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Masters Degrees (Digital Fashion)

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. Read more

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)

•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits) 

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. 

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising  
  • Positions in Advertising  
  • Fashion Brand Management  
  • Public Relations and Publicity  
  • Fashion Writing  
  • Fashion Marketing and Consumer Research  
  • Sales and Brand Development  
  • International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University. 



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GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. Read more

GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. You'll learn at our GCU London campus, in the heart of the fashion industry, benefitting from our high-level connections to the business.

Bringing together the insights of top professionals and the latest academic research on fashion and business, the programme will help you understand the strategies key to creating a successful fashion business with staying power.

The curriculum provides a career-focused overview of the industry, ensuring you'll have the up-to-date knowledge and applicable skills you'll need.

  • Review the anatomy of a fashion business
  • Examine the process of strategy development and implementation in trending fashion areas
  • Explore global advancement strategies
  • Investigate digital marketing in a fashion brand context
  • Study key management topics including globalisation and sustainability
  • Complete an internship or industry consultation project, deepening your insight with hands-on experience
  • Observe a live fashion business on campus

At GCU London, you'll join a welcoming community of entrepreneurial, creative-minded people dedicated to making a positive impact for the common good. Whether you're collaborating with classmates on a group project or learning from the best with masterclasses and industry visits, you'll find plenty of ways to expand your perspective and grow as both a person and a professional.

What you will study

Anatomy of a Fashion Business

Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business. In particular, the module considers the role and function of digital technology in the development of a new fashion business.

Establishing a Fashion Business Strategy

Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. The module will evaluate the mechanisms by which small scale fashion enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success.

Global Fashion Branding and Marketing Communications

With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.

Fashion Growth Strategies and Performance Optimisation

Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develop an advanced understanding of the key strategic processes and critical success factors of internationalisation for a fashion business.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Dissertation/Project

The final element of the programme is the dissertation, which provides students with the opportunity to create a business plan for their fashion related business or a consultancy project for industry.

Mentorship programme

You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. There will be a live fashion business on campus, where you will be able to observe a fashion enterprise first hand. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.

Your career

When you graduate from GCU's MSc Fashion Business Creation programme, you'll be in a strong position to launch a successful fashion business - or take an existing fashion business to new heights.



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Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. Read more

Mission and goals

Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. The main elements that characterize and distinguish the “Politecnico” education in fashion come from the culture of the made in italy, its connection with the fashion companies and its aim to combine tradition with innovation, crafts with technologies, heritage with progress, dreams with discipline.In particular, the course mission and goals focus on three aspects: development of integrated design skills (product- communication-service) orientated to the “fashion system”; development of knowledge of the fashion system and the relations between the various players, development of specific multidisciplinary knowledge concerning economic, humanistic, sociological and artistic disciplines.

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Professional opportunities

Graduates in Design for the Fashion System are flexible and suitable for carrying out design activities in fashion companies, working on integrated product-service system design. They also find good employment opportunities in professional activities working on product research, trends and development for fashion companies. They can also work on design activity in the field of communication, event organisation and shop-fitting of fashion sales outlets.
The main reference fashion professions are Fashion Coordinator, Brand manager, Product Manager and Visual Merchandiser.

Presentation

See http://www.polinternational.polimi.it/uploads/media/Design_for_the_Fashion_System_01.pdf
This Master of Science programme’s aim is to train highly qualified designers able to manage the competitiveness of the Fashion System on an international scale, both in its product development systems and within the strategic processes of fashion companies. Fashion at Politecnico di Milano is strongly committed to research and innovation, binding together high craft and high tech, the artisanal vision with the technological one, manual processes with the most advanced digital modeling softwares, in order to give the student the capability to work in any reality of the fashion system. Intense laboratory courses are the core part of the crafting investigation. Master students are required to fulfill an internship period within qualified companies.
Career opportunities include: designer activities, professional activities working on product research, trends and development for fashion companies. Working oportunities in the field of communication, event organisation and shop-fitting of fashion sales outlets. Main reference professions: Fashion Coordinator, Brand manager, Product Manager, Visual Merchandiser. The programme is taught in English.
website: http://www.moda.polimi.it/en/

Subjects

- 1st year
TRACK 1: Fashion Design Laboratory (Sportswear Design, Fashion Design, Management and Organisation of Fashion Firms), Workshop (Underwear, Sportswear Design), Retail Design Laboratory (Strategies and Methods for Retail Design, Methods and Tecniques of Representation of Retail Spaces).
TRACK 2: Fashion Design Studio (Sportswear Design, Sportswear Design Materials, Sportswear Design Theory, Management and
Organisation of Fashion Firms).
MANDATORY FOR ALL TRACKS: Communication and Society, Evolution and Innovation in Languages, Innovation of Materials, Technologies and Processes

- 2nd year
TRACK : Final synthesis design studio divided in: Fashion-System design, Fashion Product Design and Man’s wear Advanced Technology Accessories.
MANDATORY FOR ALL TRACKS: Art Seminars , Aestethic, Other courses to be chosen among a list of elective lectures, Final Thesis Preparation

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

For contact information see here http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Find out how to apply here http://www.polinternational.polimi.it/how-to-apply/

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. Read more

The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.

This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.

Specialist facilities

We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.

Course content

  • The cultural reception, dissemination, promotion and eventual disposal of a fashion product within international markets involves an astoundingly complex chain of activities. This programme allows you to develop a unique blend of management skills, master analytical tools and customer marketing techniques in order to understand and shape global retail operations.
  • You’ll study six compulsory modules in total, covering fashion marketing, retailing and a specialised fashion dissertation in the School of Design, and the management of logistics, supply chains and understanding global consumers in Leeds University Business School. You’ll also study two from a selection of fashion-based optional modules, allowing you the flexibility to specialise in an area of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

COMPULSORY MODULES

Fashion Marketing 15 credits

Dissertation Global Fashion Management 60 credits

Managing Global Logistics and Supply Chains 15 credits

Operations and Supply Chain Management 15 credits

Consumer Behaviour Across Cultures 15 credits

OPTIONAL MODULES

Fashion Industry Analysis 15 credits

Sustainability and Fashion 15 credits

Textile Consultancy and Management 15 credits

Textile Product Design, Innovation and Development 15 credits

For more information on typical modules, read Global Fashion Management MA in the course catalogue


Learning and teaching

This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.

Assessment

You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.

Career Opportunities

The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.

On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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This innovative and exciting. MA Fashion Business & Management course. brings creative thinking and innovation to the forefront of fashion management. Read more

This innovative and exciting MA Fashion Business & Management course brings creative thinking and innovation to the forefront of fashion management. It is the ideal course for those looking to excel in business within management positions in the fashion industry. The course is global in its focus and works closely with fashion industry professionals and fashion organisations.

You’ll build a portfolio of skills and knowledge that will give you a strong grounding in fashion business practices and the application of innovative thinking in a commercial context.

This new MA builds on the success of the BA (Hons) Fashion Management & Marketing course at UCA Epsom and provides a learning environment where you can develop both creative and strategic skills in fashion business, management and marketing.

You’ll be taught the core principles of fashion business and management through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider postgraduate programme around the culture of design, fashion and business.

Our Masters course will help you to develop the skills needed to work at a high level in fashion brand management and operations management, as well as within entrepreneurial fashion business ventures.

Our Postgraduate programmes share a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion business and management when you graduate.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Careers

Graduates will be able to work at a high level within:

-Fashion brand management

-Operations management

-Fashion business entrepreneurs.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Introducing your course

This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.

This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.

You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.

Subjects covered include:

  1. The history of fashion
  2. Strategic marketing
  3. Branding
  4. Trend forecasting
  5. Creating value for fashion consumers
  6. Visual merchandising
  7. Market and consumer segmentation
  8. Marketing communications
  9. Corporate social responsibility
  10. Research skills

Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.

Click here to download the full Programme Specification.



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The fashion industry has become an important actor in world social and economic development. Yet too often fashion communications have been analyzed exclusively from the point of view of the Western fashion system—or simply been dismissed as superficial or irrelevant. Read more
The fashion industry has become an important actor in world social and economic development. Yet too often fashion communications have been analyzed exclusively from the point of view of the Western fashion system—or simply been dismissed as superficial or irrelevant.

The optional fashion track within the Master of Arts in Global Communications (MAGC) addresses this misperception. It offers courses taught by theorists of fashion and professionals in the field. Students get the chance to explore the many facets of fashion communications.

From traditional to cutting-edge

The specialized fashion track of MAGC provides an in-depth background applicable to careers in traditional fashion communications, as well as in several expanding and cutting-edge aspects of the industry including:
-The marketing of global luxury brands.
-The rise of ethical fashion, such as cause-related marketing, Labor Behind the Label, and sustainable consumption.
-NGO fashion and textile production for sustainable development.
-Cultural implications of globalized fashion.
-The digital revolution in fashion journalism and marketing including blogs and websites.
-Fashion centers and cities worldwide.

Students take introductory background courses which provide theories and models to prepare them for study of specific fashion issues in modules. These modules are taught by visiting professionals and researchers, top in their fields.

This specialized knowledge will be supplemented by and integrated with courses for the Master of Arts in Global Communications.

Structure of the specialized track

As in the regular MA in Global Communications program, coursework can be completed in three semesters, including the summer. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. The program requirements for the MAGC Fashion Track are as follows:
-Four core courses (16 credits)
-Four fashion modules (8 credits)
-Two courses out of a list of seven core options (8 credits)
-Two electives chosen from any of the Global communications graduate course offerings (8 credits)
-Final project: thesis or internship (8 credits)

Core courses focus on the fundamentals of global communications—and particularly how they relate to the fashion industry and fashion theory. Modules include such specialized topics as Asian Fashion Communication, Applied Design Thinking for Sustainability, and Paris Style, An Emerging Designer Pop-up Store, among many others. You also have a choice of practicums in sustainable development, NGOs, or Branding and courses in PR and journalism.

Coursework and Research Masters

The MA in in Global Communications, Fashion Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. You will develop precision in your problem-solving skills through challenging hands-on modules and choice of an internship or a personalized research project.

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With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. Read more

Introduction

With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies offers an academic approach to the analysis of Fashion.

Content

The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

Structure

Fashion Communication & Promotion

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Journalism

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Critical Studies

Unit 1: Investigation
Unit 2: Specialist Major Project

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Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Read more

Global fashion brands need creative thinkers to communicate their messages effectively through social media, digital technologies and creative PR practices. Our MA Fashion Marketing & Communication course combines core marketing and communication skills to build a comprehensive portfolio of knowledge – central to this fast changing sector and intrinsic to today’s world-class fashion communicators.

As a student of this course, you’ll learn how to manage and generate brand appropriate campaigns and develop the ability to understand and derive strategies from future trend data.

This Masters degree provides a learning environment where you can develop both creative and strategic skills in fashion marketing and communication.

You’ll be taught the core principles of Fashion Marketing and Communication through a range of approaches, including lectures, seminars, tutorials and workshops, and will undertake both formative and summative assessment including reflective personal blogs and journals.

The course will support you in developing your practice through relevant research, a deep understanding of how the fashion industry operates, and engagement with global fashion brands, in order to plan and produce a major project that is unique to you.

Running throughout the course is a strong emphasis on both independent research and participatory group work. If you’re a full time student, you’ll have scheduled teaching for up to two days a week, as well as access to workshops and studios for a further three days (as agreed with your tutor). You’ll also have access to the industry lectures and workshops that form part of the wider PG programme around the culture of design, fashion and business.

Taught at our Epsom campus, the course will give you access to extensive resources such as our digital studios, a dedicated MA base room and ample workshop spaces. The course also offers both a nurturing learning environment and a strong business-facing culture, enriched by our close connections with the fashion industry, and you’ll develop the skills needed to work at a high level in fashion marketing, communications and PR when you graduate.

Facilities

The MA courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with both screen printing and digital printing facilities, photography studios and darkrooms, 3D workshops, media store for borrowing film and photography equipment.

Careers

Graduates will be able to work at a high level within the following industries:

-Fashion, marketing and communication managers

-Public relations

-Digital marketing

-Marketing and events management

-Fashion marketing

-Brand management.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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MA Fashion at Kingston University is a unique and innovative course combining the creative thinking of the Design School core beliefs with a very solid and 'creative' fashion industry focus. Read more
MA Fashion at Kingston University is a unique and innovative course combining the creative thinking of the Design School core beliefs with a very solid and 'creative' fashion industry focus.

With a heritage and specialism in womenswear, menswear, knitwear, digital or fashion artefact outcomes, the course combines industry standards with a creative and contemporary approach to fashion design developing a holistic and exciting approach to fashion design and beyond.

Our broad design community and positioning as a progressive and highly-rated design institution means that Fashion can actively collaborate and share ideas with designers in across the post graduate framework.

Key features
-With our well-established industry links and partnerships, the craft and skill of fashion is paramount and is developed through pioneering projects with industry practitioners from our team.
-Interdisciplinary modules give you the unique opportunity to expand your current design thinking and methodology, experiment and transform your medium, and work in dynamic teams to exchange and create ideas.

What will you study?

The fashion-based modules will encourage you to think creatively and will challenge you to apply your ideas and concepts to a series of briefs, some of which will arrive directly from industry sources and practitioners. The outcomes are non-prescriptive and should be driven by your ambitions and approach to fashion.

You will identify design narratives to inspire extensive research culminating in exciting, considered and forward-thinking design developments, challenging you to create new responses for fashion design. Addressing the contemporary culture of fashion, you will engage within important areas of development - social politics, economics, environments, sciences and technology futures - creating a clearer understanding of Fashion context.

The core modules, which explore the fundamentals of design and identify its role in your practice, offer the opportunity to connect and interact with designers from a wide set of creative disciplines.

Assessment

Design projects realised in 2D and 3D outcomes; written submissions supporting your studio practice; presentations to staff, your peers, and creative stakeholders; a major project mastering your practice.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

The Fashion MA course is part of the School of Design's postgraduate programme. The structure – shared with students from Communication Design MA, Product & Furniture Design MA, and Sustainable Design MA – enables you to explore your individual specialist interests in fashion within an integrative learning environment that provides a comprehensive understanding of the value and role of interdisciplinary methods and ways of working. The influences and impact of thinking from other related design subjects on your own specialist study is an important aspect of the identity and the community of interdisciplinary practice at masters level in the School of Design.

This structure is designed to help progress and develop your independent learning, encouraging you to construct and explore projects concerned with areas of particular personal interests. The overarching course philosophy, based upon an emphasis on research, methodology and design thinking, allows individual and personal concerns to be explored through focused study in fashion.
The two shared modules of the School of Design's Postgraduate Framework both commence with a symposium, in which high-profile external speakers present their work and contribute to a debate on a topic of relevance to all courses in the Framework. View the promotional flyers from the following recent symposiums:
-Here and There (PDF) – on the theme of interdisciplinarity
-Creating Futures (PDF) – on the theme of forging a path in the creative industries

Stage 1
-Designing Research
-Fashion Context I

Stage 2
-Fashion Context II
-Creative Futures

Stage 3
-Major Project

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MA Printed Textiles for Fashion & Interiors. offers a practice based, design led experience, which develops your creative vision and redefines your professional practice. Read more

MA Printed Textiles for Fashion & Interiors offers a practice based, design led experience, which develops your creative vision and redefines your professional practice. You’ll be encouraged to push boundaries and challenge yourself; we provide you with a stimulating and supportive environment in which to do this. You’ll have the freedom to explore and combine traditional, handcrafted design and production techniques with the latest innovations in digital technology, while researching constantly evolving materials and new technologies. You can create diverse design solutions that span a variety of outcomes.

Print for fashion covers: printed textiles collections for fashion, printed samples, experimental print pieces, printed garment prototypes, print design concepts or range plans, and printed fashion related products or accessories.

Print for interiors covers: printed furnishings, fashion led interior print concepts, one off printed textiles, installation or site specific works, printed product prototypes, floor and wall coverings as well as exterior print applications.

Situated within the internationally recognised School of Fashion at UCA Rochester, the MA Printed Textiles for Fashion & Interiors course offers you the opportunity for in-depth exploration and creative idea development in the specialist subject area of printed textiles for contemporary creative and fashion related industries.

This unique course offers you an exciting opportunity to make your creative vision a reality, master your skills, and develop new research methods, exploring innovative, relevant and sustainable solutions for fashion and textiles. Practice based research and theoretical research are integrated throughout the course. This course will help you to develop an individual design philosophy and the research methodology, visual, creative and practical skills you need to work in contemporary practice.

You’ll be challenged to exceed your personal best, gaining in confidence and professionalism throughout the programme through critical debate, seminars, lectures, tutorials, visiting speakers, group critiques, market research and personal research.

A vibrant creative studio culture with your own individual workspace combined with a programme of tutorials, lecturers, seminars and critiques is designed to support the development of your research and practice. As part of this course you will be involved in professional practice, such as a live industry project brief, competition work, industry sponsorship or industry engagement activities.

Facilities

Working in our extensive, well-equipped fashion and textiles workshops, print rooms and studios, you’ll be supported by a team of expert academic and technical staff, who have a wide range industry experience. The facilities at UCA Rochester are second to none. As well as specialist studios, equipment and software it boasts a wide range of industry-standard facilities including state-of-the-art fashion technology.

Industry Partners

As part of this course you will have access to well-established industry connections. These include:

-Alexander McQueen

-Peter Pilotto

-Jonathan Saundrers

-The Victoria & Albert Museum in London

-WGSN

-Erdem

-Preen

-Keeler Gordon

Careers

From day one on the course you start to build a professional portfolio, exploring ways to externalise your practice and create an online presence and ways to present your work to industry. This can evolve through first-hand experience, industry engagement activities and internships, or through working with fashion studios and agents, buyers, shops, galleries and interior designers as well as exhibition, national competitions and online selling platforms. Fashion Textiles graduates from UCA Rochester have secured positions in many fashion and textiles companies including:

-Jimmy Choo

-Debenhams

-Skinny Dip

-Eyefix International

-House of Fraser

The wide range of career opportunities open to our graduates include:

-Print design for clothes, fashion accessories and interiors

-CAD design for printed textiles, fabrics and print products

-Textile designers

-Self-employed designer/makers

-Public art practitioners

-Arts educators and teachers

-Fashion buyers and retailers

-Freelance design/research and tend forecasting

-Artist in residence.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. Read more

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.

The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:

  • Insight into all the multiple routes by which customers and businesses interact with each other.
  • A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
  • An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.

The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:

Common units

  • International Fashion Retailing
  • Constructed Textiles for Fashion
  • Research Methods

Multichannel Marketing units

  • E-Fashion Retailing
  • Multi-channel Marketing
  • Contemporary Retailing

Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world

Aims

The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.

The programme aims to:

  • Provide a fundamental understanding of international fashion retailing, with international fashion retailing processes including E-fashion retailing and Multichannel Marketing.
  • Provide critical appreciation and understanding of the management and marketing issues entailed in e-tailing and multichannel retailing.
  • Provide a broad understanding of multichannel marketing practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, strategy development and integration of channels.
  • Provide a range of intellectual, practical and transferable skills.
  • Provide experience of research

Special features

What our students say.... 

Would you recommend Manchester as a place to study?

I would recommend Manchester because Manchester is the best place if someone likes fashion, wants to study and enjoy modern city life. I think Manchester is a student city, it includes all sorts of entertainments such as shopping, cinema, restaurants and it has a very centralised universities area that provides a good atmosphere to study, so I have really enjoyed to study in Manchester. Hoi Ting Chi, 2010

I will definitely recommend Manchester. The services for students in Manchester is excellent. To me, I think I was very lucky to have had a supervisor like Helen McCormick Wenting Zheng, 2010

I would recommend Manchester because there is so much going on, it is fun, vibrant, interesting and multicultural.  Charlotte Levitt, 2010  

Coursework and assessment

The first two semesters are spent following a programme of lectures and tutorials, which are continually assessed through written assignments. You take examinations in January and May and following a satisfactory assessment you commence a research project culminating in the submission of a dissertation in mid-September.

Course unit details

6 x 15 credit taught units = 90 credits

  • International Supply Chain Management Semester 1
  • Constructed Textiles Semester 1
  • E-Fashion Retailing Semester 1

International Fashion Retailing Semester 2

  • Multichannel Marketing Management Semester 2
  • Research Methods Semester 1 and Semester 2

90 credit Dissertation Project

Multichannel Marketing units: International Fashion Retailing , E-Fashion Retailing , Multichannel Marketing Management , International Supply Chain Management , Fabric Structures, Research Methods and a Dissertation project.

The MSc international Fashion Retailing (Multichannel Marketing) programme gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. Specialist E-Retailing Dissertation and Multichannel Marketing projects will also be offered in this pathway only.

Past dissertation topics have included:

  • Website Interactivity.
  • Online Shopping Environment Design.
  • Online shopping Motivations.
  • Digital Marketing.
  • Mobile Marketing


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