The fields of science communication and public engagement are currently enjoying unprecedented growth. This is being driven by a greater need to demonstrate the impact of publicly funded research, the need for science to be valued, increased government scrutiny and a desire for a stronger evidence base for policy decisions. Many career opportunities are emerging at the interface between science and various stakeholder groups and ever more creative methodologies for science engagement are being explored.
Our part-time online distance learning programme provides an opportunity to gain a formal qualification in science communication without having to leave your job or move to a different location. You may elect to begin with the Post-Graduate Certificate in the first instance and then decide to study for a Diploma and/or a Master’s degree. You will engage with other students from around the world, from a variety of different academic and professional backgrounds and you will enjoy a rich learning experience while studying on the programme.
You will experience a variety of science communication and public engagement methodologies and issues. In the process, you will develop critical thinking and self-evaluation skills through reflective practice. Your learning in individual courses is transferable, ensuring interconnection across the programme, thus providing opportunities for deeper learning and for the application of key principles in different contexts.
The programme attracts students from across the globe, from a range of academic and professional backgrounds and provides a formal qualification for those working in science communication and public engagement or a conversion route for those interested in moving into this field.
Our online learning technology is fully interactive, award-winning and enables you to communicate with our highly qualified teaching staff from the comfort of your own home or workplace.
Our online students not only have access to Edinburgh’s excellent resources, but also become part of a supportive online community, bringing together students and tutors from around the world.
The programme can be studied to PG Certificate, PG Diploma or Masters level – if you are interested, in a formal qualification in science communication then sign up for our Post Graduate Certificate. You can then opt to continue to the Diploma and the Masters degree.
Year 1 (Certificate) - courses currently on offer include:
Year 2 (Diploma) - courses currently on offer include:
Year 3 (Masters)
To address the need for effective science communication and public engagement with science, there has been a significant rise in opportunities available for professionals with the specialist knowledge, skills and attributes necessary to pursue roles at the interface between scientific research and public.
These roles can be found in, for example, Higher Education Institutions, Research Centres, Museums, Science Centres, Learned Societies and consultancies for democratic decision-making. Examples of specific roles are engagement managers, information and education officers, policy and knowledge brokers, in addition to the traditional science communicator role.
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.