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Masters Degrees (Digital Business)

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The Digital Business MSc will allow you to develop the digital capabilities, theoretical background and management skills you need to pursue a career in digital business. Read more

The Digital Business MSc will allow you to develop the digital capabilities, theoretical background and management skills you need to pursue a career in digital business. The course responds to the increasing market need for degree holders who combine digital with business management knowledge and skills and is open to graduates from any subject area planning to acquire the digital competencies sought by the labour market. It is particularly aimed at graduates who want to enhance their skills and career prospects by becoming business orientated but with sufficient understanding of the latest technology capabilities to envisage, plan and manage digital initiatives.

The course draws on the University’s established expertise in the area of digital business and offers a stimulating and innovative knowledge platform that will help you acquire academically robust knowledge and cutting-edge capabilities in digital business and will enable you to manage digital business challenges and lead at the forefront of digital transformation.

Course structure

The following modules are indicative of what you will study on this course.

All modules in the course are core modules. Each contributes to the development of the core knowledge, subject-specific capabilities and transferable skills of Digital Business.

Core modules

Career path

Upon successful completion of the course, graduates will have the skills and knowledge to pursue a career in Digital Business, working at the crossroads of business and technology as digital business analysts, consultants and innovators. Should they wish to, our graduates will have the necessary knowledge to pursue further qualifications and professional certification through professional bodies such as the Digital Marketing Institute (DMI), British Computer Society (BCS), SAS Global Certification Programme and Mendix University.



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Courses are taught on our Paris campus. As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. Read more

Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses. Read more

This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses.

Course details

You develop a wide range of business and technical skills, including working effectively within international business management project teams. This programme will be of interest to those seeking to pursue a career in digital business, e-commerce, digital marketing and business operations.

This course provides clear links between theory and international business practice and places discussion of relevant management techniques and themes in the context of the international stage. Furthermore, with a specialist focus on digital business you learn to implement digital business plans in a contemporary international business management environment.

What you study

You develop your understanding of strategic and change management alongside cross-cultural and international aspects of business. You reflect on the main functional areas of international business and integrate theoretical knowledge with practical enterprise skills in a global context as well as developing strategic thinking in digital business.

Course structure

Core modules

  • Business Research Methods
  • Developing and Managing a Digital Business
  • Developing Self and Others
  • Digital Business
  • Digital Marketing
  • Dissertation
  • Managing in a Challenging Environment

Modules offered may vary.

Teaching

How you learn

This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional and key transferable skills.

  • Interactive classroom sessions deliver the relevant subject knowledge and allow you to explore and apply theory to real examples.
  • You engage in group work, class debate, employer projects, case studies analysis and research.
  • The dissertation requires the use of a range of cognitive and intellectual skills and you need to demonstrate the ability to produce a substantial piece of self-directed work.

How you are assessed

The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace. The strategy ensures that you are provided with opportunities for feedback to assess your learning and guide you with the final assessments for each module.

The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation. The assessments may include individual or group essays or reports.

Employability

Successful completion of this programme opens up opportunities in international business and management and digital business.



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Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Read more

Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.

Introducing your degree

New technologies have changed the way we do business, with digital platforms such as Uber and Airbnb becoming household names. This cutting-edge MSc in Digital Business and Entrepreneurship will equip you for a career in the fast-growing digital and sharing economy sector. It draws on Southampton’s specialist research in business and law, as well as our world-leading expertise in computer and Web science. Through modules from each of these disciplines you’ll gain the theoretical knowledge and practical skills you will need to launch your own digital business, work in a dynamic start-up environment or apply new digital business models within an established organisation. In addition, you’ll have an unrivalled opportunity to engage with the latest trends and developments through a series of masterclasses, presented by digital business leaders.

Overview

There has been a huge growth in the use of digital and sharing economy business models, with companies such Uber, Airbnb, BlaBlaCar and Freelancer.com flourishing in recent years. Whether your aim is to launch your own digital start-up or help established businesses take advantage of new technological platforms, the MSc in Digital Business and Entrepreneurship will provide you with the latest insights into this expanding and rapidly changing sector.

No technical expertise is required to join the course – we welcome applicants from a range of academic and professional backgrounds.

Career Opportunities

You’ll graduate with up-to-the-minute knowledge of digital business models as well as key transferable skills that are in demand across a range of sectors. You’ll be equipped to launch your own digital business or work in a dynamic digital start-up environment. You could also choose to add value within an established corporate, public sector or not-for-profit organisation.

Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.



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Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. Read more

Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. If you're keen to pursue a career as a tech-savvy manager, this pioneering programme will bring you bang up-to-date with the theory and practice of e-commerce and digital business.

You'll gain advanced skills in how the latest digital technologies are revolutionising business operations and changing the way we interact with customers and suppliers across most industries. For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines.

Our students get hands-on exposure to contemporary business technologies, and gain key management skills in leading digital transformation strategies for organisations. You'll also have the opportunity to do an industry internship over summer.

In this degree, you'll explore topics such as cloud computing, big data, mobile computing, beacon technology, gamification, social media, business intelligence, real-time analytics, global marketing, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, and virtual team communication.

In a society that has an obsession with all things smart and mobile, industries and businesses that fail to keep pace with these new technologies will become increasingly irrelevant.

Students can attend face-to-face classes on campus in Hamilton, or choose to study online from anywhere in New Zealand.

Professional stream

If you’d like to gain practical knowledge of digital business and prepare for a professional career, this stream is for you.

It includes an industry internship (8-13 weeks over summer) working on real projects at an organisation of your choice, either in New Zealand or overseas. This is designed to kick-start your career by gaining hands-on experience, and help solidify your knowledge base.

You'll also complete an applied research project investigating a problem or opportunity related to digital business.

It's possible to study the Professional stream completely online if you wish – ideal for people who are working full-time. All interactions with staff and students will take place online.

Research stream

Conduct in-depth research into a specialist area of digital business that you're truly passionate about.

This stream may be the best option for you if you're interested in further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.

Waikato has an international reputation

You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.

Waikato is ranked in the world's top 250 universities for the teaching of Business & Management Studies by the prestigious QS World University Subject Rankings 2017.

And in the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing.

Career opportunities

  • Digital business manager
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect


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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. The programme is managed and delivered by the Marketing and Operations Group, which has an excellent record in research and industrial collaboration at regional, national and international level.

As a leading university in its field, the Management School has selected to partner with SAP to support its teaching programmes. The Management School was one of the first universities to join the SAP UK Universities Alliance Programme and is currently a steering group member for the SAP UK Alliance Programme. The Management School delivers highly successful SAP Certification Courses for its students on the Digital Business Enterprise Management and Operations and Supply Chain Management programmes. Students on the programme are offered the opportunity to obtain the highly regarded SAP TERP10 certification. To date, students on the programme have achieved amongst the highest pass rates for SAP Certification. Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School.

Programme Overview

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary digital business enterprise practices.

To achieve this, the programme structure and delivery was developed to provide students with a wide range of skills and options for extending their knowledge in this area, such as:

- An understanding of the impact of the internet and e-business on various industry sectors. The emerging corporate ICT strategic needs and how these needs are assessed in view of the new e-business opportunities.
- Formulating and developing an integrated corporate e-business strategy. Understanding and selecting e-business enabling technologies. Assessing strategic e-business models. Planning and evaluating resource implications of new e-business strategies.
- Understanding e-market places, exchanges and developing e-procurement strategies. Developing internet, intranet and extranet policies. Awareness of national and international e-business, e-commerce initiatives.
- Skills in web based programming, web based information management and retrieval. Practical applications of web authoring and scripting tools, as well as database integration.
- Obtaining skills in the use of enterprise resources planning (ERP) systems, such as SAP
- Analysis of business needs and developing e-business and e-commerce system specifications. The design and implementation of secure robust e-business systems.
- e-business system methodologies and packages. The selection and configuration of enterprise based tools. Understanding and assessing Internet security policies.

Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School. The following is an example of the learning experience a student can gain:

- The development of robust supply chain management solutions, supply chain planning and control models. The development and assessment of information systems for supply chain control.
- International business and developing competitive strategies for business enterprises.
- The analysis and representation of business models and utilising modelling and simulation tools for the optimisation of business performance.
- Understanding contemporary management practice and current management drivers and the emergence of new agility paradigm. Developing strategic management and business economics policies.
- The application of advanced tools and techniques associated with managing quality in the manufacturing and service industries. Improvement methodologies and ISO9000:2000. Applying Taguchi methods and advanced quality planning.

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary e-business practices.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

'Learning to make a difference'

AACSB-Accredited, the University of Liverpool Management School is in the top 5% of business schools worldwide. Regarded as one of the most rigorous assessments, many top global recruiters will only consider candidates from AACSB-Accredited schools – a clear signal that our programmes respond to the needs of business and meet specific standards of excellence.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Career prospects

The aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.

Careers Support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

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The Master in Digital Business is an all-encompassing program, providing students with the necessary know-how to excel in the digital era. Read more

The Master in Digital Business is an all-encompassing program, providing students with the necessary know-how to excel in the digital era. From legal aspects to strategy, finance, business models and change management among others, this program provides students with the key competences required to lead digital change in an organization or to create a new online venture.

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.

How You Earn Your Certificate

 The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary methods, tools and knowledge to lead an organization or craft their own startups from scratch. Students will:

  1. Discover the impact that digital business is having.
  2. Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
  3. Understand digital culture and gain hands-on knowledge on how to build a startup.
  4. Study how new technologies are crafting the digital reality and what is to come in the next years.


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PROGRAMME DESCRIPTION. Read more

PROGRAMME DESCRIPTION

MSc Design and Development of Digital Business provides students with a comprehensive understanding of electronic and mobile business strategy and models, the underlying infrastructure of electronic business (storage, telecommunications and security), and the skills required to analyse, design and build database systems, Internet-based applications and mobile applications.

MSc Design and Development of Digital Business is a 12-month (full-time) taught master’s degree programme. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with:

  • a critical understanding of Internet and mobile business strategies, models and processes
  • a high level of competence in the technology skills needed to develop professional electronic and mobile business systems
  • excellent employment opportunities and a world-class student experience

UNIQUE ASPECTS OF THE PROGRAMME

The MSc Design and Development of Digital Business offers a unique opportunity for graduates from non-computing disciplines. This programme provides you with an opportunity to quickly acquire a set of core skills, both commercial and technical, that will enable you to start your own electronic/mobile business, or seek a position in an established company.

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LEARNING OUTCOMES

For MSc Design and Development of Digital Business (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with professional practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate an understanding of Internet and mobile business strategies, models and processes;
  • Demonstrate a high level of competence in the technological skills needed to develop professional electronic and mobile business systems.

For Postgraduate Diploma in Design and Development of Digital Business (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate an understanding of Internet and mobile business strategies, models and processes;
  • Demonstrate a high level of competence in the technological skills needed to develop professional electronic and mobile business systems.


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Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Read more
Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Additionally, under our guidance, people will not only understand but learn how to implement decision-making skills in order to elevate the existing level of the organization under their Management to a higher level of productivity and market orientation.

This course is not exclusively for “Tech Guys”, but is available for anyone who would like to be equipped with the tools to become a leader of the digital procedures of a company. No company can avoid this change and therefore all businesses must adapt their workflows to continue to compete in the current market. What Zigurat does is offers you the possibility of not only getting ahead in this marketing adjustment but rather to pioneer this movement.
This Global program has the potential to become the new MBA for the Business Sector.

In collaboration with IBM, Sabis, Elogia, Setesca ...

Goals

We have the tools and the capacity. We are the geniuses of the new era and as such we must reach out to others and overcome all the limitations imposed by humanity.
We have the power and with that, the world at our fingertips. We are unified in our desire to defeat such limitations. We are the new definition of billionaire. With our connection and our capacity to discover and evolve we can and will be the most competitive product in the market.
This is more than a conventional masters program. This course will guide you through one of the most epic changes in our era – the 4th revolution.
We will penetrate different market sectors, and for each of them, highlight the fundamental changes in each process including human resources practices and technological tools. Thereafter, we will demonstrate how to use such progress, implanting them into your business regime and converting your work ethic from “traditional” to a more progressive current way of working.
What will you be capable of doing?

By the end of this course you will understand how to apply the best plethora of collaborative and digital tools to improve your business strategies and processes.

Content Program:

Module 1: Competitive models
Module 2: Digital Business model
Module 3: Omnichannel marketing and sales models
Module 4: Digital maturation analysis of the organization and strategic model
Module 5: Basic people skills and competences
Module 6: Management and innovation models
Module 7: Transformation of the value chain: Purchasing
Module 8: Transformation of the value chain : Logistics
Module 9: Transformation of the value chain: Production
Module 10:Transformation of the value chain: Distribution
Module 11: Transformation of the value chain: Marketing
Module 12: Transformation of the value chain: FICO
Module 13: Transformation of the value chain: Information Technology
Module 14: Transformation of the value chain: Human Resources
Module 15: Cybersecurity and Digital Business Security
Module 16: Digital business enablers (IoT, BlockChain, BigData, Predictive, AI)
Module 17: Collaborative models
Module 18: Predictive models and advanced data analysis
Module 19: Industry 4.0
Module 20: Impact of electrification and sustainable consumption

International Summit
3 days in Barcelona

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The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc will develop an in-depth knowledge of digital technologies and their application for leaders operating in this global marketplace. Read more
The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc will develop an in-depth knowledge of digital technologies and their application for leaders operating in this global marketplace.

•Course available to study full time (1 year) and part time (2 years)
•Develop your analytical and technological knowledge, while enhancing your strategic development skills
•Strong focus on developing technological skills
•Provides graduates with the skills modern businesses require from strategic managers
•Delivered in a dynamic business school with a strong scholarship culture


The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc offers an in-depth knowledge of digital technologies and their application in this global marketplace.

This cutting-edge MSc will cover a range of management studies and focus on enabling you to understand, manage and exploit the digital technologies required by modern global businesses. It is anticipated that graduates will deliver the next generation of digital applications and platforms to a wide range of industries.

The programme will prepare you for a variety of job opportunities in the postgraduate market, including the areas of business operations, business analysis, and project initiatives.

Over the course of your studies you will develop a wide range of skills including working effectively on your own and within teams and exploring the theories, techniques and important practical skills of the business and management environment. The programme aims to produce graduates who are intellectually and practically capable of operating effectively as managers and making an early contribution to the implementation of digital solutions.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

Management Theory and Leadership

Covers the interdependency of management functions within an organisational structure and demonstrates how leadership can have a positive impact on those functions

Economics and Finance

Looks at the global financial environment, the nature of global economic interdependency, international business and trade and the impacts on the micro environment of company cash flow, asset value, liabilities and leverage

Strategic Management

Focuses on the study and application of theoretical models which underpin strategic decision making

Management Competencies

Focuses on the development of a wide range of transferable competencies in the individual

Managing Business Research 1 / 2

Explores the methodology, methods and tools available to researchers and culminates in the production of the research proposal itself

Digital Business

Critically examines the successful integration and exploitation of information technologies in key business functions

Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant technology-related organisational issue or problem

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.

Please email if you require further guidance or clarification.

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This Digital Transformation Global Master has been designed to provide the necessary knowledge to all those leaders and owners that want to improve their organizational skills and boost their competitiveness, as well as to advance their capabilities to make decisions which will help their management organization to reach a higher level of productivity and improve market orientation. Read more
This Digital Transformation Global Master has been designed to provide the necessary knowledge to all those leaders and owners that want to improve their organizational skills and boost their competitiveness, as well as to advance their capabilities to make decisions which will help their management organization to reach a higher level of productivity and improve market orientation.

After this course, the participant will be able to understand the best of breed tools to improve their business strategies and process, as well as the most important digital, collaborative and utility tools.

We will enter into different market sectors, and for each of them, we will learn the main changes to do into each process, human resources practices and technology tools, and how to implant them from a “traditional” way of working to a current one.

If you are a business leader today
you need to find a digital mindset.

The Exectutive Knowledge on Digital Transformation for Leaders and Owners provides key decision-making skills to effectively adapt your company in the new paradigm lead by technology.
Our lecturers contribute a global and thorough vision of digital transformation and share their extensive knowledge in this executive level program for top position business management.

Content Program

1. Digital Transformation Concept and Examples
2. Is your company digital enough?
3. Change Management and Organization’s adaptation
4. Impact on internal processes of organizations
5. Impact on how to reach the customer / user
6. Big Data, IoT, Smart Cities, the fifth dimension
7. Transform Digitally without damage.

International Summit
3 days in Barcelona

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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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A professional career in business you can take around the world. If you’re looking for a change in your professional career and require a strong grounding in business, then a Master of Business (Professional) at Bond University is a step in the right direction. Read more

A professional career in business you can take around the world

If you’re looking for a change in your professional career and require a strong grounding in business, then a Master of Business (Professional) at Bond University is a step in the right direction. This professional program will provide you with the foundations in a variety of business practices, plus the ability to gain a specialisation in finance, international business, marketing, big data or digital business. This program follows the same structure as the Master of Business program plus an additional 20-week work integrated learning component to ensure you will get real-world experience before you graduate.

About the program

The program provides students with a solid foundation in a variety of business practices, plus the ability to gain a new specialisation. There are four separate streams: Marketing, Finance, International Business, or a customised program incorporating all three. The professional program follows the same structure as the Master of Business program with an additional 20-week Work Integrated Learning component. Work Integrated Learning is a 45 credit point subject designed to promote and support learning, personal development and professional practice. The subject focuses on developing self-analysis and reflective learning skills, and applying theoretical solutions for practical workplace problems. The program also provides global networking opportunities. 

Professional outcomes

Master of Business (Professional) graduates will have highly developed planning, analytical and interpersonal skills that will enable them to professionally advance their career prospects in business. The program also provides global networking opportunities.

Structure and subjects

Master of Business (Professional) students must complete the following eight subjects:

Plus four subjects from one of the specialisations.

Plus one elective subject 

Students may also choose one of the following opportunities to use your elective subject to have an international experience or an Internship opportunity provided you meet the requirements. Please discuss with the Enrolment and Student Engagement Officer in the Student Business Centre.  

  • Study Tour
  • The Study Tour requires approval from the Faculty. (Please note that Additional Costs are associated with this subject).
  • Business Internship
  • The Internship requires a GPA credit average and requires approval from the Faculty with an application to the Career Development Centre.
  • Special Topic
  • The Special Topic is only available in exceptional circumstances and requires Program Director's approval.

Specialisations

Complete four subjects from one of the following specialisations:



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The International Business and Management MA and the International Business and Management MSc are two courses which are designed to advance your knowledge and develop the analytical and evidence-based skills that are needed in your future professional life. Read more

The International Business and Management MA and the International Business and Management MSc are two courses which are designed to advance your knowledge and develop the analytical and evidence-based skills that are needed in your future professional life. In terms of knowledge, the focus is on a range of business and management disciplines. In terms of skills, you will be helped in building up critical thinking, presentation, negotiation and communication skills, sound decision making and evidence based problem solving skills, all of which are desirable for effective business personnel and leaders in a fast changing global business context.

A highlight for many students is the study trip and company visits. The course team will continue to develop this kind of experiential learning that fosters an application-orientated approach.

The courses place much emphasis on the integration of theory and practice within an international environment and this is reflected in the teaching and learning strategies. A variety of teaching methods aim to enable you to master the key concepts in the business and management field and to achieve a deeper understanding of these. You will be encouraged to be proactive in your approach to learning, by undertaking research and working in teams. You will also be expected to spend an appropriate amount of time in private study.

Students are supported via the Virtual Learning Environment accessing their study materials and supporting resources on the Blackboard site. Each student has a personal tutor, who will provide you with academic support and guidance throughout your university journey so that you can achieve full academic and personal potential. Employability and career development is an important part of both courses. Our graduates have developed their careers in a wide range of multinational corporations, management consultancies, financial services, government institutions and also family businesses around the world. A number of our graduates have moved onto PhD study, developing a research-focused career in academia.

The International Business and Management MA and International Business and Management MSc are differentiated by one core module and options. The MA and MSc Project modules are distinguished by the focus of topic, the type of research method(s) and the type of data analysis applied in the project.

Download a suggested timetable for International Business and Management MA.

Course structure

The following modules are indicative of what you will study on this course.

Core modules – MA and MSc

Core module – MA

Core module - MSc

Option modules - MA

Option modules - MSc

Accreditation

This course is accredited by the Chartered Management Institute (CMI).

Internships

All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.

The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!

Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.

To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.

Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.

Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Find out about postgraduate internships 



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PROGRAM OVERVIEW. The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry. Read more

PROGRAM OVERVIEW

The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.


FACULTY

Confirmed Speakers for the program include:

  • Joaquim Cardona - Former Head of Digital Business at FC Barcelona
  • Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Richard Clarke - Former Managing Editor at Arsenal FC
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaar
  • Pedro Iriondo - Senior Consultant - Senior Business Consultant Sports Practice - KPMG Football Benchmark
  • Mario Leo - CEO and Founder -Result Sports 

*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management


COURSE CURRICULUM

TERM 1

1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football

TERM 2

6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football

TERM 3

11. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project

ADMISSION PROCESS

Admission Procedure

1. Fill out online registration form

2. Upload your CV and cover letter to our website (in English)

3. Complete payment online of application fee of 120 Euros

4. Personal Virtual Interview with Program Director(s)

A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.

5. Enrollment Process (if accepted in program after personal interview)

6. Payment of outstanding course fee: 6,500 Euros

*Application fee is non-refundable, unless a candidate is not accepted to the program.

COURSE PROSPECTUS

To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/



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