Masters Degrees (Digital Communication)

Modern information systems continue to transform and progress the ease with which information can be accessed across the globe and to underpin the digital society and economy.

They depend fundamentally on digital systems of communication, and this programme provides thorough coverage of the speciality to meet the high and increasing demand for digital communications engineers who can manage and develop the technologies of today’s data-driven lifestyle.

This programme is aimed at recent engineering, physics and computer science graduates and/or those with a number of years industry experience in the communications industry, who wish to acquire in-depth knowledge of this key specialism in order to progress their careers.

Core study areas include fundamentals of digital signal processing and information theory and coding, and a research project.

Optional study areas include communication networks, personal radio communications, communication channels, digital signal processing for software defined radio, multimedia over networks, mobile network technologies and intelligent signal processing.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/eese/digital-communication-systems/

Programme modules

Compulsory Modules:
Semester 1
- Fundamentals of Digital Signal Processing
- Information Theory and Coding

Semester 2
- Research project
- Advanced individual project

Optional Modules:
Semester 1
- Communication Networks
- Personal Radio Communications
- Communication Channels

Semester 2
- Digital Signal Processing for Software Defined Radio
- Communication Network Security and e-Commerce
- Mobile Network Technologies
- Intelligent Signal Processing

How you will learn

The course is designed to give both deep understanding of the core technologies which underpin the industry and which are driving the latest advances in performance and capability. It allows you to develop your personal interests via a range of specialised optional modules. The individual research project is often undertaken as part of the School’s internationally respected research portfolio.

- Assessment
Examinations are held in January and May, with coursework and group work throughout the programme. The individual research project is assessed by written report and viva voce in September.

Facilities

Students on the programme have access to laboratories, industry standard software and hardware including equipment provided by Texas Instruments. There is a range of anechoic chambers including the largest microwave chamber at any UK university.

Careers and further study

Job opportunities include both senior technical and managerial activities in the fields of communications engineering including high speed digital design, communication systems engineering, software/firmware engineering, algorithm development and signal processing engineering.

Why choose electronic, electrical and systems engineering at Loughborough?

We develop and nurture the world’s top engineering talent to meet the challenges of an increasingly complex world. All of our Masters programmes are accredited by one or more of the following professional bodies: the IET, IMechE, InstMC, Royal Aeronautical Society and the Energy Institute.

We carefully integrate our research and education programmes in order to support the technical and commercial needs of society and to extend the boundaries of current knowledge.

Consequently, our graduates are highly sought after by industry and commerce worldwide, and our programmes are consistently ranked as excellent in student surveys, including the National Student Survey, and independent assessments.

- Facilities
Our facilities are flexible and serve to enable our research and teaching as well as modest preproduction testing for industry.
Our extensive laboratories allow you the opportunity to gain crucial practical skills and experience in some of the latest electrical and electronic experimental facilities and using industry standard software.

- Research
We are passionate about our research and continually strive to strengthen and stimulate our portfolio. We have traditionally built our expertise around the themes of communications, energy and systems, critical areas where technology and engineering impact on modern life.

- Career prospects
90% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as Accenture, BAE Systems, E.ON, ESB International, Hewlett Packard, Mitsubishi, Renewable Energy Systems Ltd, Rolls Royce and Siemens AG.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/eese/digital-communication-systems/

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IN BRIEF:

• Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
• Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
• Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
• Based at MediaCityUK
• Overseas study available
• Work/industrial placement opportunity
• International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

• Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
• Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
• Visiting speakers from within the industry and related sectors.
• Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
• Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86
[email protected]

Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager
[email protected]

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Why take this course?

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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[[Why take this course?[[

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Media and Politics pathway is a fantastic opportunity for you to engage with current debates about the constantly evolving role of media in national and international political life. The pathway uncovers the ways in which journalists and politicians attempt to set the political agenda or influence public opinion and also explores the ways in which the audiences, as public and as citizens, are involved in media as consumers and producers.

The pathway is built around core modules which focus on the theories and debates surrounding:

the relationship between the mass media, politics and society
the role and function of the media in a democracy
the impact of mass media on global political processes
research methods used in media and communication research.

You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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In the Master's degree in Communication and Information Science, you can choose between different programmes that focus on communication:

* Information Science (English taught)
This programme is completely in English and focuses on the theory and the research of language, text and digital communication. Issues are eg. natural language processing, semantic web and digital communication.

* Digital Humanities (English taught)
The brand new master's track in Digital Humanities (start Sept 2016) equips you to look at culture, language and history through the lens of digital methods. It offers a systematic way to incorporate information technology in humanities research.

* Communication Studies (Dutch taught)
In this programme, the focus is on the form, function and effects of language and language use in communicative situations. In addition, discourse-analysis in the field of organisational, media, computer, persuasive and health communication will be discussed.

* Computer Communication (Dutch taught)
The programme Computer Communication focuses on the interaction between man and computer. In addition, the interaction between people themselves will be discussed, as well as the communication between people and organizations that goes via the computer.

* Communication and Education (Dutch taught)
In this programme you study the theory and practice of the development, education and training of language and communication skills of children, adolescents and adults. You will also learn about the research into, design of and professional skills for education and training.

Job perspectives

The Master's degree in Communication and Information Science prepares you for positions in research, education, training and consultancy.

Job examples

- Communications Advisor
- Communications Manager
- Communications Officer
- Journalist
- Marketing Manager
- Media Advisor
- Editor
- PR Officer
- Web Coordinator

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In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

• Design mobile-friendly marketing programs focused on user experience
• Implement digital storytelling and content marketing strategies that connect consumers with brands
• Use web and social media analytic tools to evaluate online interactions to generate consumer leads
• Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

• Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
• Design marketing programs that account for the unique user experience needs of mobile consumers
• Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
• Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

• Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
• Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
• Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
• Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.

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The emergence of new digital communication platforms has had significant impacts. Audiences are transforming into media producers; new business models are emerging; social media campaigns create new forms of politics; digital culture highlights practices of sharing and participation; and data collection and analytics affect an increasing part of our lives.

This offers new possibilities for digital citizens, but it also raises new questions regarding classic notions of privacy and freedom of expression, and it renders information and digital infrastructure a key resource.

The MA Digital Media and Society addresses current challenges of online communication and internet studies. It enables you to develop specialist knowledge in areas such as social media, big data, citizen journalism, digital culture, the creative industries, internet governance, and digital rights. It also provides a theoretical and methodological grounding in media and communication studies.

This course provides you with a thorough understanding of the current transformations and with the analytical skills to investigate digital media in the context of social, political and economic change. We ask how online communication is shaped by users, states and businesses, and how our society is, in turn, affected by digital media.

This course draws on the strength and diversity of Cardiff University’s staff, giving you a unique opportunity to work with academics whose research explores issues such as citizen journalism, online activism, big data, internet surveillance, internet governance and digital rights.

You can get involved in our Research Group Digital Media and Society and thus become part of a dynamic research environment.

Please note this course focuses on academic research and does not provide extensive practical training.

Distinctive features

• Enables you to develop an in-depth understanding of digital media and their implications for the social, political, economic and cultural environment.

• Conveys specialist knowledge that addresses current areas of concern, such as social media use, big data, the sharing economy, privacy and surveillance, internet governance, digital rights, and citizen journalism.

• Empowers you to assess how technological change is linked to forces of globalisation, political institutions, and historical developments, and how it affects democracy and social change.

• Equips you with a thorough theoretical and methodological grounding in media and communication studies.

• Allows you to apply up-to-date research skills to carry out your own original research for the dissertation and beyond.

• Produces reflective and well-trained graduates who understand the multiplicity of social, cultural, political and technological complexities of digital media and who will be able to solve complex problems and make informed decisions in their future careers.

Structure

This is a one-year full-time course, combining core and optional modules. Over the course duration you will study modules totalling 180 credits.

Core modules:

Politics of Global Communication
Putting Research into Practice I
Putting Research into Practice II
Understanding Digital Media
Citizen Journalism and Digital Publics
Project Based Dissertation

Optional modules:

Media Law
Reporting Business, Finance & Economics
Reporting the Middle East
Insurgency into the 21st Century
Citizen Media
Global Crisis Reporting
In The Editor's Chair
Reporting Health and Science
Electoral Behaviour, Public Opinion and the Media
Social Media and Politics
Governing the Internet: Digital Freedoms and Restrictions
Big Data, Society and Everyday Life

Teaching

You will be taught through a mixture of lectures and seminars, which complement the academic nature of the course.

Assessment

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is course work.

Career prospects

Graduates of MA Digital Media and Society are employed in a range of occupations, including the non-profit sector, digital business, online journalism, and regulatory institutions. They take on leading roles in social media campaigns, internet policy, human rights organisations, journalism, and creative industries.

As an academic course focusing on critical analysis, this programme also provides a perfect starting-point for PhD research and prepares you for careers in research institutions, both at university and other public or private institutions.

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The Arts MRes allows you to undertake a one year full-time or two year part-time research project in one or more of the School of the Arts’ key subject areas: Architecture, Communication and Media, English, Music and Philosophy. You will receive training in research skills and supervision from one or more academic specialists in their subject area(s).

The programme provides excellent preparation for you if you’re intending to undertake a PhD in the Arts and Humanities, but is also a good choice if you wish to pursue a research project for purposes of professional development or personal interest. You will become part of a community of active researchers and will be encouraged to pursue your own research interests in collaboration with an academic supervisor.

Why Communication and Media?

The Department

The Department of Communication and Media is a relatively small, highly focused department whose staff are committed to providing the very best teaching, learning and research environment for you, enabling you to be successful in your academic careers with us and beyond.

Close-knit postgraduate Community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two regular research seminar series that we run – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department is actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Career prospects

Student career development is a major interest for the department and we actively encourage students to integrate career planning into their academic studies. This is promoted through individual modules which have strong policy and career relevant aspects, and a close relationship with the University’s excellent Careers Service who provide bespoke sessions for students.

The MRes Arts may enhance the career prospects of those working or wishing to work in fields associated with the study of Arts subjects or other areas of academic work and study, including teachers, librarians, and professional writers. While managerial positions often require the ability to conduct research or project-work and to demonstrate sustained and complex organisational skills in ways encompassed by this programme, its emphasis on oral and written communication skills as well as on IT-based presentation skills will be useful for many types of employment. Some students may want to take this course for its own sake and for the sake of personal development and the revitalization of subject awareness. Equally, the MRes is designed to prepare students too for further research at MPhil or PhD level, and to enable them to enter postgraduate study, thus offering a first step towards a career in academic teaching and research.

The advanced study of one or more Arts subject on this programme equips students with powers of fine discrimination and judgement that will set them apart in workplaces of many kinds. The skills it fosters are those which enable graduates to deal logically with the complex demands of a whole range of careers. These skills include:

- the ability to process large amounts of information
- the ability to organise disparate material into a coherent argument
- the capacity to compare many different views and come to a decision about the merits of each
- the independence to define a complex project and bring it to completion with minimal input.
- imaginative and creative responsiveness to problems
- powers of expression (both written and oral) which allow for the lucid delineation of nuanced ideas.

Such skills are essential for those considering careers in, for example, journalism, publishing, management, and the law. Graduates have gone on to work in a wide variety of professions. Alumni of SotA Master's degrees include lecturers, communication specialists, broadcasters, writers, teachers, librarians, public relations managers and publishers. MRes Arts students will have access to the University's Careers and Employability Service and to careers events at both School and University level. Supervisors and other academic staff will be able to provide guidance and support to students intending to progress to doctoral study and academic careers.

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)

-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies

-Developed in partnership with industry

-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.

A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email [email protected] if you require further guidance or clarification.

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The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

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Summary

The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.

About

In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.

Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

• critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment
• compare and contrast a variety of online digital media communication tools and techniques
• apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.

Attendance

Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.

Career options

This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.

Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:

• Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.
• The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.
• Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.
• Activities and assessment which require the application of learning to an employer or an equivalent organisation.
• The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.

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