The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.
Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.
During your time with us, you will gain critical insights into:
The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.
Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.
*This programme is subject to validation for September 2018 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PGDIP) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1 (Certificate = Completing 60 credits):
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
Term 3: Masters = Completion of stages 1 & 2 and:
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats . You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.
The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
The Master of Science in Digital Humanities helps graduates from Humanities, Social and Behavioral Sciences programmes to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link these competencies to research questions, case studies and applications related to the domain expertise of the students.
Graduates of this programme will be able to bring their own domain expertise to a significantly higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the programme and their prior expertise in Humanities, Social or Behavioral Sciences, graduates will be well placed to open many new digital applications to a much wider community. Moreover, those who wish to move to a professional profile involving more advanced digital competencies, are well prepared to do so.
The programme is organized around a number of clusters of course units. The central clusters are the Application Domains cluster and the Tools for the Digital World cluster. Supporting clusters are the Introductory Digitization Components cluster, the Advanced Digitization Components cluster and the Management Component. The heart of the research activities is situated in the Master’s thesis.
The Master’s Programme is conceived as a one year, international and multidisciplinary advanced master programme (master-after-master). The programme is unique in Flanders and one of only a few in Europe. The programme is firmly framed in an explicit collaboration between the Faculty of Arts, the Faculty of Psychology and Educational Sciences, the Faculty of Social Sciences and the Faculty of Sciences - Department of Computer Science. As such, it is supported by experts in Digital Humanities applications, who supply research expertise for the programme, as well as by experts in digital techniques and tools, who provide a sound technical basis for the students.
Digitization affects in many ways how future scientists in Humanities and Behavioural Sciences will conduct their research. Also, graduates from Humanities and Behavioural Sciences programs enter a professional world in which digitization becomes the standard, be it in publishing, arts, libraries, teaching and many others.
The Master of Science in Digital Humanities program aims to prepare graduates from Humanities and Behavioural Sciences programs for these challenges. It aims to help such graduates to develop digital competencies that will allow them to add digital dimensions to their own domain expertise. It aims to explicitly link this knowledge and these competencies to case studies and applications related to the domain expertise of the students. It will train them to master information structures and functionalities of data, programming structures and technique to produce scripts for digital applications, tools for improving access and interactive use of data and the development of new digital applications. It will train them how to manage projects related to digitization and introduce them to emerging new digital technologies and their applications.
As an advanced master program (master-after master), it is assumed that the students entering this program have already achieved the general academic competencies defined for any master's program. Nevertheless, it is also within the aims of the program to further strengthen these competencies, within the specific context that Digital Humanities offers.
More specifically, graduates understand the basics of Digital Humanities, databases and query languages, scripting languages, the role of IT in management and of some of the emerging technologies in Digital Humanities. They are able to formulate research goals, determine trajectories that achieve these goals, collect and select information relevant to achieve the research goals and interpret collected information on the basis of a critical research attitude. They are able to communicate scientifically. They are able to model a database and use SQL, to use a scripting language, to apply tools for Digital Humanities and to study applications in Digital Humanities. They have the attitudes of valuing and fostering creative, critical and independent thinking, of applying an interdisciplinary and participative approach in innovative development and of striving towards opening the digital world to a broader society.
Academically, researchers in the Humanities, Social or Behavioral Science are confronted with the need to apply digital tools to facilitate and enhance their research. The program enables graduates to enhance their research in the Humanities, Social or Behavioral Sciences through non-trivial uses of digital tools and techniques. This may include modeling and querying databases, accessing data, interconnecting andquerying web resources, extending tools with scripts to provide extra functionality, text-encoding and e-publishing, mining repositories, data visualization, analyzing social networks, adopting, adapting and enhancing e-learning environments, improvingusability of human-computer interaction. As such, graduates are very well placed to take on the challenges that novel research positions require.
Professionally, graduates of the Humanities, Social of Behavioral Sciences enter professional environments where connecting the company’s business with digital tools and techniques has become standard. Here as well, the program enables its graduates to put to use non-trivial digital techniques in their professional occupations, including e-media, publishing, arts, history, culture, music, libraries, e-education or interactions for end-user applications. Thus, graduates who want to pursue a career in the usual sectors for graduates of the Humanities, Social or Behavioral Sciences will be much better prepared to cope with the digital techniques that are currently applied there.
More generally, graduates of this program provide society with professionals and researchers who are able to bring their own domain expertise to a higher level of functionality, using digital tools and techniques. Building both on the expertise they obtained from the program and their prior expertise in Humanities, Social or Behavioral Sciences, are well placed to take part in opening the digital world to a larger community.
Graduates of this program who wish to move to a job profile involving more advanced digital competencies, are prepared to do so and will help to close to gap in an IT-focused labor market. This will require extra training at the company and aims at positions such as project analysts, project managers, service managers.
In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight-driven market.
In this program, you will learn how to:
The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.
Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.
The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.
Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment.
You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.
The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.
The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:
Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.
Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.
Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.
This course looks at the creation, management, curation and repurposing of digital media and digital assets.
As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.
Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.
Reasons you should consider the Digital Asset and Media Management:
The course will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The course aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.
If you are a full-time student, we will provide you with 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1,674 hours of independent study.
If you are a part-time student, we will give you 90 hours of teaching through lectures and seminars in your first year and 50 in your second year. We will expect you to undertake 720 hours of independent study in your first year, and 954 hours in your second.
We will assess our modules entirely through coursework, which will consist of a mixture of essays, project work, and workshop reports, depending on the modules you choose.
The study time and assessment methods detailed above are typical and give you a good indication of what to expect. However, they may change if the course modules change.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.
The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.
Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.
The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.
Modules on the MA in Digital Media typically include:
• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism
Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.
-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.
Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.
“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”
Tejeswini Krishnan, Digital Media, MA
A two-year international course providing a combination of theoretical knowledge and practical training, equipping you to manage and curate the digital information and digital assets of organisations across public and private sectors. Students study for one year at King’s and one year at Humboldt University Berlin, and choose from an exceptional range of options covering different aspects of digital curation.
Reasons you should consider the MA in Digital Curation are:
This King’s-Humboldt joint MA in Digital Curation is a two-year course involving one academic year of study at each institution. It offers you access to the combined talents of two world-class departments.
Digital content and digital technologies are a defining feature of our age. Digital data, information and knowledge are an asset for cultural heritage, memory institutions, industry, commerce and government. They are fundamental for research and practice in fields such as the law and medicine. As individuals we increasingly communicate and record our lives and our memories in digital form. But digital information is fragile and complex and requires ongoing and active curation as we seek to ensure its longevity and innovate in its use, and exploit its social, cultural and commercial value.
This course will give you the core skills, knowledge and competencies you need to become a leader in the rapidly expanding field of digital curation. You will study a wide range of subjects including metadata, preservation, knowledge representation, digital libraries, ethics and rights management, and new digital technologies and methods, including cloud and crowd-sourcing technologies. You will also have an opportunity to undertake an internship to gain workplace experience. We want you to acquire a great deal of practical knowledge, but even more we want you to develop your critical and reflective capacities, and to acquire an understanding of the inter-dependence of developments in digital processes, technology and curatorial practice. This MA will also provide an excellent grounding if you are interested in going on to a PhD in Digital Curation or a related area.
The MA in Digital Curation is designed to prepare students for leadership roles in organisations and enterprises with significant volumes of digital information and knowledge. The course responds to the increasing demand for digitally literate professionals to work in education and heritage institutions, as well as wider industry by equipping students with a range of strategic, technical and practical skills to provide direction and leadership in the curation of digital information and assets.
Take a look at Humboldt info here
Find out more info about preparing for your stay in Germany
Info about what you need to submit to enrol at Humboldt
In your first year, Humboldt University will provide 300 hours of teaching through lectures and seminars, and they will expect you to undertake 1,200 hours of independent study.
In your second year we will provide you with 110 hours of teaching through lectures and seminars, and we will expect you to undertake 984 hours of independent study.
You will be assessed through a combination of coursework and exams.
Students spend four semesters over the course of two years on the programme: two consecutive semesters at Humboldt and two semesters at King's, beginning the programme at Humboldt in all cases.
All teaching will be in English.
More information about the Digital Curation programme at Humboldt.
The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.
The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.
The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.
This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.
During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.
Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.
The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.
The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :
Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.
If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.
The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).
Current selection session key dates:
- Opening session: February 2nd 2018
- Closing session: March 29th 2018
Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.
-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.
What you will study on this degree
Please see guidance below on modules for further information on what you will study.
Digital Marketing in Context
You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO
Digital Marketing (current and emerging technologies)
Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing
Marketing, Consumer and Business Insights
By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation
Digital Marketing Strategy and Planning
This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief
Digital Marketing Campaign Management
This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project
Research Methods for Digital Marketing
Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation
Complete a 15,000 word research study on a theme of your choice
Further guidance on modules
The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.
Please email [email protected] if you require further guidance or clarification.
This course in Digital Humanities brings digital theory and practice to the study of human culture: from history, English and music to museums, digital publishing and beyond.
Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this course studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms.
In an age where so much of what we do is mobile, networked and mediated by digital culture and technology, digital humanities play an important role in exploring how we create and share knowledge. On this course, we will develop and enhance your awareness and understanding of a range of subjects that are relevant to the digitally mediated study of human culture, including:
We will give you a broad understanding of the most important applications of digital methods and technologies to humanities research questions and what they do and don’t allow us to do. You will be able to scope, build and critique practical experiments in digital research with an arts, humanities and cultural sector focus, and you will learn to provide critical commentary on the relationship between creativity, digital technology and the study of human culture.
The MA in Digital Humanities is designed to develop your understanding of digital theory and practice in studying human culture, from the perspectives of academic scholarship, cultural heritage and the commercial world.
Digital technology provides many new opportunities and challenges to those working with textual, visual or multimedia content and this course studies the history and current state of the digital humanities, exploring their role in modelling, curating, analysing and interpreting digital representations of human culture in all its forms.
The MA course is aimed at a diverse range of participants and aims to equip students with a variety of strategic, technical and analytical skills to provide direction and leadership in these areas.
If you are a full-time student, we will provide 120 to 180 hours of teaching through lectures and seminars, and we will expect you to undertake 1674 hours of independent study.
If you are a part-time student, we will provide 90 hours of teaching through lectures and seminars in your first year, and 50 hours in your second. We will expect you to undertake 720 hours of independent study in your first year and 954 hours in your second.
We will assess our modules entirely through coursework, which will mostly take the form of essays, with some project work.