The Master of Science in Digital Humanities helps graduates from Humanities, Social and Behavioral Sciences programmes to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link these competencies to research questions, case studies and applications related to the domain expertise of the students.
Graduates of this programme will be able to bring their own domain expertise to a significantly higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the programme and their prior expertise in Humanities, Social or Behavioral Sciences, graduates will be well placed to open many new digital applications to a much wider community. Moreover, those who wish to move to a professional profile involving more advanced digital competencies, are well prepared to do so.
The programme is organized around a number of clusters of course units. The central clusters are the Application Domains cluster and the Tools for the Digital World cluster. Supporting clusters are the Introductory Digitization Components cluster, the Advanced Digitization Components cluster and the Management Component. The heart of the research activities is situated in the Master’s thesis.
The Master’s Programme is conceived as a one year, international and multidisciplinary advanced master programme (master-after-master). The programme is unique in Flanders and one of only a few in Europe. The programme is firmly framed in an explicit collaboration between the Faculty of Arts, the Faculty of Psychology and Educational Sciences, the Faculty of Social Sciences and the Faculty of Sciences - Department of Computer Science. As such, it is supported by experts in Digital Humanities applications, who supply research expertise for the programme, as well as by experts in digital techniques and tools, who provide a sound technical basis for the students.
Digitization affects in many ways how future scientists in Humanities and Behavioural Sciences will conduct their research. Also, graduates from Humanities and Behavioural Sciences programs enter a professional world in which digitization becomes the standard, be it in publishing, arts, libraries, teaching and many others.
The Master of Science in Digital Humanities program aims to prepare graduates from Humanities and Behavioural Sciences programs for these challenges. It aims to help such graduates to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link this knowledge and these competencies to case studies and applications related to the domain expertise of the students. It will train them to master information structures and functionalities of data, programming structures and technique to produce scripts for digital applications, tools for improving access and interactive use of data and the development of new digital applications. It will train them how to manage projects related to digitization and introduce them to emerging new digital technologies and their applications.
As an advanced master program (master-after master), it is assumed that the students entering this program have already achieved the general academic competencies defined for any master's program. Nevertheless, it is also within the aims of the program to further strengthen these competencies, within the specific context that Digital Humanities offers.
More specifically, graduates understand the basics of Digital Humanities, databases and query languages, scripting languages, the role of IT in management and of some of the emerging technologies in Digital Humanities. They are able to formulate research goals, determine trajectories that achieve these goals, collect and select information relevant to achieve the research goals and interpret collected information on the basis of a critical research attitude. They are able to communicate scientifically. They are able to model a database and use SQL, to use a scripting language, to apply tools for Digital Humanities and to study applications in Digital Humanities. They have the attitudes of valuing and fostering creative, critical and independent thinking, of applying an interdisciplinary and participative approach in innovative development and of striving towards opening the digital world to a broader society.
Academically, researchers in the Humanities, Social or Behavioral Science are confronted with the need to apply digital tools to facilitate and enhance their research. The program enables graduates to enhance their research in the Humanities, Social or Behavioral Sciences through non-trivial uses of digital tools and techniques. This may include modeling and querying databases, accessing data, interconnecting andquerying web resources, extending tools with scripts to provide extra functionality, text-encoding and e-publishing, mining repositories, data visualization, analyzing social networks, adopting, adapting and enhancing e-learning environments, improvingusability of human-computer interaction. As such, graduates are very well placed to take on the challenges that novel research positions require.
Professionally, graduates of the Humanities, Social of Behavioral Sciences enter professional environments where connecting the company’s business with digital tools and techniques has become standard. Here as well, the program enables its graduates to put to use non-trivial digital techniques in their professional occupations, including e-media, publishing, arts, history, culture, music, libraries, e-education or interactions for end-user applications. Thus, graduates who want to pursue a career in the usual sectors for graduates of the Humanities, Social or Behavioral Sciences will be much better prepared to cope with the digital techniques that are currently applied there.
More generally, graduates of this program provide society with professionals and researchers who are able to bring their own domain expertise to a higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the program and their prior expertise in Humanities, Social or Behavioral Sciences, are well placed to take part in opening the digital world to a larger community.
Graduates of this program who wish to move to a job profile involving more advanced digital competencies, are prepared to do so and will help to close to gap in an IT-focused labor market. This will require extra training at the company and aims at positions such as project analysts, project managers, service managers.
This programme is aimed at researchers and professionals who commission, coordinate and use digital research in business, policy-making and the third sector, including digital marketing and analytical services officers.
This programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available administrative datasets.
These skills include:
Based on the latest research into the social and economic influences on how digital research is being developed and used, this PgCert is designed both for novices and for more experienced professionals who need to maintain a critical appreciation of the fast-moving field of digital research.
This programme is available as a part-time online offering to allow professionals to study while working.
The programme is designed as a carefully thought-through progression from practical skills to a more critical understanding, through a comprehensive overview of available applications of digital research.
Students who successfully complete this PgCert will be able to:
This programme is aimed at creating career opportunities in the commercial sector (such as user experience consultants, industry analysts).
By offering a critical overview of digital research applications in different fields (user analytics, influence marketing and institutional reputation management), it will introduce you to careers in marketing and design as well as policy making.
This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.
You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.
This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.
In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.
The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.
In the third trimester, you will work on a Major Project or a Dissertation.
Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics
Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
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Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.
If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development. From here you look at content marketing to provide inbound campaigns to your website. You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.
This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.
Digital Marketplace and Strategy
Digital Strategy and Digital Assets
Executing A Digital Strategy
Effective Consultancy and Project Management
Find out more detail by visiting the programme web page
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*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalize on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.
Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterized by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.
The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.
Interested? Contact us to learn more.
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15, globally recognized degrees accredited by FIBAA
• Small classes with intensive, individual supervision
• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.