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Masters Degrees (Digital Marketing)

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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The key differentials for this full-time MSc Digital Marketing course are. - Paid work placement in Digital Marketing. - Unique course content on SMAC (Social, Mobile, Analytics & Cloud). Read more
The key differentials for this full-time MSc Digital Marketing course are:
- Paid work placement in Digital Marketing
- Unique course content on SMAC (Social, Mobile, Analytics & Cloud)
- DIT's applied learning approach, ensuring you are ready for a career in Digital Marketing

DIT’s School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing.

The MSc Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business are learning on the job how to ‘do digital’, this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment.

This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room.

Benefits For Participants

On completion of this programme graduates will be able to:
-Develop digital marketing strategy informed by the literature and practice from the forefront of the field.
-Critically reflect on current problems, new insights and future trends in the field of digital marketing.
-Show comprehensive understanding of the legal, ethical and social frameworks relevant to the field of digital marketing.
-Demonstrate the ability to research, critique and evaluate a specific element of digital marketing activity through the presentation of a research dissertation.
-Demonstrate critical application of digital marketing techniques, platforms and tools, including novel and emerging techniques.
-Interrogate marketing, analytics, technology, and communications strategy.
-Negotiate and plan for digital marketing research, campaigns, and projects in a variety of unpredictable and ill-defined contexts.

Career Opportunities

Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to meet our graduates, uniquely skilled in social, mobile, analytics and cloud technology. Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more.

The work placement element of the course provides participants with experience relevant to their interests in the field. The dissertation piece is completed in an area that the participant is interested and wishes to build further expertise in. This will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.

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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns. Read more
The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring, DigitasLBi, Mearns & Gill, McEwan Fraser Legal, and the Scottish Government.

Visit the website http://www.rgu.ac.uk/msc-digital-marketing

Course detail

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

Semester 1

• BSM727 Digital Production Tools And Techniques 30 Credits
• BSM729 Digital Marketing Strategy 30 Credits

Semester 2

• BSM716 Digital Public Relations 30 Credits
• BSM728 Methods, Metrics And Analytics 30 Credits

Semester 3

Choose 1 option module from the following group:

• BSM101 Dissertation 60 Credits
• BSM730 Digital Marketing Project 60 Credits

Format

The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study

In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules

In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.

Careers

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:

• Digital Marketing Manager
• Social Media Manager / Community Manager
• Search Manager / SEO Manager
• Digital Strategist
• Online PR Manager
• Communications/Marketing Manager
• Digital Producer
• Public Relations Manager

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Semesters will be 12 weeks' duration. The final semester of study requires attendance for 6 weeks only. Following this you will be working on your work based project/dissertation with meetings arranged with your supervisor.

-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The two-year course with advanced practice has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

In the second year of this course you’ll undertake an internship or further consultancy project. The fee for the second year will be much lower because of the amount of time that you’ll be spending in workplace learning.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Please note part-time study will require you to attend face to face classes two evenings per week, or as advised by your module tutor, over two semesters commencing in September each year. Semesters will be 12 weeks' duration. The final year of study (year 3) requires attendance for 6 weeks only in the first semester. Following this you will be working on your work based project/dissertation with meeting arranged with your supervisor.

Year 1
-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development

Year 2
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management

Year 3
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

You’ll be supported extensively with your personal and professional development, particularly around reflection, self-awareness and group skills and be offered the chance to take part in a residential weekend to build on these. You’ll also get the chance to develop leadership and management skills in both theoretical and real-life settings.

During the second year you’ll spend a whole semester studying in another country. We organise exchanges with universities in Europe, Asia and the Americas, allowing you to take your international experience to another level. You’ll deepen your understanding of relevant topics and there may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0478 - Masters' Study Abroad (Core, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an inter-cultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Read less
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector. Read more
Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

About the programme

71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

With a strong focus on the practical skills expected of digital marketing graduates, which are underpinned by relevant theory, you'll gain a deep insight into the issues facing companies, ensuring that you will be highly employable within the digital marketing sector.

There are three routes available-

Route 1- for those with little or no prior grounding in digital marketing

Route 2- aimed at those who already have a qualification in digital marketing

Route 3- a work- based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc and will complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

• Digital Marketing Practice (20 credits, core)
• Branding People, Places and Spaces (20 credits, core)
• Digital Marketing Theory (20 credits, core)
• Creative Research (20 credits, core)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.

MSc

You will complete an MSc dissertation (60 credits) to produce an individual piece of research.

Our Careers Advisor says

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR.

Facilities

We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

Read less
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

Read less
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. Read more

The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:

- Combination of Digital & CRM

- Specialized and innovative program designed with experts in Digital Marketing and CRM

- Interactive education learning approach with academics and professionals

Career opportunities:

- Digital Marketing Manager and Brand Manager

- Web-Marketing Manager

- CRM and e-CRM Manager

- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:

May 30th 2018

Tuition 2018-2019:

€ 15,000 for domestic and international students.

International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student



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This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.
The workshops will normally take place in February,September, November and January.

Modules

Contemporary Marketing (20 Credits)

This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.

Digital and social media (10 credits)

This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.

Research methods (20 credits)

This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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