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Masters Degrees (Digital Economy)

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Study the legal, economic and business background to the regulation of infrastructure, content and trading relations across the digital economy globally. Read more

Study the legal, economic and business background to the regulation of infrastructure, content and trading relations across the digital economy globally.

Our LLM Digital Economy will help develop your analytical tools in assessing different governance and legal claims, and develop rational and consistent argument in discourse about dilemmas in regulation of digital content, information and infrastructure. The course provides a strong emphasis on the evaluation and development of communications (infrastructure) and content (intellectual property) and information law (including social networks) practice to promote knowledge of transactional and regulatory work in the digital economy. You will study alongside students from across the globe and interact with tutors and guest speakers working at the highest level of digital economy / industry.

You will study specialist modules in the Digital Economy, as well as Information Law, Intellectual Property & Social Networks. You’ll study some modules alongside other students on our other LLM courses, which will give you a broad understanding of the context of international commerce and business which provides the essential underpinning for an understanding of the Digital Economy. In addition you’ll have the opportunity to choose optional modules in topics such as globalisation and world trade, transnational law, competition law or corporate governance.

Throughout the course you’ll develop research skills vital both to your assignments and your future career. Our teaching team consists of professionally qualified legal practitioners as well as research-active academics; in 2014, the Government acknowledged our ‘world-leading’ law research (REF 2014). You can be confident you’ll receive up-to-date career advice as well as the latest legal theory and case studies.

Knowledge and skills

The course develops three inter-related knowledge and skills sets. Firstly, you will critically apply legal discourse to legal dilemmas in the regulation of communications infrastructure. Secondly, students will gain skills to critically appraise how intellectual property and information is protected, and importantly how international trade structures impact on digital economy goods and services. And thirdly, students will understand governance structures, either corporate governance mechanisms or the regulation of anti-competitive practices.

This new LLM Digital Economy aims to critically evaluate the relationship between theoretical and evidence based practice. Students will be required to demonstrate skills of independent thinking through the completion of a research project. A key theme will be to develop professional skills to become the independent researchers in the digital economy who understand the complex interplay between infrastructure, content, competition and trade in digital goods and services.



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Within the rapidly globalising environment of intellectual property and digital commerce, this programme provides you with a unique opportunity to specialise in this increasingly important area of law. Read more

Within the rapidly globalising environment of intellectual property and digital commerce, this programme provides you with a unique opportunity to specialise in this increasingly important area of law.

Why this programme

  • You will develop a critical understanding of a wide range of issues concerning the legal regulation of intellectual property and the digital economy.
  • You will benefit from access to and engagement with the Law School’s newly established £8M Research Centre for Copyright and New Business Models in the Creative Economy: CREATe.
  • CREATe is a pioneering academic initiative – led by the Law School at the University of Glasgow – designed to help the UK cultural and creative industries thrive and become innovation leaders within the global digital economy. 
  • You will have the opportunity to apply for a summer internship at firms that specialise in intellectual property matters. At present, our strategic partners include: (i) Burness Paull & Williamsons, a top tier Scottish commercial law firm with extensive expertise in IP, IT and Information Law; and (ii) Cloch Solicitors, a boutique Scottish IP law firm.
  • You will benefit from our excellent facilities including the dedicated School of Law library; our main University library also contains our extensive collection of legal materials and official publications and is a European Documentation Centre.

Programme structure

You are required to take at least three courses from the following list (plus one other) and to submit a dissertation as falling within the area. Courses are delivered through a blend of lectures and seminar style teaching.

Courses

  • Contemporary issues in intellectual property
  • Copyright in the digital environment
  • CopyrightX: Glasgow
  • Design and patent law
  • European Union trade law
  • E-Commerce, rights management, and information
  • Intellectual property and the market
  • International and comparative intellectual property law
  • International and comparative moral rights
  • International competition law
  • Trade marks and brands.

Career prospects

The programme provides high-level training at the intersection of law and technology - an area of crucial importance to legal professionals everywhere. The emphasis on research will help you to develop excellent analytical and writing skills highly sought after by potential employers. Internship opportunities with leading global and local firms support the development of further skills. Career paths include roles in law firms, entertainment and media companies, international organisations, government and non-governmental organisations.



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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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This course looks at the creation, management, curation and repurposing of digital media and digital assets. Read more

This course looks at the creation, management, curation and repurposing of digital media and digital assets.

As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key benefits

  • We draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socioeconomic questions such as rights and project management.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.
  • Through the optional internship module students can have direct access to some of the world’s most important culture and media institutions.
  • Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Description

Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Reasons you should consider the Digital Asset and Media Management:

  • Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
  • Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
  • Businesses rely on digital media and content to develop, run and manage their future prosperity.
  • Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
  • Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Course purpose

The course will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The course aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.

Course format and assessment

Teaching Style

If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.

Assessment

We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.

The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.

Sign up for more information. Email now

Have a question about applying to King’s? Email now



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Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. Read more

Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.

The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices.

A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
  • New and exciting opportunity to study cutting-edge topics such as Big Data, business intelligence, digital innovation, and social media. Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and web analytics.
  • Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Core modules

  • Business Intelligence and Data Analytics
  • Consultancy in the Digital Era
  • Digital Business and Innovation
  • Critical Issues in Digital Society
  • Leading Online Collaborations
  • Social Media and Web Analytics
  • Dissertation Preparation and Research Methods
  • Dissertation

Teaching & assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

This programme is delivered in block teaching mode.

Your future career

On graduating with a Masters degree in Digital Innovation and Analytics from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as a business analyst, consultant, or innovation manager in a variety of industries. 

We will help you to recognise and indetify your strengths, skills and abilities so that you can make strong applications for your chosen career, or for further study.



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This highly practical course will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful digital marketing strategies and campaigns. Read more

This highly practical course will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful digital marketing strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis.

The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital-marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry.

What you will study

STAGE 1

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios.

STAGE 2

You will explore the importance of PR in the digital marketing sphere and gain first-hand understanding of how to approach digital PR in a strategic context. You will work in teams to design strategic campaigns that showcase your knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.

STAGE 3

The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Teaching and assessment

ON CAMPUS STUDY

You will engage with the course through online and on campus learning materials, lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

PART TIME ON CAMPUS STUDY 

You will combines aspects of online learning and on-campus delivery. You will benefit from the support of CampusMoodle but also face-to-face interaction with tutors and classmates.

THE DIGITAL SCOT

The Digital Scot offers you the opportunity to actively engage in the digital environment and build, maintain and develop the student led initiative. For more information visit: THE DIGITAL SCOT

ACTIVITY SUMMARY

Please note the below activity summary represents full-time on campus mode only, part-time mode will differ.

  • Lectures - 100 students per group, 2 hours per week
  • Tutorial - 25-35 students per group, 1 hours per week
  • Project Supervision - 1 student per group, 0.5 hours per week
  • Practical class or workshop - 25-35 students per group, 8 hours per week
  • Supervised time in studio / workshop - 25-35 students per group, 4 hours per week
  • Field Work - 1 hour per course
  • External Visits - various per course

INDEPENDENT STUDY

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

STAFF DELIVERING ON THIS COURSE

Our teaching team consists of digital academics and practitioners. Other staff members include industry experts who offer guest lectures, masterclasses and workshops. Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives. Recent industry partners and guest speakers include Fifth RingWeber ShandwickEquatorRed Evolution, and Aberdeen International Airport.

ASSESSMENT

Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.

  • 1 report
  • 1 dissertation
  • 2 portfolios
  • 1 set exercise
  • 1 project output

Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

PLACEMENT OFFICE

Job prospects 

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Possible roles include Digital Marketing Manager, Social Media Manager, Community Manager, SEO Manager, Digital Strategist, Online PR Manager.

Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe CommunicationsQueryClick, and MediaCom. Some have set up their own digital agency.

How to apply

Please visit the website to find out how to apply.



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The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Read more
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


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Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector. With current industry practice in mind, it meets growing demand from companies looking to meet the challenges of a new era of communication and marketing. Read more

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

With current industry practice in mind, it meets growing demand from companies looking to meet the challenges of a new era of communication and marketing.

71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector.

Our course will equip you with the skills, knowledge and practical experience to meet this demand. There are three different pathways for this Masters - (i) for those with little/no digital marketing experience; (ii) for those with a qualification in digital marketing; (iii) a work-based learning pathway for those in paid employment in digital marketing.

Now in partnership with the Digital Marketing Institute (DMI), if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to the MSc Digital Marketing upon completion and passing of a Pearson VUE exam.

Digital Marketing Institute (DMI)

The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:

  • Google
  • Twitter
  • Facebook
  • LinkedIn
  • Microsoft 

DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

MSc Digital Marketing: Practical, Career-Focused Learning

The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.

During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.

Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.

Course Details

To exit with a Postgraduate Diploma you must pass the taught modules. More than likely you will continue to work towards an MSc and complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

  • Digital Marketing Practice (20 credits, core)
  • Branding People, Places and Spaces (20 credits, core)
  • Digital Marketing Theory (20 credits, core)
  • Creative Research (20 credits, core)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select.

Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.

Route 1 - for those with little/no digital marketing experience

If you choose Route 1 you will be attending:

  • Content & Media Management and Strategic Marketing: MARSTRAT module

This is in addition to your core modules.

Route 2 - for those who already have a qualification in digital marketing

You will have the opportunity to undertake any of the optional modules available inherited by the MSc Suite such as:

  • MSc Creative Branding
  • MSc International Events Management
  • International Tourism Management

This is in addition to your core modules.

Route 3 - work-based learning pathway for those in paid employment in digital marketing

If you choose Route 3 you will be attending:

  • Professional Practice Development I
  • Professional Practice Development II

This is in addition to your core modules.

Teaching and Assessment

Our MSc Digital Marketing course makes use of a range of practically focused assignments, asking you to write:

  • reports
  • case studies
  • portfolios
  • presentations

Teaching methods will incorporate many aspects of the digital world and the course will employ both on-line and offline pedagogic tools to deliver module material. The learning experience is intended to be flexible and student centred, aiming to deliver an interactive learning experience.

The above practical assignments are in addition to other assessment formats which will replicate the types of practice you will be expected to undertake in your typical working life upon completion of the course.



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IN BRIEF. Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub. Read more

IN BRIEF:

  • Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
  • Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
  • Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
  • Based at MediaCityUK
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

  • Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
  • Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
  • Visiting speakers from within the industry and related sectors.
  • Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
  • Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies



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Programme overview. Launch of the program. September 2019. Rapid advances in robotics, algorithms, big data and artificial intelligence are beginning to disrupt entire industries, and technology is threatening to replace millions of jobs. Read more

Programme overview

Launch of the program: September 2019

Rapid advances in robotics, algorithms, big data and artificial intelligence are beginning to disrupt entire industries, and technology is threatening to replace millions of jobs.

Companies are investing for becoming intelligent businesses. Markets are shifting, business functions (operations, marketing, finance, IT, HR) are transforming, and traditional business models no longer work to keep a competitive advantage. Classical ways of working need to be disrupted and companies need to transform their business in the digital businesses of tomorrow.

The new jobs enabled by digital technologies require different skills. Some of these skills are technical, such as software development, web management, data analysis, process and complex project management.

The objective of our Advanced Master in Digital Transformation & Business Analytics is to prepare you for these new challenges and become leaders of this transformation, capable of managing digital projects to their successful completion.

Programme objectives

By the end of this Advanced Master, you will be able to:

  • Have a good grasp of digital transformation and an understanding of digital enterprise, analytics and associated culture
  • Have a clear mental model of what a digital enterprise is and assess a business for fit / gap to digital enterprise
  • Be able to assess the strategic and operational situation of a digital enterprise or a business compelled to change to become fit for the digital economy
  • Understand and practice the fundamentals of data science to be a key stakeholder of the value chain
  • Be able to provide alignment between business and technical stakeholders translate digital analytics business requirements into technical specifications
  • Relate professionally with digital experts in all activities of the digital enterprise
  • implement tag management, web analytics & usability analytics solutions
  • Lead and execute quality assurance testing of digital analytics implementation

Job opportunities

After graduation, you will be able to seize job opportunities such as:

  • Digital Consultant
  • Digital Project Manager
  • Digital Business Analyst

You will be part of digital projects helping companies to have their next chapter in the 21th century!

Application Deadline

  • Non-EU students: May 2019 (recommendation related to visa procedures)
  • EU students: July 2019


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This Master's of Public Administration degree prepares future leaders and decision makers across the public, private and third sectors to synthesise political and technical factors in order to effectively address issues like cyber security, the digital economy and online human rights. Read more

This Master's of Public Administration degree prepares future leaders and decision makers across the public, private and third sectors to synthesise political and technical factors in order to effectively address issues like cyber security, the digital economy and online human rights.

About this degree

The MPA will tackle a series of pressing topics for policymakers, such as:

  • are global agreements on cyber security realistic or necessary?
  • how do we balance protection of human rights against the security of the Internet of Things?
  • how can we reconsider approaches to policy-making in the rapidly evolving information age?

Students also gain deep understanding of conceptual frameworks, policy tools and analytical methods to implement, evaluate and revise public policies through a series of core modules.

Students undertake modules to the value of 180 credits.

The programme consists of four core modules (105 credits), one optional module (15 credits), an elective module (15 credits), and a Major Group Project module (45 credits).

Core modules

Students undertake three core modules with students from sister MPA programmes, and a specialist module focusing on their degree topic.

  • Introduction to Science, Technology, Engineering and Public Policy
  • Analytical Methods for Policy
  • Digital Technology and Policy
  • Evidence, Institutions and Power

Optional modules

Students select one optional STEaPP module from the following:

  • Science, Technology and Engineering Advice in Practice
  • Risk Assessment and Governance
  • Communicating Science for Policy
  • Negotiation, Mediation and Diplomacy

Students will then also select one further 15-credit graduate module which is relevant to their degree of study. This module can be selected from any UCL department.

MPA Group Policy Project

In the Group Project, students work with an external client on a relevant policy challenge. With the support of STEaPP academic staff, the multidiscipinary student groups work together to produce an analysis that meets their clients' needs.

Teaching and learning

The programme combines innovative classroom teaching methods with unique scenario-based learning, enabling students to dynamically engage with real-world policy challenges. Scenarios are designed to help students consolidate knowledge and develop essential practical skills and their understanding of principles. During the programme, students acquire a comprehensive range of relevant skills.

Further information on modules and degree structure is available on the department website: Digital Technologies and Policy MPA

Careers

This MPA degree prepares graduates to step into leadership and decision-making roles in government, technology companies, think tanks, and consultancies that engage with issues like cyber security, the digital economy, the Internet of Things, Internet governance and online human rights.

Employability

Throughout the MPA programme, students will:

  • gain a greater awareness of current issues and developments in digital technology
  • develop an understanding of the knowledge systems underpinning successful policy-making processes
  • learn how to communicate with scientists and engineers, policymakers and technology experts
  • develop the skills to mobilise public policy, and science and engineering knowledge and expertise, to address societal challenges.

Why study this degree at UCL?

Policymakers and those in the private sector often feel they lack the appropriate background to take the lead on developing strategies, policies and guidelines that can account for the wide range of diverse (and sometimes competing) interests that characterise today's era of rapid technological change. Graduates of this Master's of Public Administration will be able to develop informed policy and tackle the challenges and opportunities of the digital age.

Students are taught how to bridge gaps within government and in the public and private sector, gather evidence to support decision-making and engage with issues like cyber security and Internet governance. They also gain practical insights through a week-long scenario activity on the policy-making process and an extended policy project with a real-world client on a relevant topic.

Students will gain access to UCL STEaPP's network of international partners, expert staff and a diverse range of academics and professionals from across the department's MPA and doctoral programmes.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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THE EMLV IS THE ONLY SCHOOL OF MANAGEMENT IN FRANCE WHICH OFFERS BY MEANS OF ITS MBA DIGITAL & RETAIL BANKING A HIGH-LEVEL TRAINING IN NEW JOBS OF DIGITAL BANKING. Read more
THE EMLV IS THE ONLY SCHOOL OF MANAGEMENT IN FRANCE WHICH OFFERS BY MEANS OF ITS MBA DIGITAL & RETAIL BANKING A HIGH-LEVEL TRAINING IN NEW JOBS OF DIGITAL BANKING

The MBA Digital & Retail Banking is a strong training course for banking careers that includes in its curriculum the digital transformation as an evolution vector on three fields: Customer relationship, Revision of operational processes and Transformation of the business model.

Background

Banks as all other stakeholders of the economy, attempt to understand and to take on innovations and new technologies which can help them to transform their business models in order to guide their clients around a new digital revolution. They fit more and more into a digital strategy.

These last years, the retail banking saw its model deeply disrupted by the increase of digital channels.

General Objective

The aim of the MBA Digital and Retail Banking is to train future professionals directly operational in the professions of digital banking. The teaching methods revolve around three subjects: to follow and think about the digital transformation of banks, to acquire and master a double financial and digital skill in order to practise professions in commercial banking and to train experts combining multidisciplinary skills with a great ability in work on projects.

Digital transformation

For banks, redesigning organizations, renewing their management and training their teams are required levers to achieve their digital transformation. The digital shift of banks is a huge project, because it impacts all activities, including front and back office. It is a strategic change which implies a whole new set of competences.

Retail banking is among the industries which have been profoundly changed by telecom and internet services which enable clients to be always connected.

EXAMPLE OF COURSES

WITH EDUCATIONAL PARTNERSHIP OF LCL BANK AND HELLO BANK

The MBA Digital & Retail Banking forms in new jobs of digital banking and prepare students for various careers in digital banking in the financial consulting professions, the back office professions and the customer service consulting.

::Products and Services of Retail Banking &Corporate banking::

The course approaches the features and the management of products and services of retail and corporate banking. It aims to know and to master the products that are marketed in retail banking and corporate banking.

::Banking control::

The aim of this course is to handle the following various points about internal control and auditing in commercial banks and the main cycles of control.

::Business model of retail bank::

Retail banking has to reinvent its business model to strengthen the trust that place in customers, markets and institutions. The more demanding modes of consumption, the digital transformation the multiplication of new banking organizations and prudent regulations involve to rethinking the strategy and the long-term modus operandi by: rethinking the offer and the customer relationship, innovating to accompany the digital transition, improving the operating efficiency.

::Blended learning::

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with banks whilst working on their junior consultant project. They will also be encouraged to follw specific MOCC’s on digital business

CAREERS

THE DIGITAL DISRUPTS BANKING CAREERS

Banks are developing more and more digital technology strategy. It is retail banking which saw its model profoundly changed these last years by the increase in importance of the channels of remote contact.

::Internship::

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practise.

EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Jobs in banking are changing::

The MBA Digital & Retail forms in these new jobs and answers the new needs of the job market. It is a training course for banking careers that includes in its curriculum digital transformation as an evolution vector on customer relationship fields (client service managers), revision of operational processes (back office administrators) and the transformation of the business model (programming and digital professions).

::Targeted professions::

- Community manager
- Head of e-business
- Client service manager
- Private banker
- Analyst
- Business analyst
- Development manager
- Credit analyst
- Customer service officer
- Business development manager
- Product manager

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

::Duration::

One year from september, full-time programme

INTAKE : September 2016
TUITION FEES : 9 800 € per year
Number of places : 20

::Entry requirements::

Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.

English test IELTS 6.0 or equivalent requested

Interview (either face-to-face or at distance)

::For more information contact::

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Amel Sahli
MBA Digital & Retail Banking Programme Manager


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This course in Digital Humanities brings digital theory and practice to the study of human culture. from history, English and music to museums, digital publishing and beyond. Read more

This course in Digital Humanities brings digital theory and practice to the study of human culture: from history, English and music to museums, digital publishing and beyond.

Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this course studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms.

Key benefits

  • This world-leading course is highly multidisciplinary and draws on a wide range of expertise in web technologies, digital publishing, open software and content creation, digital cultural heritage, coding in humanities/cultural contexts and maps, apps and the Geoweb.
  • The course provides opportunities to scope, build and critique practical experiments in digital research with an arts, humanities and cultural sector focus.
  • Through the optional internship module students can have direct access to some of the world’s most important culture and media institutions.
  • The MA can lead to further research or to careers in cultural heritage institutions (such as museums, libraries, and archives), in multimedia and new media companies, in internet companies, in publishing houses, and in web based businesses in London and overseas.

Description

In an age where so much of what we do is mobile, networked and mediated by digital culture and technology, digital humanities play an important role in exploring how we create and share knowledge. On this course, we will develop and enhance your awareness and understanding of a range of subjects that are relevant to the digitally mediated study of human culture, including:

  • How we model human culture using computers and how we can create memory and knowledge environments which facilitate new insights or new ways of working with the human record.
  • How the ethos of openness that the internet encourages – open access, open data – influences the knowledge economy.
  • The role of digital culture in changing concepts of authorship, editing and publication.
  • The potential application and limitations of big data techniques to further the study of human culture in an era of information overload.
  • The place of coding in our digital interactions with culture and cultural heritage.

We will give you a broad understanding of the most important applications of digital methods and technologies to humanities research questions and what they do and don’t allow us to do. You will be able to scope, build and critique practical experiments in digital research with an arts, humanities and cultural sector focus, and you will learn to provide critical commentary on the relationship between creativity, digital technology and the study of human culture.

Course purpose

The MA in Digital Humanities is designed to develop your understanding of digital theory and practice in studying human culture, from the perspectives of academic scholarship, cultural heritage and the commercial world.

Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this course studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms.

The MA course is aimed at a diverse range of participants and aims to equip students with a variety of strategic, technical and analytical skills to provide direction and leadership in these areas.

Course format and assessment

Teaching

If you are a full-time student, we will provide 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1674 hours of independent study.

If you are a part-time student, we will provide 90 hours of teaching through lectures and seminars in your first year, and 50 hours in your second. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second.

Assessment

We will assess our modules entirely through coursework, which will mostly take the form of essays, with some project work.

Sign up for more information. Email now

Have a question about applying to King’s? Email now



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Digital technology plays a significant role in the new digital and creative economies and in a progressive digital society. This programme uses digital lab and digital projects to innovate creative solutions to real-world issues. Read more

Digital technology plays a significant role in the new digital and creative economies and in a progressive digital society. This programme uses digital lab and digital projects to innovate creative solutions to real-world issues. You are encouraged to mediate between people, places and technology in asking the bigger questions that put people, innovation and design at the centre of the digital economy.

Course details

Digital practice lies at the heart of this course. It seeks to build an understanding of current and emerging technologies and their application, as well as specialist expertise in your chosen area of digital art or design practice. You are encouraged to work in collaboration with others where appropriate.

You learn through initiatives and activities that stimulate and develop creative practice, problem-solving, manufacture and distribution. Thinking, making and observation are applied to practical and social contexts. Your playful and fictional approaches are encouraged through workshops and connections with international events and research projects. The progrramme is an opportunity to enhance your qualification by spending one semester completing a vocational internship, research internship or by studying abroad. Although we can’t guarantee an internship, we can provide you with practical support and advice on how to find and secure your own internship position. A vocational internship is a great way to gain work experience and give your CV a competitive edge. Alternatively, a research internship develops your research and academic skills as you work as part of a research team in an academic setting – ideal if you are interested in a career in research or academia. A third option is to study abroad in an academic exchange with one of our partner universities. This option does incur additional costs such as travel and accommodation. You must also take responsibility for ensuring you have the appropriate visa to study outside the UK, where relevant.

What you study

The programme begins with a group research project, sharing information and references from diverse sources. Collecting and analysing information from a theme of common interest helps to develop your awareness of the subject from multiple perspectives. Stage one involves developing professional skills, ideas, research, project work and the opportunity for co-working, partnerships and collaborations. Your interests are evaluated for their enterprise potential and innovative outputs are proposed. 

In stage one, you also develop your professional skills to build your digital expertise and skills in research. Stage two culminates in a feasibility study for a negotiated research project. Stage three enhances your learning through practice with the potential to spend one semester working full time in industry, on a major research project, or studying or working abroad. Finally, stage four enables you to complete major project work, supported by regular tutorial contact and studio interaction.

Course structure

Core modules

  • Creative Interaction
  • Professional Skills
  • Project Realisation
  • Research and Development

Advanced Practice options

  • Research Internship
  • Study Abroad
  • Vocational Internship

Modules offered may vary.

Teaching

How you learn

This programme enables you to progressively build on your knowledge and experience. At MA level it is vital that you take an active role in structuring your own learning, and engage with the relevant methods and underpinning theories of your discipline.

At Teesside University, teaching and learning is student-centred. You develop your knowledge, skills and practice through a variety of appropriate teaching and learning strategies. We constantly review our methods and the philosophy behind them to ensure they remain relevant, rigorous and progressive. 

Tutorials, seminars and workshops enable you to apply key learning principles to your day-to-day interactions. Individual support, provided by a personal tutor, is an integral feature of the learning and teaching strategy. Research is also an intrinsic part of your study. 

Approaches to teaching and learning tend to have the following underlying principles:

  • develop professional responsibility and autonomy in learning to ensure the integration of theory and practice
  • enable active and co-operative learning
  • provide flexible and negotiated assessment opportunities directly related to the individual learning context
  • resources which match programme outcomes and needs
  • practical workshops that introduce specific skills, followed by independent learning, project work, tutorials and critiques.

How you are assessed

Your assessments are primarily in-course assessments – you submit work during the module rather than sit timed exams at the end.

Design modules are generally project based and primarily assessed through appraising your portfolio of work, often accompanied by a verbal presentation. Art and design work is largely developmental and you are assessed on your problem-solving process as well as the result, so it is essential you provide clear evidence of your development work.

Employability

Work placement

There may be short-term placement opportunities for some students, particularly during the project phase of the course. 

Career opportunities

Graduates have the opportunity to go on to a range of design-related employment, develop new enterprise propositions or receive project funding to take their ideas to market. 

You can work across a broad range of design-related employment requiring specialist digital knowledge and skills. Further study at doctoral level is also an option.



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