This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses.
You develop a wide range of business and technical skills, including working effectively within international business management project teams. This programme will be of interest to those seeking to pursue a career in digital business, e-commerce, digital marketing and business operations.
This course provides clear links between theory and international business practice and places discussion of relevant management techniques and themes in the context of the international stage. Furthermore, with a specialist focus on digital business you learn to implement digital business plans in a contemporary international business management environment.
You develop your understanding of strategic and change management alongside cross-cultural and international aspects of business. You reflect on the main functional areas of international business and integrate theoretical knowledge with practical enterprise skills in a global context as well as developing strategic thinking in digital business.
Modules offered may vary.
How you learn
This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional and key transferable skills.
How you are assessed
The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace. The strategy ensures that you are provided with opportunities for feedback to assess your learning and guide you with the final assessments for each module.
The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation. The assessments may include individual or group essays or reports.
Successful completion of this programme opens up opportunities in international business and management and digital business.
Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.
New technologies have changed the way we do business, with digital platforms such as Uber and Airbnb becoming household names. This cutting-edge MSc in Digital Business and Entrepreneurship will equip you for a career in the fast-growing digital and sharing economy sector. It draws on Southampton’s specialist research in business and law, as well as our world-leading expertise in computer and Web science. Through modules from each of these disciplines you’ll gain the theoretical knowledge and practical skills you will need to launch your own digital business, work in a dynamic start-up environment or apply new digital business models within an established organisation. In addition, you’ll have an unrivalled opportunity to engage with the latest trends and developments through a series of masterclasses, presented by digital business leaders.
There has been a huge growth in the use of digital and sharing economy business models, with companies such Uber, Airbnb, BlaBlaCar and Freelancer.com flourishing in recent years. Whether your aim is to launch your own digital start-up or help established businesses take advantage of new technological platforms, the MSc in Digital Business and Entrepreneurship will provide you with the latest insights into this expanding and rapidly changing sector.
No technical expertise is required to join the course – we welcome applicants from a range of academic and professional backgrounds.
You’ll graduate with up-to-the-minute knowledge of digital business models as well as key transferable skills that are in demand across a range of sectors. You’ll be equipped to launch your own digital business or work in a dynamic digital start-up environment. You could also choose to add value within an established corporate, public sector or not-for-profit organisation.
Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.
Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. If you're keen to pursue a career as a tech-savvy manager, this pioneering programme will bring you bang up-to-date with the theory and practice of e-commerce and digital business.
You'll gain advanced skills in how the latest digital technologies are revolutionising business operations and changing the way we interact with customers and suppliers across most industries. For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines.
Our students get hands-on exposure to contemporary business technologies, and gain key management skills in leading digital transformation strategies for organisations. You'll also have the opportunity to do an industry internship over summer.
In this degree, you'll explore topics such as cloud computing, big data, mobile computing, beacon technology, gamification, social media, business intelligence, real-time analytics, global marketing, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, and virtual team communication.
In a society that has an obsession with all things smart and mobile, industries and businesses that fail to keep pace with these new technologies will become increasingly irrelevant.
Students can attend face-to-face classes on campus in Hamilton, or choose to study online from anywhere in New Zealand.
If you’d like to gain practical knowledge of digital business and prepare for a professional career, this stream is for you.
It includes an industry internship (8-13 weeks over summer) working on real projects at an organisation of your choice, either in New Zealand or overseas. This is designed to kick-start your career by gaining hands-on experience, and help solidify your knowledge base.
You'll also complete an applied research project investigating a problem or opportunity related to digital business.
It's possible to study the Professional stream completely online if you wish – ideal for people who are working full-time. All interactions with staff and students will take place online.
Conduct in-depth research into a specialist area of digital business that you're truly passionate about.
This stream may be the best option for you if you're interested in further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.
You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.
Waikato is ranked in the world's top 250 universities for the teaching of Business & Management Studies by the prestigious QS World University Subject Rankings 2017.
And in the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing.
MSc Design and Development of Digital Business provides students with a comprehensive understanding of electronic and mobile business strategy and models, the underlying infrastructure of electronic business (storage, telecommunications and security), and the skills required to analyse, design and build database systems, Internet-based applications and mobile applications.
MSc Design and Development of Digital Business is a 12-month (full-time) taught master’s degree programme. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with:
The MSc Design and Development of Digital Business offers a unique opportunity for graduates from non-computing disciplines. This programme provides you with an opportunity to quickly acquire a set of core skills, both commercial and technical, that will enable you to start your own electronic/mobile business, or seek a position in an established company.
For MSc Design and Development of Digital Business (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
For Postgraduate Diploma in Design and Development of Digital Business (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
The Master in Digital Business is an all-encompassing program, providing students with the necessary know-how to excel in the digital era. From legal aspects to strategy, finance, business models and change management among others, this program provides students with the key competences required to lead digital change in an organization or to create a new online venture.
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.
The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary methods, tools and knowledge to lead an organization or craft their own startups from scratch. Students will:
The Master of Information Systems (MIS) is a leading professional degree for aspiring and current practitioners and consultants in digital business.
The course was designed in consultation with leading IT decision-makers, ensuring that it is among the most industry-relevant graduate IT programs in Australia. The program covers areas of critical importance to IT employers, such as project and change management, emerging technologies, IT strategy and governance, security and service provision.
You will develop strong capability in supporting, managing and changing business processes through information and communications technology and information systems. You will also develop valuable transferable skills in solving business problems, collaboration, project management and application of models, frameworks and management theory.
Elective streams are available in areas such as:
Research pathways, which allow for entry into a PhD, are available to eligible students. A research specialisation is available for students receiving less than 50 points of credit, and a research studies elective stream is available for students receiving 50 points or more of credit.
Students not interested in research may apply for a range of competitive internship and industry based learning subjects.
Students choose between one of three specialisations:
This specialisation has advanced coursework study for careers in IT management and digital business.
This specialisation has advanced coursework focusing on the use of IT to process health information for purposes including improved individual health, healthcare service provision, public health and biomedical research, prevention of clinical errors, reduced healthcare costs and effective population health management.
This specialisation combines coursework in IT management and digital business with a strong grounding for undertaking research in that context.
This course is for graduates and career changers interested in professional or research careers in IT management and digital business; professionals supporting, managing and changing business processes through information and communications technology and systems. MIS graduates are highly-regarded by top firms and government agencies searching for tomorrow’s digital business thinkers and leaders.
Graduate jobs include roles such as management consultant, systems analyst/designer, IT infrastructure manager, business analyst and data architect. You will find employment opportunities with organisations such as Accenture, PwC, KPMG, Ernst & Young, IBM, Deloitte and AMP.
The Master of Information Systems (Professional) is accredited by the Australian Computer Society and qualifies graduates for international membership of the Association for Computing Machinery and the Association for Information Systems.
The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.
The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.
The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.
This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.
During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.
Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.
The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.
The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :
Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.
If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.
The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).
Current selection session key dates:
- Opening session: February 2nd 2018
- Closing session: March 29th 2018
Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.
The Big Data in Business pathway will provide you with the knowledge and skills to understand and direct the strategic use of the vast amounts of information being generated by businesses today.
Our students learn to develop a strategic approach to managing Big Data in business, through the analysis of business problems as well as understanding different approaches to business intelligence. Through this, they are able to create usable business intelligence to create competitive advantage for their organisation.
After you’ve graduated
Our graduates have will leave us with the knowledge and skills necessary to analyse and manage Big Data to benefit business in a variety of sectors.
Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
In addition students must choose two optional module from the list below.
Please note there is no guarantee that in any one year all modules will be available.
A holistic approach
Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.
Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.
How we assess you
You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.
While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley
Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Big Data in Business pathway will be equipped to develop strategies to manage Big Data. These skills are much in demand, in a variety of fields.
A number of our students join our PhD programmes each year.
Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.