• Northumbria University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
  • Birmingham City University Featured Masters Courses
  • University of Bristol Featured Masters Courses
Birmingham City University Featured Masters Courses
Vlerick Business School Featured Masters Courses
Xi’an Jiaotong-Liverpool University Featured Masters Courses
University of Birmingham Featured Masters Courses
Plymouth Marjon University (St Mark & St John) Featured Masters Courses
"customer" AND "relations…×
0 miles

Masters Degrees (Customer Relationship Management)

We have 84 Masters Degrees (Customer Relationship Management)

  • "customer" AND "relationship" AND "management" ×
  • clear all
Showing 1 to 15 of 84
Order by 
The MSc Management programme at Queen’s would be an ideal way of enhancing the utility of your first degree and provides ideal preparation for a wide range of business and management careers. Read more
The MSc Management programme at Queen’s would be an ideal way of enhancing the utility of your first degree and provides ideal preparation for a wide range of business and management careers.

Designed in consultation with business leaders and managers, the MSc Management degree is aimed at new and recent graduates whose first degree is not in a business discipline and who typically have little or no practical work experience. Previous graduates have been drawn from areas as diverse as psychology, geography, law, politics, computer science and engineering.

Our students develop knowledge across the core business and management disciplines. You will gain appreciation of how business operates in today’s global marketplace and awareness of the linkages between the different functional areas of management (e.g. strategy, marketing, human resource management, and operations management). You will also develop the conceptual and analytical skills necessary to tackle contemporary business problems.

Graduates from the MSc Management programme have obtained excellent positions with leading Northern Irish and global companies, such as Bombardier Aerospace, Rolls Royce and PricewaterhouseCoopers. A survey of the 2007 cohort showed that over 80% were in employment within three months after completion.

Programme Structure

The MSc Management is a full-time programme lasting twelve months and starting each September. Students who successfully complete the degree graduate in December of the following year.

The programme consists of two semesters and the dissertation period. All students study six compulsory modules, three in each semester. Dissertations are carried out individually with supervision by a member of the academic staff.

What modules will I take?

Winning Markets examines the relationship between the theory and practice of marketing in organisational contexts. A range of issues in contemporary marketing are
examined including customer relationship management, market segmentation and fragmentation, consumer buying behaviour and product branding. Students may also
participate in researching and developing a marketing strategy for a local client company.

Operations Management in the New Economy encompasses the design, operation and improvement of the processes and systems employed to create and deliver an organisation’s products and services. A range of issues are covered including operations strategy, supply chain management, and services management. The course includes making decisions about the operations of an online factory, a real-life factory tour, and case studies of contemporary organisations.

People and the 21st Century Organisation is focused on understanding theunprecedented challenges faced by business organisations in managing their human resource. Across virtually every industry, managers are confronted with new conditions of rapid technological change and intense global competition – conditions that demand capacities of leadership, adaptability, and coordination on a scale never before imagined.

As traditional sources of competitive advantage are being eroded, organisational design is becoming a crucial aspect of business success. This course aims to equip prospective managers with the competencies to help design and deliver high-performance organisations that can succeed in the 21st century.

Strategy Making for Tomorrow’s Manager is concerned with the totality of what a business or organisation is trying to achieve. It assesses a wide variety of environmental
and organisational aspects which, when considered overall, help us to understand why some organisations thrive and similar organisations may struggle. The module is intended to prepare you for general management; it looks at the management of the firm from a holistic rather than a functional or specialist viewpoint.

Finance and Accounting for Managers addressees the theory and practice of business finance and accounting at a non-specialist level. This includes topics such as; the function of accounting and control in organisations, financial and management accounting, financial statement analysis, valuation of investment projects, the appropriate financing of investment and the choice of how to distribution benefits to stakeholders. The aim of the module is to provide students with an understanding of the use of accounting information by managers and investors and the fundamental concepts and principles of the investment and finance decisions of firms.

Statistics & Research Methods is intended to develop students’ skills and abilities to investigate, understand and interpret performance and issues in business and management. The module has two specific objectives. First, it aims to introduce students to the philosophical and ethical underpinnings of business and management research, as well as to a range of quantitative and qualitative techniques used therein. Second, it aims to provide students with an introduction to statistics and quantitative data analysis, including the use of SPSS.

How will the modules be assessed?

Assessment involves a combination of coursework, in-class tests, group work and presentations. There are no formal examinations on the MSc Management programme.

Read less
COURSE OVERVIEW. Practical, hands-on course with live briefs and workplace visits. Ideal for careers in social media management, SEO, and e-commerce. Read more

COURSE OVERVIEW

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Modules include Digital Consumer Trends, Integrated Digital Marketing Communications Web Design and Analytics and Social Media Marketing and Analytics. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Graduates enter roles in marketing, customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copyrighting and social media management.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Start date: September

Teaching takes place: Daytime

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



Read less
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. Read more
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in the course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Why Choose Us?

-You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
-You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
-On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI), as well as receiving the maximum possible number of exemptions from the Chartered Institute of Marketing (CIM)’s Level 6 Diploma in Professional Marketing
-You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
-You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
-You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

Course Structure

The course runs for 12 months (full-time, September start) and is split into three stages, each lasting at least 10 weeks. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Each module consists a mixture of lectures, seminars, workshops, online interactive activities and assessments. Typically each module is taught on a weekly basis during term time, consisting of three hours per module per week split into one, two or three-hour sessions. A total of 9 contact hours per week is typical over a 10 week period for Stage 1 and Stage 2. Stage 3 will consist of three hours of contact time per week, supplemented with project supervision meetings as and when required for the Major Project.

Each 20-credit module is designed to require 200 hours of study, of which 30 hours or more will be via direct contact with module tutors. The remaining time will consist of independent learning, which will be structured with guidance from the module tutor to incorporate activities such as online learning, reading and group or team based work.

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

Employability

You’ll have the opportunity to:
-Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
-Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
-Seek support and engage with events and activities provided by Birmingham City University’s careers service.
-Take part in Birmingham City University’s Graduate Plus scheme.
-Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

Other admission requirements

Entry to Stage Two
-A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.

Entry to Stage Three
-A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
-Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.

Read less
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In Centennial College's Corporate Account Management program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mind-set that adapts to diverse customer needs while you develop and practice skills specifically in:
-Conducting competitive and marketplace analysis
-Understanding customer behaviour
-Engaging in interpersonal communications that are trust based
-Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools
-Business financial literacy to create compelling customer value propositions
-Educating and informing buyers through digital content and omni channel marketing practices
-Cross-cultural and team based problem solving
-Negotiations that are buyer value-based

Career Opportunities

Program Highlights
-Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
-School of Business professors have extensive experience in sales and account management in the business-to-business settings
-Small class environments allow you to interact with faculty members and your fellow peers.
-Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Key account manager
-Account executive
-Business development lead
-Commercial sales representative
-Sales and service specialist
-Technical sales representative
-Inside sales representative
-Territory sales representative

Areas of Employment
-Medical and dental technology firms
-Hardware and software sales
-Pharmaceutical companies
-Packaged goods companies
-Mid-to-large sized business-to-business (B2B) organizations with their own sales force

Read less
The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Read more
The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Yet with the ability to deal confidently with challenges like these, you can look forward to a rewarding future in virtually any organisation.

The MSc in Business Management will give you the skills and insight needed for a successful business career, as well as the qualifications and confidence to lift you above other candidates in the job market.

Course detail

To succeed in today's management environment, you need to understand and react to the implications of financial, operational, strategic and organisational changes, as well as being able to manage and motivate people. The course will help you link theory and practice relevant to today's organisations, giving you the personal tools to create, implement and progress the most effective management policies.

You will gain a solid grounding across all the main business disciplines, while also having the opportunity to tailor the course towards your specific areas of interest with modules covering everything from the strategic and financial, to sustainability, innovation, leading people and managing change.

Many of our tutors have worked in industry, as well as being active researchers in the field of business and management. This combination of practitioner-led teaching, backed by the latest research, means you can look forward to insightful, up-to-the-minute teaching that will equip you to take your management career to the next level.

Structure

The Postgraduate Certificate is made up of four modules. You will need to choose at least two of the four core modules below. You can also choose up to two option modules.

The Postgraduate Diploma is made up of the four core modules, plus four optional modules.

For the Masters, you will complete a dissertation.

Modules

Core modules:

• Managing Finance
• Meeting Customer Needs
• People and Organisations
• Strategic Analysis
• Dissertation

Option modules:

• Managing Change
• Leadership
• Project Management
• Innovation, Creativity & Enterprise
• Management Consulting Project
• Customer Relationship Management
• Global Marketing
• Sustainable Procurement

Format

You'll learn through formal classes and seminar sessions, with a focus also on group work and independent study. Our diverse cohort means you will be able to work with, and learn from, students from many different countries and backgrounds. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.

Assessment

The course primarily uses continuous assessment through marked assignments, which are either organisation or role-focused, and of great practical benefit to you as an individual and to your organisation. You will typically have one shorter assessment during the module and a longer assessment at the end.

Careers / Further study

The MSc in Business Management at Bristol Business School will give you the broad-based skills and insight needed for a successful career in business or management, with the opportunity to work anywhere in the world, and in any sector.

If you are studying the course alongside your current employment, the skills and qualification you gain will help you improve your performance in your current role, while also enhancing your future prospects.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

Read less
The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. Read more

The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:

● Marketing or brand manager

● Product manager

● Licensing manager

● Retail/wholesale manager

● Communication manager

● Area manager

● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course

● Sociocultural analysis of luxury

● Human resource management & business organization

● Cross cultural management & organization

● Marketing management

● Brand management

● Global integrated marketing communication

● Research techniques in the luxury industry

● Accounting, financial management and performance measurement

● Pricing and retail in the luxury industry

● Sales and customer relationship management

● Legal issues

● Supply chain strategy and network design

● Manufacturing, distribution & operations

● Product design and development

● Innovation & trends

● Basic Chinese course

● Beginner Italian or French language course

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:

● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group

● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation

● Davide Castelvero, head of CRM Bottega Veneta

● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper

● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management

● Marco De Angeli, Clients and External Relations Director at ABC

● Alberto Festa, President of Bulgari USA

● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors

● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet

● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies

● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences

● Andrea Rossi, CFO of Valextra

● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School

● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000



Read less
This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation. Read more

This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).

Course content

Modules

On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry

  • Research Methods
  • Operations and Process Management
  • Introduction to the Principles of Marketing
  • Finance and Accounting for Business
  • Global Strategic Management
  • Developing Skills for Business Leadership
  • Managing the Contemporary Organisation
  • Understanding Customer Behaviour
  • Global Marketing Strategy

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

  • Dissertation
  • Synoptic Research Project
  • Client Project

Chartered Management Institute (CMI) Accreditation

This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

Teaching and learning

Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be complete in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost



Read less
With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice. Read more

With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.

Introducing your degree

The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Overview

New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.

The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.

The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.

Career Opportunities

Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.   

Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including: 

  • Accenture
  • Burson-Marsteller
  • John Lewis
  • Ocado
  • HP
  • Lego
  • BearingPoint


Read less
Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few. Read more

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • Top overall in London for our hospitality, event management and tourism programmes (Guardian University Guide 2018)
  • Top overall in London by the Complete University Guide 2017 
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

Outcomes

The aims of this degree are to:

  • Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
  • Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
  • Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
  • Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Assessment procedures reflect the overall objective of each course. 

You will be assessed through a rich and balanced portfolio of techniques, including:

  • Class presentations 
  • Tests and examinations
  • Essays
  • Problem-solving tasks
  • Case studies
  • Consultancy plans
  • Fieldwork
  • Portfolios
  • Dissertation.

Teaching and learning

Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.

Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Employability

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.

Extracurricular activities

The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.



Read less
Business Intelligence is basically about concepts and methods to improve business decision making by using fact-based support systems. Read more

Business Intelligence is basically about concepts and methods to improve business decision making by using fact-based support systems. Business Intelligence as a discipline is made up of several related activities, including data mining, analytical processing and business process improvement.

Expectations for MSc Economics and Business Adminstration - Business Intelligence

The programme provides you with in-depth knowledge of methods for analysing data to support decision-making and for improving business processes on the basis of business analytics. Furthermore, the programme provides you with an in-depth knowledge about:

  • Methods for analysing data to support decision making
  • How to improve business processes on the basis of business analytics

Get more details about the programme here >>

The courses of the programme will provide you with analytical skills to identify new business opportunities or identify inefficient business processes. The teaching form of the program encourages student participation and this in combination with the final thesis work will provide you with self-management and communication skills.

PROGRAMME STRUCTURE AND COURSES

1st semester: Prerequisite courses

During your first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme.

The course Business Analytics gives the student a set of tools and models that are essential for the design and evaluation of empirical investigations that can support decisions in the business intelligence area. Moreover, the course will cover major research tools including research design, experiments,response models and forecasting.

IS Development & Implementation in a Business Context introduces a range of methods and techniques that can be used to understand, plan and execute the processes in which information systems are developed, implemented, evaluated and modified to enable the student to participate in the development, acquisition and implementation of information systems.

Data Warehousing provides the student with knowledge about the wide variety of database management systems available for a data warehouse solution and how to choose a solution that is relevant for the business intelligence project in question.

SAS and SQL for Business Analytics provides the student with skills to conduct proper data analysis using some of the most flexible environments available. Focus will be on data management and data manipulation with the purpose to prepare for a statistical analysis.

2nd semester: Specialisation courses

During the second semester you follow the specialisation courses of the programme.

Data Mining for Business Decisions teaches students how to work with large data-sets and how relationships in such data can be detected with the purpose to transform data into knowledge. Business applications cover a broad range from marketing to accounting, logistics and supply chain management.

In Advanced Market Research the focus is on analytical customer relationship management. The course is devoted to customer base analysis and predictive modelling with a primary focus on customer lifetime value and customer retention.

Supply Chain Management aims to provide an introduction and a framework of the design and operations of performance management in contemporary supply chains.

Project Management aims to introduce the contents of general project management competences and provide the students with skills to manage a BI project.

3rd semester: Electives at Aarhus BSS or abroad

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at the school during the semester, at the Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

4th semester: Final thesis

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Student testimonials from Aarhus BSS - Aarhus University >>



Read less
This degree equips students with the skills to enable them to operate effectively in the e-business environment and to manage or lead either the transformation… Read more

This degree equips students with the skills to enable them to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or creation of new e-business activity; the programme is suitable for graduates from information technology, engineering or science backgrounds and also management students with a keen interest in technology and how it can be used effectively to promote competitiveness. The course will provide the techniques to manage the strategic development of e-business based organisations and appropriate enabling e-business technologies. Students learn how to evaluate, manage and improve the operational functions of an organisation and apply the concepts of systems integration to the design and development of products and services through market analysis.

Course Structure

The course is modular - each student takes a combination of core and elective modules. 9 modules are studied and assessed in total. Modules consist of nominally 40 hours directed tuition in the form of lectures, seminars, group work, presentations, case studies and e-learning. This is covered in a full-immersion, intensive week. Modules are assessed by Post Module Assignment. The taught modules account for 50% of the Master's degree. A major individual research project, submitted in the form of a dissertation accounts for the other 50%. An oral examination is held upon completion. The core modules are:

  • Finance for e-Business
  • e-Business Fundamentals
  • Supply Chain Integration
  • Information Systems Management
  • Digital Marketing, Software & Techniques
  • e-Commerce
  • e-Customer Relationship Management

Two elective modules from an extensive list of elective modules can be chosen in addition to the core modules.

Please note:Our course and module content and schedule is continually reviewed and updated to reflect the latest research expertise at Warwick, so it is therefore very important that you check the website for the latest information before you apply and when you accept an offer.

Project

The project is worth 50% of the final grade and supports you in developing your personal research skills. For e-Business Management the project should normally be related to management or technology-related issues in companies involved in e-Business and e-Commerce. Examples of some projects are:

  • Investigation of virtual communities for competitive advantage.
  • Measuring success for business websites.
  • Technical computing projects/systems design.
  • The impact of mass-customisation in the on-line environment.
  • The impact of Distributed Denial of Service attacks on SMEs.
  • Comparison of effectiveness of online advertising to traditional media.

After you Graduate

Graduates can be expected to go on to work in information technology and software related companies or enterprises with existing or developing online e-business initiatives, particularly, but not exclusively, those in the engineering and/or manufacturing sector. Many recent graduates have gone into e-business consultancy roles and positions such as Business Information Manager (HP), Quality Assurance Lead (IBM), Global Application Specialist (Mars) Business Amalyst (PWC) Consultant (SAP China) Audit Assistant (KPMG).



Read less
This course is intended for ambitious managers who wish to develop and enhance their management, strategy and leadership capabilities, build networks, and broaden their knowledge from our leading resident experts. Read more

About the course

This course is intended for ambitious managers who wish to develop and enhance their management, strategy and leadership capabilities, build networks, and broaden their knowledge from our leading resident experts.

The MBA builds on De Montfort University’s (DMU) long history of delivering successful and highly regarded MBAs. Collaborative learning, excellent facilities and internationally recognised research applied to teaching make this MBA a distinctive and transformational experience.
•Academic expertise
Leicester Business School has over 20 years’ experience of MBA delivery
•Develop essential skills
The course builds on current thinking in management education to develop critical thinkers with effective problem solving skills
•Designed with the needs of busy managers in mind
The course is constructed in block study format, and incorporates personal reflective learning and a dissertation
•Competitively priced
Our part-time MBA programme is competitively priced compared to competitors
•Employability hub
You will be introduced to the embedded ‘Employability Hub’ within the Business School which will enhance your CV
•Boost your earning potential
Business and Law postgraduates command an average salary of £44,186 (DLHE, 2013/14)

Course modules

The MBA builds on current thinking in management education to develop critical thinkers with effective problem solving skills. Core modules explore and critically examine key business and management fundamentals, equipping you with the ability to think conceptually and holistically.
First year core modules include:
*Corporate Performance Management
*Strategic Management (two modules)
*Managing Advertising and Communications
*Understanding Organisational Behaviour
*Research Methodology

Second year specialist modules may include:
*Managing Organisational Change
*Entrepreneurship and Innovation
*Risk Management
*Customer Relationship Management
*Project Management
*Managing Complexity, Uncertainty and Conflict

The course incorporates personal reflective learning and a dissertation. Constructed in block study format, with the needs of busy managers in mind.

Graduate careers

MBA graduates from the programme work in management role in organisations such as Rolls-Royce, DHL, Samworth Brothers, Snap-On Tools, NHS, EDF, Landis+Gyr, Kuehne and Nagel, GfK, 3M, National Audit Office, NHS, Nissan, Babcock International Group, National Grid, Jaguar Land Rover.

Read less
Description. This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
Description

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

MA Business and Marketing course structure

Compulsory modules:

Research Methods
This module equips students with knowledge of intermediate and advanced research methods, which they will encounter in other modules and in their dissertations. The module also provides a basis in research methodology for those who may eventually wish to pursue research degrees.

Marketing Strategy
This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management and Organisational Behaviour
This module provides an integrated analysis of management as an academic discipline, drawing on the work of classical and contemporary writers in the field, and as a practical strategic activity in a dynamic environment of continual change.

Corporate Strategy
This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Human Resource Management
This module develops a critical awareness of the key human resource management issues that arise within organisations. You will examine the theory and practice of human resource management in a variety of organisational settings, including an international dimension.

Marketing Communications
This module will examine the processes by which integrated marketing communications (IMC) programs are planned, developed and executed as well as the influencing factors. Individual communication vehicles included in an Integrated Marketing Communications plan are also explored.

Relationship Marketing
This module builds on the fundamental concepts examined in the Marketing Strategy module by exploring Relationship Marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

Management Research
This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Finance for Managers
This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

Plus Optional modules - choose 3 from:

- Business Planning

- European Business

- Knowledge Management

- International Business

- New Venture Creation


Dissertation - approximately 10,000 words

Read less
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

Read less
Are you looking to build on your degree-level studies in business in order to gain an extra edge in recruitment / promotion with transnational organisations? This two-year course with advanced practice will extend your previous studies while also providing a broader global context. Read more
Are you looking to build on your degree-level studies in business in order to gain an extra edge in recruitment / promotion with transnational organisations? This two-year course with advanced practice will extend your previous studies while also providing a broader global context.

There’s a focus on the global business environment, an emphasis on managing international organisations, and special attention on the cultural challenges of extending operations across multiple countries. In the second year of this course you’ll undertake an internship or further consultancy project. This advanced practice will enhance your skills and employability.

The course attracts students from around the world, creating a global perspective within the classroom. You’ll be developed as a leader and manager and there’s a requirement for previous study of business or management. If you have a different background you may wish to consider our MSc Business with International Management with Advanced Practice.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars, workshops and tutorials. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment methods include assignments, presentations, exams, and the master’s dissertation or consultancy project.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Optional, 20 Credits)
BM9707 - Business Intelligence (Optional, 20 Credits)
HR4038 - HRM in Practice (Optional, 20 Credits)
HR4043 - Organisational Behaviour and Practice (Core, 20 Credits)
MK4000 - Analysing Buyer Behaviour and Brand Dynamics (Optional, 20 Credits)
MK4003 - Relationship Marketing in a Global Context (Optional, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Optional, 20 Credits)
MN0491 - Corporate Financial Management (Optional, 20 Credits)
MN0492 - International Financial Markets and Institutions (Optional, 20 Credits)
MN0493 - Investments and Risk Management (Optional, 20 Credits)
MO0487 - Strategic Procurement and Logistics (Optional, 20 Credits)
MO0494 - Operations and Supply Chain Improvement (Optional, 20 Credits)
MO0495 - Sustainable Supply Chain Management and Risk (Optional, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)
SM4007 - Entrepreneurship Theory and Practice (Optional, 30 Credits)
SM4008 - Global and Transnational Business (Optional, 20 Credits)
SM4022 - Globalisation, Innovation and Sustainability (Core, 20 Credits)
TM0455 - Contemporary Hospitality Management (Optional, 20 Credits)
TM0457 - Tourists and Tourism (Optional, 20 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. In addition to the Advanced Practice element of the course, further opportunities for experiential learning are available through our Student Engagement Centre which promotes volunteering and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses on issues that include finance and investment.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

Overall the course aims to develop you as a leader and manager, with a clear understanding of the theory and practice of global business, and how to overcome the challenges faced by managers of international businesses.

As part of this, the course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more hands-on practical experience.

Your Future

Our graduates typically go into graduate positions with multinational companies or smaller businesses with operations and supply chains in several countries. A number of graduates have gone on to work in their family business.

Some employers require completion of a two-year master’s degree and this course will meet their requirement.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less

Show 10 15 30 per page



Cookie Policy    X