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Masters Degrees (Destination Management)

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Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. Read more

Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.

This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

PG Cert

Modules

  • Responsible Tourism Theory & Practice
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

PG Dip

Core modules

  • Responsible Tourism Theory & Practice (Core for part-time & distance learners only)

Option modules

  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

MSc

Core Modules

  • Responsible Tourism Theory & Practice (distance learning only)
  • Tourism Destination Management: Planning & Policy
  • Marketing Responsible Tourism
  • Communities, Culture & Heritage
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Masters Research Methods
  • Masters Research Project

Option Modules

  • Ethical Tourism Business Management (full-time only)
  • Online Marketing: Strategies & Tools (full-time only)

Job Prospects

You will enhance your ability to operate effectively at a strategic level within conservation organisations and in both the public and private sectors, and you will have expertise and confidence to devise , implement and manage responsible tourism programmes. Graduates have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government departments and with international non-governmental organisations.

  • Responsible Tourism Adviser
  • Sustainable Product Manager
  • Charity Development Consultant
  • Sustainable Destinations Manager


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Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Read more
Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This well-established and recently updated course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

We are proud that the course invariably attracts a cosmopolitan group of students from a wide range of countries and that our graduates have successful careers all round the world. The course has been top rated in academic audit and is developed with the advice of the tourism industry. You will study at the heart of London, one of the world's leading tourism destination. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry.

Course content

You will learn about the nature and characteristics of the tourism industry, and explore how it can be marketed, managed and planned, examining cases from around the world. A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to research a topic of your choice in depth.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-STRATEGIC TOURISM MARKETING
-TOURISM CONCEPTS
-TOURISM POLICY AND DESTINATION MANAGEMENT

Option modules - Choose three from a list which includes:
-AIRLINE PLANNING AND MANAGEMENT
-AIRPORT PLANNING AND MANAGEMENT
-EXPLORING CREATIVE EXPERIENCES FOR ATTRACTIONS AND EVENTS
-FESTIVALS, CULTURE AND PLACE
-MEGA EVENTS
-PROFESSIONAL PRACTICE
-TOURISM AND CITIES

Professional recognition

This course is recognised by the tourism management institute (TMI) meaning you can be confident it will give you knowledge, understanding, skills and experience which will fully prepare you for a a career in tourism destination management.

Associated careers

Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including working for national and regional tourism organisations in the UK and overseas, undertaking marketing roles with transport organisations such as airlines and tourism destinations, and working for companies specialising in business tourism. Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.

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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  . Read more

This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. 

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules

  • Globalisation, Society and Culture
  • Marketing for Tourism, Hospitality and Events
  • Professional-based Learning
  • Critical Perspectives in Tourism Management
  • Destination Management and Planning
  • Final Project

One from:

  • Strategic Business
  • Visual Culture: Travel, Tourism and Leisure
  • Contemporary Issues in Cruise Management
  • Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.



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This programme is designed to deliver a substantial theoretical and practical understanding of the role and contribution of the tourism industry in the context of international development. Read more

This programme is designed to deliver a substantial theoretical and practical understanding of the role and contribution of the tourism industry in the context of international development. You will gain the skills required to manage sustainable tourism businesses, alongside the specialisms of strategic destination management and marketing. You will explore tourism’s relationship with the socio-economic and political contexts within international development, tourism disasters affecting tourist destinations, and the role of tourism in the development of countries that have experienced conflict. An emphasis upon the micro-economic contribution of enterprise projects to support development and sustainability also features within the curriculum; delivered through the Ashoka Changemaker philosophy.

Upon completion of the programme, you may wish to progress your studies through a doctoral qualification.

Course content

The programme encourages you to analyse and evaluate the relationship between sustainable development principles and the management of destinations to achieve long-term viability of resources; and the role of event tourism in destination development as a catalyst for physical, economic and socio-cultural regeneration. In addition, the programme provides insight into the political economies surrounding development and the contribution that tourism makes to a destination’s risk mitigation, social renewal and recovery after disasters and post conflict scenarios.

Drawing on a variety of case studies and projects, the programme explores the global scope of tourism, the policies and strategies associated with successful management, the role the industry plays in international development, and the stakeholders involved in its development. The programme will also prepare students for the practical, project based, and customer focused characteristics of the tourism industry.

Semester 1

From the beginning of the programme, you will be introduced to some of the main themes in destination and tourism management, to enable you to analyse the strategic and dynamic nature of international tourist destinations and issues facing managers of such destinations. Modules in semester one will highlight the need to ensure long-term viability of destination resources through themes such as sustainable development and political economies of international development.

Semester 2

You will examine the vulnerability of destinations and the strategies and approaches needed by managers to develop and recover, particularly post-conflict. The strategic use of events in both the public and private sectors will be examined, particularly their use as a catalyst for physical, economic and socio-cultural regeneration. There is a strong emphasis on developing personal adaptability in cross cultural (work) environments as Master graduates can be expected to, and will have the expectation to – lead and manage other people internationally. You will also begin to prepare for the completion of a dissertation through a series of taught research methods sessions, during which a research proposal is produced.

Semester 3

The research proposal produced in Semester two will guide the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced, with the support of a dissertation supervisor.

For further information on course content and modules please refer to the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-tourism-development-ma

Course modules (17/18)

-Political Economies of International Development

-International Sustainable Tourism

-Strategic Destination Management

-Risk, Crisis and Post-conflict Management in Tourism

-Strategic Events Management

-Managing Across Cultures

-Dissertation​ and Research Methods

Opportunities Abroad

In previous years students have participated in an optional study trip to an international destination. The cost of this optional trip would not normally exceed £500 for flights and accommodation. Students normally allow an additional £100 for their expenses.

The programme team also aims to provide a regional or national study trip annually to a tourism attraction or exhibition. In some cases students are required to contribute to the cost of entry; this would normally not exceed £50.00.

Methods of Learning

Typically you will have nine hours (approximately) of contact time with your tutor in the first semester and eleven hours (approximately) in the second. Overall you will spend 108 hours per module in self-directed study (reading and research).

Assessments

A variety of individual and group based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple choice tests and examinations.

Facilities and Special Features

Ashoka U is the global association of the world’s leading universities supporting social entrepreneurs; those working together to create solutions for the world’s most urgent social problems. The programme emphasises this philosophy, through Ashoka Changemaker projects.

Careers

The programme will interest students wishing to pursue a specialist career in destination management, sustainable tourism management or international development, with an emphasis on employment within development organisations, NGOs, aid organisations, post conflict and disaster charities, as well as public and private sector tourism organisations.



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This course is taught online, with three-day blocks of masterclasses on campus. The Place Management and Leadership programme is an international, part-time course that is predominantly for existing practitioners in the place management sector. Read more

This course is taught online, with three-day blocks of masterclasses on campus.

The Place Management and Leadership programme is an international, part-time course that is predominantly for existing practitioners in the place management sector. Place management encompasses a range of professions internationally, including town and city centre management, market management, Downtown and Mainstreet management, destination management and marketing, Business Improvement District management and city marketing and branding. It is increasingly involving civic society and the third sector, and embraces new approaches to place change such as the Transition Town movement. For this reason the course is also suitable for local politicians and local community members leading or contributing to place initiatives

The programme has been designed around the worldwide professional standards developed by the Institute of Place Management to support those that are already in, or wish to move into, a strategic role in place management. A blended learning delivery model is adopted. Each 30 credit unit is delivered through a three-day blocks of master classes, followed by distance learning and tutor support.

Delivered by a team of internationally renowned academics and practitioners, all assessments are designed to have impact on specific locations and you will be able to network with managers and leaders in a variety of places.

Features and benefits of the course

-This is a unique course. Manchester Met is the only university to offer postgraduate qualifications in Place Management

-This course is accredited by the Institute of Place Management

-The Institute of Place Management brings together long-standing streams of research that Manchester Met has international renown for and which, together, represent the more impactful areas of marketing, in terms of the reach and significance they have on society

-The course is delivered by a team of internationally renowned academics and practitioners

-All assessments are designed to have impact on specific locations

-You will be able to network with managers and leaders in a variety of places. Over 100 students have studied Place Management with us, from 22 different countries

-Manchester Met is a world-leader in the study of Place Management and launched the Journal of Place Management and Development in 2008. We actively encourage students to publish work of suitable standard



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By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The MA International Tourism Management programme is aimed at students who work, or aspire to work, in a management position within the tourism industry in small or large organisations, and at global or local levels. Read more
The MA International Tourism Management programme is aimed at students who work, or aspire to work, in a management position within the tourism industry in small or large organisations, and at global or local levels.

Course Overview

The MA International Tourism Management programme is available as a full or part time campus based programme as well as a part-time online programme. In part one of the programme students will study a number of modules which will enable them to gain a systematic understanding of the nature and development of tourism and destinations, marketing and management.

Tourism specific modules will initiate discussion about the development of places as sustainable destinations, destination management, place image, socio-cultural, environmental, economic and political impacts of tourism and the potential of sustainable approaches to tourism development.

Additionally, students will also develop an understanding of management principles and marketing applied to the tourism context and will engage in critical thinking about contemporary global issues which form the backdrop to the discipline. In part two of the programme, students can elect to undertake a dissertation, integrated case study or business development proposal. Exit awards also include Postgraduate Certificate and Postgraduate Diploma.

Modules

PART 1
Within part 1 of the programme students undertaking the Postgraduate Diploma or MA must take all compulsory modules and one optional module; students undertaking a Postgraduate Certificate must take three out of the four compulsory modules.
-International Tourism Contexts (compulsory)
-Sustainable Destinations (compulsory)
-Marketing (compulsory)
-Management Theory and Practice (compulsory)
-Global Issues (compulsory)
-Heritage Tourism Contexts (optional)
-International Hospitality Management (optional)
-Events Management: Themes and Issues (optional)
-Industry Research Experience (optional)

PART 2
Students undertaking the MA International Tourism Management must take one of the following:
-Dissertation
-Case Study
-Business Development Proposal

Key Features

The MA International Tourism Management programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Students will study a combination of management, social science and subject specific modules which will engage them in discussion about their discipline set within the wider global context. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

A key feature of the programme is that we aim to produce graduates who are global citizens and who approach their personal and professional lives from a sustainable perspective. The University of Wales Trinity Saint David is committed to placing sustainability at the core of its activities and has made it a strategic priority, which has been further enhanced by the creation of the Institute of Sustainable Practice, Innovation and Resource Effectiveness (INSPIRE) – this ethos is reflected within the programmes with the embedding of sustainable thinking and global awareness throughout the learning.

Key features:
-Available as a campus based or online programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Engages students in sustainable thinking and global issues

Assessment

Assessment for both online and campus based versions of the programmes employs a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, podcasts, online discussion, articles, seminar report, critical discussion, case studies, interview report, portfolio, poster presentation.

Career Opportunities

The MA International Tourism Management programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

Online students, although already in related employment will also enhance their future employability by benefiting from industry based case studies, guest lectures in the form of podcasts and recorded interviews. The online learning environment will also provide significant opportunities for students to share professional best practice and ideas within and across subject domains and cultures.

Previous graduates from UWTSD Tourism Masters programmes have gained positions in organisations such as the National Trust, Museums, National Parks, research and consultancy and Higher Education employment. Graduates from this new suite of programmes are also likely to find employment within PR firms, local authorities, theatres, festivals, hotels, sports venues, corporate events.

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The Master's course in International Tourism and Aviation Management seeks to bring together the theories, concepts and practices to develop critical understandings of a managerial career within either the tourism or aviation industry. Read more

The Master's course in International Tourism and Aviation Management seeks to bring together the theories, concepts and practices to develop critical understandings of a managerial career within either the tourism or aviation industry. The MA offers an opportunity to enhance research skills to advance employability in the tourism or aviation industry. It is offered as a one year full-time and two year part-time course.

During the course you will adopt an interdisciplinary approach to the study of tourism and aviation management, by drawing upon international case study material, to understand the global operations of both the tourism and aviation sectors. The course seeks to exploit synergies between the tourism and aviation industries to critically inspect the management-related issues, which is a key strength of the course structure. The MA is taught by an experienced team of academics, all with a background in either tourism and/or aviation management. Many of these staff are extensively published and are asked to speak at events and conferences throughout the world.

Course detail

There are several practice based features of the course, in addition to research for the dissertation. These may include guest speakers from industry, use of industry relevant briefs, field work, trips and visits, which can be used to inform teaching, learning and assessment.

The MA International Tourism and Aviation Management course seeks to provide a research-practice and enquiry element, introducing the philosophies, principles and practices of research. You will be required to produce a 15,000 word thesis, which should be topical, student centred and contain an element of original thinking. The MA International Tourism and Aviation Management is a course that suits students wishing to further apply their research skills and contribute to existing debates in tourism and or aviation management.

Modules

• Tourism and Aviation Principles and Practice

• Understanding the Consumer

• Responsible Tourism and Aviation

• Destination Management

• Strategic Management for the Tourism and Aviation Industry

• Aviation Operations

• Research Methods

• Dissertation

Format

MA International Tourism and Aviation Management adopts a blended teaching and learning strategy. This includes the use of lectures, tutorials, seminars, and self-managed personal research. The use of information and communications technology together with electronic learning support materials and e-books are central to the delivery of the curriculum. A feature of our learning approach is the use of industry-based briefs.

Assessment

Assessments feature both formative (in-course) and summative (final) assessment. Normally a module comprises of no more than two or three pieces of work. No formal examinations are set. The course embraces the use of essays, reports, presentations, case studies, portfolios, audits, in-class tests, project plans, industry-based briefs, business games and work-place simulation (to name but a few). Traditionally the teaching, learning and assessment strategy of the school at Masters level has been to engage with a wide variety of assessment techniques reflecting the broad abilities of different students to meet the assessment outcomes of the various modules.

Career and study progression

Tourism and aviation students traditionally find themselves working in a variety of different sectors of the industry, anywhere in the world, including:

• airside

• portside

• tour operations

• attractions management

• business travel.

Tourism and aviation students traditionally find themselves working in a variety of different sectors of the industry including airside, portside, tour operations, attractions management, business travel as well as anywhere in the world.

For those students wishing to study further, opportunities for M.Phil. and PhD also exist. Speak to the course leader for further details.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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The Master's programme in International Tourism and Aviation Management with Internship seeks to prepare aspiring individuals for a managerial career within either the tourism or aviation industry. Read more

The Master's programme in International Tourism and Aviation Management with Internship seeks to prepare aspiring individuals for a managerial career within either the tourism or aviation industry. The course offers the opportunity to interpret and assess trends and changing management practices within the tourism and aviation industry. In doing so it widens career opportunities and the possibility of movement between the two sectors. The mode of study is full-time - studied over 18 months and the internship component is completed after all taught modules have been passed.

You will be expected to undertake a total of 1,200 hours of planned full-time work experience or internship in a tourism or aviation organisation. Normally this will equate to 30 weeks spent with your internship employer completing various work related roles and tasks and completing the various guided learning activities required as part of your programme. The University does not guarantee an internship and you will need to be proactive in finding what might be considered a suitable intern position. To prepare you for the internship one assessed module: Organisational Behaviour in Theory and Practice is incorporated within the course.

Course detail

The MA programme adopts an interdisciplinary approach to the study of tourism and aviation management, by drawing upon international case study material, to understand the global operations of both the tourism and aviation sectors. The course seeks to exploit synergies between the tourism and aviation industries to critically inspect the management-related issues, which is a key strength of the programme structure. The programme is taught by experienced team of academics, all with a background in either tourism and/or aviation management. Many of these staff are extensively published and are asked to speak at events and conferences throughout the world.

There are several practice based features of the course, in addition to the internship. These may include guest speakers from industry, use of industry relevant briefs, field work, trips and visits, which can be used to inform teaching, learning and assessment.

Internship

The Internship course seeks to provide a dynamic element to the programme introducing the principles of learning through work and allowing you to apply theoretical constructs taught on the course to a 'real world' situation. The MA International Tourism and Aviation Management with Internship is a course that suits students wishing to further apply the principles and practices of management introduced in the course through actual practise or for students seeking further work experience to enhance their professional portfolio.

Modules

• Tourism and Aviation Principles and Practice

• Understanding the Consumer

• Responsible Tourism and Aviation

• Organisational Behaviour in Theory and Practice

• Destination Management

• Strategic Management for the Tourism and Aviation Industry

• Aviation Operations

• Management Consultancy

• The Internship

Format

MA International Tourism and Aviation Management with Internship adopts a blended teaching and learning strategy. This includes the use of lectures, tutorials, seminars, self-managed personal research and learning through work experience. The use of information and communications technology together with electronic learning support materials and e-books are central to the delivery of the curriculum. A feature of our learning approach is the use of industry-based briefs.

Assessment

Assessments feature both formative (in-course) and summative (final) assessment. Normally a module comprises of no more than two or three pieces of work. No formal examinations are set. The course embraces the use of essays, reports, presentations, case studies, portfolios, audits, in-class tests, project plans, industry-based briefs, business games and work-place simulation (to name but a few). Traditionally the teaching, learning and assessment strategy of the school at Masters level has been to engage with a wide variety of assessment techniques reflecting the broad abilities of different students to meet the assessment outcomes of the various modules.

Career and study progression

Tourism and aviation students traditionally find themselves working in a variety of different sectors of the industry, anywhere in the world, including:

- airside

- portside

- tour operations

- attractions management

- business travel.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. Read more

Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. The course aims to assist you in developing an open, critical and inquiring mindset for both the social-scientific and the applied study of events and management, while simultaneously aiming to equip you with the skills and knowledge required for a successful career in the events sector.

Within this course you will critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production and legacy planning, and consider strategic responses to the environmental forces impacting the events industry.

Unique aspects of the course include: 

  • triple-level study of events at a macro, meso and micro level, covering global issues, event design, management and marketing
  • professional-based learning
  • an international approach and student body.

Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

This is an academic course with a high degree of vocational relevance. Its content and delivery are strongly underpinned by the team's expertise, research activities and, in many cases, first-hand experience and it is regularly reviewed to ensure its curriculum is at the leading edge of knowledge in the event sector.

The course is suitable whether you are looking to convert from another subject area and pursue a future career in events or if you already have a grounding in events or related subject areas, such as business, management, tourism, hospitality or sport. 

Course structure

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. Full-time students usually attend workshops two days per week, while part-time students usually only attend them once per week. Some modules may be delivered intensively over several consecutive days.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, producing a research article, or conducting an applied business project in the form of an enterprise plan or a consultancy project, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Syllabus

The course examines the dynamic events sector on global, regional, national and local levels, within which it explores both the significance and the practice of numerous event organisations within the sector.

You'll be equipped with the knowledge and skills required for a successful career in the events sector through its in-depth insight into the relationship between events and processes of globalisation, the immediate event environment and the significance of sustainability as well as its emphasis on the inter-relatedness of the event, tourism and hospitality sectors, event design and management, marketing and professional-based learning.

In addition to the final project, which offers an excellent opportunity to explore your own interests within events theory and/or practice, the course also offers an optional module. 

Modules

  • Marketing for Tourism, Hospitality and Events
  • Globalisation, Society and Culture
  • Professional-Based learning
  • Events: Theory and Practice
  • Event Design and Management
  • Final Project

One from:

  • Strategic Business
  • Visual Culture: Travel, Tourism and Leisure
  • Food and Beverage Business
  • Destination Management and Planning

This list of options is an indication of those available at present. They may change in accordance with the latest developments in the international event industry.

Field trips

Field trip opportunities in the UK and abroad will enhance your studies and enable you to apply your knowledge in an external environment. Previous trips have included:

  • the Olympic Park in London
  • Denbys Wine Estate, the trip included a talk events as a means to create additional income streams
  • field study in Leros, Greece
  • guided tour and talk at The Brighton Pavilion including an assessment based on the premises
  • P2P International Gambia

Careers and employability

The International Event Management MSc provides opportunities to develop skills and knowledge relevant for a multitude of roles within the international events sector. The course is designed flexibly to suit applicants who already have a grounding in events study as well as those wishing to transition from an aligned industry sector, such as business, management, tourism, hospitality or sport.

By studying the masters course you will develop a higher level of transferable skills in research, problem solving, creativity, decision making and leadership that will enable you to stand out from the crowd when applying for a huge range of careers available in the event sector. 

With the development of the experience economy, increasingly diverse leisure event offerings and broadening awareness of the social, cultural and political meanings of events, the industry continues to expand and offer new and exciting career paths across a range of skill sets.

Previous graduates have gone on to secure a wide variety of job roles around the world which include working in events in socially oriented fundraising and LGBT organisations, in marketing and communications departments for multi-national corporations, for world-sporting associations, and running their own business in niche area of events such as party planning or the lucrative wedding industry.

Other graduates have gone on to PhD studies before entering academia.



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Industry-relevant learning. Tourism plays a major role in the economies of many countries, including New Zealand. Study for your Master's degree in one of the world's leading tourist destinations. Read more

Industry-relevant learning

Tourism plays a major role in the economies of many countries, including New Zealand. Study for your Master's degree in one of the world's leading tourist destinations.

You'll increase your understanding of the complex issues surrounding tourism while developing your tourism management skills and expertise. Improve your research and analytical abilities and hone your communication and presentation skills. You'll graduate prepared for a challenging role in today’s competitive and ever-changing travel environment, anywhere in the world.

You'll be studying with Victoria's School of Management—a leading management school in New Zealand with an international reputation for high-quality scholarship and strong links with industry leaders in both the public and private sectors, locally and overseas.

International recognition

The Master of Tourism Management has been awarded Tourism Education Quality (TedQual) certification by the United Nations World Tourism Organisation. This means you can be sure you're receiving quality tourism education and getting the right skills you need to work in the industry.

Master of Tourism Management by coursework and thesis

This 240-point programme will take you five trimesters of full-time study, or around two years. You can do this Master's directly after completing the Bachelor of Tourism Management (or equivalent), or join the programme after you have worked in the industry a while.

You'll take five core 400-level Tourism courses and a further three courses of your choice from relevant subject areas. You'll then complete a one-year thesis on a tourism topic of your choice.

Master of Tourism Management by thesis

If you've already completed a BTM with Honours, or similar degree, you can gain your Master's by going straight into the 120-point one-year thesis course. Develop a topic based around one of the following themes:

  • Tourist behaviour
  • Tourism management, strategy and economics
  • Destination management, planning and development
  • Tourism futures

Research

Take advantage of the School of Management's active research environment—through staff, seminars and working papers, you'll have access to the latest research and expertise to help you succeed with your own projects.

Find out more about the School of Management's research projects.

Workload

If you are studying full time, you can expect a workload of 40–45 hours a week for much of the year. Part-time students doing two courses per trimester will need to do around 20–23 hours of work a week.

You can estimate your workload by adding up the number of points you'll be doing. One point is roughly equal to 10–12 hours' work.

Community

Postgraduate study at Victoria will help you build valuable relationships and networks with peers, university staff and future colleagues.

In the MTM you'll work alongside a small group of students and can take advantage of close one-to-one relationships with your lecturers.

You'll have opportunities to attend events, seminars, workshops and social functions. The Postgraduate Students' Association can give you information on study at Victoria and provides a voice for you on campus.



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Overview. This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. Read more

Overview

This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.

Why Tourism?

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

  • Represents approximately 9% of the global economy.
  • Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

  • Represents 17.3% of the country’s GDP.
  • Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

Key features of the program

  • Weekday classes between 18:00 – 22:00, twice a week on average for part-time mode.
  • A 12-month program (24-month program for part-time mode).
  • 14 core modules and 2 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams 
  • Dissertation or Internship (in Greece or abroad)

The MSc in Tourism Management is designed for:

  • Entrepreneurs in tourism business.
  • Members of family tourism business.
  • Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

Highlights

  • International Recognition: Accredited by the Association of MBAs (AMBA) and the New England Association of Schools and Colleges (NEASC).
  • The quality and academic standing of its faculty, both resident and visiting.
  • Academic rigor with practical know-how: Academic courses are combined with specialized workshops by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management.
  • Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences.
  • Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.
  • Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism. Part of the program will be offered on the ALBA campus at the heart of Athens.
  • Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Career

Graduates of the program will be able to:

  • Identify new trends and the requirements of employers, and adapt and respond effectively.
  • Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
  • Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
  • Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
  • Handle the internal IT systems and online media channels necessary for digital marketing and operations.


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This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. Read more
This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English with native speakers coming from England, Ireland, Canada, and Australia among others from both universities as well as the business field. The main emphasis lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research orientation. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture and events businesses.

Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture and events management and the future-orientated focus of optional academic study modules. Students are able to choose courses in areas such as venue management, destination management, strategic events management, strategic projekt development, urban studies, and city development.

Comprehensive Social Leadership Preparation

Social skills’ training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. An international study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection to practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture and events management.

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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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Summary. This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. Read more

Summary

This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.

About

The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.

The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.

Attendance

The course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part-time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Professional recognition

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.



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