Masters Degrees (Digital)

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology- http://www.gold.ac.uk/pg/ma-digital-media-technology-cultural-form/

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

-Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

-Pathway 2 is a theory and practice programme where you improve your skills, understanding and experience in one of the following areas:

Documentary
Image making
Journalism
Writing

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. You'll be taught by theorists and practitioners of international standing: Sarah Kember, Joanna Zylinska, Graham Young, Tony Dowmunt, Angela Phillips, Julian Henriques and David Morley.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. Recently these have come from Google, The Science Museum and N1creative.com.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

the history, sociology and philosophy of digital media
the application of critical conceptual skills to specialist areas and future forms of media
multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary
MA Digital Media students have access the pioneering option ‘After New Media’, a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As befits a course of this kind we will be combining media, and exploring their pedagogic potential – uniting digital-online technologies with more traditional teaching formats, such as reading groups, seminars and an end of year symposium.

Contact the department

If you have specific questions about the degree, contact Dr Sarah Kember.

Modules & Structure

The programme consists of:

Two compulsory core modules
Pathway 1 - between two and four option modules (worth 60 credits) OR
Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
The dissertation or the practice/theory project

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work in the area of documentary, image-making, journalism or fiction.

Programme overview

This is an exciting programme which offers a critical, contextual and practical approach to digital media and technology. It problematises approaches to the 'new' media in academic and professional debate, especially those which overemphasise the potential for radical social change led by a homogenised technology itself.

The programme is defined by its resistance to technological determinism and its insistence on the importance of addressing the social and historical contexts within which a range of media technologies are employed. In order to provide a contextual framework and facilitate the conceptualisation of digital media and technologies as fully cultural forms and processes, the programme will draw on a range of disciplines including: media and cultural studies, sociology, anthropology and philosophy. However, the programme will remain focused on key contemporary concerns about the potential role of digital media in society and on refiguring the contours of the 'new' media debate.

The programme offers two pathways. Pathway 1 addresses central theoretical and conceptual concerns relating to digital media. Pathway 2 combines theoretical analysis and practical work, offering students the opportunity to explore new media theories and concepts in practice. Pathway 2 is primarily aimed at students who already have some experience in one of the areas on offer: documentary; digital photography and image making; journalism; writing. It is meant to appeal to media industry professionals who are keen to reflect critically on their practice within a structured learning environment, graduates of practice-based courses but also those who have gained their practical experience in documentary; digital photography and image making; journalism or writing in informal settings.

Programme structure

The first compulsory core course is Digital Media - critical perspectives and this is taught in a small workshop format in the Autumn term. This course functions as a foundation for the second core course and offers students a map of the key debates in digital media. The course is taught in ten two hour workshop sessions and is supported by the provision of one-to-one tutorials.

The second compulsory core course is Technology and Cultural Form - debates, models, dialogues and this develops questions of technology, power, politics and subjectivity which were introduced in the first core course. The first part of this course highlights the key conceptual concerns of a contextualised approach to digital media plus the relevant debates and models formulated by key figures in the field. The second part of this course aims to generate a dialogue between theoreticians and practitioners around some of the most intellectually stimulating, contentious and contemporary ideas in the field without necessarily seeking a resolution. This course is taught in ten two hour workshop sessions during the Spring term and is supported by the weekly provision of one-to-one tutorials.

Students are required to take options from the lists provided by the Media and Communications, Anthropology, Comparative Literature and Sociology Departments as well as the Centre for Cultural Studies. Examples might include: After New Media, Nature and Culture, Cultural Theory, Globalisation, Risk and Control, Embodiment and Experience, Political Communications. Options are taught primarily through lectures and seminars and take place in the Autumn or Spring terms.

Each student's option profile is discussed with the programme convenor in order to ensure that the balance of subject-specific topics is appropriate for the individual concerned. Option courses are taught primarily through lectures, seminars and tutorials and take place in the Autumn or Spring terms.

All students are required to produce either a 12,000 word dissertation on a topic agreed by the student and supervisor or a practice/theory project in the area of documentary, photography and image making, journalism or fiction. The length of the practical element is dependent on the media and the form used and will be agreed in advance with the supervisor. It will, however, be comparable with practical projects undertaken in practice MA programmes in the relevant field. Students undertaking the practice/theory project will also be expected to submit a 3-4000 word analysis of their practice which locates it within the theoretical debates explored in the MA as a whole. This essay may be presented as a separate document or as an integral part of the project depending on the nature of the project and by a agreement with both theory and practice supervisors.

Programme outcomes

The programme's subject specific learning outcomes require students to analyse and contextualise developments in digital media and technology with reference to key debates in the history, sociology, anthropology and philosophy of the media. Students who opt for the practice/theory pathway will also be required to produce material of publishable or broadcast standard and to evaluate the ways in which theoretical and practical insights intersect. All students will develop a wide range of transferable qualities and skills necessary for employment in related or unrelated areas. These are described by the Quality Assurance Agency as: 'the exercise of initiative and personal responsibility, decision-making in complex and unpredictable situations, and the independent learning ability required for continuing professional development'.

By the end of the programme students will be able to:

-Map and critically evaluate key debates in the field of new media
-Analyse and contextualise current and future developments in digital media and technology
-Evaluate and articulate key historical, sociological, anthropological and philosophical approaches to the study of digital media and technology
-Demonstrate in-depth knowledge of at least four differing areas of inquiry
-Demonstrate an advanced level of conceptual knowledge and (where relevant) practical skill appropriate for a sustained piece of work in the field
-Prepare and deliver clearly argued and informed work
-Locate, retrieve and present relevant information for a specific project
-Manage a complex array of competing demands and work effectively to a deadline
-Work resourcefully and independently
-Think critically and/or work practically within a given context

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

-media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
-research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
-media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)

Graduate Ekaterina discusses her career:

"I work for a company, called Visual DNA, which already sounds like life happening After New Media. The company is the largest data provider in Europe and is totally multinational. We actually try to analyse human visual DNA, you memories, feelings, thoughts about the future, anticipations, etc by creating personality quizzes where instead of verbal answers we tend to use images.

My role is as Creative Developer. It involves working with images from concept to finding/shooting and post-production. My qualifications perfectly matched what they’ve been looking for, Digital Media rocks!

My tip for the new-to-be-graduates is this: physically go to places and companies and talk to people. It really opens up loads of possibilities, and when I tell someone where I’ve graduated from they look impressed, and there is some sort of respect coming from them."

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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The MA addresses the creation, management, curation and repurposing of digital media and digital assets in general. As the digital aspect of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key benefits

- For our teaching, we draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socio-economic questions such as rights and project management.

- The tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.

- Through the optional internship module students can have direct access to some of the world's most important culture and media institutions.

- Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/digital-asset-and-media-management-ma.aspx

Course detail

- Description -

Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Reasons you should consider the MA in Digital Asset and Media Management:

- Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
- Archives and libraries are increasingly depending on born digital materials and cultural heritage organisations are digitizing and making available digital materials relating to our history and culture.
- Businesses rely on digital media and content to develop, run and manage their future prosperity, leading to a big data revolution.
- Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
- Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

- Course purpose -

The programme will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The programme aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.

- Course format and assessment -

Lectures on theoretical topics; demonstrations; practical classes and exercises.
The programme consists of a mixture of compulsory and optional modules (including an internship module), and a compulsory dissertation.
Modules are assessed by coursework and/or examination.

[Career prospects]]

All institutions concerned with the effective management of their information and media assets, for example, museums and galleries; archives; media organisations; publishing houses; government and industry; healthcare and law firms.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 21 universities worldwide (2016/17 QS World University Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media

• The Digital Edge

• PR Branding and Promotion

• The Business and Politics of Digital Media

• Global Media

• Professional and Promotional Writing

• Digital Skills and Defence

• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in

preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.

-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.

-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.

-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
•Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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A two-year international programme providing a combination of theoretical knowledge and practical training that will equip students to manage and curate the digital information & digital assets of organisations across the public and private sectors. Students study for one year at each of King’s and Humboldt University Berlin, and choose from an exceptional range of options covering different aspects of digital curation.

Reasons you should consider the MA in Digital Curation are:

- You will receive an outstanding education that will equip you to become a leader in the field of digital curation and information management.
- Employers are looking for skilled professionals with knowledge and expertise in managing and curating their valuable digital information and assets.
- You will study in two of Europe’s most exciting cities and will have the opportunity to engage with cultural and creative sectors in both cities.

Key benefits

- Students will study in two of Europe’s most vibrant cities spending a year in Berlin followed by a year in London. These unrivalled locations allow students to experience a variety of different cultures, and access to some of the greatest cultural heritage and arts institutions in the world. Both King’s and Humboldt have close links with a range of cultural heritage and memory institutions in London and Berlin respectively and are able to offer internship opportunities and up-to-the-minute knowledge of the subject area.

- The tutors offer cutting edge expertise in library, archive and information science, with specialist knowledge in digital technologies and processes. They come from diverse and highly interdisciplinary backgrounds, including running digital archives or working in the digital industries.

- The MA can lead to further research or to careers in a range of organisations, including libraries, museums, galleries, and archives; media organisations; publishing houses; government and industry; research institutions; healthcare and law firms.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/digital-curation-ma.aspx

Course detail

- Description -

Throughout the programme, students will be provided with opportunities to engage with the rich cultural heritage of the cities, with guest speakers and visits to memory and cultural institutions such as the British Library, the Southbank Centre, and the Berlin State Library experiencing all that studying in Berlin and London can offer.

Digital content and digital technologies are a defining feature of our age. Digital data, information and knowledge are an asset for cultural heritage, memory institutions, industry, commerce and government. They are fundamental for research and practice in fields such as the law and medicine. As individuals we increasingly communicate and record our lives and our memories in digital form. But digital information is fragile and complex and requires ongoing and active curation as we seek to ensure its longevity, innovate in its use, and exploit its social, cultural and commercial value. It is a shared once-in-a-generation challenge.

This programme will provide students with the core skills, knowledge and competencies to become leaders in the rapidly expanding field of digital curation. Students will study a wide range of subjects including metadata, preservation, knowledge representation, digital libraries, ethics and rights management, and new digital technologies and methods, including cloud and crowd-sourcing technologies. Students will also have an opportunity to undertake an internship to gain workplace experience. We want students to acquire a great deal of practical knowledge, but even more we want them to develop their critical and reflective capacities, and to acquire an understanding of the inter-dependence between the developments in digital processes, technology and curatorial practice. The MA will also provide an excellent grounding for students interested in going on to a PhD in Digital Curation or related area.

- Course purpose -

The MA in Digital Curation is designed to prepare students for leadership roles in organisations and enterprises with significant volumes of digital information and knowledge. The programme responds to the increasing demand for digitally literate professionals to work in education and heritage institutions, as well as wider industry by equipping students with a range of strategic, technical and practical skills to provide direction and leadership in the curation of digital information and assets.

- Course format and assessment -

Lectures on theoretical topics; demonstrations; practical classes and exercises. Modules are assessed by coursework and/or examination.

Career Prospects:

All institutions concerned with the effective curation of digital information and digital assets, for example, libraries, museums, galleries, and archives; media organisations; publishing houses; government and industry; research institutions; healthcare and law firms.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 21 universities worldwide (2016/17 QS World University Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email [email protected] if you require further guidance or clarification.

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MA in Digital Humanities brings digital theory and practice to the study of human culture, from history, English and music to museums, digital publishing and beyond. Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this programme studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms.

Key benefits

- This world-leading programme is highly multidisciplinary and draws on a wide range of expertise in web technologies, digital publishing, open software and content creation, digital cultural heritage, coding in humanities/cultural contexts and maps, apps & the Geoweb.

- The programme provides opportunities to scope, build and critique practical experiments in digital research with an arts, humanities and cultural sector focus.

- Through the optional internship module students can have direct access to some of the world's most important culture and media institutions.

- The MA can lead to further research or to careers in cultural heritage institutions (such as museums, libraries, and archives), in multimedia and new media companies, in internet companies, in publishing houses, and in web based businesses in London and overseas.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/digital-humanities-ma.aspx

Course detail

- Description -

The digital humanities have played an important role in exploring how we create and disseminate knowledge in an age where so much of what we do is mobile, networked and mediated by digital culture and technology. The principle educational aims are to develop and enhance participants’ awareness and understanding of a range of subjects relevant to the digitally mediated study of human culture.

On completing the MA, you will: have a broad understanding of the most important applications of digital methods and technologies to humanities research questions and their affordances/limitations; be able to scope, build and critique practical experiments in digital research with an arts, humanities and cultural sector focus; and be able to provide critical commentary on the relationship between creativity, digital technology and the study of human culture.

- Course purpose -

The MA in Digital Humanities is designed to develop participants’ understanding of digital theory and practice in studying human culture, from the perspectives of academic scholarship, cultural heritage and the commercial world. Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this programme studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms. The MA programme is aimed at a diverse range of participants and aims to equip students with a variety of strategic, technical and analytical skills to provide direction and leadership in these areas.

- Course format and assessment -

Lectures on theoretical topics; demonstrations; practical classes and exercises.

The programme consists of a compulsory module (Introduction to Digital Humanities), optional modules, and a compulsory Dissertation. Modules are assessed by coursework and/or examination.

Career Prospects:

Alumni of the MA in Digital Humanities have followed a number of different routes; they have pursued careers in the academic and research sector, they have undertaken PhD studies, and they have found work in the cultural heritage industries, in publishing houses, and in web based businesses in London and overseas.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 21 universities worldwide (2016/17 QS World University Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Delivered by the Cranfield Forensic Institute this course focuses on providing the knowledge and skills required to conduct comprehensive forensic examinations of digital devices. Guest lectures are delivered by Digital Forensic practitioners throughout the course, with guest lecturers coming from both law enforcement and private companies.

Please note the MSc is available as a full and part-time option. The PgCert and PgDip are only available as a part-time option.

Course overview

The Digital Forensic MSc is available both full-time and part-time. Students will complete a number of taught modules each with theoretical and practical elements and, for the MSc, an individual research project.

Individual Project -

The individual project will involve academic research in a specific area of digital forensics. The student will produce a substantial dissertation detailing their investigation and findings. Students are pushed to produce high quality, novel research during this period, and research outcomes are often at the cutting edge of the subject.

Assessment -

The assessments on this course are a mixture of written and practical exams, oral presentations, coursework assignments and (MSc only) a thesis.

The coursework assignments vary, but will include conducting digital forensics examinations of disk images for particular scenarios, conducting research into the artefacts left by applications, and further written assignments on digital forensic processes and theory.

Start date, duration and location

Start date: Full-time: September. Part-time: September

Duration: Full-time MSc - one year, Part-time MSc - up to three years, Full-time PgCert - one year, Part-time PgCert - two years, Full-time PgDip - one year, Part-time PgDip - two years

(For MOD status students the duration may vary, subject to annual review.)

Teaching location: Shrivenham

Facilities and resources

Facilities -

There are comprehensive facilities and resources to support study on the Forensic Computing course.

Digital Forensics Laboratories -

The majority of taught modules will be delivered in a dedicated digital forensics teaching computer laboratory regularly reconfigured for different modules, and equipped with all the necessary hardware and software. For example for the “Mac OS X Forensics” module, the PCs are removed and replaced with Apple Macs, for the “Network” module students build their own network and connect to a domain, and for the “Forensic Computing using Linux” module the standard Windows build is replaced with Linux.

There is also a separate digital forensic student laboratory available for general use by students for coursework and research. This is equipped with the latest digital forensics software including Encase 6 and 7, FTK 5, Blacklight, NetAnalysis and WinHex.

In addition a digital forensics research laboratory is used by staff and by students conducting research projects. This contains mobile phone acquisition equipment, reconfigurable networks and customisable hardware.

A network forensics research laboratory is available for research into network protocols and evidence from servers.

A “Crime Scene Room” is used during search and seizure exercises where students will learn how to identify and secure the physical evidence upon which digital evidence resides. The room is equipped with cameras so actions can be recorded and played back in order to analyse and improve strategy and behaviour. It is reconfigured to simulate a variety of crime scenarios.

Learning resources -

Lectures are delivered almost exclusively in the digital forensics teaching laboratory and these along with the practical sessions are supported using Moodle, an open source Virtual Learning Environment ensuring that notes are available electronically. Exercises and exercise data can be downloaded for later study and interactive digital exercises can be used to support the learning of complex subjects.

The Barrington Library provides resources to support the main teaching material where electronic and physical access is available to the latest digital forensics journals including Digital Investigation. Access to the latest textbooks, digital forensics magazines, and past Cranfield digital forensics theses that date back to 2002 are also accessible. Cranfield University subscribes to the latest library databases so digital forensics papers located in non-specialist journals can also be easily located during research and assignments.

Full-time and part-time students will join together during classroom (residential study school) sessions. This is an ideal opportunity for networking.

Entry Requirements

Normally a first or second class Honours degree or equivalent in science, engineering or mathematics. Alternatively, a lesser qualification together with appropriate work experience may be acceptable.

The full-time course is ideally suited to recent graduates in a related subject such as Computer Science who wish to specialise in Forensic Computing. It is also suitable for those who have recently completed a BSc in Computer Forensics, Digital Forensics, Cybercrime Forensics or a related subject, who would wish to deepen their knowledge, improve their skills and increase their employability, in what is a very competitive market.

The part-time course is more suited to those already in full-time employment, such as law enforcement officers, government staff, security consultants, accountancy and banking organisations, corporate security personnel and members of associated agencies in both the UK and overseas. This programme could lead to a new career or promotion with an existing employer. Guidance may be sought by those who do not have the formal qualifications necessary to enrol immediately onto the programme, as to the best study route to take. Please contact us ([email protected])

English Language -

Students whose first language is not English must attain an IELTS score of 7

Funding

For more information on funding please contact [email protected].

Additional information is available here - https://www.cranfield.ac.uk/Research/Doctoral-Research/Funding

Career opportunities

Our MSc course and it’s individual modules, or equivalent, are regularly cited in job adverts for digital forensics jobs.

This highlights our real-world learning, application to the work place and our relevance to practitioners.

For further information

On this course, please visit our course webpage https://www.cranfield.ac.uk/courses/taught/digital-forensics

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The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring, DigitasLBi, Mearns & Gill, McEwan Fraser Legal, and the Scottish Government.

Visit the website http://www.rgu.ac.uk/msc-digital-marketing

Course detail

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

Semester 1

• BSM727 Digital Production Tools And Techniques 30 Credits
• BSM729 Digital Marketing Strategy 30 Credits

Semester 2

• BSM716 Digital Public Relations 30 Credits
• BSM728 Methods, Metrics And Analytics 30 Credits

Semester 3

Choose 1 option module from the following group:

• BSM101 Dissertation 60 Credits
• BSM730 Digital Marketing Project 60 Credits

Format

The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study

In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules

In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.

Careers

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:

• Digital Marketing Manager
• Social Media Manager / Community Manager
• Search Manager / SEO Manager
• Digital Strategist
• Online PR Manager
• Communications/Marketing Manager
• Digital Producer
• Public Relations Manager

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

Digital Media at Swansea has research strengths in media and cultural theory, the history and philosophy of media technology, and contemporary developments in digital media in the UK, the European mainland, the USA and China.

The Digital Media programme is part of the Department of Languages, Translation and Communication which boasts a dynamic research and teaching environment which has already won attention and funding from outside bodies such as the Coleg Cymraeg Cenedlaethol, the Arts and Humanities Research Council (AHRC), Wellcome Trust and the EU. We are home to the Centre on Digital Arts and Humanities (CODAH), which connects researchers in Arts and Humanities, Computer Science, and other fields.

Key Features of Digital Media, MA by Research

An MA by Research in Digital Media gives you the chance to pursue a project based around your own passions and interests in Digital Media, leading to a qualification which can open the door to an academic career or boost employment prospects outside academia (typically in the private sector, the Civil Service, or education).

The Digital Media MA by Research programme will give you the freedom to explore a topic of your choosing and develop a methodology under the close supervision of two experienced academics but without attending regular classes as required in taught programmes.

As a student on the MA by Research Digital Media programme you will be supervised closely by two experienced academics in your field. Typically, you will meet them fortnightly in the first term and at regular intervals thereafter. Meetings are logged and goals agreed each time.

All research students in Digital Media are required to attend skills and training courses at College and Institutional level. They give presentations to other research students and staff at departmental seminars and the annual departmental postgraduate symposium in June and the College of Arts and Humanities conference in October. Advanced research students in Digital Media may have opportunities to teach undergraduate tutorials and seminars. You have a budget (currently £200 per year) to attend conferences outside Swansea.

MA by Research in Digital Media typically lasts from one year (full-time study) to two years (part-time study).

Research proposals on Digital Media are invited on any topic on which staff can provide supervision. It is advisable to email a member of academic staff in the appropriate area before applying. For informal enquiries regarding the MA by Research in Digital Media please contact Professor Julian Preece ([email protected]).

Staff Expertise on Digital Media

Staff expertise in Digital Media lies in the following areas, among others: media history; media pedagogy; media ethics; war and media; mass media and identity in small nations; Welsh-language digital media; media and health; digital and data journalism; computational media; post-broadcast digital media ecology; gender and media; transnationalism and media; international journalism; European comparative media. In addition, there is expertise in media and digital culture among research staff in Languages and Translation as well as in other COAH departments: History, Political and Cultural Studies and English Language and Literature.

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This programme is aimed at researchers and professionals who commission, coordinate and use digital research in business, policy-making and the third sector, including digital marketing and analytical services officers.

This programme comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available administrative datasets.

These skills include:

• understanding the production and consumption of automatic measures of user/citizen/customer feedback online
• making best use of evidence from digital data analysis to inform business and policy decision-making
• organising interdisciplinary strategies for digital research groups
• identifying and accessing relevant expertise to undertake digital research for business and policy
• anticipating future evolution and potential use of the digital research service market

Based on the latest research into the social and economic influences on how digital research is being developed and used, this PgCert is designed both for novices and for more experienced professionals who need to maintain a critical appreciation of the fast-moving field of digital research.

Online learning

This programme is available as a part-time online offering to allow professionals to study while working.

Programme structure

The programme is designed as a carefully thought-through progression from practical skills to a more critical understanding, through a comprehensive overview of available applications of digital research.

Courses:

• Managing Digital Influence
• Technologies of Civic Participation
• Understanding Data Visualization
• The Use and Evolution of Digital Data Analysis and Collection Tools
• The Social Shaping of Digital Research
• Engaging with Digital Research

Learning outcomes

Students who successfully complete this PgCert will be able to:

• assess evidence deriving from monitoring digitally derived internet data, recognizing its strengths and limitations in comparison to other ways of apprehending customer and citizen needs
• understand the work-practices of information professionals in digital research
• critically discuss the current context and the future evolution of digital research
• appreciate the practical benefits and limitations of digital data for organizational decision-making and policy-making
• make best use of the results of digital data analytics for service design, marketing, institutional reputation management and policy-making
• assess the relevance and value of projects at the forefront of digital research
• manage and coordinate an interdisciplinary digital research team where social scientists, computer scientists and domain experts work together
• identify, access and commission on-line data analytics tools and services appropriate to their needs
• understand when and how to procure social media data analytics services and how to combine them with their existing knowledge practice

Career opportunities

This programme is aimed at creating career opportunities in the commercial sector (such as user experience consultants, industry analysts).

By offering a critical overview of digital research applications in different fields (user analytics, influence marketing and institutional reputation management), it will introduce you to careers in marketing and design as well as policy making.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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