Masters Degrees (Customer Relationship Management)

Description

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

MA Business and Marketing course structure

Compulsory modules:

Research Methods
This module equips students with knowledge of intermediate and advanced research methods, which they will encounter in other modules and in their dissertations. The module also provides a basis in research methodology for those who may eventually wish to pursue research degrees.

Marketing Strategy
This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management and Organisational Behaviour
This module provides an integrated analysis of management as an academic discipline, drawing on the work of classical and contemporary writers in the field, and as a practical strategic activity in a dynamic environment of continual change.

Corporate Strategy
This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Human Resource Management
This module develops a critical awareness of the key human resource management issues that arise within organisations. You will examine the theory and practice of human resource management in a variety of organisational settings, including an international dimension.

Marketing Communications
This module will examine the processes by which integrated marketing communications (IMC) programs are planned, developed and executed as well as the influencing factors. Individual communication vehicles included in an Integrated Marketing Communications plan are also explored.

Relationship Marketing
This module builds on the fundamental concepts examined in the Marketing Strategy module by exploring Relationship Marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

Management Research
This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Finance for Managers
This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

Plus Optional modules - choose 3 from:

- Business Planning

- European Business

- Knowledge Management

- International Business

- New Venture Creation


Dissertation - approximately 10,000 words

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Are you looking to build on your degree-level studies in business in order to gain an extra edge in recruitment / promotion with transnational organisations? This two-year course with advanced practice will extend your previous studies while also providing a broader global context.

There’s a focus on the global business environment, an emphasis on managing international organisations, and special attention on the cultural challenges of extending operations across multiple countries. In the second year of this course you’ll undertake an internship or further consultancy project. This advanced practice will enhance your skills and employability.

The course attracts students from around the world, creating a global perspective within the classroom. You’ll be developed as a leader and manager and there’s a requirement for previous study of business or management. If you have a different background you may wish to consider our MSc Business with International Management with Advanced Practice.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars, workshops and tutorials. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment methods include assignments, presentations, exams, and the master’s dissertation or consultancy project.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Optional, 20 Credits)
BM9707 - Business Intelligence (Optional, 20 Credits)
HR4038 - HRM in Practice (Optional, 20 Credits)
HR4043 - Organisational Behaviour and Practice (Core, 20 Credits)
MK4000 - Analysing Buyer Behaviour and Brand Dynamics (Optional, 20 Credits)
MK4003 - Relationship Marketing in a Global Context (Optional, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Optional, 20 Credits)
MN0491 - Corporate Financial Management (Optional, 20 Credits)
MN0492 - International Financial Markets and Institutions (Optional, 20 Credits)
MN0493 - Investments and Risk Management (Optional, 20 Credits)
MO0487 - Strategic Procurement and Logistics (Optional, 20 Credits)
MO0494 - Operations and Supply Chain Improvement (Optional, 20 Credits)
MO0495 - Sustainable Supply Chain Management and Risk (Optional, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)
SM4007 - Entrepreneurship Theory and Practice (Optional, 30 Credits)
SM4008 - Global and Transnational Business (Optional, 20 Credits)
SM4022 - Globalisation, Innovation and Sustainability (Core, 20 Credits)
TM0455 - Contemporary Hospitality Management (Optional, 20 Credits)
TM0457 - Tourists and Tourism (Optional, 20 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. In addition to the Advanced Practice element of the course, further opportunities for experiential learning are available through our Student Engagement Centre which promotes volunteering and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses on issues that include finance and investment.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

Overall the course aims to develop you as a leader and manager, with a clear understanding of the theory and practice of global business, and how to overcome the challenges faced by managers of international businesses.

As part of this, the course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more hands-on practical experience.

Your Future

Our graduates typically go into graduate positions with multinational companies or smaller businesses with operations and supply chains in several countries. A number of graduates have gone on to work in their family business.

Some employers require completion of a two-year master’s degree and this course will meet their requirement.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Developed for non-business graduates
-Also available as MSc Business with Marketing Management with Advanced Practice
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

There is also an internship opportunity for an additional fee of £595, payable to our internship provider. Alternatively, if you would like to include a work placement during your programme, this is included in our MSc Business with Marketing Management with Advanced Practice. The work placement may be paid or unpaid.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner, QA and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

All modules are core.

LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)
LD0480 – The Newcastle Business School Masters Dissertation (60 credits)

Read less

As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. The Advanced Practice element of this programme will enable you to extend your studies to include either an internship, or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Put your learning in to practice with either an internship or an applied group consultancy project
-Developed for non-business graduates
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.

For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship, you will complete your consultancy project.

Advanced Practice stage

This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning in to practice.

This stage of your course takes place between your second and final semester and is one semester (15 weeks) in duration.

The full duration of your programme depends on your start date:
-September start dates: your programme will last up to 22 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
-January start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in January. Your Advanced Practice stage will commence in September.
-May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.

Internships

If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.

The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.

Consultancy project

The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses. You will be expected to engage in further independent study, involving directed and self-directed learning, to further build your knowledge.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner, QA and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

Core modules
LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)

For those completing an internship:
Internship (60 credits)
LD0480 – The Newcastle Business School Masters Dissertation (60 credits)

For those not completing an internship:
Business Clinic PG Group Consultancy Project (60 credits)
Applied Management Work Investigation (60 credits)

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The Finance MBA is designed for candidates with degrees or relevant business backgrounds, who wish to develop their expertise and further their professional careers.

The course will be of particular interest to:

Graduates who have professional experience in the financial sector;
Managers and accountants in public and private organisations who wish to develop their financial management skills;
Managers employed in the financial services industry;
Graduates contemplating a career in the banking and financial services industry;
Graduates who have relevant practical experience and wish to enhance their skills in the areas of banking and finance;
Finance professionals (like corporate treasurers and accountants) who deal with the financial services industry.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Global Financial Markets: This module provides an overview of financial markets and instruments in a global context, taking account of insights from portfolio theory concerning the relationship between risk and return, the diversification of risk, and the pricing of assets.

Portfolio Management: This module evaluates the development of investment strategies for bonds and equities, which are designed to achieve optimal risk-return outcomes. The module builds on the foundations provided in ‘Global Financial Markets’. Emphasis is placed on strategic and tactical asset allocation, and on the measurement and evaluation of the performance of a portfolio of investments.

International Financial Management: In this module the financial management of multinational companies and the influence of macroeconomic, fiscal, currency and political environments on business and financial decision making are examined in an international and global context.

Optional modules (choose 3):

International Strategic Management+: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Marketing Financial Services+ : This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Islamic Finance: This module provides an insight into topical issues relating to Islamic financial instruments and related risk management issues. The first part of the module examines issues relating to financial contracting, instruments and various intermediation issues. The second part focuses on the role of the capital market in providing Islamic financing, and highlights financial engineering and risk management features of this type of business.

Financial Modelling: This module develops a combined theoretical and practical approach to mathematical modelling for specialists in finance. The module emphasises numerical methods and other analytic approaches to financial modelling.

Financial Institutions Strategic Management: This module examines the main theoretical and practical issues concerning banking business. You will develop a critical awareness of the theory of the banking firm, the motives for international banking, and regulatory and structural issues impacting on bank behaviour.

Financial Crises and Bank Regulation: This module examines why banks and financial markets are inherently vulnerable to crises, and analyses the role of policy makers and institutions. The roles of monetary policy, bank supervision and regulation, corporate governance and ratings agencies in mitigating or exacerbating crises are considered.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Islamic Banking*: This module provides an insight into the key features of Islamic banking business. The first part of the course outlines the theoretical foundations and development of Islamic banking practices. In particular, the main characteristics of various types of Islamic banking products are discussed. The second part of the course examines the operational features of Islamic banks, focusing on their performance and how they compete with conventional interest-based banks. The final part of the course outlines contemporary challenges to Islamic banking business.

Read less

Are you looking to build on your degree-level studies in business in order to gain an extra edge in recruitment / promotion with transnational organisations? This course will extend your previous studies while also providing a broader global context.

There’s a focus on the global business environment, an emphasis on managing international organisations, and special attention on the cultural challenges of extending operations across multiple countries. The course culminates in either a master’s dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client.

The course attracts students from around the world, creating a global perspective within the classroom. You’ll be developed as a leader and manager and there’s a requirement for previous study of business or management. If you have a different background you may wish to consider our MSc Business with International Management.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars, workshops and tutorials. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment methods include assignments, presentations, exams, and the master’s dissertation or consultancy project.

Module Overview
BM9706 - Marketing Metrics and Analysis (Optional, 20 Credits)
BM9707 - Business Intelligence (Optional, 20 Credits)
HR4038 - HRM in Practice (Optional, 20 Credits)
HR4043 - Organisational Behaviour and Practice (Core, 20 Credits)
MK4000 - Analysing Buyer Behaviour and Brand Dynamics (Optional, 20 Credits)
MK4003 - Relationship Marketing in a Global Context (Optional, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Optional, 20 Credits)
MN0491 - Corporate Financial Management (Optional, 20 Credits)
MN0492 - International Financial Markets and Institutions (Optional, 20 Credits)
MN0493 - Investments and Risk Management (Optional, 20 Credits)
MO0487 - Strategic Procurement and Logistics (Optional, 20 Credits)
MO0494 - Operations and Supply Chain Improvement (Optional, 20 Credits)
MO0495 - Sustainable Supply Chain Management and Risk (Optional, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)
NX0477 - NBS Masters Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
SM4007 - Entrepreneurship Theory and Practice (Optional, 30 Credits)
SM4008 - Global and Transnational Business (Optional, 20 Credits)
SM4022 - Globalisation, Innovation and Sustainability (Core, 20 Credits)
TM0455 - Contemporary Hospitality Management (Optional, 20 Credits)
TM0457 - Tourists and Tourism (Optional, 20 Credits)

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

Overall the course aims to develop you as a leader and manager, with a clear understanding of the theory and practice of global business, and how to overcome the challenges faced by managers of international businesses.

As part of this, the course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

To further enhance your employability, we offer the opportunity to undertake a master’s consultancy project as an alternative to the traditional dissertation. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project can be an excellent vehicle for you to relate theory to practice while developing transferable skills.

Your Future

Our graduates typically go into graduate positions with multinational companies or smaller businesses with operations and supply chains in several countries. Some graduates have gone on to work in their family business.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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Are you looking to build on your degree-level studies in business in order to gain an extra edge in recruitment / promotion with transnational organisations? This two-year course with study abroad will extend your previous studies while also providing a broader global context.

There’s a focus on the global business environment, an emphasis on managing international organisations, and special attention on the cultural challenges of extending operations across multiple countries.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

The course attracts students from around the world, creating a global perspective within the classroom. You’ll be developed as a leader and manager and there’s a requirement for previous study of business or management. If you have a different background you may wish to consider our MSc Business with International Management with Study Abroad.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars, workshops and tutorials. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll spend a whole semester studying in another country. We organise exchanges with universities in Europe, Asia and the Americas, allowing you to take your international experience to another level. You’ll deepen your understanding of relevant topics and there may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment methods include assignments, presentations, exams, and the master’s dissertation or consultancy project.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Optional, 20 Credits)
BM9707 - Business Intelligence (Optional, 20 Credits)
HR4038 - HRM in Practice (Optional, 20 Credits)
HR4043 - Organisational Behaviour and Practice (Core, 20 Credits)
MK4000 - Analysing Buyer Behaviour and Brand Dynamics (Optional, 20 Credits)
MK4003 - Relationship Marketing in a Global Context (Optional, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Optional, 20 Credits)
MN0491 - Corporate Financial Management (Optional, 20 Credits)
MN0492 - International Financial Markets and Institutions (Optional, 20 Credits)
MN0493 - Investments and Risk Management (Optional, 20 Credits)
MO0487 - Strategic Procurement and Logistics (Optional, 20 Credits)
MO0494 - Operations and Supply Chain Improvement (Optional, 20 Credits)
MO0495 - Sustainable Supply Chain Management and Risk (Optional, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)
SM4007 - Entrepreneurship Theory and Practice (Optional, 30 Credits)
SM4008 - Global and Transnational Business (Optional, 20 Credits)
SM4022 - Globalisation, Innovation and Sustainability (Core, 20 Credits)
TM0455 - Contemporary Hospitality Management (Optional, 20 Credits)
TM0457 - Tourists and Tourism (Optional, 20 Credits)

Year Two
NX0478 - Masters' Study Abroad (Core, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

Overall the course aims to develop you as a leader and manager, with a clear understanding of the theory and practice of global business, and how to overcome the challenges faced by managers of international businesses.

As part of this, the course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an inter-cultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more hands-on practical experience.

Your Future

Our graduates typically go into graduate positions with multinational companies or smaller businesses with operations and supply chains in several countries. A number of graduates have gone on to work in their family business.

Some employers require completion of a two-year master’s degree and this course will meet their requirement.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.

A distinctive feature is our Digital Marketing and Social Media module, which will advance your understanding of the digital marketing world – a key skill for any modern marketing professional.

PROGRAMME OVERVIEW

Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.

The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.

A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.

Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
-Research Methods
-Marketing
-Accounting and Finance for Business
-Marketing Communications
-Relationship Marketing
-Applied Marketing Research
-Entrepreneurial Business Planning
-Dissertation
-Consumer Behaviour
-E-Business
-Strategy
-Digital Marketing and Social Media
-Introduction to Marketing Analytics
-Innovation Management

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.

Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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Join the next generation of global hospitality leaders

The MSc in International Hospitality Management, a 16-month full-time double degree program, was created to help meet the recruitment needs of this evolving industry. You will benefit from the combined expertise of the world-renowned Institut Paul Bocuse school of hospitality management and gastronomy with the unique entrepreneurial approach of the leading European Business School emlyon business school. Delivered exclusively in English, the program provides you with a solid foundation in general management as well as specialist knowledge in new venture creation, lifestyle hospitality management, brand design and innovation management.

The program ensures an international learning experience with the opportunity to study in Lyon, the capital of French gastronomy, as well as emlyon business school’s Asian campus in Shanghai where the excellence of Asian hospitality is known around the world. With access to a full range of careers services, you will gain access to a select network of companies in the international hospitality industry such as Club Med, Hilton Worldwide and Radisson, alongside practical experience during the internship period. A focus on project-based learning throughout the course allows you to translate theory into a real-life business setting with the Entrepreneurial Business Project and the Concept Design & Development Project.

Joint expertise of emlyon business school and Institut Paul Bocuse. You will benefit from emlyon business school’s proven expertise in entrepreneurship which will help you develop the capacity to identify opportunities within multiple markets, to create new combinations of services for a diverse group of customers and to turn them into tangible value. Management courses include Innovation Management, Essentials of Marketing, Introduction to Cross-Cultural Management and Introduction to Financial Accounting. You will also benefit from Institut Paul Bocuse’s strength in integrating tradition with modernity, innovation and research. Hospitality specialist courses include Food and Beverage Management, Hospitality Operations Management and Revenue Management.

Project based learning at the heart of the program. The program provides a balance of theory, strategic analysis and creativity. Ongoing seminars and conferences introduce you to internationally acclaimed designers, celebrity chefs, industry innovators and leaders of the profession through both institutions’ unparalleled network of friends and contacts. You will also have the chance to set up a virtual company to develop your entrepreneurial mindset with emlyon business school’s popular Entrepreneurial Business Project.

Study in Shanghai. Learn about Asian hospitality and nurturing and maintaining the customer relationship by spending a semester at the emlyon business school Asian campus. Modules include the Asian business environment, Asian etiquette and hospitality in New Asia, as well as an in-company project to put your newly acquired knowledge into practice.

Internship and career opportunities. With privileged international hospitality contacts such as Accor, InterContinental Hotels Group and Compass Group, you will have the opportunity to meet with top recruiters and develop your professional network. Using the expert career workshops, tools and events of both emlyon business school and Institut Paul Bocuse, you’ll complete a 4month minimum internship in order to prepare you entry into the global business world.

27,000 euros. Pricing is for the academic year of 2016/2017.

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Which came first, the chicken or the egg? A definitive answer has never been reached. How about followers and leaders? Followers need leaders, and a leader without followers will not be very effective. In many cases, an effective and strong leader emerges out of a group of loyal followers. But what does it take for that individual to stand out and assume a leadership role? Studies indicate that an effective leader must be task- and relationship-oriented and demonstrate active participation. It takes a person with special skills to create or preserve a structure within an organization and focus simultaneously on tackling the job, motivating the team to do their part, and jumping into the trenches alongside his or her subordinates. The strong leader puts the needs of the team before his own, and the successful leader makes sure that all eyes are on the task at hand—a job well done.

The Master of Science (M.S.) in Management is offered by the Department of Management in the Jennings A. Jones College of Business. This program, with three concentrations, offers students planning, communication, and ethical decision-making skills through experiential learning in which they will find themselves in the trenches of the real-world work environment. Each concentration—Organizational Leadership, Social Innovation and Not-for-Profit Management, and Supply Chain Management—includes a capstone project in which students will partner with an organization in the industry or non-profit sector.

Career

There will always be a need for effective leaders, those who have the vision to see farther down the road than most others. Most workers are concerned with doing a good job and being thought of as a competent team member. The leader of an organization is less concerned about his or her individual performance and more concerned about the direction of the enterprise and the ability of the team to work together to fulfill both the mission and the vision. Examples of career opportunities for individuals choosing the Organizational Leadership concentrations include areas such as:

Administration
Banking
Corporate upper-level management
Corporate recruiting
Customer support
Facilities management
Government
Healthcare
Human resources
Insurance
Inventory control
Logistics
Manufacturing
Performance management
Politics
Public policy
Real estate
Retail management
Talent management
Training

Because this program is relatively new, employer information is still being compiled. Following are examples of employers of Management graduates and Career Fair participants:

American Cellular
Automatic Data Processing
CalsonicKansei North America
Chick-Fil-A Murfreesboro
Consolidated Electrical Distributors, Inc.
Enterprise
Ettain Group
Insight Global, Inc.
Internal Data Resources
Liberty Mutual
Modern Woodmen of America
Nissan North America
Northwestern Mutual Financial Network
PepsiCo Foodservice
Sherwin-Williams
State Farm Insurance
Target Stores
Tennessee Valley Healthcare System (VA)
The Hershey Company
Walter Meier Manufacturing

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The MSc Business and Management is designed for new or recent graduates and those with management experience. This programme goes beyond just providing students with a thorough grounding in vital business and management practices and the contexts in which they operate. The course philosophy focuses upon the role of modern business and management and the varied and sometimes complex mixture of knowledge and skills that drive the revenue streams of those modern entities. Modern businesses have become more diverse. The balance of power has shifted significantly in favour of the customer, who now has more control of the relationship than ever before, and technology has brought in new media channels and cultural norms. The role of business and management has altered, so too has the scope and role of management which is changing in response.

This course delivers the core essentials for a career in business and management by allowing students to rehearse the necessary skills and techniques required in the profession, and doing so at the intellectual and deep level of a Masters programme. Students taking this course will be able to significantly enhance their career and promotion prospects.

Students will complete 180 credits including the core module Global Enterprise Management plus three compulsory modules in Global Economic Trends, Research Methods and Operations and Human Resource Management. For the remaining modules students have a choice of topics giving them the opportunity to build on their business interests. Students will also complete a dissertation on a topic of their choice for the detailed exploration of technology, business and management issues.

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Logistics and Supply Chain Management is basically about planning and controlling the activities of a company in order to secure that the right product is delivered in the right quantities to the right customer at the right time to the right price.

Though at first glance, this may sound easy, it is of course a challenging task. Furthermore, it is not enough just to be a good planner, it is also important to understand how various business processes must be in place in order to support a well functioning supply chain.

The programme provides you with an in-depth knowledge about

- Methods for planning and controlling flows of goods and information in a supply chain. This includes a solid understanding of how to develop the necessary IT based tools.
- How to design a strategy for Supply Chain Management.

The courses of the programme will provide you with analytical skills that enable you to appraise, systematically structure and analyse the possible solutions to complex logistical problems. The teaching form of the programme encourages student participation and this in combination with the final thesis work will provide you with self-management and communication skills.

PROGRAMME STRUCTURE

Prerequisite courses
In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme.

In Research Methods in Logistics you are introduced to the research traditions in the field of logistics, in particular how Operations Research can and should be used.

In Advanced Excel you will get beyond basic Excel knowledge as you will also be introduced to simulation by use of Crystal Ball and to Visual Basic programming.

In Simulation: Modelling and Analysis you will be acquainted with the discrete event simulation methodology and how this can be applied for solving logistical problems.

In Optimisation Methods you acquire basic knowledge about how to model and solve optimisation problems.

In Production Planning and Control you get knowledge about the methodologies that are the foundation of the production planning modules in any ERP system.

Supply Chain Management: Strategy and Design will focus on high-level supply chain strategies and concepts but also provide you with an understanding of the role quantitative models play for doing a supply chain analysis.

Specialisation courses
In the second semester you follow the specialisation courses of the programme.

In Demand Management the students learn tools for forecasting and learn to understand the relationship between forecasts and planning within the company.

In Global Sourcing Strategic focus is on business relations between buyers and sellers on the industrial market. The students will learn to analyse this relationship and to develop well-founded possible solutions for complex problems within the subject area.

In Inventory Control the students get a solid understanding of issues about allocation and dimensioning of inventories in a supply chain.

Distribution and Transportation will be focused on how to solve practical logistical problems within the fields of transportation and Distribution Planning.

Supply Chain Performance Management deals with how decision making units in a supply chain can track their strategic focus while controlling that operations are lean and agile. Essential elements are the roles of key performance indicators (KPIs) and score card tools , as well as the links to issues in management accounting and financial performance measurement.

In Project Management with Accounting Perspectives the student will learn about the qualitative as well as the quantitative issues regarding the management of projects.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and in this way get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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Businesses require an understanding of people - both of individuals, and of a potentially large customer-base. As the occupation of management grows and changes, it demands a more specialised understanding of the modern organisation and the world it operates in. Potential managers need an up-to-date and in-depth understanding of their occupation and its context.

Our innovative MA Sociology and Management brings together expertise from our top-rated Department of Sociology and Essex Business School, providing you with a unique opportunity to gain a critical appreciation of the social dynamics of work in the twenty-first century.

Combining theoretical perspectives from the disciplines of sociology and management, you explore the importance of debates surrounding power, culture, class, gender, sexuality and new forms of labour as a means of understanding the complexities of today's contemporary workplace.

You explore topics including:
-Management and organisational processes
-Theory and practice of social research
-Management across cultures
-Creativity management
-The work-life balance

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, The Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dynamics of Home and Work (optional)
-Sociological Research Design
-Dissertation
-Management and Organisational Behaviour
-Interviewing and Qualitative Data Analysis (optional)
-Managing for Ethics and Sustainability (optional)
-Digital Economy (optional)

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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Developed for non-business graduates
-Also available as MSc Business with Marketing Management with Advanced Practice
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

There is also an internship opportunity for an additional fee of £595, payable to our internship provider. Alternatively, if you would like to include a work placement during your programme, this is included in our MSc Business with Marketing Management with Advanced Practice. The work placement may be paid or unpaid.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.

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