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Masters Degrees (Digital Advertising)

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology- http://www.gold.ac.uk/pg/ma-digital-media-technology-cultural-form/. Read more
The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology- http://www.gold.ac.uk/pg/ma-digital-media-technology-cultural-form/

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

-Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

-Pathway 2 is a theory and practice programme where you improve your skills, understanding and experience in one of the following areas:

Documentary
Image making
Journalism
Writing

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. You'll be taught by theorists and practitioners of international standing: Sarah Kember, Joanna Zylinska, Graham Young, Tony Dowmunt, Angela Phillips, Julian Henriques and David Morley.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. Recently these have come from Google, The Science Museum and N1creative.com.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

the history, sociology and philosophy of digital media
the application of critical conceptual skills to specialist areas and future forms of media
multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary
MA Digital Media students have access the pioneering option ‘After New Media’, a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As befits a course of this kind we will be combining media, and exploring their pedagogic potential – uniting digital-online technologies with more traditional teaching formats, such as reading groups, seminars and an end of year symposium.

Contact the department

If you have specific questions about the degree, contact Dr Sarah Kember.

Modules & Structure

The programme consists of:

Two compulsory core modules
Pathway 1 - between two and four option modules (worth 60 credits) OR
Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
The dissertation or the practice/theory project

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work in the area of documentary, image-making, journalism or fiction.

Programme overview

This is an exciting programme which offers a critical, contextual and practical approach to digital media and technology. It problematises approaches to the 'new' media in academic and professional debate, especially those which overemphasise the potential for radical social change led by a homogenised technology itself.

The programme is defined by its resistance to technological determinism and its insistence on the importance of addressing the social and historical contexts within which a range of media technologies are employed. In order to provide a contextual framework and facilitate the conceptualisation of digital media and technologies as fully cultural forms and processes, the programme will draw on a range of disciplines including: media and cultural studies, sociology, anthropology and philosophy. However, the programme will remain focused on key contemporary concerns about the potential role of digital media in society and on refiguring the contours of the 'new' media debate.

The programme offers two pathways. Pathway 1 addresses central theoretical and conceptual concerns relating to digital media. Pathway 2 combines theoretical analysis and practical work, offering students the opportunity to explore new media theories and concepts in practice. Pathway 2 is primarily aimed at students who already have some experience in one of the areas on offer: documentary; digital photography and image making; journalism; writing. It is meant to appeal to media industry professionals who are keen to reflect critically on their practice within a structured learning environment, graduates of practice-based courses but also those who have gained their practical experience in documentary; digital photography and image making; journalism or writing in informal settings.

Programme structure

The first compulsory core course is Digital Media - critical perspectives and this is taught in a small workshop format in the Autumn term. This course functions as a foundation for the second core course and offers students a map of the key debates in digital media. The course is taught in ten two hour workshop sessions and is supported by the provision of one-to-one tutorials.

The second compulsory core course is Technology and Cultural Form - debates, models, dialogues and this develops questions of technology, power, politics and subjectivity which were introduced in the first core course. The first part of this course highlights the key conceptual concerns of a contextualised approach to digital media plus the relevant debates and models formulated by key figures in the field. The second part of this course aims to generate a dialogue between theoreticians and practitioners around some of the most intellectually stimulating, contentious and contemporary ideas in the field without necessarily seeking a resolution. This course is taught in ten two hour workshop sessions during the Spring term and is supported by the weekly provision of one-to-one tutorials.

Students are required to take options from the lists provided by the Media and Communications, Anthropology, Comparative Literature and Sociology Departments as well as the Centre for Cultural Studies. Examples might include: After New Media, Nature and Culture, Cultural Theory, Globalisation, Risk and Control, Embodiment and Experience, Political Communications. Options are taught primarily through lectures and seminars and take place in the Autumn or Spring terms.

Each student's option profile is discussed with the programme convenor in order to ensure that the balance of subject-specific topics is appropriate for the individual concerned. Option courses are taught primarily through lectures, seminars and tutorials and take place in the Autumn or Spring terms.

All students are required to produce either a 12,000 word dissertation on a topic agreed by the student and supervisor or a practice/theory project in the area of documentary, photography and image making, journalism or fiction. The length of the practical element is dependent on the media and the form used and will be agreed in advance with the supervisor. It will, however, be comparable with practical projects undertaken in practice MA programmes in the relevant field. Students undertaking the practice/theory project will also be expected to submit a 3-4000 word analysis of their practice which locates it within the theoretical debates explored in the MA as a whole. This essay may be presented as a separate document or as an integral part of the project depending on the nature of the project and by a agreement with both theory and practice supervisors.

Programme outcomes

The programme's subject specific learning outcomes require students to analyse and contextualise developments in digital media and technology with reference to key debates in the history, sociology, anthropology and philosophy of the media. Students who opt for the practice/theory pathway will also be required to produce material of publishable or broadcast standard and to evaluate the ways in which theoretical and practical insights intersect. All students will develop a wide range of transferable qualities and skills necessary for employment in related or unrelated areas. These are described by the Quality Assurance Agency as: 'the exercise of initiative and personal responsibility, decision-making in complex and unpredictable situations, and the independent learning ability required for continuing professional development'.

By the end of the programme students will be able to:

-Map and critically evaluate key debates in the field of new media
-Analyse and contextualise current and future developments in digital media and technology
-Evaluate and articulate key historical, sociological, anthropological and philosophical approaches to the study of digital media and technology
-Demonstrate in-depth knowledge of at least four differing areas of inquiry
-Demonstrate an advanced level of conceptual knowledge and (where relevant) practical skill appropriate for a sustained piece of work in the field
-Prepare and deliver clearly argued and informed work
-Locate, retrieve and present relevant information for a specific project
-Manage a complex array of competing demands and work effectively to a deadline
-Work resourcefully and independently
-Think critically and/or work practically within a given context

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

-media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
-research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
-media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)

Graduate Ekaterina discusses her career:

"I work for a company, called Visual DNA, which already sounds like life happening After New Media. The company is the largest data provider in Europe and is totally multinational. We actually try to analyse human visual DNA, you memories, feelings, thoughts about the future, anticipations, etc by creating personality quizzes where instead of verbal answers we tend to use images.

My role is as Creative Developer. It involves working with images from concept to finding/shooting and post-production. My qualifications perfectly matched what they’ve been looking for, Digital Media rocks!

My tip for the new-to-be-graduates is this: physically go to places and companies and talk to people. It really opens up loads of possibilities, and when I tell someone where I’ve graduated from they look impressed, and there is some sort of respect coming from them."

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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-Digital Media Arts provides an opportunity to study one or more digital specialisms including video, kinetics, animation, sound, games, photography, social and interactive media. Read more
-Digital Media Arts provides an opportunity to study one or more digital specialisms including video, kinetics, animation, sound, games, photography, social and interactive media
-Experiment and explore emerging technologies and develop innovative and effective combinations of practices and media
-Develop high-level skills in your chosen specialisms or areas of interest supported by expert tutors.
-Project-based work where the emphasis is on the creative, informed application of new technologies and devices to produce compelling user experiences
-You will be able to produce a substantial self-initiated digital media project supported by excellent resources and expertise

Why choose this course?

Digital Media are everywhere in the modern world, affecting all aspects of our lives, our work, leisure and social and personal relationships. The MA Digital Media Arts award allows students to gain practical experience and knowledge of the ways that a range of contemporary digital media are produced and used, both alone and in combination. Working in one or more specialisms which can include video, kinetics, animation, games, photography, social and interactive media, students are encouraged to experiment with combinations of media through digital ‘sketches’ and then, through developing more extended works informed by their individual interests, to pursue a substantial, practical enquiry into an original creative application of digital media in a major project.

Students typically explore areas such as interactive advertising, responsive objects and environments, networked information and social-media systems, interactive video, live performance technology and digital art installations.

Careers

Interactive Advertising production, Digital strategists, Multimedia producers for TV and Radio, Media designers for Museums and public information systems, Games developers, VJ for live performances, Digital Activism, User Experience innovators, digital entrepreneurs.

Teaching methods

The course is delivered through a mix of seminars, lectures and tutorials by an expert, specialist, teaching team. As a Digital Media Arts student, you will produce a range of practical projects and gain skills in a variety of technologies and systems while at the same time developing your knowledge of current developments and practices across the digital media field. For your master’s degree project, you will specify and then produce a substantial digital media artefact which reflects your own interests and career plans. We particularly encourage experimentation and cross-disciplinary projects including those that seek to redefine the ambitions, functions and social organisations that digital media can support. During the course, some students will participate in selected undergraduate technical classes in addition to their masters study so that they can update or develop specific skills. Professional, theoretical and critical skills are also taught alongside the technical and design content through the use of academic blogs and presentations.

All students on this programme engage in an interdisciplinary project as a part of their MA study, giving them an opportunity to work with students from other disciplines in an experimental and creative way.

Work Placement

There are work related learning opportunities on this course, all students complete a live external brief as part of their coursework.

Structure

Core Modules
-Creative Economies
-Major Study: Digital Media Arts
-Media Discourses
-Practice 1: Media
-Practice 2: Media
-Research and Enquiry

Optional
-Creative Economies (Online)
-Research and Enquiry (Online)

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Learn how to produce innovative and creative content for the web and digital multi-platforms for film, television and games. -Delivered in partnership with Sky. Read more
Learn how to produce innovative and creative content for the web and digital multi-platforms for film, television and games.

-Delivered in partnership with Sky.
-Learn how to generate ideas that grow audiences around films, television programmes and games online.
-Students work across original online and social video production, 360 Video and VR, digital products, apps and game development, multiplatform TV production and social media including creating great content for Facebook, Instagram, Snapchat and YouTube.
-Work on live briefs for content. This year the students have worked on VR brief for Sky, a awareness campaign for Comic Relief, an interactive factual video for BBC Taster, a digital arts brief for Tate Britain, an entertainment brief for Warner Brothers Television and a digital/physical storytelling product for a high profile kids publisher.
-Regular high level industry speakers.
-Work with students from other award-winning NFTS departments including TV Entertainment, Documentary and Games.
-Students will do placements at leading media companies like Sky, and work with top-flight industry mentors for their graduation projects.
-Attend NFTS masterclasses from world leading content makers who have included in the last 18 months directors Christopher Nolan, Danny Boyle and Steve McQueen
-We welcome EU/EEA Students. Course fees charged at UK rate.

COURSE OVERVIEW

Creative Producing for Digital Platforms Diploma teaches you the skills to build amazing experiences that audiences love, around films and television programmes online. We want to get you pitching ideas for game-changing formats that will be a hit on both TV and YouTube, creating content for new platforms from Snapchat to Facebook Live and inventing new ways to play and experience the world through VR, augmented reality and apps.

The film and television industry – along with the wider creative industries and the independent arts sector - needs people who understand what makes good digital content, how people behave online, and who have interactive, transmedia and digital production skills in order to maximise the potential of films, television programmes and creative content across new platforms. As audiences turn into users, players and creators, film and tv production and games companies need people who can maximise their presence online. This means you'll not only be involved in the production of content, you'll also be designing new forms of media, and understanding how those forms fit their market and find their audience.

Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge channels including BBC Three, All4, Nowness and Vice; and multi-platform projects like Got to Dance, The Voice, X Factor, Humans, Utopia, Misfits, Big Brother and Embarrassing Bodies.

The course advisory board includes:
-Matt Locke - Storythings
-Rosie Allimonos - YouTube
-Martin Trickey - Head of Group Digital, Warner Bros TV Production
-Jody Smith – Head of Digital, youngest media
-Justin Gayner- Channel Flip
-Kat Hebden – Fremantle
-Jon Aird – Comic Relief
-Will Saunders - BBC Creative Director, Digital

The course will be full-time over twelve months (starting in January each year) and will be delivered at the NFTS in its historic studios with regular visits to London-based production companies, and some aspects of the curriculum delivered at Sky Studios. Students will create standalone digital projects and may also work alongside students from Documentary, Comedy, Animation, Producing and Television Entertainment to create digital content for more ‘traditional’ linear programmes.

Specifically you will learn about:
-Harnessing digital technologies to support Film and Television
-The industry and market for digital content
-Creative problem solving, developing and pitching ideas
-Audience behaviour across genres and technologies
-Social Media – content, sharing, visibility and discoverability
-Lightweight video production for online
-Making projects better through rapid prototyping and wireframes
-User Experience: human interaction, research, design and user testing
-Project Management and end-to-end digital project workflow
-Understanding Data and Metrics

Students graduate able to:
-Develop ideas and pitch projects to industry professionals
-Build and manage cross platform teams
-Produce and lead multi-platform production projects
-Understand how audience behaviour will make or break a project
-Embrace the fast changes that digital innovation causes in production
-Exploit the opportunities presented by digital media

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Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Read more
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.

WHY CHOOSE THIS COURSE?

The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Apply and critically evaluate the knowledge and skills acquired to both the theory and practice of specialist marketing, advertising and branding areas
-Use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Strategically analyse a range of international marketing situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Principles of Digital and Social Media Marketing
-Consumer Behaviour
-Global Marketing
-Web and Social Media Analytics

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Advanced Digital and Social Media Design
-Contemporary Issues in Marketing

Semester 3
-Digital Marketing Portfolio or Company Internship

Marketing is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark ofan up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. Read more

Why take this course?

As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going “digital revolution”.

If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.

What will I experience?

You will be taught by academically qualified and enthusiastic staff with relevant experience including, research, consultancy and links with industry.

You will also benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies.

What opportunities might it lead to?

Graduates of this programme have gone on to successful careers in digital marketing, social media, e-commerce and mobile advertising in all types of businesses around the world. In addition, this programme provides a solid basis for entrepreneurial-minded students who wish to start their own digitally-based businesses.

Module Details

The aim of this programme is to make you aware of the current practices relating to digital marketing. You will become aware of the latest developments in the field and you will also be equipped with the practical skills to implement them.

MA Digital Marketing includes two teaching periods and is followed by 2-3 months of independent study during which time you complete a practical project.

Teaching Period 1

Essentials of Marketing: This will provide you with a solid foundation for the advanced study of marketing. No prior knowledge of marketing is assumed but students will be expected to assimilate information rapidly and reflect upon the concepts discussed.

Contemporary Issues in Marketing: This unit will examine a number of contemporary issues related to marketing theory and practice. The unit will draw extensively on the expertise of industry experts and students will be expected to engage with the issues that marketing managers are dealing with.

Digital Marketing Strategy: The unit focuses on examining the strategies and methods used to design and manage digital media based marketing campaigns. An intrinsic part of this unit is to develop an understanding of the importance of applying a range of analytical and conceptual models to the technical and creative aspects of design of digital media marketing

Teaching Period 2

Digital Communication and Media Development: You will review the digital media development process, assess the potential of a range of applications and use software and multimedia-authoring tools to develop a digital marketing campaign.

Digital Media Marketing Development Project: The project enables you to demonstrate and showcase what you have learnt during the taught programme.

The project consists of:
Systems specification for a digital marketing campaign
Functional model/prototype developed from the above, using appropriate software tools
Critical assessment of the project in terms of design, functionality and end user interface

Programme Assessment

Teaching methods range from tutor-led presentation of material, in-class exercises to case study analysis, problem solving exercises, student presentation and in-class discussion. There will be significant use and exploration of marketing software systems and media application software.

Assessment will take the form of coursework assignments which may involve group work, presentations, case study analyses or reports and examinations which may be closed or open book. You will be allocated a personal tutor for the duration of their programme to offer you help and advice during your studies. A project supervisor is allocated to each student in April/May and provides support throughout the project period.

Student Destinations

On graduating from this course, you will possess the knowledge and practical skills to utilise digital media in the marketing environment. Research indicates that this combination of skills is in short supply and so highly sought after by many companies and organisations. You will have a distinct marketing speciality that will enable you to differentiate yourself in the employment market.

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The MDM is Canada's first professional graduate program in digital media focusing on the creation of digital media solutions for real world problems. Read more

Master of Digital Media Program in Vancouver

The MDM is Canada's first professional graduate program in digital media focusing on the creation of digital media solutions for real world problems. Students come from a variety of backgrounds including filmmaking, engineering, game design, business analysis, architecture, software engineers, artists, primatology, biology, and advertising to name a few.

Housed at the Centre for Digital Media in Vancouver BC, this intensive 12-month program engages students through coursework and projects to develop essential communication, collaboration & leadership skills. The unique curriculum meets the needs of the new and expanding digital media markets across all business verticals including but not limited to healthcare, education, business and the entertainment industry.

Guided by top-level faculty and industry mentors, students work closely with clients and peers on team-based, industry supported digital media projects.This experience allows graduates the know-how and confidence to work at the highest level across all sectors as creators, producers, innovators or entrepreneurs.

Graduates gain the skills and knowledge that help them to:

Collaborate and communicate effectively in multidisciplinary teams.
Create comprehensive business strategies and manage development projects.
Design and deliver innovative, high-grade products to clients on time and on budget.

The program also helps develop six core competencies valued in the digital media industry:

Self-Awareness
Articulation
Design process
Time management
Information literacy
Teamwork

Scholarship Opportunities

The Master of Digital Media program has a strong scholarship support. In the September 2014 intake, +58% of students received scholarships or other funding assistance.

Where Alumni Work

Students graduate from the MDM program with the skills to work in the top jobs in the digital media industry as creators, producers, designers, managers, art directors and entrepreneurs.

What is Digital Media

Digital Media blends many media forms and requires working in multi-skilled teams. The MDM program teaches people from different backgrounds and with different skill sets to understand each other, work together and execute a digital media project with a cohesive vision.

Master of Digital Media students come from all over the world and from all professional and educational backgrounds, such as engineering, fine arts, design, architecture, film, history and business.

Alumni

"My two years at the MDM have shaped me in more ways than ever imagined. It gave me a reason to step outside my creative comfort zone and surround myself with new ideas, technologies and most importantly with a group of wonderful and immensely talented people."
Karin Schmidlin, Manager Virtual Incubation Program, CONRAD Business Centre, University of Waterloo

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From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. Read more
From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:

• September
• November
• January
• March
• June
• July

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/digital-marketing#entry

Course detail

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.

Format

On this Digital Marketing course, you will undertake four 30 credit units and one 60 credit project unit. Our courses are designed to be engaging, attractive and flexible in the current global marketplace.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 (30 credits)
• Unit 2 (30 credits)
• Unit 3 (30 credits)
• Unit 4 (30 credits)
• Business/Law project (BLP) 60 credits

The structure provides an intense and highly rewarding learning experience. The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.

Modules

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Strategy and Brand Management
• Digital Analytics

Capstone project

This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:

• Professional Practice - the central aim of this unit is to provide you with a thorough understanding of the commercial context in which organisations operate. By reflecting upon your existing knowledge and experience you will be required to respond to a number of work-based scenarios through critical evaluation to determine an appropriate course of action.

• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.

• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Assessment

In line with the Business School’s commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to understand Digital Marketing in practice.

It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.

Careers

Students completing the course will have the skills and find career opportunities in the following industries/areas:
• Digital Marketing
• Mobile Marketing
• Digital Account Management
• Search and Social Media
• Web Content Management
• Digital Creative Development
• Marketing Communications
• Marketing
You will also be well prepared for further research study in either the MPhil, or PhD.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry. Read more
The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry.

If you like creating, planning, managing and working in collaborative teams, this Account Management program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, the courses in this offering cover areas such as:
-Advertising
-Digital, mobile and social media platforms
-Event marketing
-Direct marketing
-Management of integrated communications plans from inception to final production

Not only does a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you also have the opportunity to apply your knowledge in the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada to offer a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you obtain knowledge of the day-to-day operations of account management and gain hands-on experience that you can highlight in your portfolio and on your resume. Many students have been offered full time or contract positions during their field placement.

Career Opportunities

Companies that have hired graduates of this School of Communication, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

Program Highlights
-This Account Management program gives you the opportunity to turn your degree or diploma into a practical way to enter the advertising industry.
-Faculty members have industry experience and can help you to connect with the industry by tapping into their network of professional contacts.
-Industry-equivalent computer software and media planning/research systems are utilized throughout many of your courses.
-Opportunity to work at Tilt — a student-run communications agency — provides an excellent opportunity to gain real experience working for real clients while you are in school.
-The Story Arts Centre, where you attend your courses, is only 15 minutes from most of Toronto's major advertising agencies.
-The Interactive Advertising Bureau recognizes this program as offering the largest breadth of digital/mobile curriculum.
-The industry-recognized graduate certificate you earn once you complete the Advertising Account Management program reflects a high standard of learning.

Career Outlook
-Junior account executive
-Assistant account manager
-Sales promotion specialist
-Direct marketing assistant

Areas of Employment
-Advertising
-Digital and mobile marketing
-Sales promotion
-Event marketing
-Direct marketing

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This programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. Read more
This programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. Students will be provided with an overview of the Irish Advertising Industry and will gain a deep understanding of the operations of a communications agency, both internally and in its business environment. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.

One of the key outcomes of this programme is that it gives the students the opportunity to showcase their potential as successful advertising practioners to the invited industry based guests. The student will gain an up-to-date knowledge and understanding of the advertising business with a developed awareness of the emerging business environment, social responsibilities and the need for adaption and change in the advertising area.

Career Opportunities

This programme leads to a professional qualification for persons working or desiring to work in advertising.

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The Master of Digital Media program (MDM) is an internationally recognized, research informed, and industry relevant professional graduate program that engages students in the development of digital media products. Read more
The Master of Digital Media program (MDM) is an internationally recognized, research informed, and industry relevant professional graduate program that engages students in the development of digital media products.

The MDM is Canada’s first professional graduate program in digital media focusing on the creation of digital media solutions for real world problems. Students come from a variety of backgrounds including filmmaking, engineering, game design, business analysis, architecture, software engineers, artists, primatology, biology, and advertising to name a few.

Housed at the Centre for Digital Media in Vancouver BC, this intensive 12 month program engages students through coursework and projects to develop essential communication, collaboration & leadership skills. The unique curriculum meets the needs of the new and expanding digital media markets across all business verticals including but not limited to healthcare, education, business and the entertainment industry.

Guided by top-level faculty and industry mentors, students work closely with clients and peers on team-based, industry supported digital media projects. This experience allows graduates the know-how and confidence to work at the highest level across all sectors as creators, producers, innovators or entrepreneurs.

Graduates gain the skills and knowledge that help them to:
- Collaborate and communicate effectively in multidisciplinary teams.
- Create comprehensive business strategies and manage development projects.
- Design and deliver innovative, high-grade products to clients on time and on budget.

The program also helps develop six core competencies valued in the digital media industry:
- Self-Awareness
- Articulation
- Design process
- Time management
- Information literacy
- Teamwork

WHAT IS DIGITAL MEDIA?

Digital Media blends many media forms and requires working in multi-skilled teams. The MDM program teaches people from different backgrounds and with different skill sets to understand each other, work together and execute a digital media project with a cohesive vision.

Quick Facts

- Degree: Master of Digital Media
- Specialization: Digital Media
- Subject: Information Technology
- Mode of delivery: On campus
- Program components: Coursework only
- Faculty: Faculty of Arts

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