This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.
You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.
This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.
In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.
The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.
In the third trimester, you will work on a Major Project or a Dissertation.
Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics
Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
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This innovative online, part-time course is designed for PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or those looking to move into PR.
As well as an underpinning in PR theory and strategy, the course explores public relations campaign planning skills using the latest digital and social media techniques.
Teaching is online, using interactive weekly webinars and can be undertaken at home or the workplace, from anywhere in the world. You are supported by tutors and classmates that you meet regularly online in a virtual classroom. Each session will be recorded, allowing you to access the material at a later stage.
Integral Foundation Days, held at the Business School, introduce each unit and additional support days are provided to assist learning and assessment.
Experienced professionals whose qualifications pre-date digital communications, or who are seeking to progress to a more strategic PR role will find this course equally valuable. It will also suit journalists, marketers or other professionals seeking a career change qualification.
The Institute for Digital Communications (IDCOM) is the UK's leading research institute in signal processing and communications and is home to the Li-Fi research and development centre. We have three major centres of activity; signal processing, communications systems and tomographic imaging. Our programme of research delivers world leading research in signal and image processing and communications from fundamental theoretical and algorithmic work through to its translation to specific audio, imaging, radar/sonar, and communications applications.
The Institute has excellent research facilities, including state-of-the-art computing systems and laboratories for agile tomography, and audio signal processing, as well as the Li-Fi research and development centre for visible light communications. Internationally recognised for our research on communications systems and signal processing, we offer research topics including: green radio; visible light communications; cognitive radio; compressive sensing; distributed sensor signal processing; and agile tomography.
IDCOM holds the only UK Research Council platform award in sensor signal processing, in collaboration with the joint research institute in signal and image processing and Heriot-Watt University, recognising our world leading research status.
The development of transferable skills is a vital part of postgraduate training and a vibrant, interdisciplinary training programme is offered to all research students by the University’s Institute for Academic Development (IAD). The programme concentrates on the professional development of postgraduates, providing courses directly linked to postgraduate study.
Courses run by the IAD are free and have been designed to be as flexible as possible so that you can tailor the content and timing to your own requirements.
Our researchers are strongly encouraged to present their research at conferences and in journal during the course of their PhD.
Every year, the Graduate School organises a Postgraduate Research Conference to showcase the research carried out by students across the Research Institutes
Our researchers are also encouraged and supported to attend transferable skills courses provided by organisations such as the Engineering and Physical Sciences Research Council (EPSRC).
The Institute has excellent research facilities, including state-of-the-art computing systems and laboratories for usability engineering, audio signal processing and visible light communications.
An MSc by Research is based on a research project tailored to a candidate’s interests. It lasts one year full time or two years part time. The project can be a shorter alternative to an MPhil or PhD, or a precursor to either – including the option of an MSc project expanding into MPhil or doctorate work as it evolves. It can also be a mechanism for industry to collaborate with the School.
The communications sector has changed dramatically in the past 5 years, as mobile internet, smartphones and associated apps such as social media, commerce and digital media have spurred an information revolution.
This programme responds to the growth of networks and mobile internet applications, allowing you to study traditional communications theory alongside modules dealing with network security and the protocols for high-speed switches and routers.
You’ll build your knowledge of new developments in data-centric networking and the growing trend in cloud computing and online services, such as web-search, video content hosting and distribution, social networking and large-scale computations. Optional modules will allow you to specialise in topics appropriate to your interests and career plans.
It’s a chance to gain specialist knowledge and skills that will be in demand over a wide range of disciplines, from the traditional communications industries to banking, finance and commerce.
Our School is an exciting and stimulating environment where you’ll learn from leading researchers in specialist facilities. Depending on your research project, these may include our Keysight Technologies wireless communications lab, as well as labs for embedded systems, power electronics and drives, ultrasound and bioelectronics.
There’s also a Terahertz photonics lab, class 100 semiconductor cleanroom, traffic generators and analysers, FPGA development tools, sensor network test beds. We have facilities for electron-beam lithography and ceramic circuit fabrication – and a III-V semiconductor molecular beam epitaxy facility.
The Faculty is also home to the £4.3 million EPSRC National Facility for Innovative Robotic Systems, set to make us a world leader in robot design and construction.
The Mobile & Personal Communications MSc programme covers the latest aspects of personal and mobile wireless communication technology, communication networks, advanced digital communications theory and techniques and signal processing. You will study Digital Communications, Random Variables and Stochastic Processes, Communication Theory as well Mobile and Personal Communication Systems There are opportunities to explore a broad range of optional modules allowing you the freedom to develop your study pathway to reflect your interests. You will complete the course in one year, studying September to September and taking a combination of required and optional modules totalling 180 credits, including 60 credits that will come from an individual project of 15,000 words.
Our programme offers introductory modules followed by specialised topical courses on the latest aspects of communications technology, including personal and mobile wireless communications, communication networks, advanced digital communications theory and techniques and communications signal processing. You will study Digital Communications, Random Variables and Stochastic Processes, Communication Theory, Mobile and Personal Communication Systems. You will complete eight taught modules. You will also undertake a substantial individual project.
For students wishing to work in the telecommunications industry.
We use lectures, seminars and group tutorials to deliver most of the modules on the programme. You will also be expected to undertake a significant amount of independent study.
You are expected to spend approximately 150 hours of effort (i.e. about 10 hours per credit) for each module you attend in your degree. These 150 hours cover every aspect of the module: lectures, tutorials, lab-based exercises, independent study based on personal and provided lecture notes, tutorial preparation and completion of exercises, coursework preparation and submission, examination revision and preparation, and examinations.
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations and coursework. You may also be assessed by class tests, essays, assessment reports and oral presentations.
Students continue on to careers in industry, commerce, academic research and further study.
The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.
Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.
During your time with us, you will gain critical insights into:
The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.
Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.
*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1 (Certificate = Completing 60 credits):
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
Term 3: Masters = Completion of stages 1 & 2 and:
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.
The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. This is gained from access to experienced researchers and practitioners in the area.
This ground-breaking course combines best practice in digital and social media marketing with cutting edge academic thinking and contemporary professional development. The Digital Marketing Communications award is designed for:
-Graduates in business and marketing who want to move into a more digital role
-Graduates from non-business awards, such as the humanities, technology and sciences, who need to develop as digital channel specialists
Networking, contemporary industry experience and practice are key features as students come into contact with professionals from across their sectors and leading academics from the Business School.
We also offer a part-time MSc Digital Marketing programme with start dates in September and February.
Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.
The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.
A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.
Internships can be part-time or full-time but must fit around your scheduled classes.
The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.
The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.
The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.
The MA offers two pathways:
Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives
Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:
Acclaimed academics and practitioners
Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.
Work placements and internships
The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from Google, The Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.
Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.
The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.
An established record
The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:
MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.
The programme consists of:
Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.
We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.
Our programme provides a theory and practice pathway and prepares students for work in the following areas:
With an industry-informed curriculum, this future-focused MA combines computing and media and communications to reflect digital journalism at its most current.
Imagine getting your work recognised by Tim Berners Lee, having your project featured in the The New York Times, or winning the Guardian’s student digital journalist awards. These are the kinds of things that happen on this dynamic programme.
From delivering news on wearables, to the latest developments in live reporting, the questions we ask are informed by an industry panel featuring the heads of digital at organisations including The Guardian, the Financial Times, and the BBC. We want to define the transformative nature of digital journalism so we explore critical and entrepreneurial approaches and get hands-on, experimenting with the latest journalistic innovations.
It’s really important for us that you graduate with a set of core digital journalism skills so half of the degree focuses on the computing side of the discipline and half on media and communications. This means you get a holistic MA, where you study the foundations of digital journalism and practise it in its most current forms.
You’ll have the chance to study multimedia and interactive journalism, look at interactive documentaries, digital reporting, and video journalism. You’ll also learn coding, so you can get to grips with using algorithms and data sets, and do social network analysis to monitor what’s going on behind the screens.
Through our partnerships with BBC news labs and The Times’ development team, we make sure we’re keeping up with industry but also working with it.
We want you to reimagine the medium while you’re here, so you get the chance to specialise in your own area of interest for your final project. This could be anything from an interactive website to a video production using interactive story telling and text. We offer a lot of support when it comes to the coding side of the course. A boot camp before the start of the programme gives you an introduction to some of the techniques and languages.
What you go away with are the core skills for news writing, video, and computational techniques and some amazing industry contacts.
Students without a technical background will be encouraged to take our pre-session Digital Bootcamp in September to gain a basic literacy in digital fundamentals, and to get to know fellow students.
The degree consists of modules taught by both departments in a truly interdisciplinary and collaborative style.
You will study the following core modules:
You are required to undertake and pass every element of the programme. Each module is individually assessed using a variety of provisions including digital projects, written work, and exam.
Our graduates have gone on to work within diverse roles from delivering communications for UNICEF in Bangladesh, to creating content for Rolling Stone magazine in New York.
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.
The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.
The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.
- Computer Games Design
- Design for Advertising
- Graphic Communication
- Multimedia Design
- Video and Film Production
- Creative approaches to digital & visual communications research and practice
- Understanding and defining Digital and Visual Communication Practice
- Critical, contextual and theoretical enquiry
- Critical, contextual and theoretical frameworks
- Masters Project in Digital and Visual Communications
This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital and Visual Communication.
The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.
"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John
"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones
“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu
Employment opportunities include:
- Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
- A career in design, practice and/or industry in the UK and internationally.
- Advancement in current employment: education, public sector or the creative industries.
You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.