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Masters Degrees (Digital Communications)

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IN BRIEF. Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub. Read more

IN BRIEF:

  • Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
  • Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
  • Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
  • Based at MediaCityUK
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

  • Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
  • Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
  • Visiting speakers from within the industry and related sectors.
  • Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
  • Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies



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Research profile. The Institute for Digital Communications (IDCOM) is the UK's leading research institute in signal processing and communications and is home to the Li-Fi research and development centre. Read more

Research profile

The Institute for Digital Communications (IDCOM) is the UK's leading research institute in signal processing and communications and is home to the Li-Fi research and development centre. We have three major centres of activity; signal processing, communications systems and tomographic imaging. Our programme of research delivers world leading research in signal and image processing and communications from fundamental theoretical and algorithmic work through to its translation to specific audio, imaging, radar/sonar, and communications applications.

The Institute has excellent research facilities, including state-of-the-art computing systems and laboratories for agile tomography, and audio signal processing, as well as the Li-Fi research and development centre for visible light communications. Internationally recognised for our research on communications systems and signal processing, we offer research topics including: green radio; visible light communications; cognitive radio; compressive sensing; distributed sensor signal processing; and agile tomography.

IDCOM holds the only UK Research Council platform award in sensor signal processing, in collaboration with the joint research institute in signal and image processing and Heriot-Watt University, recognising our world leading research status.

Training and support

The development of transferable skills is a vital part of postgraduate training and a vibrant, interdisciplinary training programme is offered to all research students by the University’s Institute for Academic Development (IAD). The programme concentrates on the professional development of postgraduates, providing courses directly linked to postgraduate study.

Courses run by the IAD are free and have been designed to be as flexible as possible so that you can tailor the content and timing to your own requirements.

Our researchers are strongly encouraged to present their research at conferences and in journal during the course of their PhD.

Every year, the Graduate School organises a Postgraduate Research Conference to showcase the research carried out by students across the Research Institutes

Our researchers are also encouraged and supported to attend transferable skills courses provided by organisations such as the Engineering and Physical Sciences Research Council (EPSRC).

Facilities

The Institute has excellent research facilities, including state-of-the-art computing systems and laboratories for usability engineering, audio signal processing and visible light communications.

Masters by Research

An MSc by Research is based on a research project tailored to a candidate’s interests. It lasts one year full time or two years part time. The project can be a shorter alternative to an MPhil or PhD, or a precursor to either – including the option of an MSc project expanding into MPhil or doctorate work as it evolves. It can also be a mechanism for industry to collaborate with the School.



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The communications sector has changed dramatically in the past 5 years, as mobile internet, smartphones and associated apps such as social media, commerce and digital media have spurred an information revolution. Read more

The communications sector has changed dramatically in the past 5 years, as mobile internet, smartphones and associated apps such as social media, commerce and digital media have spurred an information revolution.

This programme responds to the growth of networks and mobile internet applications, allowing you to study traditional communications theory alongside modules dealing with network security and the protocols for high-speed switches and routers.

You’ll build your knowledge of new developments in data-centric networking and the growing trend in cloud computing and online services, such as web-search, video content hosting and distribution, social networking and large-scale computations. Optional modules will allow you to specialise in topics appropriate to your interests and career plans.

It’s a chance to gain specialist knowledge and skills that will be in demand over a wide range of disciplines, from the traditional communications industries to banking, finance and commerce.

Specialist facilities

Our School is an exciting and stimulating environment where you’ll learn from leading researchers in specialist facilities. Depending on your research project, these may include our Keysight Technologies wireless communications lab, as well as labs for embedded systems, power electronics and drives, ultrasound and bioelectronics.

There’s also a Terahertz photonics lab, class 100 semiconductor cleanroom, traffic generators and analysers, FPGA development tools, sensor network test beds. We have facilities for electron-beam lithography and ceramic circuit fabrication – and a III-V semiconductor molecular beam epitaxy facility.

The Faculty is also home to the £4.3 million EPSRC National Facility for Innovative Robotic Systems, set to make us a world leader in robot design and construction.



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The Mobile & Personal Communications MSc programme covers the latest aspects of personal and mobile wireless communication technology, communication networks, advanced digital communications theory and techniques and signal processing. Read more

The Mobile & Personal Communications MSc programme covers the latest aspects of personal and mobile wireless communication technology, communication networks, advanced digital communications theory and techniques and signal processing. You will study Digital Communications, Random Variables and Stochastic Processes, Communication Theory as well Mobile and Personal Communication Systems There are opportunities to explore a broad range of optional modules allowing you the freedom to develop your study pathway to reflect your interests. You will complete the course in one year, studying September to September and taking a combination of required and optional modules totalling 180 credits, including 60 credits that will come from an individual project of 15,000 words.

Key benefits

  • You will gain a thorough knowledge of the fundamental elements of today’s modern telecommunications systems.
  • Located in central London, giving access to major libraries and leading scientific societies, including the IET.
  • Frequent access to speakers of international repute through seminars and external lectures, enabling you to keep abreast of emerging knowledge in the telecommunications field.
  • Flexible study pathway that covers a broad range of telecommunication subject areas.
  • The Department of Informatics has areputation for delivering research-led teaching and project supervision from leading experts in their field.

Description

Our programme offers introductory modules followed by specialised topical courses on the latest aspects of communications technology, including personal and mobile wireless communications, communication networks, advanced digital communications theory and techniques and communications signal processing. You will study Digital Communications, Random Variables and Stochastic Processes, Communication Theory, Mobile and Personal Communication Systems. You will complete eight taught modules. You will also undertake a substantial individual project. 

Course purpose

For students wishing to work in the telecommunications industry.

Course format and assessment

We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.

You are expected to spend approximately 150 hours of effort (i.e. about 10 hours per credit) for each module you attend in your degree. These 150 hours cover every aspect of the module: lectures, tutorials, lab-based exercises, independent study based on personal and provided lecture notes, tutorial preparation and completion of exercises, coursework preparation and submission, examination revision and preparation, and examinations.

Assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations and coursework. You may also be assessed by class tests, essays, assessment reports and oral presentations.

Career prospects

Students continue on to careers in industry, commerce, academic research and further study.

Sign up for more information. Email now

Have a question about applying to King’s? Email now



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communications Engineering at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communications Engineering at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

As a student on the MSc in Communications Engineering, you will be provided with an in-depth understanding of the technology and architecture of computer communications, photonics and telecommunication networks, wireless telecommunications and related wireless information technologies.

Key Features of MSc in Communications Engineering

The practical knowledge and skills you will gain as a student on the MSc Communications Engineering course include being presented with the essential element of modern optical communication systems based on single mode optical fibres from the core to the access, evaluating bandwidth-rich contemporary approaches.

The MSc Communications Engineering course also covers advanced networking topics including network performance and network security. This is supported with some practical knowledge and skills for project and business management principles.

As a student on the MSc Communications Engineering course, you will also be introduced to technologies underlying the compressions and transmission of digital video over networking platforms, gain knowledge on the channel models and associated impairments that typically limit the performance of wireless systems, and learn to design optimum digital communication receivers for some basic communications channel models.

The MSc in Communications Engineering is modular in structure. Communications Engineering students must obtain a total of 180 credits to qualify for the degree. This is made up of 120 credits in the taught element (Part One) and a project (Part Two) that is worth 60 credits and culminates in a written dissertation. Students on the Communications Engineering course must successfully complete Part One before being allowed to progress to Part Two.

Part-time MSc in Communications Engineering Delivery mode:

The part-time scheme is a version of the full-time equivalent MSc in Communications Engineering scheme, and as such it means lectures are spread right across each week and you may have lectures across every day. Due to this timetabling format, the College advises that the scheme is likely to suit individuals who are looking to combine this with other commitments (typically family/caring) and who are looking for a less than full-time study option.

Those candidates seeking to combine the part-time option with full-time work are unlikely to find the timetable suitable, unless their job is extremely flexible and local to the Bay Campus.

Timetables for the Communications Engineering programme are typically available one week prior to each semester.

Modules

Modules on the MSc Communications Engineering course can vary each year but you could expect to study:

RF and Microwave

Signals and Systems

Entrepreneurship for Engineers

Nanophotonics

Micro and Nano Electro-Mechnical Systems

Lasers and applications

Wireless Communications

Digital Communications

Optical Communications

Optical Networks

Communication Skills for Research Engineers

Research Dissertation

MSc Dissertation - Communications Engineering

Facilities

Our new home at the innovative Bay Campus provides some of the best university facilities in the UK, in an outstanding location.

Engineering at Swansea University has extensive IT facilities and provides extensive software licenses and packages to support teaching which benefit students on the MSc in Communications Engineering course. In addition the University provides open access IT resources.

Links with Industry

At Swansea University, Electronic and Electrical Engineering has an active interface with industry and many of our activities are sponsored by companies such as Agilent, Auto Glass, BT and Siemens.

This discipline has a good track record of working with industry both at research level and in linking industry-related work to our postgraduate courses. We also have an industrial advisory board that ensures our taught courses maintain relevance.

Our research groups work with many major UK, Japanese, European and American multinational companies and numerous small and medium sized enterprises (SMEs) to pioneer research. This activity filters down and influences the project work that is undertaken by all our postgraduate students.

Careers

The MSc Communications Engineering is suitable for those who have a career interest in the field of communication systems, which has been fundamentally changing the whole world in virtually every aspect, and would like to gain lasting career skills and in-depth knowledge to carry out development projects and advanced research in the area of communication systems.

Communications Engineering graduates can seek employment in wireless communication systems and network administration, and mobile applications development.

Student Quotes

“I was fascinated by the natural beauty of Swansea before I came here. Swansea University is near the beach so you can walk around the beach at any time. This Master’s is very useful to enhance your ability and enrich your principle of the academic knowledge.”

Zhang Daping, MSc Communication Systems (now Communications Engineering)

Research

The Research Excellence Framework (REF) 2014 ranks Engineering at Swansea as 10th in the UK for the combined score in research quality across the Engineering disciplines.

The REF assesses the quality of research in the UK Higher Education sector, assuring us of the standards we strive for.

World-Leading Research

The REF shows that 94% of research produced by our academic staff is of World-Leading (4*) or Internationally Excellent (3*) quality. This has increased from 73% in the 2008 RAE.

Research pioneered at the College of Engineering harnesses the expertise of academic staff within the department. This ground-breaking multidisciplinary research informs our world-class teaching with several of our staff leaders in their fields.

With recent academic appointments strengthening electronics research at the College, the Electronic Systems Design Centre (ESDC) has been re-launched to support these activities.

The Centre aims to represent all major electronics research within the College and to promote the Electrical and Electronics Engineering degree.

Best known for its research in ground-breaking Power IC technology, the key technology for more energy efficient electronics, the Centre is also a world leader in semiconductor device modelling, FEM and compact modelling.



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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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Explore Emerson's Graduate Programs. In our social media and mobile-driven world, data and digital marketing have never been more vital. Read more

Explore Emerson's Graduate Programs

In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience
  • Implement digital storytelling and content marketing strategies that connect consumers with brands
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads
  • Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.



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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. Read more

The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. The Digital Cultures and Industries track helps students to meet the challenge of a world in flux with a suite of up-to-the-minute critical and practical courses that can be tailored to different career pathways.

Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.

Skills for a Data Driven World

As a student of the Digital Cultures and Industries Track, you will acquire in-depth knowledge of theories, contexts and practices of digital media as well as their relationship to global cultures and communications industries. Building on a solid base of critical thought around the rise of digital media and current global debates, you can take on specialized topics such as mobile media, the new app economy, data and algorithmic cultures and digital advocacy.

To put ideas into action, choose from hands-on courses teaching skills such as data analysis and visualization, social media strategy, digital writing, multimedia storytelling, visual design and coding. Learning from digital media scholars and industry professionals alike, you are primed with the critical and practical skills and emerging literacies required to thrive and adapt in a transforming digital world.  

Ideal candidates—and career outcomes

Students pursuing this track may come from various backgrounds of work and study – advertising and PR, design and film, sociology, anthropology and psychology, writing and journalism – or be interested in pursuing careers in those fields. Whichever their individual talents, the Digital Cultures and Industries track prepares students for professional careers at the changing face of communications or further graduate study in emerging fields. 

As a student, you will benefit from hands-on fieldwork and research development as you gain professional skills throughout the duration of your studies. This, together with the rigorous academic training, can lead to jobs in companies across the world. You will be well-prepared to pursue a career in a range of sectors and organization types, including corporations, non-governmental organizations, start-ups, nonprofits and family businesses. View career results for graduates of the MA in Global Communications program.

An international approach to learning

The MA in Global Communications encourages students to take their education beyond the classroom. Your learning experience is deepened by the opportunity of immersive practica and study trips where you will come into contact with experts in the field. Whether networking with communications professionals in New York or London, developing sustainable initiatives in India, or experiencing nation branding in Iceland or cultural heritage in Morocco, or we are committed to putting theory into practice.



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If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. Read more

If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge.

Course details

This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience. 

This course gives graduates the freedom to develop up-to-date skills and specialisations for the global digital communications industry.

Working with an academic team, which includes professional journalists, digital content producers and public relation's professionals; you are supported to develop your craft in the latest storytelling techniques to forge a successful career in digital media. 

You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing. 

This course is primarily taught in Teesside's purpose built digital working-environments, developing skills in creating meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work that translates globally.

What you study

Course structure

Core modules

  • Content Production
  • Current Issues in Public Relations
  • Multimedia Narratives
  • Professional Development in Communications
  • Researching Communications

and one optional module

  • Final Project (Dissertation)
  • Final Project (Multimedia Publication Relations Campaign)

Modules offered may vary.

Teaching

How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context. 

You write an academic essay which helps provide a broader context for the practical work undertaken for your Final Project. 

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.

Employability

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries. 

Graduates have forged successful careers internationally, including China, Malaysia, Nigeria and the Middle East. This course has also attracted those currently working in the media industry or looking to translate their experiences working in other countries to the UK jobs market.



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Modern information systems continue to transform and progress the ease with which information can be accessed across the globe and to underpin the digital society and economy. Read more
Modern information systems continue to transform and progress the ease with which information can be accessed across the globe and to underpin the digital society and economy.

They depend fundamentally on digital systems of communication, and this programme provides thorough coverage of the speciality to meet the high and increasing demand for digital communications engineers who can manage and develop the technologies of today’s data-driven lifestyle.

This programme is aimed at recent engineering, physics and computer science graduates and/or those with a number of years industry experience in the communications industry, who wish to acquire in-depth knowledge of this key specialism in order to progress their careers.

Core study areas include fundamentals of digital signal processing and information theory and coding, and a research project.

Optional study areas include communication networks, personal radio communications, communication channels, digital signal processing for software defined radio, multimedia over networks, mobile network technologies and intelligent signal processing.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/eese/digital-communication-systems/

Programme modules

Compulsory Modules:
Semester 1
- Fundamentals of Digital Signal Processing
- Information Theory and Coding

Semester 2
- Research project
- Advanced individual project

Optional Modules:
Semester 1
- Communication Networks
- Personal Radio Communications
- Communication Channels

Semester 2
- Digital Signal Processing for Software Defined Radio
- Communication Network Security and e-Commerce
- Mobile Network Technologies
- Intelligent Signal Processing

How you will learn

The course is designed to give both deep understanding of the core technologies which underpin the industry and which are driving the latest advances in performance and capability. It allows you to develop your personal interests via a range of specialised optional modules. The individual research project is often undertaken as part of the School’s internationally respected research portfolio.

- Assessment
Examinations are held in January and May, with coursework and group work throughout the programme. The individual research project is assessed by written report and viva voce in September.

Facilities

Students on the programme have access to laboratories, industry standard software and hardware including equipment provided by Texas Instruments. There is a range of anechoic chambers including the largest microwave chamber at any UK university.

Careers and further study

Job opportunities include both senior technical and managerial activities in the fields of communications engineering including high speed digital design, communication systems engineering, software/firmware engineering, algorithm development and signal processing engineering.

Why choose electronic, electrical and systems engineering at Loughborough?

We develop and nurture the world’s top engineering talent to meet the challenges of an increasingly complex world. All of our Masters programmes are accredited by one or more of the following professional bodies: the IET, IMechE, InstMC, Royal Aeronautical Society and the Energy Institute.

We carefully integrate our research and education programmes in order to support the technical and commercial needs of society and to extend the boundaries of current knowledge.

Consequently, our graduates are highly sought after by industry and commerce worldwide, and our programmes are consistently ranked as excellent in student surveys, including the National Student Survey, and independent assessments.

- Facilities
Our facilities are flexible and serve to enable our research and teaching as well as modest preproduction testing for industry.
Our extensive laboratories allow you the opportunity to gain crucial practical skills and experience in some of the latest electrical and electronic experimental facilities and using industry standard software.

- Research
We are passionate about our research and continually strive to strengthen and stimulate our portfolio. We have traditionally built our expertise around the themes of communications, energy and systems, critical areas where technology and engineering impact on modern life.

- Career prospects
90% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as Accenture, BAE Systems, E.ON, ESB International, Hewlett Packard, Mitsubishi, Renewable Energy Systems Ltd, Rolls Royce and Siemens AG.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/eese/digital-communication-systems/

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Mobile communications provide terrestrial coverage in densely populated areas, while satellite communications enable wireless communication in regions where mobile networking is not cost-effective. Read more

Mobile communications provide terrestrial coverage in densely populated areas, while satellite communications enable wireless communication in regions where mobile networking is not cost-effective. The programme gives you an in-depth understanding of the engineering aspects of these important current and future technologies.

Read about the experience of a previous student on this course, Gideon Ewa.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a project.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme aims to:

  • Attract well-qualified entrants, with a background in Electronic Engineering, Physical Sciences, Mathematics, Computing & Communications, from the UK, Europe and overseas
  • Provide participants with advanced knowledge, practical skills and understanding applicable to the MSc degree
  • Develop participants' understanding of the underlying science, engineering, and technology, and enhance their ability to relate this to industrial practice
  • Develop participants' critical and analytical powers so that they can effectively plan and execute individual research/design/development projects
  • Provide a high level of flexibility in programme pattern and exit point
  • Provide students with an extensive choice of taught modules, in subjects for which the Department has an international and UK research reputation

Intended capabilities for MSc graduates:

  • Underpinning learning– know, understand and be able to apply the fundamental mathematical, scientific and engineering facts and principles that underpin mobile and satellite communications
  • Engineering problem solving - be able to analyse problems within the field of mobile and satellite communications and more broadly in electronic engineering and find solutions
  • Engineering tools - be able to use relevant workshop and laboratory tools and equipment, and have experience of using relevant task-specific software packages to perform engineering tasks
  • Technical expertise - know, understand and be able to use the basic mathematical, scientific and engineering facts and principles associated with the topics within mobile and satellite communications
  • Societal and environmental context - be aware of the societal and environmental context of his/her engineering activities
  • Employment context - be aware of commercial, industrial and employment-related practices and issues likely to affect his/her engineering activities
  • Research & development investigations - be able to carry out research-and- development investigations
  • Design - where relevant, be able to design electronic circuits and electronic/software products and systems

Technical characteristics of the pathway

This Programme in Mobile and Satellite Communications reflects the importance of mobile telephony, mobile data communications and satellite-based communications as complementary technologies.

Students will gain a detailed knowledge of the fundamentals and advanced concepts involved in communications and 3G/4G/5G mobile technology, and satellite-based communications and networking.

This material is complemented by study in areas such as mobile applications and web services, mobile app software development, RF design, the Internet of Things, and network management.

The teaching material and projects are closely related to the research being carried out in the EE Department's Institute for Communications Systems.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The . MA Digital and Visual Communication . offers study in a broad range of digital and visual communication theory and practice. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

Take a look at some examples of work produced by students for MA Digital and Visual Communications.

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.

Advancement in current employment: education, public sector or the creative industries.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



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