Digital Direction is a new 240-credit, 15-month Master’s programme starting in September 2017.
Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, training new creative leaders who are responsive to continually changing contexts, infrastructures and technologies and engendering a new wave of creative leadership. Graduates will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.
The programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices, plus uses of, and developments in, digital technologies. Centring on the interrelated domains of broadcasting, film and experience/brand, the programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing and communication/digital media design.
The programme proposes new imperatives for storytelling in an age of alternative facts and fictions; challenges associated with multiple media forms and systems; and methods for engaging publics as audiences, users, consumers, (co-)creators, stakeholders and participants.
Established approaches to production, direction, content creation and communication/digital media design are transforming at an exponential rate, employing innovative forms of storytelling and narrative experience to engage audiences in new ways. The programme is informed by associated transformations in digital technologies, including the prevalence of post-broadcast models of On Demand media; the proliferation of networked forms of production and distribution; source- and platform-agnostic, multi-cast, multi-access and multi-layered, multi-linear media; cultures of openness and control; and the primacy of interactivity.
The programme acknowledges human adaptations to living with digital technologies. Contemporary media platforms are mobile, embedded in multiple types of environments, infrastructures and products, and user-controlled with an engagement in more democratic forms of content generation and curation. In parallel, core discrete professions within the media and communication design industries are being challenged and broadened by increasingly transdisciplinary requirements. .
The programme equips students with the knowledge, understanding and skills to engage productively with the creative, design and commercial demands of this emerging and rapidly evolving multi-platform and multi-layered world. To match, a transdisciplinary approach is demanded with a strong narrative sense and a honed instinct for communication. Our contemporary uses of new digital technologies have prompted a reconsideration of communication borders and different types of responsive modes; and content developers and distributors are, in turn, converging within an increasingly fluid space.
Traditional skill sets involving narration, scriptwriting, production design, direction, set design, casting, photography, filming, lighting, and sound recording, for example, are now increasingly accompanied and informed by hitherto unrelated practices such as coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), data visualisation and analytics, visual design, gamification, virtual/augmented reality and social media. Digital Direction addresses the demands of this new world – for example, by enabling designer-directors to produce and create content for social videos with an accompanying strategy for ensuring delivery to their target audiences, including deployment of mechanisms for openness and input.
The programme draws on six key principles from the School of Communication – conceptualisation, experimentation, expression, information, contextualisation and interdisciplinarity – which are in turn supported and developed through strategic research clusters based on the broader themes of identity, experience and publishing.
This MA supports the growing need for critical, theoretically informed, yet practical approaches to both the curation of contemporary art, and the art of curation. Based in The Winchester Gallery, students develop their own curatorial practice; study the history and theory of curating; hear directly from guest curators about issues facing the profession, and benefit from the insight of world-leading academics. Students will gain the knowledge and skills they need to pursue careers in existing and emergent curatorial and related professions in a variety of institutions.
Core modules: Contemporary Curation: Theories and Histories; Contemporary Curation: Practices, Methods of Cultural Inquiry and Final Project (Curation).
Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
In the idea of ‘exhibition’ it envisages a diverse and expanding range of public outcomes across the field of contemporary art, from gallery-based exhibitions to projects in non-traditional venues; from site-specific interventions to public art projects; and to the possibilities offered by platforms such as archives, self-publishing, print, digital media and the internet.
MA Curation at NUA acknowledges the emergence of the artist-curator alongside more traditional routes to curatorial practice. The course will help you to develop self-initiated curatorial projects, through study that is research informed rather than research led. You will be encouraged to research and develop innovative curatorial practice in the public domain, and the development of new audiences.
Norwich University of the Arts provides an appropriate professional context in which to study curatorial practice, with strong links with the Arts Council Collection, Hayward Touring, Tate, Norwich Castle Museum and Gallery, as well as regional galleries. Having staged the prestigious EASTinternational between 1991 and 2009, the university has developed a strong reputation for high quality curatorial practice, and in 2016 NUA will host British Art Show 8.
East GalleryNUA is an important touring venue for national and international exhibitions, and will provide you with the opportunity to develop your professional practice through a training programme delivered by the gallery. In addition, you will have further opportunity to engage with industry professionals through a professional mentoring scheme.
The campus-based public art gallery offers students first-hand insight into professional curatorial practice.
The University Archive
House an extensive collection of exhibition materials and publications, including the NUA East Archive.
Optional software inductions available to all students introduce you to a wide range of creative possibilities and output options.
Media Resource Centre
For digital cameras, tripods, 35mm DSLRs, 35mm film cameras and lighting equipment.
The largest specialist are, design and media collection in the East of England including 32,000 books, 1,300 journal subscriptions and 3,000 DVDs.
The offer of entry onto a Masters Degree (MA) is based on an expectation that you have the potential to fulfil the aims of the course of study and achieve the standard required to successfully complete the award. Entrants should normally have achieved a BA (Hons)/BSc Degree of 2:1 or above (or its equivalent), in a subject related to your proposed course of study.
Applicants who hold a Degree from another discipline may also be considered for entry, subject to the submission of a satisfactory portfolio of art, design or media-related work in support of their application.
The majority of applicants to courses at NUA will be invited to attend an interview. This provides an invaluable chance to meet face-to-face and is the major factor in determining the success of your submission. The interview is an opportunity to assess your work and the suitability of your application and also provides you with a chance to assess NUA’s staff, campus and facilities and ask questions. The key focus of your application process is on your portfolio. Some courses may require additional entry requirements or passes in specific subjects.
For further information on this course, please visit our website - MA Curation.