The recent growth in new media management has seen a rise in and demand for skilled creative media management professionals, who are not only confident in deploying media technologies and platforms but also in management practices, methods and experience to drive forward the latest media advances.
Your studies are based in our modern media labs in the Department of Media Arts and Communication. Many of our academic staff bring industry experience to their teaching. The course also includes a regular programme of industry speakers and client based projects, as well as a foundation for those wishing to move into media management roles within organisations, recognise existing skills and knowledge through a formal qualification, or start their own media business.
The course is made up of eight taught modules, plus a major linked project where you could work with or within an organisation. All modules are mandatory and have been tailored to match the in demand skills and experience of the creative media industry. The vast majority of teaching is in small groups (typically less than 20) allowing for bespoke delivery.
Students will gain an understanding of how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. The course uses industry-standard software and hardware tools such as Adobe and Apple software in well-equipped media studios and associated lab facilities. The course is designed to develop business awareness, entrepreneurial skills, management confidence and a portfolio of industry experience through client based media projects, industry networking and digital media industry insight.
You study a range of modules designed to prepare you for real world challenges. Typical projects may include • management of communication channels for promotion and marketing • creation of digital marketing campaigns • management of software solutions to engage audiences • management of knowledge dissemination across organisations • mobile media, social media and app design • insight into industry best practice • management of media people and teams • entrepreneurship and business skills.
The course has been designed in conjunction with industry professionals and aims to give you real world experience through working on live client briefs. You also work with the award winning Venture Matrix to enhance your employability and enterprise skills. Assessment is based primarily on individual project work, as well as team based projects and presentations. These projects allow students to access industry, network and build a portfolio of client based work.
Work based learning is also encouraged as part of the degree. Module teams will support students who wish to apply their studies directly to the work place. The Digital Media Management Project module in particular allows students to work with or within organisations on projects to enhance a company or organisation.
A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter where students can take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. They provide students with direct access to industry and exposure to opportunities within the industry.
The creative industries sector is vibrant, fast growing and brings immense benefit to developed economies. In the UK alone, the creative industries are worth over £77 billion a year and account for 5% of the economy, with exports of over £17 billion per annum. Skilled digital media management professionals are in demand to meet this phenomenal growth.
Typical careers would involve • managing or consulting on social media • digital PR • marketing • projects • products • digital media • communication strategies • entrepreneurship and digital innovation. In addition, students may find roles as • digital media designers • analysts • digital change leaders and innovators.
This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.
The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.
Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.
The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.
Core modules will develop your understanding of international marketing in theory and practice.
You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.
From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.
You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.
You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.
You’ll choose one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.
You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.
Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about our careers support.