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Masters Degrees (Digital)

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The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the . Institute of Direct and Digital Marketing (IDM). Read more

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques.  The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.  

*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme i​s aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.​

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1 (Certificate = Completing 60 credits):

  • Multi-channel Digital Marketing (20 credits)
  • Strategic Global Marketing in a Digital Context (20)
  • Modern Digital Marketing Research (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

  • Understanding the Behavioural Elements of Marketing: Knowing Your Digital Consumer (20 credits)
  • Digital Analytics & Insights - Web, Mobile and Marketing (20 credits)
  • Academic Research for Business (20 credits)

Term 3: Masters = Completion of stages 1 & 2 and:

  • Dissertation (60 credits)
  • Digital Marketing Plan (60 credits)

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment

Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.



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Courses are taught on our Paris campus. As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. Read more

Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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What is the Master of Digital Humanities all about?. The Master of Science in Digital Humanities helps graduates from . Read more

What is the Master of Digital Humanities all about?

The Master of Science in Digital Humanities helps graduates from Humanities, Social and Behavioral Sciences programmes to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link these competencies to research questions, case studies and applications related to the domain expertise of the students.

Graduates of this programme will be able to bring their own domain expertise to a significantly higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the programme and their prior expertise in Humanities, Social or Behavioral Sciences, graduates will be well placed to open many new digital applications to a much wider community. Moreover, those who wish to move to a professional profile involving more advanced digital competencies, are well prepared to do so.

Structure

The programme is organized around a number of clusters of course units. The central clusters are the Application Domains cluster and the Tools for the Digital World cluster. Supporting clusters are the Introductory Digitization Components cluster, the Advanced Digitization Components cluster and the Management Component. The heart of the research activities is situated in the Master’s thesis.

International and multidisciplinary

The Master’s Programme is conceived as a one year, international and multidisciplinary advanced master programme (master-after-master). The programme is unique in Flanders and one of only a few in Europe. The programme is firmly framed in an explicit collaboration between the Faculty of Arts, the Faculty of Psychology and Educational Sciences, the Faculty of Social Sciences and the Faculty of Sciences - Department of Computer Science. As such, it is supported by experts in Digital Humanities applications, who supply research expertise for the programme, as well as by experts in digital techniques and tools, who provide a sound technical basis for the students.

Objectives

Digitization affects in many ways how future scientists in Humanities and Behavioural Sciences will conduct their research. Also, graduates from Humanities and Behavioural Sciences programs enter a professional world in which digitization becomes the standard, be it in publishing, arts, libraries, teaching and many others.

The Master of Science in Digital Humanities program aims to prepare graduates from Humanities and Behavioural Sciences programs for these challenges. It aims to help such graduates to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link this knowledge and these competencies to case studies and applications related to the domain expertise of the students. It will train them to master information structures and functionalities of data, programming structures and technique to produce scripts for digital applications, tools for improving access and interactive use of data and the development of new digital applications. It will train them how to manage projects related to digitization and introduce them to emerging new digital technologies and their applications.

As an advanced master program (master-after master), it is assumed that the students entering this program have already achieved the general academic competencies defined for any master's program. Nevertheless, it is also within the aims of the program to further strengthen these competencies, within the specific context that Digital Humanities offers.

More specifically, graduates understand the basics of Digital Humanities, databases and query languages, scripting languages, the role of IT in management and of some of the emerging technologies in Digital Humanities. They are able to formulate research goals, determine trajectories that achieve these goals, collect and select information relevant to achieve the research goals and interpret collected information on the basis of a critical research attitude. They are able to communicate scientifically. They are able to model a database and use SQL, to use a scripting language, to apply tools for Digital Humanities and to study applications in Digital Humanities. They have the attitudes of valuing and fostering creative, critical and independent thinking, of applying an interdisciplinary and participative approach in innovative development and of striving towards opening the digital world to a broader society.

Career perspectives

Academically, researchers in the Humanities, Social or Behavioral Science are confronted with the need to apply digital tools to facilitate and enhance their research. The program enables graduates to enhance their research in the Humanities, Social or Behavioral Sciences through non-trivial uses of digital tools and techniques. This may include modeling and querying databases, accessing data, interconnecting andquerying web resources, extending tools with scripts to provide extra functionality, text-encoding and e-publishing, mining repositories, data visualization, analyzing social networks, adopting, adapting and enhancing e-learning environments, improvingusability of human-computer interaction. As such, graduates are very well placed to take on the challenges that novel research positions require.

Professionally, graduates of the Humanities, Social of Behavioral Sciences enter professional environments where connecting the company’s business with digital tools and techniques has become standard. Here as well, the program enables its graduates to put to use non-trivial digital techniques in their professional occupations, including e-media, publishing, arts, history, culture, music, libraries, e-education or interactions for end-user applications. Thus, graduates who want to pursue a career in the usual sectors for graduates of the Humanities, Social or Behavioral Sciences will be much better prepared to cope with the digital techniques that are currently applied there.

More generally, graduates of this program provide society with professionals and researchers who are able to bring their own domain expertise to a higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the program and their prior expertise in Humanities, Social or Behavioral Sciences, are well placed to take part in opening the digital world to a larger community.

Graduates of this program who wish to move to a job profile involving more advanced digital competencies, are prepared to do so and will help to close to gap in an IT-focused labor market. This will require extra training at the company and aims at positions such as project analysts, project managers, service managers.



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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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Explore Emerson's Graduate Programs. In our social media and mobile-driven world, data and digital marketing have never been more vital. Read more

Explore Emerson's Graduate Programs

In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience
  • Implement digital storytelling and content marketing strategies that connect consumers with brands
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads
  • Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.



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This course looks at the creation, management, curation and repurposing of digital media and digital assets. Read more

This course looks at the creation, management, curation and repurposing of digital media and digital assets.

As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key benefits

  • We draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socioeconomic questions such as rights and project management.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.
  • Through the optional internship module students can have direct access to some of the world’s most important culture and media institutions.
  • Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Description

Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Reasons you should consider the Digital Asset and Media Management:

  • Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
  • Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
  • Businesses rely on digital media and content to develop, run and manage their future prosperity.
  • Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
  • Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Course purpose

The course will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The course aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.

Course format and assessment

Teaching Style

If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.

If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.

Assessment

We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.

The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.

Sign up for more information. Email now

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Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector. With current industry practice in mind, it meets growing demand from companies looking to meet the challenges of a new era of communication and marketing. Read more

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

With current industry practice in mind, it meets growing demand from companies looking to meet the challenges of a new era of communication and marketing.

71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector.

Our course will equip you with the skills, knowledge and practical experience to meet this demand. There are three different pathways for this Masters - (i) for those with little/no digital marketing experience; (ii) for those with a qualification in digital marketing; (iii) a work-based learning pathway for those in paid employment in digital marketing.

Now in partnership with the Digital Marketing Institute (DMI), if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to the MSc Digital Marketing upon completion and passing of a Pearson VUE exam.

Digital Marketing Institute (DMI)

The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:

  • Google
  • Twitter
  • Facebook
  • LinkedIn
  • Microsoft 

DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

MSc Digital Marketing: Practical, Career-Focused Learning

The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.

During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.

Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.

Course Details

To exit with a Postgraduate Diploma you must pass the taught modules. More than likely you will continue to work towards an MSc and complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

  • Digital Marketing Practice (20 credits, core)
  • Branding People, Places and Spaces (20 credits, core)
  • Digital Marketing Theory (20 credits, core)
  • Creative Research (20 credits, core)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select.

Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.

Route 1 - for those with little/no digital marketing experience

If you choose Route 1 you will be attending:

  • Content & Media Management and Strategic Marketing: MARSTRAT module

This is in addition to your core modules.

Route 2 - for those who already have a qualification in digital marketing

You will have the opportunity to undertake any of the optional modules available inherited by the MSc Suite such as:

  • MSc Creative Branding
  • MSc International Events Management
  • International Tourism Management

This is in addition to your core modules.

Route 3 - work-based learning pathway for those in paid employment in digital marketing

If you choose Route 3 you will be attending:

  • Professional Practice Development I
  • Professional Practice Development II

This is in addition to your core modules.

Teaching and Assessment

Our MSc Digital Marketing course makes use of a range of practically focused assignments, asking you to write:

  • reports
  • case studies
  • portfolios
  • presentations

Teaching methods will incorporate many aspects of the digital world and the course will employ both on-line and offline pedagogic tools to deliver module material. The learning experience is intended to be flexible and student centred, aiming to deliver an interactive learning experience.

The above practical assignments are in addition to other assessment formats which will replicate the types of practice you will be expected to undertake in your typical working life upon completion of the course.



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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  •  
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  •  
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence

 

TERM 2 - ACHIEVING DIGITAL MATURITY

1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)

 

TERM 3 - BECOMING A SOCIAL BUSINESS

1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends

 

- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports

TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS

1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery

 

- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.



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The Digital Business MSc will allow you to develop the digital capabilities, theoretical background and management skills you need to pursue a career in digital business. Read more

The Digital Business MSc will allow you to develop the digital capabilities, theoretical background and management skills you need to pursue a career in digital business. The course responds to the increasing market need for degree holders who combine digital with business management knowledge and skills and is open to graduates from any subject area planning to acquire the digital competencies sought by the labour market. It is particularly aimed at graduates who want to enhance their skills and career prospects by becoming business orientated but with sufficient understanding of the latest technology capabilities to envisage, plan and manage digital initiatives.

The course draws on the University’s established expertise in the area of digital business and offers a stimulating and innovative knowledge platform that will help you acquire academically robust knowledge and cutting-edge capabilities in digital business and will enable you to manage digital business challenges and lead at the forefront of digital transformation.

Course structure

The following modules are indicative of what you will study on this course.

All modules in the course are core modules. Each contributes to the development of the core knowledge, subject-specific capabilities and transferable skills of Digital Business.

Core modules

Career path

Upon successful completion of the course, graduates will have the skills and knowledge to pursue a career in Digital Business, working at the crossroads of business and technology as digital business analysts, consultants and innovators. Should they wish to, our graduates will have the necessary knowledge to pursue further qualifications and professional certification through professional bodies such as the Digital Marketing Institute (DMI), British Computer Society (BCS), SAS Global Certification Programme and Mendix University.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media

• The Digital Edge

• PR Branding and Promotion

• The Business and Politics of Digital Media

• Global Media

• Professional and Promotional Writing

• Digital Skills and Defence

• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in

preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.

-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.

-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.

-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA



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THE EMLV IS THE ONLY SCHOOL OF MANAGEMENT IN FRANCE WHICH OFFERS BY MEANS OF ITS MBA DIGITAL & RETAIL BANKING A HIGH-LEVEL TRAINING IN NEW JOBS OF DIGITAL BANKING. Read more
THE EMLV IS THE ONLY SCHOOL OF MANAGEMENT IN FRANCE WHICH OFFERS BY MEANS OF ITS MBA DIGITAL & RETAIL BANKING A HIGH-LEVEL TRAINING IN NEW JOBS OF DIGITAL BANKING

The MBA Digital & Retail Banking is a strong training course for banking careers that includes in its curriculum the digital transformation as an evolution vector on three fields: Customer relationship, Revision of operational processes and Transformation of the business model.

Background

Banks as all other stakeholders of the economy, attempt to understand and to take on innovations and new technologies which can help them to transform their business models in order to guide their clients around a new digital revolution. They fit more and more into a digital strategy.

These last years, the retail banking saw its model deeply disrupted by the increase of digital channels.

General Objective

The aim of the MBA Digital and Retail Banking is to train future professionals directly operational in the professions of digital banking. The teaching methods revolve around three subjects: to follow and think about the digital transformation of banks, to acquire and master a double financial and digital skill in order to practise professions in commercial banking and to train experts combining multidisciplinary skills with a great ability in work on projects.

Digital transformation

For banks, redesigning organizations, renewing their management and training their teams are required levers to achieve their digital transformation. The digital shift of banks is a huge project, because it impacts all activities, including front and back office. It is a strategic change which implies a whole new set of competences.

Retail banking is among the industries which have been profoundly changed by telecom and internet services which enable clients to be always connected.

EXAMPLE OF COURSES

WITH EDUCATIONAL PARTNERSHIP OF LCL BANK AND HELLO BANK

The MBA Digital & Retail Banking forms in new jobs of digital banking and prepare students for various careers in digital banking in the financial consulting professions, the back office professions and the customer service consulting.

::Products and Services of Retail Banking &Corporate banking::

The course approaches the features and the management of products and services of retail and corporate banking. It aims to know and to master the products that are marketed in retail banking and corporate banking.

::Banking control::

The aim of this course is to handle the following various points about internal control and auditing in commercial banks and the main cycles of control.

::Business model of retail bank::

Retail banking has to reinvent its business model to strengthen the trust that place in customers, markets and institutions. The more demanding modes of consumption, the digital transformation the multiplication of new banking organizations and prudent regulations involve to rethinking the strategy and the long-term modus operandi by: rethinking the offer and the customer relationship, innovating to accompany the digital transition, improving the operating efficiency.

::Blended learning::

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with banks whilst working on their junior consultant project. They will also be encouraged to follw specific MOCC’s on digital business

CAREERS

THE DIGITAL DISRUPTS BANKING CAREERS

Banks are developing more and more digital technology strategy. It is retail banking which saw its model profoundly changed these last years by the increase in importance of the channels of remote contact.

::Internship::

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practise.

EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Jobs in banking are changing::

The MBA Digital & Retail forms in these new jobs and answers the new needs of the job market. It is a training course for banking careers that includes in its curriculum digital transformation as an evolution vector on customer relationship fields (client service managers), revision of operational processes (back office administrators) and the transformation of the business model (programming and digital professions).

::Targeted professions::

- Community manager
- Head of e-business
- Client service manager
- Private banker
- Analyst
- Business analyst
- Development manager
- Credit analyst
- Customer service officer
- Business development manager
- Product manager

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

::Duration::

One year from september, full-time programme

INTAKE : September 2016
TUITION FEES : 9 800 € per year
Number of places : 20

::Entry requirements::

Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.

English test IELTS 6.0 or equivalent requested

Interview (either face-to-face or at distance)

::For more information contact::

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Amel Sahli
MBA Digital & Retail Banking Programme Manager


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A two-year international course providing a combination of theoretical knowledge and practical training, equipping you to manage and curate the digital information and digital assets of organisations across public and private sectors. Read more

A two-year international course providing a combination of theoretical knowledge and practical training, equipping you to manage and curate the digital information and digital assets of organisations across public and private sectors. Students study for one year at King’s and one year at Humboldt University Berlin, and choose from an exceptional range of options covering different aspects of digital curation.

Reasons you should consider the MA in Digital Curation are:

  • You will receive an outstanding education that will equip you to become a leader in the field of digital curation and information management.
  • Employers are looking for skilled professionals with knowledge and expertise in managing and curating their valuable digital information and assets.
  • You will study in two of Europe’s most exciting cities and have the opportunity to engage with cultural and creative sectors in both cities.

Key benefits

  • This unique course offers students an unparalleled opportunity to study at two world leading institutions: Humboldt University is the only higher education institution in Germany to teach information science, while King's College London is a leading institution for learning about the intellectual and technical exploitation of digital resources. Students will gain a rich and varied educational, social and cultural experience and a joint qualification from King’s and Humboldt.
  • Students will study in two of Europe’s most vibrant cities spending a year in Berlin followed by a year in London. These unrivalled locations allow students to experience a variety of different cultures, and access to some of the greatest cultural heritage and arts institutions in the world. Both King’s and Humboldt have close links with a range of cultural heritage and memory institutions in London and Berlin respectively and are able to offer internship opportunities and up-to-the-minute knowledge of the subject area.
  • The tutors offer cutting edge expertise in library, archive and information science, with specialist knowledge in digital technologies and processes. They come from diverse and highly interdisciplinary backgrounds, including running digital archives or working in the digital industries.
  • The MA can lead to further research or to careers in a range of organisations, including libraries, museums, galleries, and archives; media organisations; publishing houses; government and industry; research institutions; healthcare and law firms.

Description

This King’s-Humboldt joint MA in Digital Curation is a two-year course involving one academic year of study at each institution. It offers you access to the combined talents of two world-class departments.

Digital content and digital technologies are a defining feature of our age. Digital data, information and knowledge are an asset for cultural heritage, memory institutions, industry, commerce and government. They are fundamental for research and practice in fields such as the law and medicine. As individuals we increasingly communicate and record our lives and our memories in digital form. But digital information is fragile and complex and requires ongoing and active curation as we seek to ensure its longevity and innovate in its use, and exploit its social, cultural and commercial value.

This course will give you the core skills, knowledge and competencies you need to become a leader in the rapidly expanding field of digital curation. You will study a wide range of subjects including metadata, preservation, knowledge representation, digital libraries, ethics and rights management, and new digital technologies and methods, including cloud and crowd-sourcing technologies. You will also have an opportunity to undertake an internship to gain workplace experience. We want you to acquire a great deal of practical knowledge, but even more we want you to develop your critical and reflective capacities, and to acquire an understanding of the inter-dependence of developments in digital processes, technology and curatorial practice. This MA will also provide an excellent grounding if you are interested in going on to a PhD in Digital Curation or a related area.

Course purpose

The MA in Digital Curation is designed to prepare students for leadership roles in organisations and enterprises with significant volumes of digital information and knowledge. The course responds to the increasing demand for digitally literate professionals to work in education and heritage institutions, as well as wider industry by equipping students with a range of strategic, technical and practical skills to provide direction and leadership in the curation of digital information and assets.

Further literature

Take a look at Humboldt info here

Find out more info about preparing for your stay in Germany

Info about what you need to submit to enrol at Humboldt

Course format and assessment

Teaching

In your first year, Humboldt University will provide 300 hours of teaching through lectures and seminars, and they will expect you to undertake 1,200 hours of independent study.

In your second year we will provide you with 110 hours of teaching through lectures and seminars, and we will expect you to undertake 984 hours of independent study.

Assessment

You will be assessed through a combination of coursework and exams.

Extra information

Students spend four semesters over the course of two years on the programme: two consecutive semesters at Humboldt and two semesters at King's, beginning the programme at Humboldt in all cases. 

All teaching will be in English.

More information about the Digital Curation programme at Humboldt.

Sign up for more information. Email now

Have a question about applying to King’s? Email now



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The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. . Read more

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.

Careers

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.

The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :

  • Digital marketing manager
  • Marketing product manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant in digital strategy
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner
  • Web project leader

Admissions

Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.

If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.

Admission Process

The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).

  • Selection sessions for the 2018 intake run from November 2017 to July 2018.

Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.



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Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. Read more

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform story formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to cinema journalism, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – our aim is to advance storytelling. We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career.

The Digital and Interactive Storytelling LAB MA prepares you for a range of industries, present and future, as entrepreneurial content creators, mobile and platform producers, cinema and video journalists, interactive factual narratives, social marketers, and project managers.

The content is structured around a knowledge of platforms and three major fields: cinema (video) journalism, photographic communication and interactive factual narratives, which are seamlessly knitted together into five modules.

Cinema Journalism builds upon videojournalism – a much-misunderstood term that in reality embraces multimedia and the creation of multiple genres of video production in different styles – from one-minute social-media docs, two-minute news, to lengthier docs. Cinema journalism combines a deep understanding of cinema cues and tropes to create compelling immersive content on fast-turn around times whilst mastering an array of tools from different lenses, cameras, drones and mobiles. You can find examples of student work David has previously supervised, as well as read about his work in journals, such as the The Documentary Handbook.

The rethinking of photographic digital communication both in terms of media and content is what drives my research The Image As Storytelling. By engaging the quickly evolving worlds of photography and photojournalism within a digital-first approach, in the LAB you will learn how to engage visual communication to its full potential, and incorporate storytelling as a digital practice for interactive platforms. Through a hands-on, experimental and practice-led approach, you will reconsider today’s shifting visual vocabulary specifically for digital and interactive communication frameworks.

Interactive Factual Narratives range from web-documentary, to games for change, VR and social mobile apps. You’ve likely seen examples of interactive factual narratives with the New York Times Snowfall, and Brett Gaylor’s Do Not Track. You will be given an exhaustive overview to be able to map the territory and position your practice in it. You will be guided through your creative journey with a user-centred workflow that mixes design and software methodologies to prototype and design interactive narratives. You will be challenged by a “what’s next” approach and will be pushed to think further than current trends.

Course structure

The course incorporates an agency media LAB approach to learning through knowledge sharing and project completion which is pragmatic. It underpins problem solving using evolving theories and practice. The goal is the production of digital stories and, or interactive factual narrative. The method is through iteration and collaboration.

Modules on the course are compulsory and follow a schedule towards production of digital and, or interactive projects via an iterative approach. Testing and user experience is taken into consideration at each step of the creative process. You will be encouraged to work in ways that rewards experimenting, building and refining ideas. We expect a mix of cohorts, some yet to enter industry, others looking to bolster their careers or change direction and encourage a wisdom of crowds method in learning – also from one another.

You’ll be encouraged to work collaboratively, opening up your professional expertise, or experiences to the benefit of your course peers. In doing so, you will feel part of a creative community that will support you when needed, and may serve you as a network even after the course has finished.

By the end of the year you should reach a level of expertise to create innovative digital and interactive storytelling artefacts, acquiring a solid knowledge of the field, consolidating a multi-skilled network of people and developing digital prototypes of your ideas. By then your project should be ready to be presented to potential financers and media partners.

The following modules, below, which are all compulsory are indicative of what you will study on this course. The following modules are indicative of what you will study on this course. 

Modules

Career path

The course is mainly geared at giving you the right support and methodology to develop your interactive project during the course. The critical awareness and the iterative methodology that you will gain will then serve you to remain competitive in the digital creative industries you might enter in the future, regardless of the technologies they use.



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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more

The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)

-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies

-Developed in partnership with industry

-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.

A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.



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