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Masters Degrees (Digital Innovation)

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The MSc Management of Information Systems and Digital Innovation (MISDI) studies digital innovation in business and government across the world. Read more

About the MSc programme

The MSc Management of Information Systems and Digital Innovation (MISDI) studies digital innovation in business and government across the world. It is an intellectually rigorous, innovative, interdisciplinary programme that integrates established knowledge on the development and management of information systems with the critical study of emerging domains of digital innovation.

The internet and mobile technologies are drastically changing the ways we create and share information. Managers with the capability to capitalise on new digital developments, and manage the transformation of technological systems within organisations, are highly sought after in the job market. The MISDI programme will prepare you for key roles in the shaping of digital innovation and in the management of the business and social transformation that such innovation unleashes.

The programme involves research led, practice relevant teaching. Our learning approach places emphasis on theory and critical discussion of academic literature from across a range of scientific fields. We include social theories for understanding the processes of information systems and innovation and case studies for illustrating issues in particular instances of management and innovation practice.

Graduate destinations

Graduates of this programme go on to work in a range of organisations and sectors. These sectors include IT services; banking, financial services and accounting; consultancy; central and local government and research.
In addition, our graduates work in a range of roles, including business analysts, management and IT consultants, innovation managers, IT support and project management positions. Many graduates channel the knowledge on global digital infrastructures provided by the programme to launch their own business as information service providers.

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Managing Digital Innovation MSc is an exciting new course at Royal Holloway for 2017. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. Read more
Managing Digital Innovation MSc is an exciting new course at Royal Holloway for 2017. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices. A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have skills in current digital business practices, models, challenges, and developments in global enterprise management; an in-depth understanding of the key strategic and social issues associated with digital business enterprise, operations, development and implementation; and be adept at using methodologies in analysing and formulating effective solutions to relevant problems concerning digital business innovation and management.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

‌•Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
‌•New and exciting opportunity to study cutting-edge topics such as Big Data, social media, digital economy, and global supply chain. ‌•Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and enterprise systems (e.g. SAP).
‌•Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
‌•Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course Structure

In addition to the core course units, there will be a number of optional course units available during your degree. Below are a core modules and a selection of the optional course units that maybe available.

‌•Foundations of Modern Management (management conversion course taught during Induction week only)

Core modules

‌•Consultancy in the Digital Era

‌•Digital Business and Innovation

‌•Business Intelligence and Data Analystics

‌•Enterprise Systems Management

‌•Critical Issues in Digital Society

‌•Dissertation Preparation and Research Methods

‌•Dissertation

Optional modules

‌•Global Supply Chains

‌•Managing Globally Dispersed Projects

‌•Managing Social Media and Web Technologies

Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff.

Your Future Career

On graduating with a Masters degree Managing Digital Innovation from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as business analysts, consultants, or innovation managers for different industries.

We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.

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Welcome to your current reality. Society’s constantly changing communication habits are shaping the way journalism is conducted. That’s why it’s essential to learn and master the aspects involved in carrying out journalism projects, especially in relation to digital innovation. Read more
Welcome to your current reality. Society’s constantly changing communication habits are shaping the way journalism is conducted. That’s why it’s essential to learn and master the aspects involved in carrying out journalism projects, especially in relation to digital innovation.

The Postgraduate Programme in Journalism and Digital Innovation Projects will provide you with the skills and knowledge you’ll need to lead the way in the journalism of today. It uses a method based on practice and personalization: once you’ve mastered the basic concepts, you’ll conceptualize and design your own project, which will give you the opportunity to apply your newly acquired knowledge and techniques.

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The programme offers a unique educational experience for professionals looking to use cutting-edge techniques in the management of built assets. Read more
The programme offers a unique educational experience for professionals looking to use cutting-edge techniques in the management of built assets. Our focus is wide, but targeted, and touches on many aspects of building better places and spaces, from design and construction through to operation and maintenance.

Degree information

The digital realm offers solutions to some of society's biggest problems - but there is often a knowledge gap that prevents it's power from being harnessed. This MSc draws on digital advances such as building information modelling, smart cities, big data and internet of things, to help close that gap through the management of built assets and shape a better world.

Students undertake modules to the value of 180 credits.

The programme consists of six core modules (90 credits), two optional modules (30 credits) and a dissertation (60 credits).

Core modules
- Service Operations Management
- Space and Workplace Management
- Principles of Building Information Modelling
- Principles of Facilities Management
- Spatial Databases & Data Management
- Digital Innovation: Collaborative Practice

Optional modules - students choose one of the following:
- Strategic Project & Quality Management
- Management Concepts for Facilities

Students may take the recommended optional modules or a minimum of any relevant 30 credits from across The Bartlett, UCL's Faculty of the Built Environment. The availability of all optional modules is subject to demand.

Dissertation/report
Students undertake an original project based on research work which culminates in a 10,000-word dissertation

Teaching and learning
The programme is delivered through a combination of formal and interactive lectures, workshops, visiting speakers and site visits. Assessment is through coursework, essays, group projects and presentation, and the dissertation.

Careers

The programme is forward-thinking, meaning the techniques learned will be relevant not just today, or tomorrow, but for the infrastructure owners and operators, companies engaged in strategic and operational facilities and asset management, design consultants and academic researchers shaping our digital future.

Why study this degree at UCL?

This MSc has been developed in collaboration with high-profile organisations and individuals from across the built environment sector. The process of creating the MSc was industry-led from the start - our connections ensure it remains at the cutting edge.

Located in London, The Bartlett is at the heart of a large cluster of creative architecture and engineering firms, next to the UK's seat of government and finance and has all the resources of a world city to hand. It offers unrivalled networking opportunities, with alumni in the majority of the major firms in London, who often give lectures to students and appear at networking events.

The Bartlett is the UK's largest multidisciplinary Faculty of the Built Environment, bringing together scientific and professional specialisms required to research, understand, design, construct and operate the buildings and urban environments of the future.

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Learn to use technology intelligently and creatively to achieve competitive business advantage, and explore technology as an integral part of the management of global organisations. Read more
Learn to use technology intelligently and creatively to achieve competitive business advantage, and explore technology as an integral part of the management of global organisations.

Our graduates work in business consultancy, IT consultancy, CRM and software design, testing and integration, IT project management, IT development, planning and implementation; and as managers in areas such as marketing, products and research, risk management, auditing and sales.

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Courses are taught on our Paris campus. As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. Read more

Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE. USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley. Read more

Objectives

INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE

USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley

The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations.

The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.

A word from the Program Director

"Innovation and Entrepreneurship are everywhere in our daily lives: smart cities, internet society, the digital economy, big data and design thinking, to name only a few. The consequences are huge: we will no longer buy – we will use! We will no longer manufacture - we will print with 3D printing!

After the Internet of People with mobile internet technology and applications, the next wave will be the Internet of Things called : IoT with news applications, new behaviors, and above all new business models. You have to discover and learn the causes and impacts of IoT in the next decade.

The MSc in Innovation, Strategy and Entrepreneurship is a convergent Master-level program designed for students who want to prepare themselves for the tectonic shift in the way we live and work. Companies and organizations, already responding to the challenges of tomorrow, project hiring graduates who have learned to navigate through the new landscape of innovation and strategy. See the opportunities got by the graduates in Employability section - http://en.grenoble-em.com/msc-innovation-strategy-and-entrepreneurship#Entreprise

If you want to broaden your theoretical knowledge while gaining practical experience in the working world, network with today's leading industry experts and tomorrow's game-changers, create your own business or help companies face tomorrow's challenges head-on, this program was designed for you! You will be challenged by an intensive, rigorous curriculum, taught by acclaimed academics and professional experts, and learn from your fellow students – a truly international group – through teamwork and intensive real-life case studies.

If you are ready to embark on this adventure and be part of this unique experience in Grenoble, heart of the French Alps and France's capital of innovation and entrepreneurship, come and join us!"

Marie-France Derderian, MSc Innovation, Strategy and Entrpreneurship Program Director

Program

In addition to its proximity to research-intensive, international companies (STMicroelectronics, Hewlett-Packard) and scientific organizations (the micro and nanotechnology innovation center GIANT Minatec (http://www.minatec.org/) - the French Commissariat à l'Energie Atomique (http://english.cea.fr/english-portal) and LETI (http://www-leti.cea.fr/en/Discover-Leti/Innovation-platforms)), this program also comes from a top quality international teaching team made up of academics and professionals, thus creating an atmosphere supportive of teaching, learning, creative thinking and research.

The program’s main objective is to provide a multidisciplinary approach to the field of Innovation, Strategy and Entrepreneurship

The program corresponds to the realities of the global management environment by offering highly-specialized courses in the fields as well as courses relating to general management and business, thus extending the intellectual understanding of Innovation, Strategy, and Entrepreneurship as a discipline.

PROGRAM ORGANIZATION

Students will be required to attend the program full-time for one academic year from September to June the following year.

Following the classroom portion of the program, students will complete a Final Management Project on a topic of their choice related to the program content. Students may complete the project while participating in an internship or full-time employment.

1) General Management and the Corporate Environments

- Finance for Managers
- Cross Cultural Communication and Negotiation
- Corporate Social Responsibility and Ethical Issues in Business
- Managing IT for Success
- Leadership, Team Building and Managerial Creativity
- Project Management
- Legal Environment of International Business
- Economics
- Accounting for Managers

2) Innovation Management

- Introduction to Innovation
- Creativity and Innovation
- Innovation Through Design
- Marketing High Tech and Innovation
- Managing Business and Innovation Networks

3) Strategy

- Strategic Management
- Microeconomics of Competitiveness (Harvard)
- Mergers, New Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

4) Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business
- Digital Marketing for Entrepreneurs

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length under the guidance of a GGSB professor.

In order to successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their field of study.

This research should be business-oriented and coherent with the program’s objectives. A student may choose to write the Final Management Project on a topic grounded in his or her internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-innovation

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Innovation, Strategy, and Entrepreneurship program. Students will work in groups and delve deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.The Live Business Cases are launched by a briefing given by the company.

LIVE BUSINESS CASES WILL COVER:

- Innovation, entrepreneurship, and management issues from an integrated, holistic perspective.
- A capstone opportunity for students to apply theoretical principles from coursework and lectures.

AT THE CONCLUSION OF THE LIVE BUSINESS CASE, STUDENTS WILL BE ABLE TO:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations.
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in a small multicultural group under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of the seven-month Live Business Case, each group will produce a written report and make an oral presentation to the Jury and other groups from the program. The Jury consists of the company coach, the school coach, and the program director.

MANAGERIAL CREATIVITY : A METHOD OF SELF MANAGEMENT BY THE STUDENTS

This course/workshop is an introduction to all group assignments to be carried out all through the year. In order to help you to be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you will be able to imagine together how to leverage the strengths of your class and how to manage your improvement points. You have to manage the classroom as a company, so we will appoint different representatives in charge of the main aspects of the construction of the class as a performing team: event manager, class representative, timekeeper, project leader, MSc community leader, and Alumni communication and coordination manager. These representatives and their teams will draft an action plan for the coming year.

Foreign Languages

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French. Native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

Careers

The students following the MSc Innovation, Strategy and Entrepreneurship generally wish to prepare for careers as:

- R&D Managers
- Project Managers
- B to B Product Managers
- Business Engineers
- Business Developers

Or in the following fields:

- Biotech
- High Tech IT
- Start-ups

CAREERS

Graduates of the MSc Innovation, Strategy and Entrepreneurship program hold positions in a variety of sectors all over the world:

- Guillermo, Venezuela: Product Manager - Organizacion Palo Alto
- Huwein, China: Project Manager, Reverse Innovation - Biomerieux
- Amit, UK: EMEIA Product Marketing - Apple
- Alexandre, France: Business Analyst and Pricing Expert - Schneider
- Nikolay, Russia: Analyst - International Innovation Nanotechnology Center
- Nikos, Greece: Business Developer - Intralot
- Agostino, Canada: Associate - Kachan and Co.
- Mayur, Singapore: Executive Business Development - Adnai Mining
- Khodor, France: Digital Marketing Manager - Eurocopter

Admission

This program is designed for recent graduates from any background as well as managers or entrepreneurs willing to develop and manage technological and business opportunities.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average
- No past work experience necessary
- Fluency in English - see test requirements below.
- The GMAT is not required for this program.

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The graduate program in Digital Futures responds to the increasingly important and sophisticated role of digital technology as a catalyst for change. Read more
The graduate program in Digital Futures responds to the increasingly important and sophisticated role of digital technology as a catalyst for change.

Digital Futures has an international student cohort and faculty. The program features collaborative overseas eGlobal courses with world-wide educational and industry partners. A global perspective is key to securing our graduates’ futures in the eclectic international creative digital industries, encompassing design, arts, creative services, entertainment, media and cultural industries. The Digital Futures program is offered in partnership with the Canadian Film Centre (CFC) Media Lab.

The Digital Futures student-centred learning approach applies to both research and practice. The curriculum ensures that you gain core digital knowledge and skills as you explore your specific areas of interest through electives, industry internships, residencies and independent study.

The program focuses on practice-based learning and prototyping, with an enterprise component and supporting thesis research. Industry partnerships help students to build a career runway in advance of graduating. You are encouraged to work with industry partners in internships which lead to mentorship for your thesis research.

WHO SHOULD APPLY?

You should have a background in design, technology, culture and/or enterprise as demonstrated by an undergraduate degree and relevant work experience. Our students are designers and artists, filmmakers, architects, journalists and media specialists, scientists, engineers and business people. This diversity drives peer learning and collaboration across disciplines in the program.

THE MASTER’S DEGREE IN DIGITAL FUTURES

The master's in Digital Futures is a two-year full-time program. In the program, you will develop practice-based and scholarly research in technologically advanced design, art and media through the following:

Critical thinking
Research and practice
Business and innovation studies
Computing and emerging digital methodologies

This is a full-time, 8-credit program comprising:

Foundational courses in computation, business creation, innovation and leadership
Core courses in digital methods, research, theory and practice
Intensive digital project and prototyping courses
Individual research and creation overseen by a principal advisor and supervisory committee
Summer internship and/or study abroad
Elective choices
Creative digital thesis project and supporting paper (MFA/MDes) or a written thesis and supporting creative project (MA)

Students declare their intention to pursue the Master of Design (MDes), Master of Fine Arts (MFA) or Master of Arts (MA) at the time of application. The outcomes of the chosen degree are distinctive. The MDes and MFA focus on practice-based research creation with a supporting thesis. The MA flips that focus, with an emphasis on a scholarly research thesis and a supporting creative project.

ELECTIVE CHOICES

New elective courses are continuously created in response to trends and emerging technologies. These cutting-edge courses cover theory and practice in design, art, media, technology and enterprise. Some examples include:

Body Centric Technologies
Dialogues in Feminism and Technology
Digital Games
Information Visualization
IP: Getting Value from Your Creativity
Web + Mobile System Design
Transmedia Storytelling
Ubiquitous Computing
Affect and Emotion in Practic
Making It Real
From Data to Perception
Special Topic: Family Camera at the ROM

WHERE MIGHT YOUR GRADUATE DEGREE IN THE DIGITAL FUTURES PROGRAM LEAD YOU?

As a Digital Futures graduate, you’ll be qualified to work in positions such as:

App, web, and games designers and developers
Digital project leaders
Cultural industry producers
Managers and coordinators between art and design departments and IT
Creators and developers of your own start-ups
Film, television and digital transmedia producers
Digital strategists and educators

Graduates of the Digital Futures program will be poised to play leadership roles in research and development in the media, arts, technology, entertainment and education sectors.

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Any company can find competitive advantage through technology. Lead the change that is transforming entire organizations into digital ecosystems. Read more
Any company can find competitive advantage through technology. Lead the change that is transforming entire organizations into digital ecosystems.

See the website for more information: http://barcelonatechnologyschool.com/?utm_source=Find%20a%20master&utm_medium=profile&utm_campaign=bts%20generic

OVERVIEW

The rise of digital technologies has accelerated business disruptions in any industry, generating huge opportunities driven by innovation.

Leading digital transformation requires a good understanding of the disruptive technology but also abilities to manage uncertainty generated by the digital revolution by itself.

This is not just about implementing technology and innovation, but also making the needed changes in the organization to drive transformation trough new strategic initiatives. To achieve this goal, corporations need leaders able to shape the digital future with interdisciplinary skills such as:
-Business strategy
-Organization change management
-Innovation based opportunities

WHAT WILL I LEARN?

This program will provide you with the necessary skills to implement a digital transformation in any organization.

You will focus on business strategy, on how to manage digital projects, how to make data-driven decisions, how to lead complexity in digital environments, how to manage change and diversity in an organization and, how to drive business innovation.

During the Master in Digital Transformation Leadership, you will get a deep understanding of emerging technologies but also, you will understand how to manage winner business strategies in a digital world.

This program will permit you lead digital transformation through:
-Identify the major drivers of digital transformation in your industry.
-Discover innovation capabilities to manage knowledge, generate insights and maximize business value in the digital economy.
-Change management necessary in the organization to support digital-ready business.

The skills that you will gain will qualify you for a diverse range of job roles across any industry immersed into the digital transformation.

Barcelona Technology School ensures to all the participants a professional experience during the Master.

A key part of the program is project-based learning, where participants will either generate and develop their own digital projects & solutions.

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Our Digital Media Arts MA is taught both at the University of Brighton and at Lighthouse. The Lighthouse is a digital culture agency where a key part of its work is education and professional development (PPD). Read more
Our Digital Media Arts MA is taught both at the University of Brighton and at Lighthouse. The Lighthouse is a digital culture agency where a key part of its work is education and professional development (PPD). Through short technology labs and courses they help empower the digital artists and creative engineers of tomorrow.

We have developed the course in the context of Brighton’s status as one of the main centres of the media economy, adopting an interdisciplinary approach that allows you to use and develop your existing skills in an environment that encourages both innovation and high-quality production.

The course provides excellent training for artists, designers and arts professionals wishing to seek a career in the creative industries, offering expert education in the areas of interaction design, social media, programming, digital film, installation, public art and interactive art. You will learn core digital media production skills, explore a broad range of creative digital practices, and access the most up-to-date developments and critical debates in the discipline.

While our professional studio environment enables you to explore the full creative potential of digital media arts practices, we also encourage live project work so that you gain direct experience and develop valuable links to the digital media and wider cultural industries.

The course offers a suitable route and an appropriate academic grounding for PhD study, as has been evidenced by recent student progression on to PhD programs at the University of Sussex, Goldsmiths, Plymouth University and The University of Auckland in New Zealand.

Areas of study

The course is designed to support your individual development and creativity as an artist and producer and is based around an essential core of practice-based learning, underpinned by a programme of theoretical lecture series, artist talks, seminars, workshops, tutorials and independent study.

You will learn core digital media production skills. Specialist workshops have included processing, motion graphics and sound art.

The course supports an interdisciplinary approach that enables you to develop existing skills and experiences in an environment that encourages both innovation and high quality production. Live project work in modules throughout the course will help you gain direct experience and develop valuable links in the digital media industries and wider cultural industries.

Modules will be relevant and up-to-date in this fast changing and evolving digital climate, allowing for flexibility to expand into new areas of development. Examples of theses areas include screen based web design, social media and interactive installations and also including using data analytics, coding, programming and hacking.

You will be taught by a diverse and experienced lecturing team, all of whom are creative practitioners.

The course offers a flexible mode of study for students, either as a part-time route (two years) or full time (one year).

Modules:

Cultures of Media Authoring and Web Design
Virtual Culture and Network Practices
Practice based Research Methods
Beyond the Screen: Interactive Installations
Presenting a Body of Work
Critical Theory: Media Concepts Research Paper

There will be an increasing emphasis on engaging with script and code, which is particularly pertinent to practical modules as they include the building blocks of developments for creative design, and web applications. These include the following languages - CSS, Flash, Processing, Pure Data, ActionScript 2.0 and 3.0, Wordpress, PHP, HTML5, Javascript, jQuery. MFC, C, OpenGL, Java and Lingo.

We encourage students to create work through the use of open source data and engaging with hacker ethics, which are concerned primarily with sharing, openness and collaboration, rather than using commercial software.

Student work

The Digital Media Arts MA at Brighton develops your production skills and unique artistic approach. Over the course, you will build a substantial body of digital artwork that will help you get ahead in the fast-moving and competitive new media industries.

You will create your art and design work using a range of digital technologies, producing screen-based work, interactive installations, social media interventions and soundscapes. All students produce work for the assessment show towards the end of the course.

Careers and employability

The Digital Media Arts MA is a practical course that teaches a range of skills in digital development and design that you can apply outside of university. The course aims to empower digital artists and critical engineers of tomorrow, in exploring the creative thinking that is critical to working effectively with technology.

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Technological change and the digital economy raise new economic and managerial challenges for businesses and public and private sector organisations. Read more
Technological change and the digital economy raise new economic and managerial challenges for businesses and public and private sector organisations. Birkbeck's Postgraduate Certificate in Business Innovation is designed for graduates who wish to acquire advanced, practical knowledge of these challenges and the best ways of approaching and tackling them.

We will consider the theoretical foundations of managing business innovation, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can encourage, nurture and manage innovation. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles.

This programme will give you a deep understanding of the importance of innovation for rethinking a range of ideas, issues and structures within management, including business strategy, corporate assets, intellectual property rights, institutions, organisations and firms, entrepreneurship, and globalisation in a changing world. This course is ideal if you want to develop topical, focused and practical insights into the fundamentals of business innovation, including not only the technological aspects of innovation, but also the associated business models and working patterns. Modules focus on innovation management, entrepreneurship, networks and institutions influencing innovation, and digital business models.

If you wish to continue with your studies, you will be automatically accepted on to 2 Birkbeck Master's degrees: MSc Business Innovation with Entrepreneurship and Innovation Management; and MSc Business Innovation with E-business.

Birkbeck is a centre for excellence in research and inspirational teaching in business innovation. Our Centre for Innovation Management Research draws on a variety of academic disciplines across the fields of management, law, geography, economics and science policy to consider innovation systems, intellectual property rights, social capital, entrepreneurship, globalisation and more. The Centre's academic team delivers high-quality teaching and training in innovation and entrepreneurship to students and industry professionals.

Why study this course at Birkbeck?

Birkbeck is a centre of excellence in research and provides inspirational teaching in business innovation.
The programme is supported and informed by the cutting-edge research and professional expertise of our Centre for Innovation Management Research.
Many Birkbeck students work in, or have professional experience, in the industries under consideration. This provides strong networking opportunities with fellow students and Birkbeck alumni, with potentially beneficial impacts on your career development.
This Postgraduate Certificate provides guaranteed progression routes on to relevant Master's degree at Birkbeck, should you decide to continue you studies.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
Based in the School of Business, Economics and Informatics, Birkbeck's Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers, as well as enthusiastic teachers, and they regularly publish cutting-edge research. We offer students of all ages and backgrounds a chance to study either part-time or full-time and to gain an internationally recognised University of London qualification.

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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The Digital Visual Effects MSc equips you with advanced skills, knowledge and understanding of high definition digital effects to help you become a highly skilled technical director (TD) in the visual effects industry. Read more
The Digital Visual Effects MSc equips you with advanced skills, knowledge and understanding of high definition digital effects to help you become a highly skilled technical director (TD) in the visual effects industry.

This programme is entirely oriented towards current industrial needs, technology and practice and provides a direct route into the highly desirable creative industry. Our successful former students are working in London and for international companies in areas ranging from television graphics to architectural visualisation.

It covers 3D model building, texturing, lighting, rendering, procedural animation (cloth, hair, fur, dynamics), advanced compositing and high-definition digital effects. Although the thrust of the programme is towards high end film special effects and animation, the standards and techniques you learn will allow you to work in numerous other areas of digital effects.

Visit the website https://www.kent.ac.uk/courses/postgraduate/250/digital-visual-effects

About the School of Engineering and Digital Arts

The School successfully combines modern engineering and technology with the exciting field of digital media. Established over 40 years ago, the School has developed a top-quality teaching and research base, receiving excellent ratings in both research and teaching assessments.

We undertake high-quality research that has had significant national and international impact, and our spread of expertise allows us to respond rapidly to new developments. Our 30 academic staff and over 130 postgraduate students and research staff provide an ideal focus to effectively support a high level of research activity. There is a thriving student population studying for postgraduate degrees in a friendly and supportive teaching and research environment.

We have research funding from the Research Councils UK, European research programmes, a number of industrial and commercial companies and government agencies including the Ministry of Defence. Our Electronic Systems Design Centre and Digital Media Hub provide training and consultancy for a wide range of companies. Many of our research projects are collaborative, and we have well-developed links with institutions worldwide.

Course structure

The course is designed to train digital effects artists to work in industry. Our successful former students are working in London and for international companies in areas ranging from television graphics to architectural visualisation. Although the thrust of the course is towards high end film special effects and animation, the standards and techniques you learn allow you to work in numerous other areas of digital effects.

The primary industry jobs the course is oriented towards include: technical directors in assistant, creature development, lighting effects, look development roles, compositors in compositing, digital paint and roto roles, modellers and trackers/matchmovers. For a smaller project or company roles would include that of a 3D generalist, 3D artist, effects artist or compositor. These are not easy to achieve, as global competition is fierce and success depends on much better than average concentration and constant practise to grasp the essence and modern techniques of digital visual effects.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

EL831 - Digital Visual Art set-up (15 credits)
EL837 - Professional Group Work (15 credits)
EL839 - Effects Animation (15 credits)
EL863 - Advanced 3D Modelling (15 credits)
EL864 - Pre-Visualisation (15 credits)
EL867 - Technical Direction (15 credits)
EL868 - High Definition Compositing (15 credits)
EL869 - Film and Video Production (15 credits)
EL870 - Visual Effects Project (60 credits)

Assessment

Each module is assessed by practical assignments. The project work is assessed on the outcome of the project itself.

Programme aims

This programme aims to:

- enable you to develop your knowledge and understanding within the field of digital visual effects, which will equip you to become a professional in the animation and visual effects Industry

- train you in the requirements and skills needed for work in high definition

- produce professionally-trained technical directors who are highly skilled in using state of the art 3D modelling and visual effects software

- provide you with proper academic guidance and welfare support

- create an atmosphere of co-operation and partnership between staff and students, and offer you an environment where you can develop your potential.

Careers

We have developed the programme with a number of industrial organisations, which means that successful students will be in a strong position to build long-term careers in this important discipline.

The School of Engineering and Digital Arts (http://www.eda.kent.ac.uk/) has an excellent record of student employability (http://www.eda.kent.ac.uk/school/employability.aspx). We are committed to enhancing the employability of all our students, to equip you with the skills and knowledge to succeed in a competitive, fast-moving, knowledge-based economy.

Graduates who can show that they have developed transferable skills and valuable experience are better prepared to start their careers and are more attractive to potential employers. Within the School of Engineering and Digital Arts, you can develop the skills and capabilities that employers seek. These include problem solving, independent thought, report-writing, time management, leadership skills, team-working and good communication.

Building on Kent’s success as the region’s leading institution for student employability, we offer many opportunities for you to gain worthwhile experience and develop the specific skills and aptitudes that employers value.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.
The workshops will normally take place in February,September, November and January.

Modules

Contemporary Marketing (20 Credits)

This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.

Digital and social media (10 credits)

This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.

Research methods (20 credits)

This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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