MSc Media and Communications (Data and Society) offers an intensive, year-long exploration of the significance of data and information within contemporary societies and communications.
At a time when intensive data-gathering about online activity is central to both business models and to governments’ strategies for understanding their citizens, the programme’s critical perspective on the ‘move towards data’ is highly relevant, allowing you to understand, evaluate and respond to the social and political contexts of data production and analytics. You will also consider the cultural aspects of data’s role within everyday life.
The programme provides you with the resources to understand the wider implications of a social shift towards data (as highlighted in recent debates about the data gathering of the NSA and social media platforms). The programme will also teach you skills in understanding how data processes can be constructed, managed and renewed to fulfil social and civic ends, identifying the ethical questions raised by data’s growing role in communication and social processes and what approaches might resolve them, and understanding the significance of data-collection processes.
This programme will give you an understanding of how data shapes social life specifically through communication processes. This is useful for future careers in media and communication fields that are increasingly bound up with information systems and data development, such as: advertising and marketing, data analytics, legal and political consulting, information management, and editorial.
Computing and communications technologies are having a truly disruptive effect on societies and business worldwide. Mobile payments, wireless communications and the ‘Internet of Things’ are transforming the way we approach key challenges in development, security, healthcare and the environment.
Taught jointly by the School of Computing and the School of Electronic and Electrical Engineering, this course will give you a grasp of all layers needed for mobile communication and computation, from the physical network layer through to the applications that run on mobile devices.
You’ll gain a full understanding of the web and cloud computing infrastructure, as core modules give you a foundation in key topics like systems programming and data communications. A range of optional modules will then allow you to focus on topics that suit your interests and career plans, from cloud computing to embedded systems design and high speed web architecture.
You’ll benefit from world-class facilities to support your learning. State-of-the-art visualisation labs including a powerwall, a benchtop display with tracking system, WorldViz PPT optical tracking system and Intersense InertiaCube orientation tracker are all among the specialist facilities we have within the School of Computing.
We also have Ascension Flock of Birds tracking systems, three DOF and 6DOF Phantom force feedback devices, Twin Immersion Corp CyberGloves, a cloud computing testbed, rendering cluster and labs containing both Microsoft and Linux platforms among others. It’s an exciting environment in which to gain a range of skills and experience cutting-edge technology.
You’ll take two core modules in Semester 1 that introduce you to fundamental topics like systems programming and network security. With this foundation, you’ll be able to gain high-level specialist knowledge through your choice of optional modules taught by the School of Computing and the School of Electronic and Electrical Engineering.
The optional modules you choose will enable you to direct your studies towards topics that suit your personal interests and career ambitions such as mobile app development, digital media engineering, big data, cloud computing and embedded systems design, among others.
Over the summer months you’ll also work on your research project. This gives you the chance to work as an integral part of one of our active research groups, focusing on a specialist topic in computer science and selecting the appropriate research methods.
Our groundbreaking research feeds directly into teaching, and you’ll have regular contact with staff who are at the forefront of their disciplines. You’ll have regular contact with them through lectures, seminars, tutorials, small group work and project meetings.
Independent study is also important to the programme, as you develop your problem-solving and research skills as well as your subject knowledge.
You’ll be assessed using a range of techniques including case studies, technical reports, presentations, in-class tests, assignments and exams. Optional modules may also use alternative assessment methods.
The professional project is one of the most satisfying elements of this course. It allows you to apply what you’ve learned to a piece of research focusing on a real-world problem, and it can be used to explore and develop your specific interests.Most projects are experimentally based and linked with companies within the oil and gas industry to ensure the topic of research is relevant to the field whilst also addressing a real-world problem.
A proportion of projects are formally linked to industry, and can include spending time at the collaborator’s site over the summer.
Career opportunities are extremely broad, covering jobs in the design of embedded software running on multi-core devices through to jobs involving the design and implementation of new mobile-applications centric systems for business. In the application of mobile computing skills, job opportunities span every area, from the automotive sector through to retail and banking.
You could launch a career in fields such as mobile app development, mobile systems architecture, project management, network consultancy. You could also work as an engineer in embedded mobile communications, network security or research and development among many others – and you’ll even be well-prepared for PhD study.
You’ll have access to the wide range of engineering and computing careers resources held by our Employability team in our dedicated Employability Suite. You’ll have the chance to attend industry presentations book appointments with qualified careers consultants and take part in employability workshops. Our annual Engineering and Computing Careers Fairs provide further opportunities to explore your career options with some of the UK’s leading employers.
The University's Careers Centre also provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.