Data science combines computer science and statistics to solve exciting data-intensive problems in industry and in many fields of science. Data scientists help organisations make sense of their data. As data is collected and analysed in all areas of society, demand for professional data scientists is high and will grow higher. The emerging Internet of Things, for instance, will produce a whole new range of problems and opportunities in data analysis.
In the Data Science master’s programme, you will gain a solid understanding of the methods used in data science. You will learn not only to apply data science: you will acquire insight into how and why methods work so you will be able to construct solutions to new challenges in data science. In the Data Science master’s programme, you will also be able to work on problems specific to a scientific discipline and to combine domain knowledge with the latest data analysis methods and tools. The teachers of the programme are themselves active data science researchers, and the programme is heavily based on first-hand research experience.
Upon graduating from the Data Science MSc programme, you will have solid knowledge of the central concepts, theories, and research methods of data science as well as applied skills. In particular, you will be able to
The MSc programme is offered jointly by the Department of Computer Science, the Department of Mathematics and Statistics, and the Department of Physics, with support from the Helsinki Institute for Information Technology (HIIT) and the Helsinki Institute of Physics (HIP), all located on the Kumpula Science campus. In your applied data science studies you can also include multidisciplinary studies from other master's programmes, such as digital humanities, and natural and medical sciences.
Further information about the studies on the Master's programme website.
The Data Science MSc programme combines elements from computer science and mathematical sciences to provide you with skills in topics such as machine learning, distributed systems and statistical methods. You might also find that knowledge in a particular scientific field is useful for your future career. You can obtain this through elective studies in the MSc programme, or it might already be part of your bachelor-level degree.
Studies in the Data Science MSc programme include both theoretical and practical components, including a variety of study methods (lectures, exercises, projects, seminars; done both individually and in groups). Especially in applied data science, we also use problem-based learning methods, so that you can address real-world issues. You will also practise academic skills such as scientific writing and oral presentation throughout your studies. You are encouraged to include an internship in your degree in order to obtain practical experience in the field.
Elective studies give you a wider perspective of Data Science. Your elective studies can be an application area of Data Science (such as physics or the humanities), a discipline that supports application of Data Science (such as language technology), or a methodological subject needed for the development of new Data Science methods and models (such as computer science, statistics, or mathematics).
The fields of science communication and public engagement are currently enjoying unprecedented growth. This is being driven by a greater need to demonstrate the impact of publicly funded research, the need for science to be valued, increased government scrutiny and a desire for a stronger evidence base for policy decisions. Many career opportunities are emerging at the interface between science and various stakeholder groups and ever more creative methodologies for science engagement are being explored.
Our part-time online distance learning programme provides an opportunity to gain a formal qualification in science communication without having to leave your job or move to a different location. You may elect to begin with the Post-Graduate Certificate in the first instance and then decide to study for a Diploma and/or a Master’s degree. You will engage with other students from around the world, from a variety of different academic and professional backgrounds and you will enjoy a rich learning experience while studying on the programme.
You will experience a variety of science communication and public engagement methodologies and issues. In the process, you will develop critical thinking and self-evaluation skills through reflective practice. Your learning in individual courses is transferable, ensuring interconnection across the programme, thus providing opportunities for deeper learning and for the application of key principles in different contexts.
The programme attracts students from across the globe, from a range of academic and professional backgrounds and provides a formal qualification for those working in science communication and public engagement or a conversion route for those interested in moving into this field.
Our online learning technology is fully interactive, award-winning and enables you to communicate with our highly qualified teaching staff from the comfort of your own home or workplace.
Our online students not only have access to Edinburgh’s excellent resources, but also become part of a supportive online community, bringing together students and tutors from around the world.
The programme can be studied to PG Certificate, PG Diploma or Masters level – if you are interested, in a formal qualification in science communication then sign up for our Post Graduate Certificate. You can then opt to continue to the Diploma and the Masters degree.
Year 1 (Certificate) - courses currently on offer include:
Year 2 (Diploma) - courses currently on offer include:
Year 3 (Masters)
To address the need for effective science communication and public engagement with science, there has been a significant rise in opportunities available for professionals with the specialist knowledge, skills and attributes necessary to pursue roles at the interface between scientific research and public.
These roles can be found in, for example, Higher Education Institutions, Research Centres, Museums, Science Centres, Learned Societies and consultancies for democratic decision-making. Examples of specific roles are engagement managers, information and education officers, policy and knowledge brokers, in addition to the traditional science communicator role.
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
Many of the most pressing issues facing New Zealand and the world today—climate change, the loss of biodiversity, and how to respond to new technologies—can't be solved using traditional scientific approaches.
In the age of social media, clickbait headlines and 'fake news', new means of communicating science and engaging different groups and communities are required.
The 180-point Master of Science in Society is a cross-disciplinary programme that combines taught courses, research projects and your choice of final project to give you a practical understanding of the role of science in society.
You'll learn how to engage New Zealanders in conversations about the science that impacts their lives so they can make informed decisions. Find out how you can influence policy change and research priorities.
Develop your understanding of contemporary scientific issues, and draw from a range of diverse fields such as philosophy, history and the creative arts to gain a broader and more nuanced perspective on science.
Gain an insight into the range of perspectives different communities have on scientific and environmental issues, and explore the important role of mātauranga Māori and other indigenous knowledge in science decision-making.
The Master of Science in Society is suited to students who are interested in science but don't want to pursue a traditional postgraduate science research programme. If you're interested in more effective public engagement around key scientific issues like conservation and pest eradication, or you're keen to pursue a career in science policy or advocacy, this degree is a good choice for you.
Learn from award-winning academics and professionals who are leaders in the field of science communication, public engagement with science, natural and social science, the humanities and the arts. You'll also be exposed to a wide range of expertise from across the university and from visiting experts.
The Master of Science in Society has two parts. The first part takes place in Trimester One, is based on-campus and is compulsory for all students.
In Part 1, you'll focus on developing your critical thinking and communication skills in four taught courses. Look at the theory and practice of science communication, and gain a grounding in contemporary scientific issues and theories. Explore perspectives on science from different cultures and from across the humanities and social sciences.
You'll choose from three of four core 400-level courses, and complete an additional approved course worth 15 points.
The field component of SCIS 589, the Science Communication Project, also takes place during Trimester One.
You'll go on to put your learning into practice in Part 2 by completing your science communication project and a research essay. You'll also choose to do a work placement or a research project, or choose other relevant courses from another discipline of your choice, such as Māori Studies, Public Policy or Conservation Biology.
While working on your final projects you'll be supervised by subject experts from within and outside of the university, and will continue to meet regularly with your fellow students in tutorials or seminar sessions.
You can complete Part 2 of your Master's remotely if your placement or research project takes place outside Wellington. You'll need to have sufficient internet access to take part in online seminars, lectures and workshops.
The Master of Science in Society will take you three trimesters (one year) of full-time study, or up to three years if you are studying part time.
If you are studying full time, you can expect a workload of 40–45 hours a week for much of the year.
If you're a part-time student, you can estimate your workload by adding up the number of points you'll be doing. One point is roughly equal to 10–12 hours work.