Service Design has become the new frontier for designers who want to make a difference at scale, and in so doing advance the discipline of design. The service sector represents almost 80 per cent of the advanced economies, and in recent years the role of design in transforming both public and private sector services has become widely recognised. The programme at the Royal College of Art is the leading specialist service design programme worldwide and with around 80 students and researchers and 10–12 live projects at any time, it’s almost certainly the largest dedicated service design studio globally.
Students emerging from the programme are finding immediate employment as service designers as industry and governments seek to transform their customer and citizen experience. We’ve just enhanced our programme by creating three new platforms for service design. The first is Service Innovation, which focuses on developing citizen and customer centric solutions to address immediate social, cultural and economic challenges. The second, Envision, not only speculates on the future of healthcare, education, retail, banking, transportation, but uses future forecasting techniques for society, culture and technology to design service experiences for the next decade and beyond. The final platform, Public Service and Policy, brings together social and political science with design to transform public service provision as well as government policy
The RCA Service Design programme offers a two-year MA in Service Design as well as opportunities for MPhil and PhD research. Right from the start, students are immersed in the unique interdisciplinary environment of the RCA, enabling them to become specialists in service design while participating in the exciting design education environment of the School of Design. Students are taught by the leading practitioners of the discipline, as well as by pioneers of service design from industry and academia.
To ensure the programme teaches the complete skills required for service design, it is delivered in association with Imperial College London, enabling students to complement their skills in service design by participating in Imperial’s MBA programme, as well developing their competence in digital technology with Imperial’s department of computing.
The programme combines lectures, workshops and projects grounded in empirical evidence drawn from ‘real world’ practice as well as theory. Students undertake group and individual projects that tackle the different domains of public service provision, consumer and business services, in partnership with leading service sector companies and public sector organisations.
As a result alumni graduating from the programme are joining leading design firms such as Engine, Fjord, IDEO and Livework, professional services firms including McKinsey and IBM Business Consulting Services, government departments including UK Trade and Industry, the Ministry of Justice and the Cabinet Office, as well as multinational corporations such as Jaguar, Barclay’s, Royal Bank of Scotland and Tesco.
Over 70% of the world’s economy is services. The MSc Management in a Service Economy aims to equip graduates with the ability to create and deliver reliable customer centred service - a key differentiator for business today. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services. Thus, the best firms now bundle customer-centred service with a manufactured product and create service centred solutions. Some, like IBM have moved completely to service and solutions.
Service Management as a body of knowledge has made immense progress in the last decade. Economies are more and more service-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success.
Find out more about our Business School on http://www.buckingham.ac.uk/business.
Teaching across our postgraduate programmes is through a combination of formal lectures, tutorials and seminars. Our lectures aim to encourage healthy dialogue between faculty and students, and between students themselves, while our small tutorial groups ensure that students can engage even more closely with their teachers. Members of the Business School faculty also make a point of being available to students outside the scheduled teaching sessions – something which our postgraduate students find particularly valuable.
We frequently use case studies to examine business decisions taken in real situations, and business simulations and games give you first-hand experience of decision making in the world of work. Role-play and group problem-solving exercises help you to apply some of the theoretical concepts delivered in lectures and you will have the opportunity to undertake individual or group projects with local companies on topical business issues.
The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalise on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.
Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterised by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.
The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.
Interested? Contact us to learn more.
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15, globally recognised degrees accredited by FIBAA
• Small classes with intensive, individual supervision
• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.
-Learn how to integrate new tactics and strategies with traditional marketing tools and practices
-Develop your understanding of leadership and management
-Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
-Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in independent study involving directed and self-directed learning.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Assessment for this programme takes place through group work, assignments, exams, and presentations giving you multiple methods for you to show your understanding of the course material.
Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.
Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.
Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner QA, and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/
You will study a range of topics across an intellectually stimulating set of modules designed to provide you with a thorough understanding of digital marketing processes and management. Modules you can expect include The Digital Customer Journey: Data, Profiling and CRM and Strategic Marketing in the Digital Era. You will also complete a Masters Dissertation, giving you the opportunity to investigate an area of particular interest and demonstrate academic excellence.
Please visit the course page for more information on module content.
Application period/deadline: March 14 - 28, 2018
• An internationally comparable degree in Economics from an AASCB accredited business school
• Students get familiarised in servitisation, strategic marketing practice, organisational buying behaviour, consumer behaviour, supply chain management, and digital marketing within global markets
• Relevant skills of the latest marketing knowledge, practices, and technologies
At the Oulu Business School (OBS), the primary focus in marketing education and research is in business-to-business relationships and networks. The studies offer a broad understanding of the interaction and processes between the organisations in business networks. As part of their studies, the students develop expertise in fundamental marketing areas such as campaigns, branding, procurement and logistics, and digital marketing practices.
OBS is one of the first Nordic business schools to earn AACSB International business accreditation. Only some 5 % of the world’s business schools have fulfilled the AACSB quality standards.
OBS offers four focal research areas in marketing: industrial marketing, electronic business, logistics and supply chain management, and service and service business management.
The education is based on high-quality research and active co-operation with local and global companies and organizations. Education in marketing will help students to develop not only the professional capabilities necessary in customer and network relationship management but also abilities to apply scientific knowledge in the practice of marketing.
Possible titles include:
• Account Manager
• Customer Service Manager
• Marketing Manager
• Marketing Planner
• Sales Manager
• Product Manager
• Project Manager
• Head of Supply Chain Management
• Retail Development Manager
Students applying for the programme must possess a bachelor degree in marketing, business studies, social sciences, engineering, or IT studies in business.
This Master's degree will provide you with knowledge of supply chain networks which may be designed for services or manufacturing and be global or domestic in scale. This includes the functions of procurement, production, distribution and customer service, and a diverse range of designs and structures.
The demand for postgraduate qualifications in logistics and supply chain management (SCM) has been growing rapidly. Companies require senior managers who are better qualified and better prepared to address the deeper issues involved in the twin goals of cost reduction and service enhancement.
This degree is one of very few degrees in the UK which has been accredited by both the Chartered Institute of Logistics and Transport (CILT) and the Chartered Institute of Procurement and Supply (CIPS), increasing your career potential. You will have full professional status (to Level 6) upon completion of this Master's programme.
You will have the opportunity to visit industrial locations, have seminars given by guest speakers from the industry and collaborate with business partners for dissertation projects. We offer a unique curriculum that includes many practical examples of logistics and SCM in action.
In the final stage of this Master's degree, you will undertake a two-week consultancy project with selected companies, which has been highly valued by previous students. Our students' consultancy project reports have been highly complimented by those companies.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The degree aims to:
Students are required to study the following compulsory courses.
The courses listed above will be split across two years.
Students will be assessed through coursework, presentations, in-class tests, consultancy project report and presentation, and a final dissertation.
Graduates from this programme can pursue careers in service and manufacturing sectors, purchasing, logistics and supply chain management for services and manufacturing in the private, public and voluntary sectors, and consultancy.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
You will have the opportunity to participate in CILT and CIPS activities including the CILT student conference. The latest event featured an address by The Princess Royal in her capacity as the patron of CILT, in which she highlighted the importance of efficient and effective logistics. Our students shared their research findings with The Princess Royal on topics including 'smart cities' and transportation strategies, and on various aspects of supply chain management.