Group Digital, Warner Bros TV Production
-Jody Smith – Head of Digital, youngest media
-Justin Gayner- Channel Flip
-Kat Hebden – Fremantle
-Jon Aird – Comic Relief
-Will Saunders - BBC Creative Director, Digital

The course will be full-time over twelve months (starting in January each year) and will be delivered at the NFTS in its historic studios with regular visits to London-based production companies, and some aspects of the curriculum delivered at Sky Studios. Students will create standalone digital projects and may also work alongside students from Documentary, Comedy, Animation, Producing and Television Entertainment to create digital content for more ‘traditional’ linear programmes.

Specifically you will learn about:
-Harnessing digital technologies to support Film and Television
-The industry and market for digital content
-Creative problem solving, developing and pitching ideas
-Audience behaviour across genres and technologies
-Social Media – content, sharing, visibility and discoverability
-Lightweight video production for online
-Making projects better through rapid prototyping and wireframes
-User Experience: human interaction, research, design and user testing
-Project Management and end-to-end digital project workflow
-Understanding Data and Metrics

Students graduate able to:
-Develop ideas and pitch projects to industry professionals
-Build and manage cross platform teams
-Produce and lead multi-platform production projects
-Understand how audience behaviour will make or break a project
-Embrace the fast changes that digital innovation causes in production
-Exploit the opportunities presented by digital media

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Do you love writing but also want to earn a living? The MA in Creative, Digital and Professional Writing is an exciting and innovative new course that will… Read more
Do you love writing but also want to earn a living? The MA in Creative, Digital and Professional Writing is an exciting and innovative new course that will allow you to develop your creative writing abilities while equipping you with the multimedia, digital skills required by professional writers working in the creative industries – media, journalism, film,publishing, e-books, marketing and the communications industry. You will be taught by lecturers who are academics and award-winning professionals, with the skills, contacts and profile in these industries to help you develop a distinctive and individual writing voice that is also attractive to employers. This MA benefits from an advisory, industry-based panel, connecting the degree with the latest professional knowledge, innovation and changes.

More about this course

This innovative MA will help students develop cutting-edge, flexible writing skills that they can apply to a wide range of professional settings and literary modes, allowing them to develop their own creative ideas while also equipping them with the abilities necessary for the creative industries.

Making use of both the University's £100,000 newsroom, its award-winning staff, guest lecturers from the industry and a professional advisory panel, students will develop an understanding of the demands and opportunities of a professional writing career.

They will benefit from work placements and the activities organised by the University's Centre for Research into Media, Identity and Culture (MiC).

Assignments, coursework, media artefacts, and portfolios made up of written/visual/audio original work.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Creative Writing (core, 20 credits)
-Creative, Digital and Professional Writing Project / Dissertation (core, 60 credits)
-Digital Storytelling (core, 20 credits)
-Feature Journalism (core, 20 credits)
-Researching Media, Communication and the Creative Industries (core, 20 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Advertising (option, 20 credits)
-Creative Nonfiction (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Principles of Digital Media (option, 20 credits)
-Routes into Publishing (option, 20 credits)
-Scriptwriting (option, 20 credits)

After the course

The Creative, Digital and Professional Writing MA will give you the skills you need to forge a successful career in the media and creative industries. Key areas in these industries include media, creative writing, editing, journalism, marketing, publishing and PR, the arts and arts management, the music industry, web design, software design, curating, fine art consultancy, arts and cultural sector management and administration, events management, and other creative and cultural professions. Almost every commercial and public company now has a communications manager and graduates of this MA would have specialist skills that they could bring to such a role. They could also combine roles in creative writing and journalism, editing and marketing.

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Digital Direction is a new 240-credit, 15-month Master’s programme starting in September 2017. Read more

Digital Direction is a new 240-credit, 15-month Master’s programme starting in September 2017.

Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, training new creative leaders who are responsive to continually changing contexts, infrastructures and technologies and engendering a new wave of creative leadership. Graduates will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.

The programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices, plus uses of, and developments in, digital technologies. Centring on the interrelated domains of broadcasting, film and experience/brand, the programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing and communication/digital media design.

The programme proposes new imperatives for storytelling in an age of alternative facts and fictions; challenges associated with multiple media forms and systems; and methods for engaging publics as audiences, users, consumers, (co-)creators, stakeholders and participants.

Established approaches to production, direction, content creation and communication/digital media design are transforming at an exponential rate, employing innovative forms of storytelling and narrative experience to engage audiences in new ways. The programme is informed by associated transformations in digital technologies, including the prevalence of post-broadcast models of On Demand media; the proliferation of networked forms of production and distribution; source- and platform-agnostic, multi-cast, multi-access and multi-layered, multi-linear media; cultures of openness and control; and the primacy of interactivity.

The programme acknowledges human adaptations to living with digital technologies. Contemporary media platforms are mobile, embedded in multiple types of environments, infrastructures and products, and user-controlled with an engagement in more democratic forms of content generation and curation. In parallel, core discrete professions within the media and communication design industries are being challenged and broadened by increasingly transdisciplinary requirements. .

The programme equips students with the knowledge, understanding and skills to engage productively with the creative, design and commercial demands of this emerging and rapidly evolving multi-platform and multi-layered world. To match, a transdisciplinary approach is demanded with a strong narrative sense and a honed instinct for communication. Our contemporary uses of new digital technologies have prompted a reconsideration of communication borders and different types of responsive modes; and content developers and distributors are, in turn, converging within an increasingly fluid space.

Traditional skill sets involving narration, scriptwriting, production design, direction, set design, casting, photography, filming, lighting, and sound recording, for example, are now increasingly accompanied and informed by hitherto unrelated practices such as coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), data visualisation and analytics, visual design, gamification, virtual/augmented reality and social media. Digital Direction addresses the demands of this new world – for example, by enabling designer-directors to produce and create content for social videos with an accompanying strategy for ensuring delivery to their target audiences, including deployment of mechanisms for openness and input.

The programme draws on six key principles from the School of Communication – conceptualisation, experimentation, expression, information, contextualisation and interdisciplinarity – which are in turn supported and developed through strategic research clusters based on the broader themes of identity, experience and publishing.



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The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. Read more

The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. The Digital Cultures and Industries track helps students to meet the challenge of a world in flux with a suite of up-to-the-minute critical and practical courses that can be tailored to different career pathways.

Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.

Skills for a Data Driven World

As a student of the Digital Cultures and Industries Track, you will acquire in-depth knowledge of theories, contexts and practices of digital media as well as their relationship to global cultures and communications industries. Building on a solid base of critical thought around the rise of digital media and current global debates, you can take on specialized topics such as mobile media, the new app economy, data and algorithmic cultures and digital advocacy.

To put ideas into action, choose from hands-on courses teaching skills such as data analysis and visualization, social media strategy, digital writing, multimedia storytelling, visual design and coding. Learning from digital media scholars and industry professionals alike, you are primed with the critical and practical skills and emerging literacies required to thrive and adapt in a transforming digital world.  

Ideal candidates—and career outcomes

Students pursuing this track may come from various backgrounds of work and study – advertising and PR, design and film, sociology, anthropology and psychology, writing and journalism – or be interested in pursuing careers in those fields. Whichever their individual talents, the Digital Cultures and Industries track prepares students for professional careers at the changing face of communications or further graduate study in emerging fields. 

As a student, you will benefit from hands-on fieldwork and research development as you gain professional skills throughout the duration of your studies. This, together with the rigorous academic training, can lead to jobs in companies across the world. You will be well-prepared to pursue a career in a range of sectors and organization types, including corporations, non-governmental organizations, start-ups, nonprofits and family businesses. View career results for graduates of the MA in Global Communications program.

An international approach to learning

The MA in Global Communications encourages students to take their education beyond the classroom. Your learning experience is deepened by the opportunity of immersive practica and study trips where you will come into contact with experts in the field. Whether networking with communications professionals in New York or London, developing sustainable initiatives in India, or experiencing nation branding in Iceland or cultural heritage in Morocco, or we are committed to putting theory into practice.



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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

Digital Media Practice

Choose from any of the modules available on the specialist pathways

Advertising, Marketing and Branding Design

  • Marketing Communication
  • Brand Design and Strategy

Design Thinking

  • Design Communication
  • Design Research

Interaction Design

  • AR and VR Interaction
  • Narrative and Storytelling

Motion Graphics

  • Motion Graphics
  • Transmedia Storytelling

Visualisation

  • 3D Visualisation
  • Infographic Communication

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Date: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

  • Motion Graphics
  • Transmedia Storytelling

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Dates: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.



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IN BRIEF. Enjoy excellent job prospects in the growing field of science communication. This course is delivered in partnership with industry giving you the opportunity to tap into world-class professional networks. Read more

IN BRIEF:

  • Enjoy excellent job prospects in the growing field of science communication
  • This course is delivered in partnership with industry giving you the opportunity to tap into world-class professional networks
  • Access to state of the art MediaCityUK facilities during the course residential
  • A part-time only course
  • Based at MediaCityUK
  • International students can apply

COURSE SUMMARY

Over the last 25 years, science communication has expanded from a field of public intellectuals, celebrity scientists, broadcast media professionals and event producers to a global industry of ground-breaking artists, games developers, disruptive creators, radical curators, social entrepreneurs and citizen scientists. Developed in partnership with industry, this part-time, distance learning course will provide you with the knowledge and skills required to take advantage of excellent job prospects in this growing field.

Studying this MSc will provide you with the opportunity to accelerate your career and become part of a worldwide community which is pushing the boundaries of science communication through new and emerging technologies. You will gain practical and transferable skills informed by theory, a creative portfolio and access to world-class professional networks to progress your career in science communication. You will become mindful of the ethical challenges that new communication systems might pose to achieving sustainable development goals for health and wellbeing, gender equality and communities.

Through a selection of specifically designed modules, you will learn about the importance of involving the public in the co-creation of citizen science projects, explore the increasing trend of locating science within festivals, examine how art and science come together to innovate, and explore digital storytelling strategies for communicating science. Additionally, you will investigate how science writing and journalism has changed in a digital era, and focus on contemporary matters of global concern in science communication. All modules aim for you to develop and enhance your public portfolio through a range of creative projects.

Science communication is an expanding field and, as such, there are many exciting career prospects working in science journalism, public engagement, events production, science publishing and within the media, to name a few. Our academics have strong networks in the field and, as the course is delivered in collaboration with industry experts and professional science communicators, you can be sure that the skills and knowledge you gain are those you need to forge a successful career in the field and stay ahead of the curve. This course aims to bridge the #scicomm digital skills gap in an era where digital fluency, critical thinking, and creative innovation make professionals stand out from the crowd.

COURSE DETAILS

This science communication masters focuses on the areas of communication, media management, public engagement, emerging technologies, global challenges, digital literacy and creative practice.

Features  

  • Course content reflects and connects your needs with industry trends  
  • Digital skills and emerging technologies focus  
  • Become part of a global learning community  
  • Connectivity and access to world-class facilities  
  • Co-delivery with industry practitioners  

Benefits

  • Learn alongside cutting edge researcher-practitioners  
  • Secure a global competitive edge and excellent employment prospects  
  • Gain real world, practical and problem solving experience  
  • Create a portfolio to showcase and help secure future work  
  • Access to a national and international peer and industry network

SCHOLARSHIPS AND BURSARIES

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section.

EMPLOYABILITY

This science communication MSc is designed to equip the modern science communicator with the practical skills and theoretical grounding to carry out science communication, public engagement and policy roles in a wide range of institutions, from Universities to science festivals, museums and galleries to research funders, science and health charities, NGOs and science businesses spanning education, entertainment, PR/ advocacy and sustainable development.

Science communication professionals contribute to a wide range of industries including:

  • Media and creative industries;  
  • Science centres and museums;
  • Science education and outreach;
  • Research councils and policymaking.

Graduates could undertake roles (within these sectors and others) such as:

  • Broadcast, Media and Entertainment;
  • Science Journalism;
  • Science Advocacy;
  • Professional Consultancy;
  • Public Relations;
  • Science publishing;
  • Public Engagement; 
  • Public Involvement and Impact; 
  • Knowledge Exchange;
  • Museum education, exhibition and curation;
  • Events production, management.


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