In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight-driven market.
In this program, you will learn how to:
The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.
Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.
The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.
Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment.
You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.
The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.
The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:
Digital Marketing
Data Analytics
Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.
Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.
Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.
Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform story formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.
The course delivers industry-level professional expertise in visual communication from photography to cinema journalism, interactive narratives and apps for change.
You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – our aim is to advance storytelling. We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career.
The Digital and Interactive Storytelling LAB MA prepares you for a range of industries, present and future, as entrepreneurial content creators, mobile and platform producers, cinema and video journalists, interactive factual narratives, social marketers, and project managers.
The content is structured around a knowledge of platforms and three major fields: cinema (video) journalism, photographic communication and interactive factual narratives, which are seamlessly knitted together into five modules.
Cinema Journalism builds upon videojournalism – a much-misunderstood term that in reality embraces multimedia and the creation of multiple genres of video production in different styles – from one-minute social-media docs, two-minute news, to lengthier docs. Cinema journalism combines a deep understanding of cinema cues and tropes to create compelling immersive content on fast-turn around times whilst mastering an array of tools from different lenses, cameras, drones and mobiles. You can find examples of student work David has previously supervised, as well as read about his work in journals, such as the The Documentary Handbook.
The rethinking of photographic digital communication both in terms of media and content is what drives my research The Image As Storytelling. By engaging the quickly evolving worlds of photography and photojournalism within a digital-first approach, in the LAB you will learn how to engage visual communication to its full potential, and incorporate storytelling as a digital practice for interactive platforms. Through a hands-on, experimental and practice-led approach, you will reconsider today’s shifting visual vocabulary specifically for digital and interactive communication frameworks.
Interactive Factual Narratives range from web-documentary, to games for change, VR and social mobile apps. You’ve likely seen examples of interactive factual narratives with the New York Times Snowfall, and Brett Gaylor’s Do Not Track. You will be given an exhaustive overview to be able to map the territory and position your practice in it. You will be guided through your creative journey with a user-centred workflow that mixes design and software methodologies to prototype and design interactive narratives. You will be challenged by a “what’s next” approach and will be pushed to think further than current trends.
The course incorporates an agency media LAB approach to learning through knowledge sharing and project completion which is pragmatic. It underpins problem solving using evolving theories and practice. The goal is the production of digital stories and, or interactive factual narrative. The method is through iteration and collaboration.
Modules on the course are compulsory and follow a schedule towards production of digital and, or interactive projects via an iterative approach. Testing and user experience is taken into consideration at each step of the creative process. You will be encouraged to work in ways that rewards experimenting, building and refining ideas. We expect a mix of cohorts, some yet to enter industry, others looking to bolster their careers or change direction and encourage a wisdom of crowds method in learning – also from one another.
You’ll be encouraged to work collaboratively, opening up your professional expertise, or experiences to the benefit of your course peers. In doing so, you will feel part of a creative community that will support you when needed, and may serve you as a network even after the course has finished.
By the end of the year you should reach a level of expertise to create innovative digital and interactive storytelling artefacts, acquiring a solid knowledge of the field, consolidating a multi-skilled network of people and developing digital prototypes of your ideas. By then your project should be ready to be presented to potential financers and media partners.
The following modules, below, which are all compulsory are indicative of what you will study on this course. The following modules are indicative of what you will study on this course.
Modules
The course is mainly geared at giving you the right support and methodology to develop your interactive project during the course. The critical awareness and the iterative methodology that you will gain will then serve you to remain competitive in the digital creative industries you might enter in the future, regardless of the technologies they use.
Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.
Throughout the course of study, develop the digital skills you need to compete in today’s insight-driven market:
Our certificate program is designed for working professionals who are eager to gain critical, in-demand digital marketing skills. Upon completion of the certificate, students have the option to apply to continue and complete the full degree program. Earned credit from the certificate program will be applied toward the master’s program.
Digital Direction is a new 240-credit, 15-month Master’s programme starting in September 2017.
Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, training new creative leaders who are responsive to continually changing contexts, infrastructures and technologies and engendering a new wave of creative leadership. Graduates will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.
The programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices, plus uses of, and developments in, digital technologies. Centring on the interrelated domains of broadcasting, film and experience/brand, the programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing and communication/digital media design.
The programme proposes new imperatives for storytelling in an age of alternative facts and fictions; challenges associated with multiple media forms and systems; and methods for engaging publics as audiences, users, consumers, (co-)creators, stakeholders and participants.
Established approaches to production, direction, content creation and communication/digital media design are transforming at an exponential rate, employing innovative forms of storytelling and narrative experience to engage audiences in new ways. The programme is informed by associated transformations in digital technologies, including the prevalence of post-broadcast models of On Demand media; the proliferation of networked forms of production and distribution; source- and platform-agnostic, multi-cast, multi-access and multi-layered, multi-linear media; cultures of openness and control; and the primacy of interactivity.
The programme acknowledges human adaptations to living with digital technologies. Contemporary media platforms are mobile, embedded in multiple types of environments, infrastructures and products, and user-controlled with an engagement in more democratic forms of content generation and curation. In parallel, core discrete professions within the media and communication design industries are being challenged and broadened by increasingly transdisciplinary requirements. .
The programme equips students with the knowledge, understanding and skills to engage productively with the creative, design and commercial demands of this emerging and rapidly evolving multi-platform and multi-layered world. To match, a transdisciplinary approach is demanded with a strong narrative sense and a honed instinct for communication. Our contemporary uses of new digital technologies have prompted a reconsideration of communication borders and different types of responsive modes; and content developers and distributors are, in turn, converging within an increasingly fluid space.
Traditional skill sets involving narration, scriptwriting, production design, direction, set design, casting, photography, filming, lighting, and sound recording, for example, are now increasingly accompanied and informed by hitherto unrelated practices such as coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), data visualisation and analytics, visual design, gamification, virtual/augmented reality and social media. Digital Direction addresses the demands of this new world – for example, by enabling designer-directors to produce and create content for social videos with an accompanying strategy for ensuring delivery to their target audiences, including deployment of mechanisms for openness and input.
The programme draws on six key principles from the School of Communication – conceptualisation, experimentation, expression, information, contextualisation and interdisciplinarity – which are in turn supported and developed through strategic research clusters based on the broader themes of identity, experience and publishing.
The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. The Digital Cultures and Industries track helps students to meet the challenge of a world in flux with a suite of up-to-the-minute critical and practical courses that can be tailored to different career pathways.
Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.
As a student of the Digital Cultures and Industries Track, you will acquire in-depth knowledge of theories, contexts and practices of digital media as well as their relationship to global cultures and communications industries. Building on a solid base of critical thought around the rise of digital media and current global debates, you can take on specialized topics such as mobile media, the new app economy, data and algorithmic cultures and digital advocacy.
To put ideas into action, choose from hands-on courses teaching skills such as data analysis and visualization, social media strategy, digital writing, multimedia storytelling, visual design and coding. Learning from digital media scholars and industry professionals alike, you are primed with the critical and practical skills and emerging literacies required to thrive and adapt in a transforming digital world.
Students pursuing this track may come from various backgrounds of work and study – advertising and PR, design and film, sociology, anthropology and psychology, writing and journalism – or be interested in pursuing careers in those fields. Whichever their individual talents, the Digital Cultures and Industries track prepares students for professional careers at the changing face of communications or further graduate study in emerging fields.
As a student, you will benefit from hands-on fieldwork and research development as you gain professional skills throughout the duration of your studies. This, together with the rigorous academic training, can lead to jobs in companies across the world. You will be well-prepared to pursue a career in a range of sectors and organization types, including corporations, non-governmental organizations, start-ups, nonprofits and family businesses. View career results for graduates of the MA in Global Communications program.
The MA in Global Communications encourages students to take their education beyond the classroom. Your learning experience is deepened by the opportunity of immersive practica and study trips where you will come into contact with experts in the field. Whether networking with communications professionals in New York or London, developing sustainable initiatives in India, or experiencing nation branding in Iceland or cultural heritage in Morocco, or we are committed to putting theory into practice.
The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.
Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.
Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:
Digital Media Practice
Choose from any of the modules available on the specialist pathways
Advertising, Marketing and Branding Design
Design Thinking
Interaction Design
Motion Graphics
Visualisation
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.
UK, EU, World
Start Date: September
Teaching takes place: Daytime
Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.
Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.Feedback
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.
Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.
Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:
UK, EU, World
Start Dates: September
Teaching takes place: Daytime
Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand during core hours.
Taught elements of the course take place on our King Alfred Campus, Winchester or at our West Downs Campus, Winchester.
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.
Over the last 25 years, science communication has expanded from a field of public intellectuals, celebrity scientists, broadcast media professionals and event producers to a global industry of ground-breaking artists, games developers, disruptive creators, radical curators, social entrepreneurs and citizen scientists. Developed in partnership with industry, this part-time, distance learning course will provide you with the knowledge and skills required to take advantage of excellent job prospects in this growing field.
Studying this MSc will provide you with the opportunity to accelerate your career and become part of a worldwide community which is pushing the boundaries of science communication through new and emerging technologies. You will gain practical and transferable skills informed by theory, a creative portfolio and access to world-class professional networks to progress your career in science communication. You will become mindful of the ethical challenges that new communication systems might pose to achieving sustainable development goals for health and wellbeing, gender equality and communities.
Through a selection of specifically designed modules, you will learn about the importance of involving the public in the co-creation of citizen science projects, explore the increasing trend of locating science within festivals, examine how art and science come together to innovate, and explore digital storytelling strategies for communicating science. Additionally, you will investigate how science writing and journalism has changed in a digital era, and focus on contemporary matters of global concern in science communication. All modules aim for you to develop and enhance your public portfolio through a range of creative projects.
Science communication is an expanding field and, as such, there are many exciting career prospects working in science journalism, public engagement, events production, science publishing and within the media, to name a few. Our academics have strong networks in the field and, as the course is delivered in collaboration with industry experts and professional science communicators, you can be sure that the skills and knowledge you gain are those you need to forge a successful career in the field and stay ahead of the curve. This course aims to bridge the #scicomm digital skills gap in an era where digital fluency, critical thinking, and creative innovation make professionals stand out from the crowd.
This science communication masters focuses on the areas of communication, media management, public engagement, emerging technologies, global challenges, digital literacy and creative practice.
Features
Benefits
We offer awards to help you study through our:
There are also other sources of funding available to you.
For more information please see our funding section.
This science communication MSc is designed to equip the modern science communicator with the practical skills and theoretical grounding to carry out science communication, public engagement and policy roles in a wide range of institutions, from Universities to science festivals, museums and galleries to research funders, science and health charities, NGOs and science businesses spanning education, entertainment, PR/ advocacy and sustainable development.
Science communication professionals contribute to a wide range of industries including:
Graduates could undertake roles (within these sectors and others) such as:
Create your own story at the University of Hertfordshire’s School of Creative Arts!
