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Masters Degrees (Digital Business)

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This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses. Read more

This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses.

Course details

You develop a wide range of business and technical skills, including working effectively within international business management project teams. This programme will be of interest to those seeking to pursue a career in digital business, e-commerce, digital marketing and business operations.

This course provides clear links between theory and international business practice and places discussion of relevant management techniques and themes in the context of the international stage. Furthermore, with a specialist focus on digital business you learn to implement digital business plans in a contemporary international business management environment.

What you study

You develop your understanding of strategic and change management alongside cross-cultural and international aspects of business. You reflect on the main functional areas of international business and integrate theoretical knowledge with practical enterprise skills in a global context as well as developing strategic thinking in digital business.

Course structure

Core modules

  • Business Research Methods
  • Developing and Managing a Digital Business
  • Developing Self and Others
  • Digital Business
  • Digital Marketing
  • Dissertation
  • Managing in a Challenging Environment

Modules offered may vary.

Teaching

How you learn

This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional and key transferable skills.

  • Interactive classroom sessions deliver the relevant subject knowledge and allow you to explore and apply theory to real examples.
  • You engage in group work, class debate, employer projects, case studies analysis and research.
  • The dissertation requires the use of a range of cognitive and intellectual skills and you need to demonstrate the ability to produce a substantial piece of self-directed work.

How you are assessed

The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace. The strategy ensures that you are provided with opportunities for feedback to assess your learning and guide you with the final assessments for each module.

The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation. The assessments may include individual or group essays or reports.

Employability

Successful completion of this programme opens up opportunities in international business and management and digital business.



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Courses are taught on our Paris campus. As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. Read more

Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Read more

Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.

Introducing your degree

New technologies have changed the way we do business, with digital platforms such as Uber and Airbnb becoming household names. This cutting-edge MSc in Digital Business and Entrepreneurship will equip you for a career in the fast-growing digital and sharing economy sector. It draws on Southampton’s specialist research in business and law, as well as our world-leading expertise in computer and Web science. Through modules from each of these disciplines you’ll gain the theoretical knowledge and practical skills you will need to launch your own digital business, work in a dynamic start-up environment or apply new digital business models within an established organisation. In addition, you’ll have an unrivalled opportunity to engage with the latest trends and developments through a series of masterclasses, presented by digital business leaders.

Overview

There has been a huge growth in the use of digital and sharing economy business models, with companies such Uber, Airbnb, BlaBlaCar and Freelancer.com flourishing in recent years. Whether your aim is to launch your own digital start-up or help established businesses take advantage of new technological platforms, the MSc in Digital Business and Entrepreneurship will provide you with the latest insights into this expanding and rapidly changing sector.

No technical expertise is required to join the course – we welcome applicants from a range of academic and professional backgrounds.

Career Opportunities

You’ll graduate with up-to-the-minute knowledge of digital business models as well as key transferable skills that are in demand across a range of sectors. You’ll be equipped to launch your own digital business or work in a dynamic digital start-up environment. You could also choose to add value within an established corporate, public sector or not-for-profit organisation.

Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.



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Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. Read more

Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. If you're keen to pursue a career as a tech-savvy manager, this pioneering programme will bring you bang up-to-date with the theory and practice of e-commerce and digital business.

You'll gain advanced skills in how the latest digital technologies are revolutionising business operations and changing the way we interact with customers and suppliers across most industries. For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines.

Our students get hands-on exposure to contemporary business technologies, and gain key management skills in leading digital transformation strategies for organisations. You'll also have the opportunity to do an industry internship over summer.

In this degree, you'll explore topics such as cloud computing, big data, mobile computing, beacon technology, gamification, social media, business intelligence, real-time analytics, global marketing, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, and virtual team communication.

In a society that has an obsession with all things smart and mobile, industries and businesses that fail to keep pace with these new technologies will become increasingly irrelevant.

Students can attend face-to-face classes on campus in Hamilton, or choose to study online from anywhere in New Zealand.

Professional stream

If you’d like to gain practical knowledge of digital business and prepare for a professional career, this stream is for you.

It includes an industry internship (8-13 weeks over summer) working on real projects at an organisation of your choice, either in New Zealand or overseas. This is designed to kick-start your career by gaining hands-on experience, and help solidify your knowledge base.

You'll also complete an applied research project investigating a problem or opportunity related to digital business.

It's possible to study the Professional stream completely online if you wish – ideal for people who are working full-time. All interactions with staff and students will take place online.

Research stream

Conduct in-depth research into a specialist area of digital business that you're truly passionate about.

This stream may be the best option for you if you're interested in further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.

Waikato has an international reputation

You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.

Waikato is ranked in the world's top 250 universities for the teaching of Business & Management Studies by the prestigious QS World University Subject Rankings 2017.

And in the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing.

Career opportunities

  • Digital business manager
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect


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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The Digital Business Enterprise Management programme has been designed by one of the UK’s leading research groups in Digital Business and Operations and Supply Chain Management. The programme is managed and delivered by the Marketing and Operations Group, which has an excellent record in research and industrial collaboration at regional, national and international level.

As a leading university in its field, the Management School has selected to partner with SAP to support its teaching programmes. The Management School was one of the first universities to join the SAP UK Universities Alliance Programme and is currently a steering group member for the SAP UK Alliance Programme. The Management School delivers highly successful SAP Certification Courses for its students on the Digital Business Enterprise Management and Operations and Supply Chain Management programmes. Students on the programme are offered the opportunity to obtain the highly regarded SAP TERP10 certification. To date, students on the programme have achieved amongst the highest pass rates for SAP Certification. Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School.

Programme Overview

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary digital business enterprise practices.

To achieve this, the programme structure and delivery was developed to provide students with a wide range of skills and options for extending their knowledge in this area, such as:

- An understanding of the impact of the internet and e-business on various industry sectors. The emerging corporate ICT strategic needs and how these needs are assessed in view of the new e-business opportunities.
- Formulating and developing an integrated corporate e-business strategy. Understanding and selecting e-business enabling technologies. Assessing strategic e-business models. Planning and evaluating resource implications of new e-business strategies.
- Understanding e-market places, exchanges and developing e-procurement strategies. Developing internet, intranet and extranet policies. Awareness of national and international e-business, e-commerce initiatives.
- Skills in web based programming, web based information management and retrieval. Practical applications of web authoring and scripting tools, as well as database integration.
- Obtaining skills in the use of enterprise resources planning (ERP) systems, such as SAP
- Analysis of business needs and developing e-business and e-commerce system specifications. The design and implementation of secure robust e-business systems.
- e-business system methodologies and packages. The selection and configuration of enterprise based tools. Understanding and assessing Internet security policies.

Through its unique placement in the Management School, the programme also offers students the opportunity to develop operations management skills through access to a range of elective modules from other programmes and divisions in the School. The following is an example of the learning experience a student can gain:

- The development of robust supply chain management solutions, supply chain planning and control models. The development and assessment of information systems for supply chain control.
- International business and developing competitive strategies for business enterprises.
- The analysis and representation of business models and utilising modelling and simulation tools for the optimisation of business performance.
- Understanding contemporary management practice and current management drivers and the emergence of new agility paradigm. Developing strategic management and business economics policies.
- The application of advanced tools and techniques associated with managing quality in the manufacturing and service industries. Improvement methodologies and ISO9000:2000. Applying Taguchi methods and advanced quality planning.

The programme also offers an opportunity for students to apply their newly acquired knowledge in this subject area through the main project which could be research based or industry linked. Since the start of the programme over 70% of our students have been involved in industrial related projects offering an opportunity for them to be directly exposed to contemporary e-business practices.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

'Learning to make a difference'

AACSB-Accredited, the University of Liverpool Management School is in the top 5% of business schools worldwide. Regarded as one of the most rigorous assessments, many top global recruiters will only consider candidates from AACSB-Accredited schools – a clear signal that our programmes respond to the needs of business and meet specific standards of excellence.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Career prospects

The aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.

Careers Support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

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Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Read more
Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Additionally, under our guidance, people will not only understand but learn how to implement decision-making skills in order to elevate the existing level of the organization under their Management to a higher level of productivity and market orientation.

This course is not exclusively for “Tech Guys”, but is available for anyone who would like to be equipped with the tools to become a leader of the digital procedures of a company. No company can avoid this change and therefore all businesses must adapt their workflows to continue to compete in the current market. What Zigurat does is offers you the possibility of not only getting ahead in this marketing adjustment but rather to pioneer this movement.
This Global program has the potential to become the new MBA for the Business Sector.

In collaboration with IBM, Sabis, Elogia, Setesca ...

Goals

We have the tools and the capacity. We are the geniuses of the new era and as such we must reach out to others and overcome all the limitations imposed by humanity.
We have the power and with that, the world at our fingertips. We are unified in our desire to defeat such limitations. We are the new definition of billionaire. With our connection and our capacity to discover and evolve we can and will be the most competitive product in the market.
This is more than a conventional masters program. This course will guide you through one of the most epic changes in our era – the 4th revolution.
We will penetrate different market sectors, and for each of them, highlight the fundamental changes in each process including human resources practices and technological tools. Thereafter, we will demonstrate how to use such progress, implanting them into your business regime and converting your work ethic from “traditional” to a more progressive current way of working.
What will you be capable of doing?

By the end of this course you will understand how to apply the best plethora of collaborative and digital tools to improve your business strategies and processes.

Content Program:

Module 1: Competitive models
Module 2: Digital Business model
Module 3: Omnichannel marketing and sales models
Module 4: Digital maturation analysis of the organization and strategic model
Module 5: Basic people skills and competences
Module 6: Management and innovation models
Module 7: Transformation of the value chain: Purchasing
Module 8: Transformation of the value chain : Logistics
Module 9: Transformation of the value chain: Production
Module 10:Transformation of the value chain: Distribution
Module 11: Transformation of the value chain: Marketing
Module 12: Transformation of the value chain: FICO
Module 13: Transformation of the value chain: Information Technology
Module 14: Transformation of the value chain: Human Resources
Module 15: Cybersecurity and Digital Business Security
Module 16: Digital business enablers (IoT, BlockChain, BigData, Predictive, AI)
Module 17: Collaborative models
Module 18: Predictive models and advanced data analysis
Module 19: Industry 4.0
Module 20: Impact of electrification and sustainable consumption

International Summit
3 days in Barcelona

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The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc will develop an in-depth knowledge of digital technologies and their application for leaders operating in this global marketplace. Read more
The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc will develop an in-depth knowledge of digital technologies and their application for leaders operating in this global marketplace.

•Course available to study full time (1 year) and part time (2 years)
•Develop your analytical and technological knowledge, while enhancing your strategic development skills
•Strong focus on developing technological skills
•Provides graduates with the skills modern businesses require from strategic managers
•Delivered in a dynamic business school with a strong scholarship culture


The digital world provides lucrative opportunities for businesses to find new markets and exploit their potential. This MSc offers an in-depth knowledge of digital technologies and their application in this global marketplace.

This cutting-edge MSc will cover a range of management studies and focus on enabling you to understand, manage and exploit the digital technologies required by modern global businesses. It is anticipated that graduates will deliver the next generation of digital applications and platforms to a wide range of industries.

The programme will prepare you for a variety of job opportunities in the postgraduate market, including the areas of business operations, business analysis, and project initiatives.

Over the course of your studies you will develop a wide range of skills including working effectively on your own and within teams and exploring the theories, techniques and important practical skills of the business and management environment. The programme aims to produce graduates who are intellectually and practically capable of operating effectively as managers and making an early contribution to the implementation of digital solutions.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

Management Theory and Leadership

Covers the interdependency of management functions within an organisational structure and demonstrates how leadership can have a positive impact on those functions

Economics and Finance

Looks at the global financial environment, the nature of global economic interdependency, international business and trade and the impacts on the micro environment of company cash flow, asset value, liabilities and leverage

Strategic Management

Focuses on the study and application of theoretical models which underpin strategic decision making

Management Competencies

Focuses on the development of a wide range of transferable competencies in the individual

Managing Business Research 1 / 2

Explores the methodology, methods and tools available to researchers and culminates in the production of the research proposal itself

Digital Business

Critically examines the successful integration and exploitation of information technologies in key business functions

Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant technology-related organisational issue or problem

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.

Please email if you require further guidance or clarification.

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This Digital Transformation Global Master has been designed to provide the necessary knowledge to all those leaders and owners that want to improve their organizational skills and boost their competitiveness, as well as to advance their capabilities to make decisions which will help their management organization to reach a higher level of productivity and improve market orientation. Read more
This Digital Transformation Global Master has been designed to provide the necessary knowledge to all those leaders and owners that want to improve their organizational skills and boost their competitiveness, as well as to advance their capabilities to make decisions which will help their management organization to reach a higher level of productivity and improve market orientation.

After this course, the participant will be able to understand the best of breed tools to improve their business strategies and process, as well as the most important digital, collaborative and utility tools.

We will enter into different market sectors, and for each of them, we will learn the main changes to do into each process, human resources practices and technology tools, and how to implant them from a “traditional” way of working to a current one.

If you are a business leader today
you need to find a digital mindset.

The Exectutive Knowledge on Digital Transformation for Leaders and Owners provides key decision-making skills to effectively adapt your company in the new paradigm lead by technology.
Our lecturers contribute a global and thorough vision of digital transformation and share their extensive knowledge in this executive level program for top position business management.

Content Program

1. Digital Transformation Concept and Examples
2. Is your company digital enough?
3. Change Management and Organization’s adaptation
4. Impact on internal processes of organizations
5. Impact on how to reach the customer / user
6. Big Data, IoT, Smart Cities, the fifth dimension
7. Transform Digitally without damage.

International Summit
3 days in Barcelona

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The Master of Information Systems (MIS) is a leading professional degree for aspiring and current practitioners and consultants in digital business. Read more

The Master of Information Systems (MIS) is a leading professional degree for aspiring and current practitioners and consultants in digital business.

The course was designed in consultation with leading IT decision-makers, ensuring that it is among the most industry-relevant graduate IT programs in Australia. The program covers areas of critical importance to IT employers, such as project and change management, emerging technologies, IT strategy and governance, security and service provision.

You will develop strong capability in supporting, managing and changing business processes through information and communications technology and information systems. You will also develop valuable transferable skills in solving business problems, collaboration, project management and application of models, frameworks and management theory.

Elective streams are available in areas such as:

  • eHealth
  • IS Project and Change Management
  • IT Service Provision
  • Business Analytics
  • IT Innovation and Interaction Design
  • Spatial Information
  • Accounting and Finance
  • People Management
  • Operations and Marketing
  • General Management.

Research pathways, which allow for entry into a PhD, are available to eligible students. A research specialisation is available for students receiving less than 50 points of credit, and a research studies elective stream is available for students receiving 50 points or more of credit.

Students not interested in research may apply for a range of competitive internship and industry based learning subjects.

Students choose between one of three specialisations:

Professional specialisation

This specialisation has advanced coursework study for careers in IT management and digital business.

Health specialisation

This specialisation has advanced coursework focusing on the use of IT to process health information for purposes including improved individual health, healthcare service provision, public health and biomedical research, prevention of clinical errors, reduced healthcare costs and effective population health management.

Research specialisation

This specialisation combines coursework in IT management and digital business with a strong grounding for undertaking research in that context.

CAREER OUTCOMES

This course is for graduates and career changers interested in professional or research careers in IT management and digital business; professionals supporting, managing and changing business processes through information and communications technology and systems. MIS graduates are highly-regarded by top firms and government agencies searching for tomorrow’s digital business thinkers and leaders.

Graduate jobs include roles such as management consultant, systems analyst/designer, IT infrastructure manager, business analyst and data architect. You will find employment opportunities with organisations such as Accenture, PwC, KPMG, Ernst & Young, IBM, Deloitte and AMP.

PROFESSIONAL ACCREDITATION

The Master of Information Systems (Professional) is accredited by the Australian Computer Society and qualifies graduates for international membership of the Association for Computing Machinery and the Association for Information Systems.



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The Big Data in Business pathway will provide you with the knowledge and skills to understand and direct the strategic use of the vast amounts of information being generated by businesses today. Read more

The Big Data in Business pathway will provide you with the knowledge and skills to understand and direct the strategic use of the vast amounts of information being generated by businesses today.

Commercial focus

Our students learn to develop a strategic approach to managing Big Data in business, through the analysis of business problems as well as understanding different approaches to business intelligence. Through this, they are able to create usable business intelligence to create competitive advantage for their organisation.

After you’ve graduated

Our graduates have will leave us with the knowledge and skills necessary to analyse and manage Big Data to benefit business in a variety of sectors.

Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.

Why Henley?

  • Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US
  • Excellent networking potential : 72,000 Henley alumni members in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year
  • Award winning campus: beautiful, green, 134 hectares, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events
  • Henley is proud to be part of the University of Reading. The University is ranked within the top 200 universities worldwide (Times Higher Education World University Rankings 2016/17 and QS World University Rankings 2018) and 98% of the research is rated as being of international standard.

Course content

Compulsory modules

Optional modules

In addition students must choose two optional module from the list below.

Please note there is no guarantee that in any one year all modules will be available. 

How we teach you

A holistic approach

Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.

Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.

How we assess you

You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.

Ongoing support

While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley

Careers and accreditations

Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Big Data in Business pathway will be equipped to develop strategies to manage Big Data. These skills are much in demand, in a variety of fields.  

A number of our students join our PhD programmes each year.

Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.



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Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore… Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This course develops broad business skills while also offering a specialist pathway in business analytics that starts after the first semester.

Specialist modules cover topics like business intelligence and marketing metrics. The course culminates in either a master’s dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client. Throughout the course there’s a focus on self-development and employability.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

This course can also be studied over 2 years full time (with a year abroad) - for more information, please view this web-page:
https://www.northumbria.ac.uk/study-at-northumbria/courses/business-with-business-analytics-with-study-abroad-msc-dtybba6/

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

The master’s consultancy project offers an (optional) opportunity to develop practical experience. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project will require you to link theory to practice while simultaneously honing your employability skills.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll spend a whole semester studying in another country which will take your international experience to another level. We organise exchanges at one of our partner Universities which will most likely be in Europe, but opportunities do exist further afield. You’ll study general business topics or deepen your specialism in analytics, with English as the language of teaching. There may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an intercultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Some employers require completion of a two-year master’s and this course will meet their requirement.

Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
The Business Analysis and Service Design pathway will give you the capability to use information and information management to design agile and innovative business services.  . Read more

The Business Analysis and Service Design pathway will give you the capability to use information and information management to design agile and innovative business services.  

Commercial focus

Our students learn to apply their knowledge and skills to design technology-based solutions to application domains in business and management. They also gain a thorough understanding of management and leadership issues to enable them to work effectively within a variety of organisations.

After you’ve graduated

Graduates will be equipped for a variety of roles in the digital economy including business analysis, digital marketing, service development, strategic data analysis and consulting roles.

Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.

Why Henley?

  • Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US
  • Excellent networking potential : 72,000 Henley alumni members in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year
  • Award winning campus: beautiful, green, 134 hectares, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events
  • Henley is proud to be part of the University of Reading. The University is ranked within the top 200 universities worldwide (Times Higher Education World University Rankings 2016/17 and QS World University Rankings 2018) and 98% of the research is rated as being of international standard.

Course content

Compulsory modules

Optional modules

In addition students must choose two optional modules from the list below.

How we teach you

A holistic approach

Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.

Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.

How we assess you

You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.

Ongoing support

While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley

Careers and accreditations

Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Systems Analysis and Design pathway will be equipped to manage and utilize information resources in various business fields including business & management, construction management and healthcare through a thorough understanding of systems analysis and design methodology.

A number of our students join our PhD programmes each year.

Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.



Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to gain… Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? Do you want to gain experience of the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with advanced practice develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake an internship or further consultancy project. The course fee is divided evenly between year 1 and year 2. In addition, while you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The master’s dissertation or consultancy project will form a major part of the assessment.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. In addition to the Advanced Practice element of the course, further opportunities for experiential learning are available through our Student Engagement Centre which promotes volunteering and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more hands-on practical experience.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Some employers require completion of a two-year master’s degree and this course will meet their requirement.

Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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